364 Senior Performance Marketing Manager jobs in Nairobi
Digital Marketing Manager - Performance Marketing
Posted 8 days ago
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Job Description
Our client, a leading e-commerce platform, is seeking an experienced and data-driven Digital Marketing Manager to spearhead their performance marketing efforts. This is a fully remote position, allowing you to leverage your expertise from anywhere in Kenya. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns to drive customer acquisition, engagement, and revenue growth.
Responsibilities:
Responsibilities:
- Develop and execute strategic performance marketing campaigns across various digital channels, including SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing.
- Manage and optimize digital advertising budgets to maximize ROI and achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
- Conduct keyword research, ad copywriting, and audience segmentation to ensure campaign effectiveness.
- Analyze campaign performance data, identify trends, and generate actionable insights to improve results.
- Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
- Collaborate with content creators and designers to develop compelling ad assets and landing page experiences.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Monitor competitor activities and industry benchmarks to identify new opportunities and threats.
- Prepare regular performance reports and present findings and recommendations to senior management.
- Work closely with the broader marketing team to ensure brand consistency and alignment across all channels.
- Manage relationships with third-party advertising platforms and agencies as needed.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully managing and optimizing SEM, social media advertising, and other paid digital channels.
- Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing tools.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions.
- Experience with A/B testing methodologies and landing page optimization.
- Excellent understanding of digital marketing KPIs and reporting metrics.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Must be legally authorized to work in Kenya and able to work remotely from Mombasa, Mombasa, KE or any other location in Kenya.
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Senior Digital Marketing Manager - Performance Marketing
Posted 11 days ago
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Job Description
Our client, a dynamic leader in the consumer goods sector, is seeking a Senior Digital Marketing Manager with a strong focus on Performance Marketing to join their fully remote marketing team. This pivotal role requires a data-driven and results-oriented professional to lead the strategy and execution of all paid digital advertising campaigns across various platforms. You will be responsible for driving customer acquisition, optimizing campaign performance, and maximizing ROI. Your responsibilities include developing comprehensive performance marketing strategies, managing significant advertising budgets, overseeing A/B testing, analyzing campaign data, and providing actionable insights to optimize performance. Expertise in platforms such as Google Ads, Meta Ads, programmatic advertising, and affiliate marketing is essential. You will also collaborate closely with content creators, designers, and web developers to ensure cohesive and effective campaign execution. As a remote team member, excellent communication, analytical, and project management skills are vital. The ideal candidate has a proven track record of successfully managing and scaling paid media campaigns that deliver measurable business results. This position offers a unique opportunity to lead impactful marketing initiatives from your home office, contributing directly to our client's growth and market presence, with a professional link to the vibrant market of Mombasa, Mombasa, KE . If you are a passionate performance marketer with a strategic mindset and a desire to excel in a remote, collaborative environment, we encourage you to apply. Your ability to translate complex data into effective marketing strategies will be key to our client's success.
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1
ngo online marketing team
Posted today
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Job Description
Company Description
Reach Digital Marketing Solutions-Kenya is a modern digital marketing agency focused on helping customers create a strong online presence and adapt to the ever-evolving technological business environment. We specialize in tailoring digital strategies to meet unique client needs and promote growth in an increasingly digital world.
Role Description
This is a full-time hybrid role for the NGO Online Marketing Team. The role involves developing and executing online marketing strategies, managing social media platforms, and supporting sales and marketing efforts. The position is located in Nairobi County, Kenya, with some work-from-home flexibility.
Qualifications
- Proficiency in Online Marketing, Digital Marketing, and Social Media Marketing
- Experience in Marketing and Sales
- Strong communication and collaborative skills
- Ability to work both independently and as part of a team
- Familiarity with NGO sector is a plus
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Job Description
Job Title: Online Marketer / Social Media manager
Location: Nairobi, Kenya (Onsite)
Team: Marketing & Brand Communication
About Us
At Bobu Africa Lifestyle, we believe African creativity deserves a global spotlight and we're on the search for someone who knows how to make that spotlight shine. If you're that person who knows how to make content pop, turn followers into fans, and trends into traffic, we're talking to YOU.
Responsibilities
• Plan and manage daily content across Instagram, Facebook, LinkedIn, Rednote and more
• Execute marketing campaigns and product launches with strategy + flair
• Engage with followers, reply to comments & DMs.
• Work with designers and a team of creatives to bring campaigns to life
• Track performance using insights/analytics tools and suggest improvements
• Experiment with reels, trends, stories, giveaways, and influencer collaborations.
