1,673 Senior Digital Marketing Strategist Media PR jobs in Kenya

Senior Digital Marketing Strategist (Media & PR)

30200 Tuwan KES500000 Annually WhatJobs remove_red_eye View All

Posted 13 days ago

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Job Description

full-time
Our client is a dynamic media and public relations firm seeking an accomplished Senior Digital Marketing Strategist to lead their online presence and campaign initiatives. This is a fully remote position, offering the flexibility to craft compelling digital narratives from anywhere. The ideal candidate will possess extensive experience in developing and executing data-driven digital marketing strategies that enhance brand visibility, engagement, and PR impact.

As a Senior Digital Marketing Strategist, you will be instrumental in shaping our client's digital footprint across various platforms. You will be responsible for conceptualizing and implementing innovative online marketing campaigns, managing social media channels, optimizing website content for search engines, and leveraging paid advertising to achieve key communication objectives. Your role will involve close collaboration with PR teams, content creators, and analytics specialists to ensure cohesive and effective brand messaging. You will play a pivotal role in amplifying our client's message, building online communities, and managing their digital reputation.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing and social media strategies aligned with PR and communication goals.
  • Manage and grow the client's presence across key social media platforms (e.g., Twitter, LinkedIn, Facebook, Instagram).
  • Oversee the creation and optimization of engaging content for digital channels, including website copy, blog posts, and social media updates.
  • Plan, execute, and monitor paid advertising campaigns (e.g., Google Ads, social media ads) to maximize reach and ROI.
  • Conduct keyword research and implement SEO best practices to improve organic search rankings.
  • Analyze campaign performance data, generate insightful reports, and provide recommendations for optimization.
  • Stay abreast of the latest digital marketing trends, tools, and best practices, particularly within the media and PR landscape.
  • Collaborate with PR teams to integrate digital strategies with traditional media outreach and crisis communication efforts.
  • Manage online reputation and monitor brand mentions across the web.
  • Identify and engage with online influencers and media outlets.
  • Develop and manage digital marketing budgets effectively.

Required qualifications include a Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A Master's degree is preferred. A minimum of 7 years of experience in digital marketing, with a significant focus on social media management, SEO, SEM, and content strategy, is essential. Proven experience within the media or PR industry is highly advantageous. Demonstrable success in managing paid advertising campaigns and achieving measurable results is mandatory. Strong analytical skills and proficiency with digital marketing analytics tools (e.g., Google Analytics, social media analytics) are required. Excellent written and verbal communication skills, with a keen eye for detail and creativity, are critical. This remote role demands a self-starter with a strategic mindset and the ability to thrive in a fast-paced, evolving digital environment.
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Senior Digital Marketing Strategist - Remote Media & PR

80100 Nairobi, Nairobi KES5500000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client is looking for a highly creative and results-oriented Senior Digital Marketing Strategist to spearhead their online presence and public relations efforts. This is a completely remote position, enabling you to craft impactful campaigns from anywhere. The ideal candidate will have a proven track record in developing and executing comprehensive digital marketing strategies across multiple channels, with a strong emphasis on SEO, SEM, social media, content marketing, and PR integration. You will be instrumental in enhancing brand visibility, driving engagement, and achieving marketing objectives.

