E-commerce Merchandising Specialist

80100 Nairobi, Nairobi KES90000 Annually WhatJobs

Posted 19 days ago

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full-time
Join a leading online retailer as a fully remote E-commerce Merchandising Specialist! Our client is looking for a creative and analytical individual to drive online sales and enhance the customer shopping experience. This role is critical in curating our digital storefront, optimizing product presentation, and ensuring that our merchandise is showcased in a way that maximizes appeal and conversion rates. You will be responsible for managing product listings, categorizing products, optimizing descriptions and imagery, and implementing visual merchandising strategies across our e-commerce platforms. The ideal candidate will have a deep understanding of e-commerce best practices, strong analytical skills, and a passion for retail.

Responsibilities:
  • Manage and optimize product listings across various e-commerce channels, ensuring accuracy and completeness of information.
  • Develop and implement effective merchandising strategies to drive sales and improve customer engagement.
  • Categorize and tag products accurately to ensure optimal searchability and navigation.
  • Optimize product titles, descriptions, and images to enhance SEO and conversion rates.
  • Plan and execute online promotions, sales events, and featured product placements.
  • Analyze sales data, website traffic, and customer behavior to identify trends and opportunities for improvement.
  • Conduct competitive analysis to stay informed about market trends and competitor strategies.
  • Collaborate with marketing, design, and inventory teams to ensure cohesive brand representation and product availability.
  • Manage the visual merchandising of the online store, ensuring an appealing and user-friendly shopping experience.
  • Stay up-to-date with the latest e-commerce technologies and best practices.
This is a fully remote position, offering the flexibility to work from any location. While the role is remote, it primarily supports our customer base and operations focused on the **Mombasa, Mombasa, KE** area. We seek a self-starter with excellent analytical and creative skills, capable of managing multiple projects in a fast-paced virtual environment.
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Lead E-commerce Merchandising Specialist

80200 Nairobi, Nairobi KES120000 Annually WhatJobs

Posted 9 days ago

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full-time
Our client is looking for a dynamic and results-oriented Lead E-commerce Merchandising Specialist to spearhead their online retail presence. This is a fully remote role, offering a unique opportunity to shape the digital shopping experience for customers nationwide. You will be responsible for developing and executing comprehensive merchandising strategies across various e-commerce platforms. This includes optimizing product assortments, managing online product content, and implementing effective promotional campaigns to drive sales and enhance customer engagement. The ideal candidate will have a keen eye for product trends, a deep understanding of online consumer behavior, and extensive experience with e-commerce platforms and analytics tools. You will collaborate with cross-functional teams, including marketing, sales, and logistics, to ensure a seamless customer journey. Key responsibilities involve analyzing sales data, identifying cross-selling and up-selling opportunities, and managing inventory visibility online. Furthermore, you will be tasked with creating compelling product descriptions, high-quality imagery, and engaging video content to showcase our client's offerings. This position requires strong project management skills, the ability to manage multiple priorities, and excellent communication abilities to coordinate effectively with remote team members and external partners. You will continuously monitor the competitive landscape, identify emerging market opportunities, and adapt strategies accordingly. Driving website traffic, improving conversion rates, and maximizing average order value are key performance indicators for this role. Join our innovative team and play a pivotal role in growing our client's online retail success. This remote position provides the flexibility to work from anywhere while making a significant impact.
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Senior E-commerce Merchandising Specialist

80100 Nairobi, Nairobi KES120000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

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full-time
Our client is looking for a highly motivated and results-driven Senior E-commerce Merchandising Specialist to enhance their online product offerings and drive sales growth. This on-site role is crucial for optimizing the customer shopping experience on our e-commerce platform. You will be responsible for product categorization, visual merchandising, promotional planning, and ensuring product information accuracy and appeal. The ideal candidate has a deep understanding of online retail trends, strong analytical skills, and a creative approach to presenting products to customers. Your expertise will directly impact customer engagement and conversion rates.