• Build and nurture an online community around culture, creativity, and good vibes.
Qualifications
• 1–3 years of experience in social media management or digital marketing
• Bachelor's Degree in Marketing, Communications or any related Field.
• Exceptional Photography, Videography and editing skills.
• You live on Social Media platforms but also think strategically
• Great writing and creativity skills ,witty captions, call-to-actions, storytelling
• Good with Canva, Meta Business Suite, scheduling tools etc.
• Curious, creative, and obsessed with online trends (in a healthy way)
• Nature and Wildlife, African culture enthusiast who is self-driven and ambitious.
What we offer.
• A creative playground for you to test, build, and grow
• A team that respects your ideas.
• Your work will directly shape how the world sees an African-born brand
• Cultural projects, and room to grow with us
To Apply:
Share your CV, Portfolio, any links to your Social media Platforms to
Email:
Subject line: Online Marketer +Your Name
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Senior Digital Marketing Specialist - Creative Campaign Management
Posted 21 days ago
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Job Description
Our client, a dynamic player in the digital space, is seeking a creative and data-driven Senior Digital Marketing Specialist to lead innovative online campaigns. This is a fully remote position, enabling you to craft impactful marketing strategies from your home office. You will be responsible for developing, executing, and optimizing comprehensive digital marketing campaigns across various channels, including social media, SEO/SEM, email marketing, and content marketing. The ideal candidate possesses a strong understanding of digital marketing principles, excellent analytical skills, and a proven ability to drive engagement and achieve measurable results. You will play a key role in enhancing brand visibility and customer acquisition through cutting-edge digital initiatives.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business objectives.
- Manage and execute campaigns across multiple digital channels, including SEO, SEM, social media, email marketing, and display advertising.
- Create engaging and compelling marketing content for various platforms.
- Monitor, analyze, and report on campaign performance using tools such as Google Analytics, social media analytics, and marketing automation platforms.
- Optimize campaigns for maximum reach, engagement, and conversion rates.
- Conduct market research and competitor analysis to identify opportunities and trends.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Collaborate with creative teams, content writers, and web developers to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage social media presence and community engagement.
- Develop and execute email marketing campaigns, including list segmentation and A/B testing.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- A minimum of 5-7 years of experience in digital marketing, with a proven track record of managing successful campaigns.
- Expertise in SEO/SEM, social media marketing, content marketing, and email marketing.
- Proficiency in digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Strong understanding of content management systems (CMS) and CRM systems.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Creative mindset with a passion for storytelling and brand building.
- Strong project management and organizational abilities.
- Excellent written and verbal communication skills.
- Ability to work independently and thrive in a fast-paced, remote work environment.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager - Performance & Analytics
Posted 6 days ago
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Job Description
Our client, a dynamic and rapidly expanding e-commerce platform, is seeking a results-driven Senior Digital Marketing Manager with a specialization in performance marketing and data analytics. This is a fully remote position, offering the opportunity to shape and execute impactful digital marketing strategies from anywhere. The ideal candidate possesses a deep understanding of paid media channels, conversion rate optimization (CRO), and advanced analytics to drive measurable business growth.
Responsibilities:
Qualifications:
This is a fantastic opportunity to lead digital marketing efforts for a thriving e-commerce business in a completely remote capacity. Our client fosters a culture of innovation, collaboration, and data-driven decision-making. The ideal candidate will be highly analytical, creative, and possess a strong sense of ownership. Our client is committed to leveraging digital marketing to achieve significant growth and market penetration. The successful candidate will have a direct impact on revenue generation and customer acquisition strategies. Our client offers a competitive compensation package and the flexibility of a fully remote role, allowing for a truly global reach and work-life balance. We are looking for a strategic thinker and a hands-on implementer who can drive exceptional marketing performance from anywhere.
Responsibilities:
- Develop, implement, and manage comprehensive digital marketing campaigns across various platforms, including Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and programmatic display.
- Define target audiences, craft compelling ad copy and creatives, and optimize campaign performance based on data-driven insights.
- Manage and meticulously track campaign budgets, ensuring maximum ROI and efficient spend allocation.
- Conduct in-depth performance analysis using tools like Google Analytics, Adobe Analytics, and other relevant platforms to identify trends, opportunities, and areas for improvement.
- Develop and implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to enhance conversion rates.
- Monitor key performance indicators (KPIs) such as CPA, ROAS, CTR, and LTV, and provide regular performance reports to stakeholders.