Responsibilities:
  • Develop and implement innovative, data-driven digital marketing strategies aligned with overall business goals.
  • Oversee the creation and execution of SEO/SEM campaigns to maximize online visibility and organic/paid traffic.
  • Manage and optimize social media presence across various platforms, fostering community engagement and brand loyalty.
  • Develop and execute content marketing strategies, including blog posts, articles, whitepapers, and case studies.
  • Integrate PR initiatives with digital marketing efforts to amplify messaging and manage brand reputation.
  • Analyze campaign performance data, generate insightful reports, and make data-backed recommendations for continuous improvement.
  • Manage digital advertising budgets, ensuring optimal allocation of resources for maximum ROI.
  • Stay current with digital marketing trends, algorithm updates, and emerging technologies.
  • Collaborate with internal teams (e.g., creative, sales, product) to ensure cohesive brand messaging.
  • Conduct market research and competitor analysis to identify opportunities and threats.
  • Manage influencer collaborations and online reputation management.
  • Develop and present strategic plans and performance updates to senior leadership.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A Master's degree is a plus.
  • Minimum of 7 years of experience in digital marketing, with at least 3 years in a senior strategy role.
  • Demonstrated expertise in SEO, SEM, PPC advertising, social media marketing, email marketing, and content strategy.
  • Proficiency with marketing analytics tools such as Google Analytics, SEMrush, Moz, and social media analytics platforms.
  • Strong understanding of PR principles and crisis communication.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) is advantageous.
  • Exceptional analytical and problem-solving skills with a keen eye for detail.
  • Excellent written and verbal communication skills, with a talent for crafting compelling narratives.
  • Proven ability to manage multiple projects simultaneously in a fast-paced, remote environment.
  • Creative thinker with a passion for storytelling and brand building.
  • Experience in a PR agency or in-house PR role is beneficial.
This fully remote role offers a highly competitive salary, attractive benefits, and the opportunity to shape the digital narrative for a leading organization. You will have the autonomy to drive strategic initiatives and make a tangible impact on brand growth and market perception.
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Social Media & E-commerce Content Creator

20400 Kakamega, Western KES70000 Annually WhatJobs remove_red_eye View All

Posted 18 days ago

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Job Description

full-time
Our client is looking for a creative and driven Social Media & E-commerce Content Creator to join their vibrant marketing team. This role will be responsible for developing engaging content across various social media platforms and our e-commerce website to drive brand awareness, engagement, and sales. The ideal candidate is a natural storyteller with a keen eye for aesthetics, a deep understanding of current digital trends, and a passion for building online communities. This position involves a hybrid work arrangement, combining remote flexibility with essential in-office collaboration. You will work closely with the marketing, design, and sales teams to craft compelling narratives that resonate with our target audience and support our e-commerce strategy.

Key Responsibilities:
  • Develop and execute a content calendar for social media platforms (e.g., Instagram, Facebook, TikTok, Twitter) and the e-commerce site.
  • Create high-quality, visually appealing, and engaging content, including graphics, videos, and written copy.
  • Write compelling product descriptions and marketing copy for e-commerce listings.
  • Manage social media accounts, including posting, monitoring engagement, and responding to comments and messages.
  • Analyze social media and website performance metrics to optimize content strategies.
  • Stay up-to-date with the latest social media trends, platform updates, and e-commerce best practices.
  • Collaborate with designers and photographers to produce creative assets.
  • Assist in the planning and execution of online marketing campaigns and promotions.
  • Monitor online conversations and identify opportunities for engagement and brand building.
  • Conduct competitor analysis to identify market opportunities.
  • Ensure brand consistency across all digital channels.
  • Participate in brainstorming sessions and contribute innovative ideas for content and campaigns.

Qualifications:
  • Proven experience as a Social Media Manager, Content Creator, or E-commerce Specialist.
  • Demonstrable experience creating engaging content for social media and e-commerce platforms.
  • Excellent copywriting, editing, and proofreading skills.
  • Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
  • Strong understanding of social media algorithms and best practices for various platforms.
  • Experience with e-commerce platforms and online merchandising.
  • Excellent communication and collaboration skills.
  • Ability to work effectively both independently and as part of a team in a hybrid environment.
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
  • A portfolio showcasing creative work is highly recommended.
This hybrid role requires a proactive individual who can balance independent work with collaborative team efforts. Join our client to elevate their online presence and drive e-commerce success through impactful content.
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Social Media Marketing & Content Creator

