39 Senior Public Relations Specialist jobs in Nairobi

Mwananchi Credit is seeking a dynamic and innovative Communications and PR Specialist to join our Digital Marketing team. This role will be key in shaping and maintaining our brand image, enhancing our corporate reputation, and strengthening engagement with both internal and external stakeholders.

The ideal candidate will be responsible for developing and executing communication strategies, managing media relations, driving PR campaigns, overseeing content creation, and ensuring consistent messaging across all platforms. The role also requires expertise in internal communications, crisis management, event coordination, and positioning Mwananchi Credit as a trusted thought leader in the financial services sector.

Key Responsibilities:

• Develop and implement a comprehensive communications strategy to enhance brand image and positioning.
• Draft, edit, and distribute press releases, speeches, newsletters, and corporate statements.
• Build and maintain strong media relationships, manage press events, and monitor media coverage.
• Oversee PR campaigns, address misinformation, and proactively manage company reputation.
• Collaborate with the digital marketing team to align online content with PR goals and oversee social media communications.
• Facilitate clear internal communications, support HR in employee engagement initiatives, and organize staff events.
• Support stakeholder engagement by preparing materials for forums, CSR activities, and sponsorship events.
• Track PR campaign performance, measure ROI, and monitor industry trends.
• Develop and execute crisis communication plans, acting as first contact during reputation-sensitive situations.
• Plan and manage corporate events, launches, press briefings, and CSR activities.

Qualifications, Skills & Experience:

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.
• Minimum of 3 years' experience in corporate communications, PR, or media relations (financial sector experience is an advantage).
• Exceptional writing, editing, and content creation skills.
• Strong verbal communication and presentation skills.
• Proven ability to build and maintain media and stakeholder relationships.
• Proficiency in digital communication tools, social media management, and monitoring platforms.
• Knowledge of crisis communication strategies and handling sensitive company information.
• Strong creativity, organizational, and project management skills.
• Ability to work under pressure, meet deadlines, and collaborate effectively in a team environment.

• Develop and execute strategic PR campaigns for clients.
• Write and edit press releases, media advisories, speeches, and other PR materials.
• Build and maintain strong relationships with journalists, bloggers, and industry influencers.
• Pitch stories and secure media coverage in relevant publications and platforms.
• Monitor media coverage and industry trends.
• Manage social media accounts and create engaging content to support PR initiatives.
• Respond to media inquiries and manage crisis communications when necessary.
• Organize and coordinate virtual press conferences and media events.
• Analyze the effectiveness of PR campaigns and provide reports on key metrics.
• Collaborate with internal teams to ensure consistent messaging across all communication channels.
• Stay informed about client industries and competitive landscapes.

• Develop and execute integrated digital marketing and PR strategies.
• Create and distribute compelling content, including press releases, blog posts, and social media updates.
• Manage social media channels, engage with online communities, and monitor brand mentions.
• Conduct media outreach and build relationships with journalists and influencers.
• Implement SEO best practices to improve online visibility.
• Develop and manage email marketing campaigns.
• Monitor and analyze campaign performance, providing regular reports.
• Manage online reputation and respond to inquiries and media requests.
• Assist in crisis communication planning and execution.
• Stay abreast of industry trends and emerging media landscape.

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• Proven experience in digital marketing and public relations.
• Strong portfolio showcasing successful campaigns and media placements.
• Excellent writing, editing, and proofreading skills.
• Proficiency in social media management tools, SEO best practices, and email marketing platforms.
• Experience with media databases and PR outreach tools.
• Strong analytical skills and ability to interpret campaign data.
• Excellent interpersonal skills and ability to build relationships.
• Self-motivated with strong organizational and time management abilities.
• Ability to work independently and manage multiple projects in a remote setting.

• Develop and implement comprehensive PR strategies to enhance brand visibility and reputation.
• Build and maintain strong relationships with media contacts, journalists, and influencers.
• Craft compelling press releases, media pitches, speeches, and other communication materials.
• Manage proactive and reactive media relations, responding to inquiries and managing crises communication.
• Develop and execute content strategies for various communication channels, including social media, blogs, and company websites.
• Organize and manage press conferences, media events, and virtual briefings.
• Monitor media coverage and industry trends, providing regular reports on media sentiment and key placements.
• Collaborate with marketing and leadership teams to ensure consistent messaging and brand alignment.
• Develop talking points and prepare spokespeople for media interviews.
• Manage the company's online reputation and social media presence.
• Create and manage communication plans for product launches, corporate announcements, and events.
• Identify and secure opportunities for thought leadership and executive positioning.
• Oversee the creation of multimedia content, including videos and infographics, to support PR initiatives.
• Develop and manage the PR budget and measure the effectiveness of communication campaigns.
• Advise senior management on public relations matters and potential reputational risks.

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 6 years of experience in public relations or corporate communications, with a strong track record of success.
• Proven ability to develop and execute strategic PR plans.
• Excellent written and verbal communication skills, with exceptional storytelling and copywriting abilities.
• Strong media relations experience and a network of contacts is highly advantageous.
• Proficiency in social media management tools and platforms.
• Experience in crisis communication and reputation management.
• Ability to think strategically and creatively to generate positive media coverage.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a fast-paced, remote environment.
• Experience with media monitoring and analysis tools.
• A keen eye for detail and a commitment to accuracy.

• Develop and implement strategic media relations plans to enhance brand visibility and positive perception.
• Cultivate and maintain strong relationships with national and international media outlets, journalists, and influencers.
• Craft compelling press releases, media advisories, and talking points.
• Secure media coverage across various platforms, including print, broadcast, and digital.
• Monitor media coverage and industry trends, providing insights and recommendations.
• Manage and respond to media inquiries in a timely and professional manner.
• Develop and execute crisis communication plans.
• Collaborate with marketing and communications teams to ensure consistent messaging.
• Organize press conferences, media briefings, and other media events (virtual or in-person when necessary).
• Measure and report on the effectiveness of media relations campaigns.

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• Minimum of 6 years of experience in media relations or public relations, with a significant portion in a senior or managerial capacity.
• Demonstrated success in securing media coverage and building media relationships.
• Excellent written and verbal communication skills, with a talent for storytelling.
• Proven ability to develop and implement effective media strategies.
• Experience in crisis communications and reputation management.
• Strong understanding of the media landscape and current affairs.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Proficiency in media monitoring and analysis tools.
• Exceptional organizational skills and attention to detail.