1,730 Senior Digital Marketing Strategist Content Lead jobs in Kenya

Senior Digital Marketing Strategist & Content Lead

90100 Gathiruini KES180000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

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Job Description

full-time
Our client, a forward-thinking digital media agency, is seeking an experienced and creative Senior Digital Marketing Strategist & Content Lead to spearhead our online presence. This is a fully remote, senior-level position where you will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive engagement, and achieve client objectives. Your expertise will span SEO, SEM, social media marketing, email marketing, content creation, and performance analytics. You will lead a team of remote digital marketers and content creators, fostering innovation and ensuring the delivery of high-quality campaigns. The ideal candidate possesses a deep understanding of the digital landscape, a proven ability to craft compelling narratives, and a data-driven approach to campaign optimization. You will be tasked with market research, competitor analysis, audience segmentation, and the development of innovative content strategies across multiple platforms. This role demands exceptional leadership, strategic thinking, and the ability to translate complex marketing concepts into actionable plans. This remote opportunity, connecting our virtual team to the broader business environment around Mlolongo, Machakos, KE , offers a challenging yet rewarding career path for a passionate digital marketer ready to make a significant impact. Strong project management skills and the ability to thrive in a fast-paced, independent work environment are essential.

Key Responsibilities:
  • Develop and implement cutting-edge digital marketing strategies across all channels (SEO, SEM, Social Media, Email, etc.).
  • Lead the creation and execution of engaging and impactful content marketing campaigns.
  • Manage and mentor a remote team of digital marketing specialists and content creators.
  • Analyze campaign performance data, identify trends, and optimize strategies for maximum ROI.
  • Conduct market research, competitor analysis, and audience segmentation.
  • Oversee social media management and community engagement initiatives.
  • Develop and manage digital advertising budgets effectively.
  • Collaborate with clients to understand their needs and deliver tailored marketing solutions.
  • Stay abreast of the latest digital marketing trends, tools, and technologies.
  • Develop and maintain brand consistency across all digital touchpoints.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
  • Proven track record of developing and executing successful digital marketing campaigns.
  • Expertise in SEO, SEM, content marketing, social media marketing, and email marketing automation.
  • Strong analytical skills with proficiency in tools like Google Analytics, SEMrush, and Hootsuite.
  • Excellent content creation, editing, and storytelling abilities.
  • Strong leadership, team management, and communication skills.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
  • Creative thinking and a passion for innovation in digital marketing.
  • Experience with CRM platforms and marketing automation software.
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Lead Digital Marketing Strategist, Creative Campaigns

50100 Tuwan KES4500000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client, a dynamic leader in the arts and entertainment sector, is seeking an innovative and experienced Lead Digital Marketing Strategist to spearhead their creative campaign initiatives, operating in a fully remote capacity. This role is crucial for developing and executing comprehensive digital marketing strategies that amplify brand presence, engage target audiences, and drive participation in arts and entertainment events and productions. You will be responsible for conceptualizing and managing multi-channel digital campaigns, including social media marketing, content marketing, SEO/SEM, email marketing, and influencer collaborations. A key aspect of this role is to harness creativity and data analytics to craft compelling narratives and optimize campaign performance. The ideal candidate will possess a deep understanding of current digital marketing trends, emerging platforms, and audience engagement tactics within the arts and entertainment landscape. You will lead a remote team of marketing specialists, providing direction, feedback, and fostering a collaborative environment. This position requires strong analytical skills to track campaign metrics, derive insights, and report on ROI. Experience in managing marketing budgets and working with creative agencies is also essential. This is a remote-first opportunity, demanding exceptional communication, project management, and interpersonal skills to effectively collaborate with internal teams and external partners across different geographies. You will be instrumental in shaping the perception and reach of our client's diverse artistic offerings, ensuring they connect with audiences in meaningful ways. A passion for arts and culture, combined with a strategic marketing acumen, will make you an ideal fit for this exciting, digitally-driven role.
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Lead Digital Marketing Strategist - Content & Engagement