60100 Embu, Eastern KES90000 Monthly WhatJobs

Posted 15 days ago

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Job Description

part-time
Our client is seeking a creative and dynamic Social Media Marketing & Content Creator to join their fully remote team. This position is ideal for an individual passionate about digital storytelling and community building. You will be responsible for developing engaging content, managing social media platforms, and driving brand awareness and engagement across various channels. Key responsibilities include conceptualizing and creating high-quality content (graphics, videos, written posts), scheduling and publishing posts across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok), monitoring social media trends and competitor activities, and interacting with the online community to foster engagement and build relationships. You will also analyze social media performance metrics and provide regular reports with insights and recommendations for improvement. The ability to work independently, manage multiple social media accounts, and adhere to brand guidelines is essential. This is a remote-first role, requiring excellent communication and organizational skills. A Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience, is preferred. Proven experience in social media management and content creation, with a strong portfolio showcasing successful campaigns and creative output, is required. Proficiency with social media management tools (e.g., Hootsuite, Buffer) and graphic design/video editing software (e.g., Canva, Adobe Creative Suite) is a significant advantage. If you are a creative thinker with a passion for social media and a knack for engaging audiences, and you thrive in a remote work environment, this opportunity near Embu, Kenya , is perfect for you.
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Senior Social Media Content Creator - E-commerce

10100 Nyeri Town KES140000 Annually WhatJobs

Posted 12 days ago

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Job Description

full-time
Our client is seeking a highly creative and strategic Senior Social Media Content Creator with a passion for e-commerce to elevate their brand presence online. This is a fully remote position, allowing you to channel your creativity from anywhere. You will be responsible for developing engaging and compelling content strategies across various social media platforms to drive brand awareness, customer engagement, and ultimately, sales for their e-commerce operations. The ideal candidate will possess a strong portfolio showcasing innovative social media campaigns, excellent storytelling abilities, and a deep understanding of social media trends, analytics, and the e-commerce landscape.

Key Responsibilities:
  • Develop and execute a comprehensive social media content strategy aligned with e-commerce objectives.
  • Create high-quality, original, and engaging content (images, videos, graphics, copy) for platforms like Instagram, Facebook, TikTok, Pinterest, and others.
  • Plan and manage the social media content calendar, ensuring a consistent and timely posting schedule.
  • Monitor social media trends, user-generated content, and competitor activities to identify opportunities.
  • Engage with the online community, respond to comments and messages, and foster a positive brand image.
  • Analyze social media performance metrics and use insights to optimize content and strategy.
  • Collaborate with marketing, design, and e-commerce teams to ensure brand consistency.
  • Stay up-to-date with platform updates, best practices, and emerging social media technologies.
  • Develop creative concepts for social media advertising campaigns.
  • Guide and mentor junior content creators or social media interns.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Fine Arts, Digital Media, or a related field.
  • Minimum of 4 years of experience in social media management and content creation, with a strong focus on e-commerce brands.
  • Demonstrable success in growing social media engagement and driving traffic/sales.
  • Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, video editing software).
  • Excellent copywriting and editing skills with a keen eye for detail.
  • Strong understanding of social media analytics and reporting tools.
  • Experience with social media management platforms (e.g., Buffer, Hootsuite).
  • Creative mindset with the ability to think outside the box.
  • Excellent communication and collaboration skills, essential for remote teamwork.
  • A portfolio showcasing exceptional social media content and campaign results is required.
Join our client's innovative and forward-thinking team, where your creativity will be instrumental in shaping their e-commerce success. The designated job location is Nyeri, Nyeri, KE , however, this position is fully remote.
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Remote Social Media & E-commerce Content Creator

40100 Kisumu KES120000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a dynamic online fashion brand, is seeking a creative and skilled Remote Social Media & E-commerce Content Creator to elevate their brand presence and drive online sales. This role is fully remote, allowing you to channel your creativity from anywhere.

As a Content Creator, you will be responsible for developing engaging and visually appealing content across various social media platforms (Instagram, Facebook, TikTok, Pinterest) and for our e-commerce website. Your duties will include conceptualizing, scripting, shooting, and editing short-form videos, creating high-quality product photography, and writing compelling captions and product descriptions that resonate with our target audience. You will manage the content calendar, schedule posts, and actively engage with our online community to foster brand loyalty and drive traffic to our online store.