Responsibilities:
  • Develop and execute e-commerce merchandising strategies to maximize sales and profitability.
  • Curate and manage product assortments, ensuring optimal categorization and navigation.
  • Create compelling product listings, including descriptions, imagery, and specifications.
  • Plan and implement online promotions, sales, and seasonal campaigns.
  • Analyze sales data, customer behavior, and market trends to identify opportunities for growth.
  • Optimize product pages for search engines (SEO) and user experience.
  • Collaborate with marketing, operations, and design teams to ensure cohesive online campaigns.
  • Manage product content across multiple e-commerce channels.
  • Conduct competitor analysis to stay ahead of market trends and best practices.
  • Monitor inventory levels and work with the supply chain team to ensure product availability.
  • Provide insights and recommendations for website improvements and new features.
  • Ensure pricing accuracy and competitive positioning.
  • Track and report on key merchandising KPIs, such as conversion rates, average order value, and product performance.
  • Manage the visual presentation of products on the website, including lifestyle imagery and videos.
  • Stay updated on e-commerce platform functionalities and leverage them effectively.
Qualifications:
  • Bachelor's degree in Marketing, Business, Retail Management, or a related field.
  • Minimum of 5 years of experience in e-commerce merchandising, online retail, or digital marketing.
  • Proven track record of driving online sales and improving customer engagement through merchandising strategies.
  • Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and their functionalities.
  • Proficiency in web analytics tools (e.g., Google Analytics) and data analysis.
  • Excellent copywriting and visual merchandising skills.
  • Knowledge of SEO principles and best practices for e-commerce.
  • Strong project management and organizational abilities.
  • Effective communication and interpersonal skills.
  • Ability to work collaboratively in a team environment.
  • Creative thinking and a keen eye for detail.
  • Experience with A/B testing for website optimization is a plus.
This role is based at our client's location in Mombasa, Mombasa, KE , requiring an on-site presence for collaborative work and direct oversight of the e-commerce operations. Our client is seeking a dynamic individual who can bring innovative merchandising ideas to life.
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Head of E-commerce Strategy & Growth

80100 Nairobi, Nairobi KES140000 Annually WhatJobs

Posted 5 days ago

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full-time
Are you a visionary leader passionate about the intersection of e-commerce and social media? We are looking for a Head of E-commerce Strategy & Growth to spearhead our online retail operations in a dynamic, fully remote role. This is a strategic position responsible for developing and executing comprehensive e-commerce strategies that drive revenue, enhance customer engagement, and expand market share. You will oversee all aspects of our online store, including website management, product merchandising, conversion rate optimization, and customer journey mapping. A significant focus will be placed on leveraging social media platforms to drive traffic, build brand awareness, and facilitate direct-to-consumer sales. Your responsibilities will include managing online advertising campaigns, influencer marketing initiatives, and social media content strategy. You will analyze sales data, customer behavior, and market trends to identify growth opportunities and inform strategic decisions. This role requires a deep understanding of e-commerce platforms, digital marketing tools, SEO/SEM best practices, and social media analytics. You will collaborate closely with marketing, product, and customer service teams to ensure a cohesive brand experience across all digital touchpoints. Leadership and team management skills are essential, as you will be guiding a remote team of e-commerce specialists. The ideal candidate is a data-driven decision-maker with a creative flair, exceptional communication skills, and a proven ability to thrive in a fast-paced, results-oriented, remote environment. This is a prime opportunity to shape the future of our online presence and drive significant growth, all while enjoying the flexibility and autonomy of a fully remote position. We foster a collaborative and innovative remote-first culture, empowering our team members to excel.
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Remote E-commerce Strategy Manager

80100 Nairobi, Nairobi KES220000 Annually WhatJobs

Posted 4 days ago

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full-time
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a strategic and results-driven Remote E-commerce Strategy Manager. This position is critical for expanding our client's digital footprint and driving online sales growth across various e-commerce platforms. You will be responsible for developing and executing comprehensive e-commerce strategies, optimizing online product presentation, managing digital marketing campaigns, and analyzing performance metrics to ensure maximum ROI. The ideal candidate will possess a deep understanding of the FMCG market, e-commerce best practices, and a proven ability to manage complex digital initiatives in a fully remote capacity, with a keen focus on optimizing sales for customers connected to the **Mombasa, Mombasa, KE** market.

Responsibilities:
  • Develop and implement data-driven e-commerce strategies to drive online sales and market share growth.
  • Manage and optimize product listings across multiple e-commerce platforms (e.g., Amazon, Jumia, client's own D2C site), ensuring accurate descriptions, compelling imagery, and competitive pricing.
  • Plan, execute, and analyze digital marketing campaigns, including SEO, SEM, social media marketing, and email marketing, to drive traffic and conversions.
  • Monitor e-commerce KPIs, analyze sales data, website traffic, and customer behavior to identify trends, opportunities, and areas for improvement.
  • Collaborate with marketing, sales, and supply chain teams to ensure seamless execution of online promotions and inventory management.
  • Conduct market research and competitor analysis to identify emerging trends and opportunities in the online FMCG space.
  • Manage the e-commerce budget, ensuring efficient allocation of resources to achieve strategic goals.
  • Stay current with e-commerce technologies, platforms, and best practices, recommending innovative solutions.
  • Develop and maintain strong relationships with e-commerce platform partners.
  • Provide regular performance reports and strategic recommendations to senior leadership.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
  • Minimum of 5 years of experience in e-commerce management, with a strong focus on the FMCG sector.
  • Proven track record of successfully developing and executing e-commerce strategies that drive significant sales growth.
  • In-depth knowledge of various e-commerce platforms, digital marketing channels (SEO, SEM, social media, email), and analytics tools (e.g., Google Analytics).
  • Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Strong project management and organizational skills, with the ability to manage multiple priorities in a remote setting.
  • Excellent written and verbal communication skills for effective remote collaboration.
  • Experience with D2C (Direct-to-Consumer) models is a plus.
  • Creative thinking and problem-solving abilities.
  • Self-motivated and able to thrive in a fast-paced, fully remote work environment.
This is an exciting opportunity for a seasoned e-commerce professional to make a significant impact on our client's digital business, driving growth and innovation from a remote setting.
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Head of Digital Marketing & E-commerce Strategy (Remote)

