2,816 Senior Product Manager Fmcg jobs in Kenya
Senior Product Manager, Fast-Moving Consumer Goods (FMCG)
Posted 12 days ago
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Job Description
You will work closely with cross-functional teams, including R&D, marketing, sales, operations, and supply chain, to bring innovative products to market and ensure their commercial success. This role requires a deep understanding of the FMCG industry, consumer behavior, and competitive landscapes. Responsibilities include developing compelling product positioning, defining go-to-market strategies, and managing product P&Ls. You will also be responsible for monitoring product performance, making data-driven decisions to optimize offerings, and ensuring customer satisfaction.
Responsibilities:
- Define and communicate product vision, strategy, and roadmap for assigned FMCG product lines.
- Conduct market research, competitive analysis, and consumer insight generation.
- Identify and prioritize new product opportunities and feature enhancements.
- Develop business cases and product requirements for new product development initiatives.
- Collaborate with R&D, marketing, sales, and operations teams throughout the product lifecycle.
- Define product positioning, messaging, and go-to-market strategies.
- Manage product P&Ls and drive profitable growth.
- Monitor product performance, analyze sales data, and identify areas for optimization.
- Ensure product quality and customer satisfaction.
- Present product strategies and performance updates to senior management.
- Stay abreast of industry trends and emerging technologies in the FMCG sector.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. MBA or equivalent experience is highly preferred.
- Minimum of 7 years of progressive experience in product management, with a significant focus on the FMCG industry.
- Proven track record of successfully launching and managing profitable FMCG products.
- Demonstrated understanding of consumer behavior, market dynamics, and competitive strategies within the CPG sector.
- Strong analytical and strategic thinking skills, with the ability to translate insights into actionable product plans.
- Excellent communication, presentation, and interpersonal skills.
- Experience in managing product P&Ls and driving commercial success.
- Ability to work independently and lead cross-functional teams in a remote environment.
- Proficiency in product management tools and market analysis techniques.
This is an exciting remote opportunity for a seasoned product leader to shape the future of popular consumer brands. If you are passionate about creating innovative products that delight consumers, apply today!
Senior Fast-Moving Consumer Goods (FMCG) Product Manager
Posted 23 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive product strategies and roadmaps for FMCG products.
- Conduct thorough market research, competitive analysis, and consumer insights gathering.
- Define product requirements and specifications for new product development.
- Collaborate with R&D, marketing, sales, and operations teams to ensure successful product launches.
- Manage the entire product lifecycle, from ideation through to end-of-life.
- Analyze sales data and market performance to identify opportunities for growth and improvement.
- Develop and implement effective pricing and promotional strategies.
- Ensure product quality and compliance with all relevant regulations.
- Present product strategies and performance updates to senior management.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 6-8 years of progressive experience in product management within the FMCG industry.
- Demonstrated success in launching and managing consumer packaged goods.
- Strong understanding of market dynamics, consumer behavior, and branding principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proven ability to lead cross-functional teams and influence stakeholders.
- Exceptional communication, presentation, and interpersonal skills for effective remote collaboration.
- Proficiency in market research tools and data analysis software.
- Ability to thrive in a fast-paced, dynamic, and remote work environment.
Senior Product Manager, FMCG
Posted 20 days ago
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Job Description
Responsibilities:
- Define and execute comprehensive product strategies for a portfolio of FMCG products, aligning with company goals and market opportunities.
- Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments to identify new product opportunities and trends.
- Develop detailed product roadmaps, prioritizing features and initiatives based on market potential, business impact, and technical feasibility.
- Lead new product development initiatives from concept to launch, working closely with R&D, design, and marketing teams.
- Define product requirements, specifications, and go-to-market plans, ensuring successful product introductions.
- Manage the product lifecycle, including product performance monitoring, optimization, and end-of-life strategies.
- Collaborate with marketing and sales teams to develop effective marketing collateral, promotional strategies, and sales enablement tools.
- Analyze sales data, market performance, and customer feedback to inform product decisions and improvements.
- Manage pricing strategies and product positioning to maximize market share and profitability.