The ideal candidate will have a keen eye for aesthetics, a strong understanding of current social media trends, and proficiency in content creation tools and software. Experience with photo and video editing software (e.g., Adobe Creative Suite, CapCut, Canva) is essential. You should be adept at understanding brand voice and translating it into effective digital content. This role requires a proactive individual with excellent organizational skills, the ability to manage multiple projects simultaneously, and a passion for fashion and e-commerce. A portfolio showcasing your previous work in social media and content creation is required. This position is perfect for a creative self-starter looking to make a significant impact.

Responsibilities:
  • Create engaging and shareable content for social media platforms (Instagram, Facebook, TikTok, Pinterest).
  • Develop and produce high-quality product photography and videography for e-commerce.
  • Write compelling and SEO-friendly product descriptions and social media captions.
  • Manage and execute the social media content calendar, scheduling posts effectively.
  • Engage with the online community, responding to comments and messages promptly.
  • Monitor social media trends and identify opportunities for creative content.
  • Collaborate with the marketing team on campaign ideas and content strategy.
  • Analyze content performance metrics and provide insights for improvement.
  • Maintain brand consistency in all visual and written content.
  • Stay up-to-date with emerging social media platforms and digital marketing techniques.
Qualifications:
  • Proven experience as a Social Media Content Creator, Digital Marketer, or similar role.
  • Strong portfolio showcasing social media content, photography, and videography.
  • Proficiency in photo and video editing software (e.g., Adobe Photoshop, Lightroom, Premiere Pro, Final Cut Pro).
  • Excellent copywriting and communication skills, with an ability to adapt to brand voice.
  • Deep understanding of social media platforms, algorithms, and best practices.
  • Experience with e-commerce platforms and product merchandising.
  • Creative mindset with a strong aesthetic sense.
  • Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
  • Knowledge of SEO principles for content optimization.
This fully remote position will create content for a brand serving the Kisumu, Kisumu, KE market.
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Social Media Content Creator - E-commerce Specialist

01000 Makongeni KES75000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client, a burgeoning e-commerce enterprise, is seeking a creative and strategically-minded Social Media Content Creator to spearhead their online presence. This role is entirely remote, offering the flexibility to work from anywhere while driving engagement and sales for a diverse range of products. The ideal candidate possesses a deep understanding of social media platforms, trends, and analytics, coupled with a flair for crafting compelling visual and written content. You will be responsible for developing and executing a comprehensive social media strategy that aligns with our client's brand identity and marketing objectives. This includes planning, creating, and scheduling engaging posts across platforms such as Instagram, Facebook, TikTok, and Pinterest. Your duties will encompass designing eye-catching graphics, shooting and editing short-form videos, writing persuasive captions, and interacting with our online community. The successful candidate must be adept at identifying target audiences, understanding their preferences, and tailoring content to resonate with them. You will also be tasked with monitoring social media performance, analyzing key metrics, and generating reports to inform future strategies. A proven ability to increase follower growth, engagement rates, and website traffic through social media is essential. This role demands a high degree of creativity, initiative, and an entrepreneurial spirit. You should be comfortable working autonomously, managing multiple projects simultaneously, and meeting deadlines in a fast-paced, remote environment. Familiarity with e-commerce best practices, including conversion optimization and paid social advertising, will be a significant advantage. We are looking for a storyteller who can translate product features into engaging narratives and build a loyal online following. The ability to stay ahead of social media trends and adapt quickly to algorithm changes is crucial. This position offers a fantastic opportunity to make a tangible impact on our client's growth and shape their digital voice. This is a fully remote role, supporting digital marketing efforts for an e-commerce business serving the Thika, Kiambu, KE region, but requires you to be fully remote.