80100 Nairobi, Nairobi KES350000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is searching for a visionary and results-driven Head of Digital Marketing & E-commerce Strategy to spearhead their online presence and sales initiatives. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across all relevant channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Your primary goal will be to drive online brand awareness, customer acquisition, engagement, and ultimately, revenue growth through our e-commerce platforms. You will analyze market trends, customer behavior, and competitor activities to identify new opportunities and optimize existing strategies. Key responsibilities include managing the e-commerce website, overseeing online product merchandising, implementing data-driven marketing strategies, and ensuring a seamless customer journey from discovery to purchase. You will work closely with product development, sales, and customer service teams to align digital efforts with overall business objectives. Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and e-commerce platforms is essential. Experience with CRM systems and marketing automation tools is also highly beneficial. This role requires exceptional leadership qualities, strategic thinking, and a deep understanding of the digital landscape. You must be adept at managing budgets, measuring ROI, and reporting on key performance indicators. The ideal candidate is innovative, possesses strong analytical skills, and is passionate about leveraging digital channels to achieve business success, contributing to brand growth even with the operational focus potentially linked to areas such as Mombasa, Mombasa, KE . We are looking for a dynamic leader who can inspire a remote team and drive transformative growth in the digital space.
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E-commerce Business Development Manager

80100 Nairobi, Nairobi KES750000 Annually WhatJobs

Posted 4 days ago

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full-time
Our client is seeking a dynamic and strategic E-commerce Business Development Manager to drive growth and expand market reach for their online retail presence. This fully remote position offers the unique opportunity to shape and execute strategies that enhance sales, customer acquisition, and partnership opportunities across digital platforms. You will be responsible for identifying new business opportunities, forging strategic alliances with online marketplaces and technology providers, and developing innovative growth initiatives. The role requires a deep understanding of e-commerce trends, digital marketing channels, and consumer behavior across various online segments. You will work closely with marketing, sales, and product teams to align business development efforts with overall company objectives. Key responsibilities include market analysis to identify growth areas, evaluating and negotiating partnership agreements, developing and implementing go-to-market strategies for new initiatives, and managing relationships with key online stakeholders. The ideal candidate possesses a proven track record in business development, sales, or marketing within the e-commerce or retail sectors. Strong analytical, negotiation, and strategic planning skills are essential. You should be adept at identifying and capitalizing on emerging market trends and opportunities. Excellent communication, presentation, and interpersonal skills are crucial for building and maintaining strong business relationships in this remote environment. This position requires a Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is a plus. A minimum of 6 years of experience in business development or a related role, with a significant focus on e-commerce or online retail, is mandatory. Experience in managing partnerships with online marketplaces, digital advertising platforms, or affiliate networks is highly valued. If you are a results-driven professional eager to make a substantial impact on online business growth, we invite you to apply. This role is based in **Mombasa, Mombasa, KE**.
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Head of E-commerce Strategy - FMCG Sector

80100 Nairobi, Nairobi KES160000 Annually WhatJobs

Posted 18 days ago

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Job Description

full-time
Our client is seeking a visionary Head of E-commerce Strategy to lead their online retail presence within the Fast-Moving Consumer Goods (FMCG) sector. This fully remote role requires a strategic thinker with extensive experience in developing and executing successful e-commerce strategies for consumer brands. The ideal candidate will possess a deep understanding of online consumer behavior, digital marketing channels, and e-commerce platforms relevant to the FMCG market. You will be responsible for defining the company's online sales strategy, identifying new growth opportunities, and driving online revenue through innovative initiatives. This position demands exceptional leadership, analytical skills, and a proven ability to manage cross-functional teams in a remote environment. Key responsibilities include developing and managing the e-commerce P&L, overseeing online merchandising, optimizing the customer journey, and collaborating with marketing, sales, and supply chain teams to ensure a seamless online shopping experience. Experience with data analytics to derive actionable insights and a strong understanding of SEO, SEM, social commerce, and affiliate marketing are essential. The successful applicant will have a passion for leveraging digital channels to connect with consumers and build strong brand loyalty. This is an exciting opportunity to shape the future of online sales for a prominent FMCG company, offering the flexibility of a fully remote work arrangement. We are looking for a results-oriented individual who can drive significant online growth and enhance brand presence in the digital space. If you are a seasoned e-commerce professional with a strategic mindset and a flair for innovation, we encourage you to apply.
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Group Head of Business Performance and Sales Excellence