- Collaborate with content creators, designers, and web development teams to ensure cohesive and effective campaign execution.
- Stay current with the latest digital marketing trends, algorithm updates, and emerging technologies.
- Utilize customer data and insights to inform segmentation and personalization strategies.
- Provide strategic recommendations for campaign expansion and optimization based on performance data and market analysis.
- Manage relationships with advertising vendors and technology partners.
- Contribute to the overall marketing strategy and roadmap, focusing on measurable outcomes.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong emphasis on performance marketing and paid media.
- Proven track record of successfully managing and optimizing large-scale paid advertising campaigns across multiple channels.
- In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major advertising platforms.
- Advanced proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and experience with tag management systems (e.g., GTM).
- Strong understanding of A/B testing methodologies and CRO principles.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Proficiency in Excel or Google Sheets for data analysis and reporting.
- Exceptional communication and presentation skills, with the ability to clearly articulate complex strategies and results.
- Ability to thrive in a fully remote, fast-paced, and results-oriented environment.
- Experience with marketing automation platforms and CRM systems is a plus.
- Demonstrated ability to work independently and manage multiple projects effectively.
This is a fantastic opportunity to lead digital marketing efforts for a thriving e-commerce business in a completely remote capacity. Our client fosters a culture of innovation, collaboration, and data-driven decision-making. The ideal candidate will be highly analytical, creative, and possess a strong sense of ownership. Our client is committed to leveraging digital marketing to achieve significant growth and market penetration. The successful candidate will have a direct impact on revenue generation and customer acquisition strategies. Our client offers a competitive compensation package and the flexibility of a fully remote role, allowing for a truly global reach and work-life balance. We are looking for a strategic thinker and a hands-on implementer who can drive exceptional marketing performance from anywhere.
This advertiser has chosen not to accept applicants from your region.
5
Senior Digital Marketing Manager - Arts & Entertainment
Posted 15 days ago
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Job Description
Our client, a dynamic force in the digital arts and entertainment landscape, is seeking a highly motivated and experienced Senior Digital Marketing Manager to join our globally distributed team. This is a fully remote position, offering the flexibility to work from anywhere within Kenya. You will be instrumental in shaping and executing innovative marketing strategies to enhance brand visibility and engagement across various digital platforms. Your core responsibilities will include developing comprehensive digital marketing campaigns, managing social media presence, optimizing search engine performance (SEO/SEM), and analyzing campaign data to drive actionable insights. You will also oversee content creation, email marketing initiatives, and paid advertising efforts, ensuring alignment with overall business objectives. The ideal candidate possesses a strong understanding of the arts and entertainment industry, coupled with proven expertise in digital marketing tools and analytics platforms. You should be adept at managing cross-functional projects, collaborating with creative teams, and reporting on key performance indicators (KPIs). This role requires a strategic thinker with a passion for storytelling and audience engagement in the digital space.
Responsibilities:
Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies across all digital channels.
- Oversee and execute SEO/SEM strategies to improve search engine rankings and drive organic traffic.
- Manage and grow social media accounts, fostering community engagement and brand loyalty.
- Create and manage paid advertising campaigns (PPC, social media ads) to maximize ROI.
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Analyze campaign performance using tools like Google Analytics, HubSpot, and social media analytics.
- Generate regular reports on marketing activities and campaign effectiveness for senior management.
- Collaborate with content creators, designers, and other marketing team members to produce compelling marketing materials.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Identify new opportunities for growth and engagement within the arts and entertainment sector.
- Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
- Minimum of 5-7 years of progressive experience in digital marketing, with a significant portion within the arts and entertainment industry.
- Proven track record of developing and executing successful digital marketing campaigns.
- In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, SEMrush, social media management tools).
- Excellent analytical skills and data-driven thinking.
- Strong project management and organizational skills.
- Exceptional written and verbal communication skills.
- Ability to work independently and collaboratively in a remote setting.
- Passion for arts and entertainment is highly desirable.
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6
Remote Digital Marketing Campaign Manager - Performance Focus
Posted 22 days ago
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Job Description
Our client is seeking a highly analytical and results-driven Remote Digital Marketing Campaign Manager to oversee and optimize their online advertising efforts. This position requires a strategic thinker with a proven track record of developing and executing successful digital marketing campaigns across multiple channels. You will be responsible for managing all aspects of campaign execution, from initial planning and budget allocation to performance tracking and reporting. Your core focus will be on driving measurable results, such as lead generation, customer acquisition, and return on ad spend (ROAS). You will work with various platforms including Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising. This is a fully remote role demanding excellent analytical skills, a deep understanding of digital marketing metrics, and the ability to translate data into actionable strategies. You will collaborate with creative teams, content writers, and sales professionals to ensure campaign alignment and maximum impact.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing campaign strategies across search, social, display, and programmatic channels.
- Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI and achieve KPIs.
- Conduct in-depth keyword research and audience segmentation for targeted campaigns.
- Create, monitor, and optimize ad creatives and landing pages for improved conversion rates.
- Analyze campaign performance data using tools like Google Analytics, platform-specific dashboards, and reporting software.
- Provide regular, detailed reports on campaign performance, insights, and recommendations for improvement.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams including content, design, and sales to ensure cohesive messaging and strategy.
- Conduct A/B testing on various campaign elements to identify and implement improvements.
- Manage relationships with ad platform representatives and third-party vendors as needed.
- Identify new opportunities for growth and optimization within the digital marketing landscape.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing campaign management, with a strong emphasis on performance marketing.
- Proven expertise in managing paid search (Google Ads), paid social (Meta, LinkedIn), and programmatic advertising.
- Proficiency with analytics tools such as Google Analytics and reporting dashboards.
- Strong understanding of SEO principles and their integration with paid campaigns.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Ability to manage multiple campaigns simultaneously and thrive in a fast-paced, remote environment.
- Exceptional communication and collaboration skills.
- Experience with marketing automation platforms and CRM systems is a plus.
- Certification in Google Ads or other relevant digital marketing platforms is highly desirable.
This advertiser has chosen not to accept applicants from your region.
7
Job Description
Company Description
At Jonyaka Prime Ltd, we focus on making dreams come true by helping clients find the perfect rental house, purchase a home, buy land, lease a Go Down, or acquire a fabricated container. Our mission is to deliver exceptional real estate solutions through personalized service and comprehensive market knowledge. We are dedicated to meeting the diverse needs and aspirations of our clients.
Role Description
This is a part-time remote role for a Marketing Executive & Communication Officer located in Nairobi County, Kenya. The Marketing Executive & Communication Officer will be responsible for market planning, conducting market research, and developing communication strategies. The role includes managing sales initiatives, coordinating marketing campaigns, and enhancing brand presence. Daily tasks will involve collaborating with internal teams, engaging with clients, and analyzing market trends to optimize performance.
Qualifications
Degree in Marketing, Communications, PR or related field.
2-3 years' experience in PR or marketing (real estate/service industry preferred).
Strong media relations and contacts.
Excellent in writing, speaking, and presenting.
Skilled in planning and executing events/campaigns.
Good at multitasking and meeting deadlines.
Creative and proactive problem-solver.
Proficient in Microsoft Office and basic marketing tools.
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8
Senior Digital Marketing Strategist - Performance Marketing
Posted 22 days ago
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Job Description
Our client, a progressive digital marketing agency, is seeking a highly analytical and results-driven Senior Digital Marketing Strategist with a specialization in performance marketing to join their fully remote team. This role is pivotal in developing and executing data-driven marketing campaigns that deliver measurable results and maximize ROI for clients. You will be responsible for managing all aspects of paid media, including SEM, social media advertising, and display advertising, across various platforms. The ideal candidate will possess a deep understanding of digital marketing principles, analytics, and campaign optimization techniques. Responsibilities include developing comprehensive digital marketing strategies, managing campaign budgets, conducting A/B testing, analyzing performance data, and providing actionable insights and recommendations. You will work closely with clients to understand their objectives and translate them into successful marketing campaigns. As this is a remote-first position, exceptional self-management, strong communication skills, and the ability to collaborate effectively with a dispersed team using virtual tools are essential. You will be expected to stay ahead of industry trends and algorithm changes to ensure campaign effectiveness. While the original request cited **Mombasa, Mombasa, KE** as a reference point, this position is fully remote, offering flexibility in your work location. You will be responsible for identifying new growth opportunities, optimizing existing campaigns, and reporting on campaign performance to clients. A Bachelor's degree in Marketing, Business, or a related field, along with a minimum of 5 years of hands-on experience in digital marketing, with a strong focus on paid acquisition channels, is required. Proficiency in Google Ads, Facebook Ads Manager, analytics platforms (e.g., Google Analytics), and various marketing automation tools is a must. Certifications in Google Ads and Analytics are highly desirable. This is an excellent opportunity to lead impactful campaigns and drive significant growth for clients in a flexible, remote work environment.
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