Responsibilities:
  • Develop and implement a social media strategy to drive brand awareness and sales.
  • Create high-quality, engaging content including graphics, videos, and written posts.
  • Schedule and publish content across various social media platforms.
  • Monitor social media trends and identify new content opportunities.
  • Engage with followers, respond to comments and messages, and foster community growth.
  • Analyze social media performance metrics and report on key insights.
  • Collaborate with marketing and sales teams to ensure brand consistency.
  • Stay up-to-date with platform algorithm changes and best practices.
  • Experiment with new content formats and strategies to optimize performance.
  • Manage social media advertising campaigns, if applicable.

Qualifications:
  • Proven experience as a Social Media Content Creator or similar role, preferably in e-commerce.
  • Strong portfolio showcasing creative content across different platforms.
  • Excellent graphic design and video editing skills (e.g., Canva, Adobe Creative Suite, CapCut).
  • Proficient in copywriting and storytelling for social media.
  • In-depth knowledge of major social media platforms and their analytics.
  • Understanding of e-commerce principles and online marketing strategies.
  • Strong analytical skills and ability to interpret data.
  • Self-motivated with excellent time management and organizational skills.
  • Ability to work independently in a remote setting and meet deadlines.
  • Passion for social media, digital marketing, and e-commerce trends.
This advertiser has chosen not to accept applicants from your region.
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Remote Social Media & E-commerce Content Strategist

10100 Nyeri Town KES85000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Remote Social Media & E-commerce Content Strategist to elevate their online presence and drive engagement. This fully remote role empowers you to craft compelling content strategies from anywhere. You will be responsible for developing and executing integrated social media and e-commerce content plans that align with marketing objectives and enhance brand visibility. This includes creating engaging written, visual, and video content for platforms like Instagram, Facebook, TikTok, and our online store. Your role will involve analyzing content performance, identifying audience preferences, and optimizing strategies for maximum reach and conversion. Collaboration with the marketing, sales, and design teams is crucial for ensuring a cohesive brand message. The ideal candidate will have a deep understanding of social media trends, e-commerce best practices, and content marketing principles. Excellent copywriting skills, a strong visual aesthetic, and proficiency in content creation tools are essential. This position is vital for boosting brand presence and sales within the **Nyeri, Nyeri, KE** market, all while working remotely.

Responsibilities:
  • Develop and implement comprehensive social media and e-commerce content strategies.
  • Create, curate, and manage published content (images, video, written) across social media platforms and the e-commerce site.
  • Plan and execute engaging social media campaigns, promotions, and contests.
  • Write compelling copy for social media posts, product descriptions, email newsletters, and blog articles.
  • Analyze social media and website traffic data to track performance and identify areas for improvement.
  • Optimize content for SEO to increase organic reach and visibility.
  • Collaborate with designers to create visually appealing graphics and videos.
  • Monitor social media trends, news, and conversations relevant to the brand.
  • Engage with followers, respond to comments and messages promptly, and foster community interaction.
  • Manage social media advertising campaigns and monitor their effectiveness.
  • Develop content calendars and ensure timely posting across all platforms.
  • Report on content performance, ROI, and key metrics to stakeholders.
  • Stay updated on the latest social media algorithms, platform features, and e-commerce best practices.
Qualifications:
  • Proven experience as a Social Media Manager, Content Strategist, or similar role, with a focus on e-commerce.
  • Demonstrated ability to create engaging and effective written and visual content.
  • Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
  • Strong understanding of SEO, content marketing, and digital marketing principles.
  • Excellent copywriting, editing, and proofreading skills.
  • Experience with graphic design tools (e.g., Canva, Adobe Photoshop) and video editing software is a plus.
  • Ability to analyze data and translate insights into actionable strategies.
  • Strong communication and interpersonal skills, with the ability to collaborate effectively remotely.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
This advertiser has chosen not to accept applicants from your region.

Social Media & Content Marketing Lead

01000 Makongeni KES140000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client, a fast-paced and innovative tech startup, is seeking a creative and strategic Social Media & Content Marketing Lead to join their fully remote team. This position offers the unique opportunity to shape brand voice and engage audiences from anywhere.