Nairobi, Nairobi KES2400000 - KES6000000 Y Equity Bank Limited

Posted today

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Role Overview:

The Group Head of Business Performance and Sales Excellence is responsible for driving financial performance and sales growth across the group's presence markets. This role involves managing key performance indicators (KPIs) related to financial metrics, growth drivers, and sales team management. The position requires cultivating a culture of sales discipline to ensure the effective use of channels and minimize attrition.

Key Responsibilities:

Financial Performance Management:

  • Oversee financial KPIs including gross revenue, cost management, and gross margin.
  • Develop strategies to optimize financial performance and achieve revenue targets.
  • Growth Drivers Management:
  • Drive growth by increasing the number of merchants, agents, and cards issued.
  • Promote the adoption of corporate platforms to enhance market penetration.

Sales Team Leadership:

  • Manage sales teams across subsidiaries, ensuring alignment with overall business objectives.
  • Foster a culture of sales discipline and accountability to maximize channel usage and minimize attrition.

Strategic Planning and Execution:

  • Develop and implement strategic plans to achieve business performance and sales excellence.
  • Monitor market trends and adjust strategies to stay competitive.

Stakeholder Engagement:

  • Collaborate with key stakeholders, including international money transfer systems, governments, regulators, payment schemes, switches, merchants, and fintechs.
  • Ensure strong relationships and alignment with stakeholders to drive business growth.

Performance Monitoring and Reporting:

  • Track and analyse performance metrics to identify areas for improvement.
  • Provide regular reports and updates to senior management on business performance and sales activities.

Skills and Qualifications:

  • Financial Acumen: Strong understanding of financial metrics and performance management.
  • Strategic Thinking: Ability to develop and implement long-term strategies for growth and performance.
  • Leadership: Proven leadership skills to manage and develop sales teams across multiple markets.
  • Communication: Excellent communication and interpersonal skills to engage with diverse stakeholders.
  • Analytical Skills: Ability to analyse data and market trends to make informed decisions.
  • Sales Excellence: Deep understanding of sales methodologies and best practices.

Desired Experience:

  • Extensive experience in a similar role within the payments industry.
This advertiser has chosen not to accept applicants from your region.

Senior E-commerce Manager, Growth & Strategy (Remote)

80100 Nairobi, Nairobi KES480000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client is seeking a results-driven Senior E-commerce Manager to spearhead their online growth and strategic initiatives. This is a fully remote position, enabling you to shape online strategy from anywhere in Kenya, with a significant impact on their presence in **Mombasa, Mombasa, KE**. You will be responsible for developing and executing comprehensive e-commerce strategies to drive sales, enhance customer acquisition and retention, and optimize the online customer journey. The ideal candidate will possess a deep understanding of e-commerce platforms, digital marketing channels (SEO, SEM, social media marketing, email marketing), analytics, and conversion rate optimization (CRO). You will manage the online store, product catalog, merchandising, and promotional activities to maximize revenue and profitability. Experience in analyzing market trends, competitor activities, and customer behavior to identify new opportunities is crucial. This role requires strong leadership, analytical, and strategic thinking skills, coupled with excellent project management capabilities. You will collaborate closely with marketing, sales, and IT teams to ensure seamless integration and execution of e-commerce strategies. This remote-first role demands exceptional self-motivation, communication skills, and the ability to manage complex projects autonomously. A Bachelor's degree in Marketing, Business, E-commerce, or a related field is required. Proven success in managing and growing e-commerce businesses is essential.

Key Responsibilities:
  • Develop and implement a data-driven e-commerce strategy.
  • Manage and optimize the online store, including product listings and merchandising.
  • Drive traffic and conversions through various digital marketing channels.
  • Analyze e-commerce performance metrics and identify areas for improvement.
  • Develop and execute online promotional campaigns and sales initiatives.
  • Enhance the customer experience and drive customer loyalty.
  • Collaborate with cross-functional teams to ensure alignment and execution.
  • Stay abreast of e-commerce trends, technologies, and best practices.
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