60200 Meru , Eastern KES135000 Annually WhatJobs

Posted 20 days ago

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full-time
Our client is seeking a dynamic and innovative Lead Digital Marketing Strategist to spearhead our content and engagement efforts. This is a fully remote position requiring a visionary leader to develop and execute comprehensive digital marketing strategies that elevate our brand presence and drive meaningful audience interaction. You will be responsible for crafting compelling content across various digital platforms, including social media, blogs, websites, and email campaigns, ensuring alignment with our brand voice and marketing objectives. The ideal candidate possesses a deep understanding of content marketing principles, SEO best practices, social media engagement tactics, and performance analytics. You will lead a team of content creators and social media specialists, providing guidance, mentorship, and strategic direction to ensure the delivery of high-quality, impactful campaigns. Key responsibilities include developing content calendars, managing editorial workflows, analyzing campaign performance data, and identifying opportunities for optimization and growth. You will stay abreast of the latest digital marketing trends and technologies, incorporating them into our strategy to maintain a competitive edge. Exceptional communication and collaboration skills are essential for working effectively with cross-functional teams and stakeholders, ensuring our message resonates with audiences across diverse markets, including those in the vicinity of **Meru, Meru, KE**. This role demands creativity, analytical rigor, and a passion for building engaged online communities.
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Lead Digital Marketing Strategist (Content & Social Media)

20400 Naivasha, Rift Valley KES3800000 Annually WhatJobs

Posted 9 days ago

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Job Description

full-time
Our client is looking for a dynamic and results-oriented Lead Digital Marketing Strategist with a specialization in content and social media to join their expanding team. This is a fully remote position, enabling you to contribute from anywhere in Kenya. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand visibility, engagement, and lead generation. You will lead the creation of compelling content across various platforms, manage social media channels, and analyze campaign performance to optimize for maximum impact. This role requires a deep understanding of SEO best practices, content marketing principles, social media trends, and paid advertising strategies. You will work closely with creative, sales, and product teams to ensure a cohesive brand message and drive business objectives. The Lead Digital Marketing Strategist will also be responsible for managing a small team of marketing specialists, fostering a collaborative and high-performance environment. We are seeking a creative thinker with strong analytical skills, exceptional communication abilities, and a passion for storytelling. Your strategic vision and hands-on execution will be critical in elevating our client's brand presence in the digital landscape.
Location: This role is fully remote and associated with **Naivasha, Nakuru, KE**. We encourage applications from individuals who are eager to make a significant impact on our client's digital presence.
Responsibilities:
  • Develop and implement integrated digital marketing strategies focusing on content and social media.
  • Create and manage a content calendar aligned with marketing objectives.
  • Oversee the creation of engaging blog posts, articles, videos, infographics, and other digital assets.
  • Manage and grow the company's social media presence across key platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).
  • Develop and execute social media advertising campaigns.
  • Monitor, analyze, and report on website traffic, campaign performance, and social media engagement using tools like Google Analytics and social media insights.
  • Optimize content and campaigns for SEO and conversion.
  • Identify new trends and opportunities for digital marketing growth.
  • Manage and mentor junior marketing team members.
  • Collaborate with internal teams to ensure brand consistency and successful campaign execution.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 5+ years of experience in digital marketing, with a strong focus on content creation and social media management.
  • Demonstrated success in developing and executing digital marketing campaigns that drive measurable results.
  • Proficiency in SEO, SEM, content marketing, and social media analytics tools.
  • Excellent writing, editing, and communication skills.
  • Experience with social media management platforms (e.g., Hootsuite, Buffer).
  • Experience with marketing automation tools is a plus.
  • Strong understanding of current digital marketing trends and best practices.
  • Proven ability to lead and motivate a team.
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Lead Digital Marketing Strategist - Social Media & Content

60101 Meru , Eastern KES7000000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Lead Digital Marketing Strategist specializing in social media and content creation. This is a fully remote position, offering the opportunity to shape and execute compelling digital campaigns from anywhere.

You will be responsible for developing and implementing comprehensive digital marketing strategies that drive brand awareness, engagement, and lead generation. The ideal candidate possesses a deep understanding of social media platforms, content marketing, SEO, and analytics, with a proven ability to translate business objectives into measurable marketing outcomes.

Key Responsibilities:
  • Develop and execute integrated digital marketing strategies across various channels, with a strong emphasis on social media and content marketing.
  • Create and manage engaging content calendars for social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
  • Oversee the creation of high-quality, compelling content, including written copy, graphics, videos, and infographics.
  • Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
  • Implement SEO best practices to improve organic search visibility for website content.
  • Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, social media insights).
  • Identify target audiences and devise strategies to reach and engage them effectively.
  • Collaborate with cross-functional teams, including design, product, and sales, to ensure brand consistency and campaign alignment.
  • Stay up-to-date with the latest digital marketing trends, tools, and algorithm changes.
  • Lead and mentor junior marketing team members, fostering a culture of creativity and continuous improvement.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 6 years of experience in digital marketing, with a strong focus on social media and content strategy.
  • Proven experience managing successful social media campaigns and creating engaging content.
  • Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Solid understanding of SEO principles and content optimization.
  • Experience with Google Analytics and other web analytics platforms.
  • Excellent written and verbal communication skills, with strong copywriting and editing abilities.
  • Creative mindset with a keen eye for detail and aesthetics.
  • Ability to analyze data and translate insights into actionable marketing strategies.
  • Experience managing advertising budgets and achieving ROI targets.
  • Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