- Build strong relationships with key internal stakeholders and external partners to ensure alignment and successful execution.
- Stay abreast of industry trends, regulatory changes, and emerging consumer preferences within the FMCG sector.
- Present product strategies, business cases, and performance updates to senior leadership.
- Mentor and guide junior product managers and team members.
- Ensure product quality and compliance with relevant standards and regulations.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is a plus.
- Minimum of 5-7 years of experience in product management, with a significant focus on the FMCG sector.
- Proven track record of successfully launching and managing consumer products in competitive markets.
- Strong understanding of FMCG market dynamics, consumer behavior, and category trends.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and data analysis tools.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Demonstrated ability to manage complex projects and cross-functional teams.
- Experience with product lifecycle management tools and methodologies.
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
- Ability to work independently and thrive in a fast-paced, remote environment.
Senior Product Manager - FMCG Innovation
Posted 21 days ago
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Job Description
The ideal candidate will possess a Bachelor's degree in Business, Marketing, or a related field, with a Master's degree or MBA being a strong asset. A minimum of 7 years of progressive experience in product management within the FMCG sector is required. Proven experience in developing and launching new products, managing product portfolios, and driving product growth is essential. Strong market research skills, including the ability to analyze consumer data, market trends, and competitive intelligence, are crucial. You must demonstrate excellent strategic thinking, business acumen, and the ability to develop compelling product roadmaps and strategies. Exceptional communication, presentation, and interpersonal skills are needed to effectively influence stakeholders at all levels and lead cross-functional teams. Experience with project management methodologies and tools is important. You should have a deep understanding of the FMCG market dynamics, consumer behavior, and the innovation process within this industry. The ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously is key.
This is a significant opportunity to shape the future product offerings of a major FMCG company and influence consumer choices on a large scale. You will work in a collaborative, forward-thinking environment that values innovation and provides the flexibility of a fully remote role. The **Meru, Meru, KE** area, while not a physical location requirement, represents our target markets, and your remote strategic leadership will be vital to our product innovation success. If you are a seasoned product leader with a passion for innovation in the consumer goods space, we encourage you to apply.
Senior Product Manager - FMCG Innovations
Posted 23 days ago
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Job Description
Key Responsibilities:
- Lead the development and execution of product strategies for new FMCG product innovations.
- Conduct market research, consumer insights analysis, and competitive landscape assessments to identify unmet needs and growth opportunities.
- Define product vision, strategy, and roadmaps, aligning with company objectives and consumer demands.
- Translate consumer needs and market opportunities into detailed product requirements and specifications.
- Oversee the end-to-end product development process, from ideation and concept validation to launch and post-launch analysis.
- Collaborate with R&D teams to guide product formulation, design, and packaging development.
- Work closely with marketing and sales teams to develop go-to-market strategies, including pricing, positioning, and promotional plans.
- Manage product P&L, forecasting, and budget allocation for assigned product lines.
- Monitor product performance, sales data, and consumer feedback, making data-driven adjustments to strategy.
- Identify and evaluate potential strategic partnerships or acquisitions to enhance product portfolios.
- Stay abreast of emerging trends, technologies, and consumer preferences within the FMCG sector.
- Lead and mentor product management teams, fostering a culture of innovation and customer-centricity.
- Ensure regulatory compliance and quality standards are met throughout the product lifecycle.
- Present product strategies, roadmaps, and performance updates to senior leadership.
- Bachelor's degree in Business Administration, Marketing, Management, or a related field. MBA preferred.
- Minimum of 7 years of experience in product management, with a significant focus on the FMCG sector.
- Proven track record of successfully launching and managing innovative consumer products.
- Strong understanding of consumer insights, market analysis, and product lifecycle management.
- Demonstrated ability in strategic planning, roadmap development, and P&L management.
- Excellent leadership, communication, and interpersonal skills.
- Experience working with cross-functional teams in a fast-paced environment.
- Proficiency in data analysis and market research tools.
- Ability to thrive in a fully remote work setting, demonstrating strong self-discipline and collaboration skills.
- Experience in innovation, new product development, and category management.
