1,673 Senior Digital Marketing Strategist Media PR jobs in Kenya
Senior Digital Marketing Strategist (Media & PR)
Posted 13 days ago
Job Viewed
Job Description
As a Senior Digital Marketing Strategist, you will be instrumental in shaping our client's digital footprint across various platforms. You will be responsible for conceptualizing and implementing innovative online marketing campaigns, managing social media channels, optimizing website content for search engines, and leveraging paid advertising to achieve key communication objectives. Your role will involve close collaboration with PR teams, content creators, and analytics specialists to ensure cohesive and effective brand messaging. You will play a pivotal role in amplifying our client's message, building online communities, and managing their digital reputation.
Key Responsibilities:
- Develop and execute comprehensive digital marketing and social media strategies aligned with PR and communication goals.
- Manage and grow the client's presence across key social media platforms (e.g., Twitter, LinkedIn, Facebook, Instagram).
- Oversee the creation and optimization of engaging content for digital channels, including website copy, blog posts, and social media updates.
- Plan, execute, and monitor paid advertising campaigns (e.g., Google Ads, social media ads) to maximize reach and ROI.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Analyze campaign performance data, generate insightful reports, and provide recommendations for optimization.
- Stay abreast of the latest digital marketing trends, tools, and best practices, particularly within the media and PR landscape.
- Collaborate with PR teams to integrate digital strategies with traditional media outreach and crisis communication efforts.
- Manage online reputation and monitor brand mentions across the web.
- Identify and engage with online influencers and media outlets.
- Develop and manage digital marketing budgets effectively.
Required qualifications include a Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A Master's degree is preferred. A minimum of 7 years of experience in digital marketing, with a significant focus on social media management, SEO, SEM, and content strategy, is essential. Proven experience within the media or PR industry is highly advantageous. Demonstrable success in managing paid advertising campaigns and achieving measurable results is mandatory. Strong analytical skills and proficiency with digital marketing analytics tools (e.g., Google Analytics, social media analytics) are required. Excellent written and verbal communication skills, with a keen eye for detail and creativity, are critical. This remote role demands a self-starter with a strategic mindset and the ability to thrive in a fast-paced, evolving digital environment.
Senior Digital Marketing Strategist - Remote Media & PR
Posted 21 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement innovative, data-driven digital marketing strategies aligned with overall business goals.
- Oversee the creation and execution of SEO/SEM campaigns to maximize online visibility and organic/paid traffic.
- Manage and optimize social media presence across various platforms, fostering community engagement and brand loyalty.
- Develop and execute content marketing strategies, including blog posts, articles, whitepapers, and case studies.
- Integrate PR initiatives with digital marketing efforts to amplify messaging and manage brand reputation.
- Analyze campaign performance data, generate insightful reports, and make data-backed recommendations for continuous improvement.
- Manage digital advertising budgets, ensuring optimal allocation of resources for maximum ROI.
- Stay current with digital marketing trends, algorithm updates, and emerging technologies.
- Collaborate with internal teams (e.g., creative, sales, product) to ensure cohesive brand messaging.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Manage influencer collaborations and online reputation management.
- Develop and present strategic plans and performance updates to senior leadership.
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with at least 3 years in a senior strategy role.
- Demonstrated expertise in SEO, SEM, PPC advertising, social media marketing, email marketing, and content strategy.
- Proficiency with marketing analytics tools such as Google Analytics, SEMrush, Moz, and social media analytics platforms.
- Strong understanding of PR principles and crisis communication.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) is advantageous.
- Exceptional analytical and problem-solving skills with a keen eye for detail.
- Excellent written and verbal communication skills, with a talent for crafting compelling narratives.
- Proven ability to manage multiple projects simultaneously in a fast-paced, remote environment.
- Creative thinker with a passion for storytelling and brand building.
- Experience in a PR agency or in-house PR role is beneficial.
Social Media & E-commerce Content Creator
Posted 18 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute a content calendar for social media platforms (e.g., Instagram, Facebook, TikTok, Twitter) and the e-commerce site.
- Create high-quality, visually appealing, and engaging content, including graphics, videos, and written copy.
- Write compelling product descriptions and marketing copy for e-commerce listings.
- Manage social media accounts, including posting, monitoring engagement, and responding to comments and messages.
- Analyze social media and website performance metrics to optimize content strategies.
- Stay up-to-date with the latest social media trends, platform updates, and e-commerce best practices.
- Collaborate with designers and photographers to produce creative assets.
- Assist in the planning and execution of online marketing campaigns and promotions.
- Monitor online conversations and identify opportunities for engagement and brand building.
- Conduct competitor analysis to identify market opportunities.
- Ensure brand consistency across all digital channels.
- Participate in brainstorming sessions and contribute innovative ideas for content and campaigns.
Qualifications:
- Proven experience as a Social Media Manager, Content Creator, or E-commerce Specialist.
- Demonstrable experience creating engaging content for social media and e-commerce platforms.
- Excellent copywriting, editing, and proofreading skills.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
- Strong understanding of social media algorithms and best practices for various platforms.
