3,377 Senior PR Communications Manager Digital Strategy jobs in Kenya
Senior PR & Communications Manager - Digital Strategy
Posted 5 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive PR and communication strategies.
- Manage media relations, cultivate journalist contacts, and secure positive media coverage.
- Craft compelling press releases, media advisories, and thought leadership articles.
- Develop and manage social media content and engagement strategies.
- Oversee digital communication channels, including website content and email marketing.
- Manage crisis communication plans and respond effectively to reputational challenges.
- Collaborate with internal teams to ensure consistent brand messaging across all platforms.
- Monitor media coverage and analyze campaign performance, reporting on key metrics.
- Identify and leverage emerging communication trends and technologies.
- Provide guidance and support to spokespersons for media interviews.
Qualifications:
- Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
- Minimum of 6 years of experience in public relations and corporate communications, with a strong emphasis on digital strategy.
- Proven success in developing and executing media relations campaigns and managing social media.
- Excellent writing, editing, and storytelling skills with a portfolio of published work.
- Demonstrated ability to manage crisis communications effectively.
- Strong understanding of digital marketing, SEO, and content marketing principles.
- Exceptional interpersonal and stakeholder management skills.
- Ability to work independently, manage multiple projects, and meet tight deadlines in a remote setting.
- Proficiency with PR and social media management tools.
- Strategic thinker with a creative and results-oriented approach.
Digital Marketing Strategy Manager
Posted 22 days ago
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Remote Digital Marketing Strategy Manager
Posted 22 days ago
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Digital Marketing Strategy Manager - Remote
Posted 8 days ago
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Senior Digital Marketing Manager - Campaign Strategy
Posted 4 days ago
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Job Description
Responsibilities:
- Develop and implement overarching digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Plan, execute, and manage integrated online marketing campaigns from conception to completion.
- Define key performance indicators (KPIs) for all campaigns and track performance against objectives.
- Analyze campaign data to identify trends, insights, and areas for optimization.
- Manage and allocate digital marketing budgets effectively to maximize ROI.
- Oversee content creation and distribution to ensure brand consistency and audience engagement.
- Collaborate with internal teams (e.g., sales, product, design) and external agencies to align marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide regular reports on campaign performance and strategic recommendations to senior leadership.
- Mentor and guide junior marketing team members.
- Utilize marketing automation tools for campaign execution and lead nurturing.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with a significant focus on campaign management and strategy.
- Proven success in developing and executing high-impact digital marketing campaigns.
- Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing.
- Proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent written and verbal communication skills, essential for remote collaboration.
- Demonstrated leadership abilities and experience managing teams or projects.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
Remote Digital Marketing Manager - Campaign Strategy
Posted 22 days ago
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E-commerce Growth Manager - Digital Marketing Strategy
Posted 12 days ago
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Job Description
Responsibilities:
- Develop and implement data-driven e-commerce growth strategies.
- Manage and optimize all digital marketing channels including SEO, SEM, social media, email, and affiliate marketing.
- Analyze website performance, customer behavior, and sales data to identify trends and opportunities.
- Conduct A/B testing and conversion rate optimization (CRO) initiatives.
- Manage the e-commerce platform, ensuring a seamless and engaging user experience.
- Develop and execute targeted marketing campaigns to drive customer acquisition and retention.
- Collaborate with content and design teams to create compelling marketing assets.
- Monitor key performance indicators (KPIs) and report on campaign effectiveness.
- Stay updated with the latest e-commerce trends and digital marketing best practices.
- Manage relationships with third-party marketing vendors and agencies.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in e-commerce, with a focus on digital marketing and growth strategies.
- Proven track record of driving online sales and customer acquisition through digital marketing initiatives.
- In-depth knowledge of SEO, SEM, social media marketing, and email marketing platforms.
- Experience with A/B testing and conversion rate optimization techniques.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento) and web analytics tools (e.g., Google Analytics).
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills, comfortable working remotely.
- Creative mindset with a passion for online retail and customer engagement.
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Head of Digital Marketing Strategy
Posted 20 days ago
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Key Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with overall business objectives.
- Oversee and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Define key performance indicators (KPIs) for all digital marketing campaigns and track performance against these metrics.
- Utilize data analytics tools to monitor campaign effectiveness, identify trends, and derive actionable insights.
- Manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance remote work culture.
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Develop and execute innovative customer acquisition and retention strategies.
- Collaborate with product, sales, and creative teams to ensure brand consistency and effective campaign messaging.
- Stay abreast of the latest digital marketing technologies, platforms, and best practices.
- Manage relationships with external agencies and vendors as needed.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- A minimum of 8 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
- Proven success in developing and executing successful digital marketing strategies across various channels.
- Deep understanding of SEO, SEM, social media platforms, email marketing automation, and content management systems.
- Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
- Strong understanding of customer segmentation, A/B testing, and conversion rate optimization (CRO).
- Excellent leadership, communication, and interpersonal skills, with the ability to manage and motivate a remote team.
- Strategic thinker with strong analytical and problem-solving abilities.
- Experience in e-commerce marketing is highly desirable.
- Ability to adapt quickly to a fast-paced and evolving digital environment.
Digital Marketing Strategy Director
Posted 4 days ago
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Director of Digital Marketing Strategy
Posted 19 days ago
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