- Knowledge of supply chain and manufacturing processes within FMCG is advantageous.
Senior Product Manager - FMCG Portfolio
Posted 18 days ago
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Job Description
Responsibilities:
- Define the product vision, strategy, and roadmap for assigned FMCG product categories, aligning with overall business objectives.
- Conduct thorough market research, competitor analysis, and consumer insights gathering to identify new product opportunities and potential improvements.
- Translate market needs and business requirements into detailed product specifications and user stories.
- Work closely with R&D, marketing, sales, and operations teams throughout the product development lifecycle, from concept to launch.
- Manage the product P&L, setting pricing strategies, and forecasting demand to ensure profitability.
- Develop and implement go-to-market strategies, collaborating with marketing and sales teams for successful product launches.
- Monitor product performance post-launch, gathering customer feedback and market data to inform iterative improvements.
- Identify and manage risks associated with product development and market entry.
- Champion the product vision internally and externally, acting as a key stakeholder and subject matter expert.
- Mentor and guide junior product managers and cross-functional team members.
- Stay abreast of industry trends, emerging technologies, and evolving consumer preferences within the FMCG landscape.
- Bachelor's degree in Business, Marketing, Engineering, or a related field; MBA is highly desirable.
- Minimum of 7 years of experience in product management, with a significant focus on the FMCG sector.
- Proven track record of successfully launching and managing profitable FMCG products.
- Strong understanding of market research methodologies, consumer behavior, and product lifecycle management.
- Experience with Agile product development methodologies is a plus.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and stakeholder management abilities.
- Demonstrated ability to lead cross-functional teams and drive consensus in a remote work environment.
- Proficiency in financial modeling and P&L management.
- Passion for consumer products and a deep understanding of the FMCG market dynamics.
Senior Product Manager - FMCG - Remote
Posted 21 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive product strategies and roadmaps for the FMCG portfolio.
- Conduct market research, consumer insights gathering, and competitive analysis to identify new opportunities.
- Define product requirements and specifications based on market needs and business objectives.
- Lead cross-functional product development teams through the entire product lifecycle.
- Manage product P&L, pricing, and forecasting.
- Develop and implement successful go-to-market strategies in collaboration with Marketing and Sales.
- Monitor product performance, gather feedback, and drive continuous improvement.
- Build strong relationships with internal stakeholders and external partners.
- Stay abreast of industry trends, emerging technologies, and best practices in FMCG product management.
- Mentor junior product managers and contribute to the overall growth of the product team.
- Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
- Minimum of 6 years of progressive experience in product management, with a significant focus on the FMCG sector.
- Proven success in launching and managing profitable FMCG products.
- Demonstrated ability to develop and execute product strategies.
- Strong analytical and quantitative skills; ability to interpret data and translate it into actionable insights.
- Excellent leadership, communication, and interpersonal skills.
- Experience with market research methodologies and consumer behavior analysis.
- Ability to thrive in a fast-paced, remote work environment.
- Proficiency in product management tools and software.
- A passion for innovation and a deep understanding of consumer needs.
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Senior Product Manager - FMCG E-commerce
Posted 23 days ago
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Job Description
Responsibilities:
- Define and articulate a compelling product vision and strategy for the FMCG e-commerce platform.
- Develop and manage the product roadmap, prioritizing features based on customer value, business impact, and technical feasibility.
- Conduct market research, competitive analysis, and customer interviews to identify opportunities and unmet needs.
- Translate product strategy into detailed product requirements and user stories for the engineering team.
- Oversee the end-to-end product development lifecycle, from ideation to launch and iteration.
- Collaborate with UX/UI designers to create intuitive and engaging user interfaces.
- Work closely with marketing and sales teams to develop go-to-market strategies and promotional plans.
- Monitor product performance using key metrics (e.g., conversion rates, customer satisfaction, AOV) and identify areas for optimization.
- Manage product backlogs, prioritize features, and make trade-off decisions.
- Stay abreast of emerging e-commerce trends, technologies, and competitor activities.
- Bachelor's degree in Business, Marketing, Computer Science, or a related field. An MBA or Master's degree is a plus.