- Experience with e-commerce platforms and online merchandising.
- Excellent communication and collaboration skills.
- Ability to work effectively both independently and as part of a team in a hybrid environment.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
- A portfolio showcasing creative work is highly recommended.
Social Media Marketing & Content Creator
Posted 15 days ago
Job Viewed
Job Description
Senior Social Media Content Creator - E-commerce
Posted 12 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute a comprehensive social media content strategy aligned with e-commerce objectives.
- Create high-quality, original, and engaging content (images, videos, graphics, copy) for platforms like Instagram, Facebook, TikTok, Pinterest, and others.
- Plan and manage the social media content calendar, ensuring a consistent and timely posting schedule.
- Monitor social media trends, user-generated content, and competitor activities to identify opportunities.
- Engage with the online community, respond to comments and messages, and foster a positive brand image.
- Analyze social media performance metrics and use insights to optimize content and strategy.
- Collaborate with marketing, design, and e-commerce teams to ensure brand consistency.
- Stay up-to-date with platform updates, best practices, and emerging social media technologies.
- Develop creative concepts for social media advertising campaigns.
- Guide and mentor junior content creators or social media interns.
- Bachelor's degree in Marketing, Communications, Fine Arts, Digital Media, or a related field.
- Minimum of 4 years of experience in social media management and content creation, with a strong focus on e-commerce brands.
- Demonstrable success in growing social media engagement and driving traffic/sales.
- Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, video editing software).
- Excellent copywriting and editing skills with a keen eye for detail.
- Strong understanding of social media analytics and reporting tools.
- Experience with social media management platforms (e.g., Buffer, Hootsuite).
- Creative mindset with the ability to think outside the box.
- Excellent communication and collaboration skills, essential for remote teamwork.
- A portfolio showcasing exceptional social media content and campaign results is required.
Remote Social Media & E-commerce Content Creator
Posted 2 days ago
Job Viewed
Job Description
As a Content Creator, you will be responsible for developing engaging and visually appealing content across various social media platforms (Instagram, Facebook, TikTok, Pinterest) and for our e-commerce website. Your duties will include conceptualizing, scripting, shooting, and editing short-form videos, creating high-quality product photography, and writing compelling captions and product descriptions that resonate with our target audience. You will manage the content calendar, schedule posts, and actively engage with our online community to foster brand loyalty and drive traffic to our online store.
The ideal candidate will have a keen eye for aesthetics, a strong understanding of current social media trends, and proficiency in content creation tools and software. Experience with photo and video editing software (e.g., Adobe Creative Suite, CapCut, Canva) is essential. You should be adept at understanding brand voice and translating it into effective digital content. This role requires a proactive individual with excellent organizational skills, the ability to manage multiple projects simultaneously, and a passion for fashion and e-commerce. A portfolio showcasing your previous work in social media and content creation is required. This position is perfect for a creative self-starter looking to make a significant impact.
Responsibilities:
- Create engaging and shareable content for social media platforms (Instagram, Facebook, TikTok, Pinterest).
- Develop and produce high-quality product photography and videography for e-commerce.
- Write compelling and SEO-friendly product descriptions and social media captions.
- Manage and execute the social media content calendar, scheduling posts effectively.
- Engage with the online community, responding to comments and messages promptly.
- Monitor social media trends and identify opportunities for creative content.
- Collaborate with the marketing team on campaign ideas and content strategy.
- Analyze content performance metrics and provide insights for improvement.
- Maintain brand consistency in all visual and written content.
- Stay up-to-date with emerging social media platforms and digital marketing techniques.
- Proven experience as a Social Media Content Creator, Digital Marketer, or similar role.
- Strong portfolio showcasing social media content, photography, and videography.
- Proficiency in photo and video editing software (e.g., Adobe Photoshop, Lightroom, Premiere Pro, Final Cut Pro).
- Excellent copywriting and communication skills, with an ability to adapt to brand voice.
- Deep understanding of social media platforms, algorithms, and best practices.
- Experience with e-commerce platforms and product merchandising.
- Creative mindset with a strong aesthetic sense.
- Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
- Knowledge of SEO principles for content optimization.
Social Media Content Creator - E-commerce Specialist
Posted 21 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement a social media strategy to drive brand awareness and sales.
- Create high-quality, engaging content including graphics, videos, and written posts.
- Schedule and publish content across various social media platforms.
- Monitor social media trends and identify new content opportunities.
- Engage with followers, respond to comments and messages, and foster community growth.
- Analyze social media performance metrics and report on key insights.
- Collaborate with marketing and sales teams to ensure brand consistency.
- Stay up-to-date with platform algorithm changes and best practices.
- Experiment with new content formats and strategies to optimize performance.
- Manage social media advertising campaigns, if applicable.
Qualifications:
- Proven experience as a Social Media Content Creator or similar role, preferably in e-commerce.
- Strong portfolio showcasing creative content across different platforms.
- Excellent graphic design and video editing skills (e.g., Canva, Adobe Creative Suite, CapCut).
- Proficient in copywriting and storytelling for social media.
