3 Head Of Digital Marketing Social Media Strategy jobs in whatjobs

Head of Digital Marketing & Social Media Strategy

20100 Kapsuser KES280000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking a visionary and experienced Head of Digital Marketing & Social Media Strategy to lead their comprehensive online presence, operating in a fully remote capacity. This senior leadership role is responsible for defining, executing, and managing the company's digital marketing and social media strategies to drive brand awareness, engagement, lead generation, and customer acquisition. The ideal candidate will be a data-driven expert with a proven ability to craft innovative campaigns across multiple digital channels. This is a remote-first position, empowering you to lead from anywhere. You will oversee all aspects of digital marketing, including SEO, SEM, content marketing, email marketing, social media management, and paid advertising, ensuring a cohesive and impactful digital footprint. Responsibilities include: Developing and executing a comprehensive digital marketing and social media strategy aligned with business objectives; Managing and optimizing all digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and content marketing; Overseeing the creation and distribution of engaging content across all digital platforms; Managing the company's social media presence, fostering community engagement and brand advocacy; Analyzing digital marketing performance data, identifying key insights, and making data-driven recommendations for optimization; Leading and mentoring a remote digital marketing team; Developing and managing the digital marketing budget; Staying abreast of the latest digital marketing trends, technologies, and best practices; Collaborating with cross-functional teams to ensure integrated marketing campaigns; Driving continuous improvement in campaign performance and ROI. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree or relevant certifications are a plus. Minimum of 8 years of experience in digital marketing and social media management, with at least 3 years in a leadership role. Proven success in developing and executing high-impact digital marketing strategies and campaigns. Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. Strong analytical skills and proficiency with digital marketing analytics tools (e.g., Google Analytics, social media analytics platforms). Excellent leadership, communication, and project management skills. Ability to manage multiple projects and teams in a remote setting. Creative thinking and a passion for digital innovation. Experience in the e-commerce or technology sector is an advantage. This is an exceptional opportunity for a digital marketing leader to significantly influence a company's online growth and visibility, benefiting from a fully remote work environment.
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Head of Digital Marketing & Social Media Strategy

60200 Mwembe KES5000000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client, a thriving e-commerce enterprise, is seeking an innovative and strategic Head of Digital Marketing & Social Media to lead their online presence and customer engagement initiatives. This is a fully remote position, empowering you to shape our digital footprint from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies across all online channels, with a particular focus on social media, content marketing, SEO/SEM, email marketing, and paid advertising campaigns. Your core mission will be to drive brand awareness, acquire new customers, enhance customer loyalty, and achieve aggressive growth targets for our e-commerce platform. You will oversee the creation of compelling content tailored for various platforms, manage social media communities, and analyze campaign performance to optimize ROI. The ideal candidate will have a deep understanding of the e-commerce landscape, current digital marketing trends, and best practices in social media engagement. Proven experience in managing significant digital marketing budgets and a track record of delivering measurable results are essential. You will lead a team of digital marketing specialists, fostering a collaborative and high-performing environment. Exceptional analytical skills, proficiency with marketing analytics tools (e.g., Google Analytics, social media insights), and strong leadership capabilities are required. Experience with A/B testing, conversion rate optimization (CRO), and customer journey mapping will be highly valued. If you are a creative digital strategist with a passion for e-commerce and a proven ability to build engaged online communities, we invite you to apply.
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Head of Digital Marketing & Social Media Strategy

70100 Kiamuturi KES4800000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client is searching for a visionary and results-oriented Head of Digital Marketing & Social Media Strategy to lead their online presence. This is a fully remote, senior-level position requiring extensive experience in crafting and executing comprehensive digital marketing campaigns. You will be responsible for developing and implementing innovative strategies across all digital channels, including SEO, SEM, email marketing, content marketing, and social media platforms. Your primary goal will be to enhance brand visibility, drive customer engagement, generate leads, and ultimately boost conversion rates. This role demands a deep understanding of the e-commerce landscape and current social media trends, with a proven track record of success in managing large-scale digital initiatives. You will lead a team of digital marketing specialists, fostering a collaborative and high-performance culture. Your responsibilities will include setting key performance indicators (KPIs), analyzing campaign performance, and optimizing strategies based on data-driven insights. You will also manage the digital marketing budget, ensuring maximum return on investment (ROI). The ideal candidate will be adept at content creation, audience segmentation, and A/B testing to continuously improve campaign effectiveness. Experience with marketing automation tools and advanced analytics platforms is essential. As a remote leader, you must possess exceptional communication and project management skills to effectively coordinate with team members, stakeholders, and external agencies. You will stay at the forefront of digital marketing innovations, identifying new opportunities to reach and engage target audiences. This is an exciting opportunity to shape the digital footprint of a forward-thinking organization and drive significant business growth through strategic online initiatives. We are looking for a strategic thinker with a hands-on approach, capable of translating complex marketing objectives into actionable plans. Your expertise in social media management, paid advertising, and organic growth will be paramount.

Responsibilities:
  • Develop and execute comprehensive digital marketing and social media strategies to drive brand awareness, engagement, and conversions.
  • Manage all aspects of SEO, SEM, email marketing, content marketing, and social media campaigns.
  • Define and track key performance indicators (KPIs) for all digital marketing initiatives.
  • Analyze campaign performance data and provide actionable insights for optimization.
  • Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
  • Lead, mentor, and inspire a team of digital marketing professionals.
  • Oversee content strategy and creation for various digital platforms.
  • Identify target audiences and develop tailored campaigns to reach them effectively.
  • Manage relationships with external agencies and vendors.
  • Stay abreast of the latest digital marketing trends, tools, and best practices.
  • Implement A/B testing and other optimization techniques to improve campaign performance.
  • Utilize marketing automation tools and advanced analytics platforms to drive efficiency and insights.
  • Collaborate with sales and product teams to align digital marketing efforts with business goals.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
  • Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
  • Proven track record of developing and executing successful digital marketing strategies for e-commerce or similar industries.
  • Deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Expertise in using analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
  • Strong leadership and team management skills.
  • Excellent written and verbal communication and presentation skills.
  • Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
  • Experience with paid social media advertising and PPC campaigns.
  • Proficiency in social media management tools (e.g., Hootsuite, Sprout Social).
  • Demonstrated ability to analyze data and translate insights into strategic actions.
  • Creative thinking and a passion for innovation in digital marketing.
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