- 7+ years of experience in product management, with a significant focus on e-commerce or digital platforms.
- Proven experience managing products in the FMCG sector is highly advantageous.
- Strong understanding of e-commerce technologies, best practices, and user experience design principles.
- Demonstrated success in defining product strategy, roadmapping, and launching successful products.
- Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Exceptional communication, presentation, and stakeholder management skills.
- Experience working with Agile development methodologies and tools (e.g., Jira, Confluence).
- Ability to lead and influence cross-functional teams in a remote environment.
- Passion for customer experience and a data-driven approach to product development.
Remote Senior Product Manager - FMCG
Posted 20 days ago
Job Viewed
Job Description
Key responsibilities include:
- Developing and executing comprehensive product strategies and roadmaps aligned with business objectives for FMCG products.
- Conducting market research, competitive analysis, and consumer insights to identify new product opportunities and trends.
- Defining product requirements, features, and specifications based on market needs and business goals.
- Managing the entire product lifecycle from ideation and development through to launch, growth, and eventual retirement.
- Collaborating closely with R&D, marketing, sales, and operations teams to ensure successful product development and launch.
- Developing and managing product P&Ls, pricing strategies, and promotional plans.
- Monitoring product performance, sales data, and market share, and making data-driven recommendations.
- Leading cross-functional product launch teams and ensuring seamless execution.
- Building strong relationships with key internal and external stakeholders.
- Staying abreast of industry trends, consumer behavior, and competitive landscape in the FMCG sector.
- Identifying opportunities for product innovation and differentiation.
- Creating compelling product positioning and messaging.
- Managing product budgets and resources effectively.
- Mentoring junior product managers and contributing to the overall product management practice.
- Preparing and presenting product strategies and performance updates to senior leadership.
The ideal candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field, with an MBA or equivalent experience being a strong asset. A minimum of 7 years of experience in product management, with a significant focus on the FMCG sector, is essential. Proven success in launching and managing consumer products, understanding market dynamics, and driving revenue growth is required. Strong analytical, strategic thinking, and leadership skills are paramount. Excellent communication, presentation, and interpersonal skills are crucial for effective remote collaboration with diverse teams. The ability to thrive in a fast-paced, results-oriented, and fully remote environment is a must. This role offers a substantial opportunity to shape the future of popular consumer brands and drive significant business impact.
Senior Product Manager - FMCG Innovation & Strategy
Posted 11 days ago
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Job Description
Key responsibilities include:
- Developing and executing comprehensive product strategies and roadmaps for the FMCG portfolio, aligned with business objectives and market trends.
- Conducting in-depth market research, consumer insights analysis, and competitive landscape assessments to identify unmet needs and opportunities.
- Leading the ideation, development, and launch of new FMCG products, from concept to commercialization.
- Defining product requirements, specifications, and user stories, and collaborating closely with R&D, marketing, sales, and operations teams.
- Managing the entire product lifecycle, including product planning, development, launch, growth, and eventual end-of-life.
- Developing compelling product positioning, messaging, and go-to-market strategies.
- Monitoring product performance, analyzing sales data, and gathering customer feedback to identify areas for improvement and optimization.
- Collaborating with cross-functional teams to ensure successful product launches and ongoing market success.
- Managing product P&Ls and making data-driven decisions to maximize profitability and market share.
- Staying abreast of emerging trends in the FMCG industry, including sustainability, digital innovation, and evolving consumer preferences.
- Building and maintaining strong relationships with internal stakeholders and external partners.
- Presenting product strategies, roadmaps, and performance updates to senior leadership.
The ideal candidate will possess an MBA or a Master's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of experience in product management, preferably within the FMCG sector. Proven experience in developing and launching successful consumer products is essential. Strong understanding of market dynamics, consumer behavior, and the FMCG value chain is required. Excellent analytical, strategic thinking, leadership, and communication skills are a must. Experience with data analytics tools and project management methodologies is beneficial. This remote role offers a significant opportunity to drive product innovation and market growth for **Kakamega, Kakamega, KE**, and globally.