- In-depth knowledge of major social media platforms and their analytics.
- Understanding of e-commerce principles and online marketing strategies.
- Strong analytical skills and ability to interpret data.
- Self-motivated with excellent time management and organizational skills.
- Ability to work independently in a remote setting and meet deadlines.
- Passion for social media, digital marketing, and e-commerce trends.
Be The First To Know
About the latest Senior digital marketing strategist media pr Jobs in Kenya !
Remote Social Media & E-commerce Content Strategist
Posted 21 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive social media and e-commerce content strategies.
- Create, curate, and manage published content (images, video, written) across social media platforms and the e-commerce site.
- Plan and execute engaging social media campaigns, promotions, and contests.
- Write compelling copy for social media posts, product descriptions, email newsletters, and blog articles.
- Analyze social media and website traffic data to track performance and identify areas for improvement.
- Optimize content for SEO to increase organic reach and visibility.
- Collaborate with designers to create visually appealing graphics and videos.
- Monitor social media trends, news, and conversations relevant to the brand.
- Engage with followers, respond to comments and messages promptly, and foster community interaction.
- Manage social media advertising campaigns and monitor their effectiveness.
- Develop content calendars and ensure timely posting across all platforms.
- Report on content performance, ROI, and key metrics to stakeholders.
- Stay updated on the latest social media algorithms, platform features, and e-commerce best practices.
- Proven experience as a Social Media Manager, Content Strategist, or similar role, with a focus on e-commerce.
- Demonstrated ability to create engaging and effective written and visual content.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Strong understanding of SEO, content marketing, and digital marketing principles.
- Excellent copywriting, editing, and proofreading skills.
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop) and video editing software is a plus.
- Ability to analyze data and translate insights into actionable strategies.
- Strong communication and interpersonal skills, with the ability to collaborate effectively remotely.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Social Media & Content Marketing Lead
Posted 21 days ago
Job Viewed
Job Description
The Social Media & Content Marketing Lead will be responsible for developing and executing compelling social media and content strategies to build brand awareness, drive engagement, and foster community growth. You will create high-quality, engaging content across various platforms, manage social media channels, and analyze performance metrics to optimize strategies. This role requires a deep understanding of current social media trends and a talent for storytelling.
Key Responsibilities:
- Develop and implement a comprehensive social media strategy aligned with brand objectives.
- Create, curate, and manage engaging content (text, image, video) for all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Manage the social media content calendar, ensuring consistent and timely posting.
- Monitor social media channels for trends, opportunities, and customer feedback.
- Engage with the online community, respond to comments and messages, and foster positive interactions.
- Develop and execute content marketing initiatives, including blog posts, articles, and website copy.
- Analyze social media and content marketing performance using relevant metrics and provide regular reports.
- Collaborate with the marketing team to ensure brand consistency across all digital touchpoints.
- Identify and implement innovative social media and content marketing tactics.
- Stay abreast of the latest social media platforms, tools, and industry best practices.
- Potentially manage relationships with influencers and brand ambassadors.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 4 years of experience in social media management and content marketing.
- Proven ability to develop and execute successful social media campaigns and content strategies.
- Excellent writing, editing, and storytelling skills with a keen eye for detail.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Strong understanding of SEO principles as they apply to content creation.
- Creative thinker with a passion for digital media and community building.
- Ability to work independently and manage multiple projects in a remote setting.
- Experience with graphic design or video editing tools is a plus.
- Must be legally authorized to work in Kenya.
Remote Social Media Marketing Strategist & Content Creator
Posted 12 days ago
Job Viewed
Job Description
Key responsibilities include:
- Developing and implementing comprehensive social media strategies aligned with marketing goals and e-commerce objectives.
- Managing and growing the company's presence on key social media platforms (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest).
- Creating compelling, high-quality, and on-brand content, including graphics, videos, copy, and stories, optimized for each platform.
- Planning and executing social media advertising campaigns, including audience targeting, budget management, and performance optimization.
- Monitoring social media trends, identifying new opportunities, and adapting strategies accordingly.
- Engaging with the online community, responding to comments and messages, and fostering positive relationships with followers.
- Analyzing social media performance metrics (e.g., engagement, reach, conversion rates) and providing regular reports with actionable insights.
- Collaborating with the marketing and sales teams to ensure consistent brand messaging and integrated campaign efforts.
- Staying up-to-date with the latest social media best practices, tools, and platform updates.
- Testing and experimenting with new content formats, platforms, and engagement tactics.
The ideal candidate will have a proven track record in social media marketing and content creation, with a strong portfolio showcasing successful campaigns and engaging content. Excellent copywriting, graphic design, and video editing skills are essential. A deep understanding of social media analytics tools and e-commerce platforms is required. You should be highly creative, possess strong strategic thinking abilities, and be comfortable working independently in a remote setting. Exceptional communication and collaboration skills are key to working effectively with a distributed team. This role offers an exciting opportunity to make a significant impact on our client's digital footprint while working remotely, with a strategic focus on markets relevant to **Mlolongo, Machakos, KE**.