The Social Media & Content Marketing Lead will be responsible for developing and executing compelling social media and content strategies to build brand awareness, drive engagement, and foster community growth. You will create high-quality, engaging content across various platforms, manage social media channels, and analyze performance metrics to optimize strategies. This role requires a deep understanding of current social media trends and a talent for storytelling.

Key Responsibilities:
  • Develop and implement a comprehensive social media strategy aligned with brand objectives.
  • Create, curate, and manage engaging content (text, image, video) for all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
  • Manage the social media content calendar, ensuring consistent and timely posting.
  • Monitor social media channels for trends, opportunities, and customer feedback.
  • Engage with the online community, respond to comments and messages, and foster positive interactions.
  • Develop and execute content marketing initiatives, including blog posts, articles, and website copy.
  • Analyze social media and content marketing performance using relevant metrics and provide regular reports.
  • Collaborate with the marketing team to ensure brand consistency across all digital touchpoints.
  • Identify and implement innovative social media and content marketing tactics.
  • Stay abreast of the latest social media platforms, tools, and industry best practices.
  • Potentially manage relationships with influencers and brand ambassadors.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 4 years of experience in social media management and content marketing.
  • Proven ability to develop and execute successful social media campaigns and content strategies.
  • Excellent writing, editing, and storytelling skills with a keen eye for detail.
  • Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
  • Strong understanding of SEO principles as they apply to content creation.
  • Creative thinker with a passion for digital media and community building.
  • Ability to work independently and manage multiple projects in a remote setting.
  • Experience with graphic design or video editing tools is a plus.
  • Must be legally authorized to work in Kenya.
This is an exciting opportunity to make a significant impact on our client's brand narrative and online presence, working remotely in a collaborative environment. Join us and help tell our client's story from Thika, Kiambu, KE .
This advertiser has chosen not to accept applicants from your region.

Remote Social Media Marketing Strategist & Content Creator

90100 Bahati, Nairobi KES280000 Annually WhatJobs

Posted 12 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Remote Social Media Marketing Strategist and Content Creator to elevate their online presence across various platforms. This is a fully remote position, allowing you to leverage your expertise in digital marketing and content creation from anywhere. You will be responsible for developing and executing innovative social media strategies that enhance brand awareness, engage target audiences, drive traffic, and ultimately boost e-commerce sales. Your role will encompass everything from strategic planning and campaign management to content ideation, production, and performance analysis.

Key responsibilities include:
  • Developing and implementing comprehensive social media strategies aligned with marketing goals and e-commerce objectives.
  • Managing and growing the company's presence on key social media platforms (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest).
  • Creating compelling, high-quality, and on-brand content, including graphics, videos, copy, and stories, optimized for each platform.
  • Planning and executing social media advertising campaigns, including audience targeting, budget management, and performance optimization.
  • Monitoring social media trends, identifying new opportunities, and adapting strategies accordingly.
  • Engaging with the online community, responding to comments and messages, and fostering positive relationships with followers.
  • Analyzing social media performance metrics (e.g., engagement, reach, conversion rates) and providing regular reports with actionable insights.
  • Collaborating with the marketing and sales teams to ensure consistent brand messaging and integrated campaign efforts.
  • Staying up-to-date with the latest social media best practices, tools, and platform updates.
  • Testing and experimenting with new content formats, platforms, and engagement tactics.

The ideal candidate will have a proven track record in social media marketing and content creation, with a strong portfolio showcasing successful campaigns and engaging content. Excellent copywriting, graphic design, and video editing skills are essential. A deep understanding of social media analytics tools and e-commerce platforms is required. You should be highly creative, possess strong strategic thinking abilities, and be comfortable working independently in a remote setting. Exceptional communication and collaboration skills are key to working effectively with a distributed team. This role offers an exciting opportunity to make a significant impact on our client's digital footprint while working remotely, with a strategic focus on markets relevant to **Mlolongo, Machakos, KE**.
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