This is an exciting opportunity for a talented digital marketer to lead impactful campaigns in a remote, collaborative environment. Join our client and elevate their digital presence.
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Social Media & E-commerce Content Creator

20400 Kakamega, Western KES70000 Annually WhatJobs remove_red_eye View All

Posted 17 days ago

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Job Description

full-time
Our client is looking for a creative and driven Social Media & E-commerce Content Creator to join their vibrant marketing team. This role will be responsible for developing engaging content across various social media platforms and our e-commerce website to drive brand awareness, engagement, and sales. The ideal candidate is a natural storyteller with a keen eye for aesthetics, a deep understanding of current digital trends, and a passion for building online communities. This position involves a hybrid work arrangement, combining remote flexibility with essential in-office collaboration. You will work closely with the marketing, design, and sales teams to craft compelling narratives that resonate with our target audience and support our e-commerce strategy.

Key Responsibilities:
  • Develop and execute a content calendar for social media platforms (e.g., Instagram, Facebook, TikTok, Twitter) and the e-commerce site.
  • Create high-quality, visually appealing, and engaging content, including graphics, videos, and written copy.
  • Write compelling product descriptions and marketing copy for e-commerce listings.
  • Manage social media accounts, including posting, monitoring engagement, and responding to comments and messages.
  • Analyze social media and website performance metrics to optimize content strategies.
  • Stay up-to-date with the latest social media trends, platform updates, and e-commerce best practices.
  • Collaborate with designers and photographers to produce creative assets.
  • Assist in the planning and execution of online marketing campaigns and promotions.
  • Monitor online conversations and identify opportunities for engagement and brand building.
  • Conduct competitor analysis to identify market opportunities.
  • Ensure brand consistency across all digital channels.
  • Participate in brainstorming sessions and contribute innovative ideas for content and campaigns.

Qualifications:
  • Proven experience as a Social Media Manager, Content Creator, or E-commerce Specialist.
  • Demonstrable experience creating engaging content for social media and e-commerce platforms.
  • Excellent copywriting, editing, and proofreading skills.
  • Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
  • Strong understanding of social media algorithms and best practices for various platforms.
  • Experience with e-commerce platforms and online merchandising.
  • Excellent communication and collaboration skills.
  • Ability to work effectively both independently and as part of a team in a hybrid environment.
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
  • A portfolio showcasing creative work is highly recommended.
This hybrid role requires a proactive individual who can balance independent work with collaborative team efforts. Join our client to elevate their online presence and drive e-commerce success through impactful content.
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Social Media Marketing & Content Creator

60100 Embu, Eastern KES90000 Monthly WhatJobs

Posted 14 days ago

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Job Description

part-time
Our client is seeking a creative and dynamic Social Media Marketing & Content Creator to join their fully remote team. This position is ideal for an individual passionate about digital storytelling and community building. You will be responsible for developing engaging content, managing social media platforms, and driving brand awareness and engagement across various channels. Key responsibilities include conceptualizing and creating high-quality content (graphics, videos, written posts), scheduling and publishing posts across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok), monitoring social media trends and competitor activities, and interacting with the online community to foster engagement and build relationships. You will also analyze social media performance metrics and provide regular reports with insights and recommendations for improvement. The ability to work independently, manage multiple social media accounts, and adhere to brand guidelines is essential. This is a remote-first role, requiring excellent communication and organizational skills. A Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience, is preferred. Proven experience in social media management and content creation, with a strong portfolio showcasing successful campaigns and creative output, is required. Proficiency with social media management tools (e.g., Hootsuite, Buffer) and graphic design/video editing software (e.g., Canva, Adobe Creative Suite) is a significant advantage. If you are a creative thinker with a passion for social media and a knack for engaging audiences, and you thrive in a remote work environment, this opportunity near Embu, Kenya , is perfect for you.
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Senior Social Media Content Creator - E-commerce

10100 Nyeri Town KES140000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client is seeking a highly creative and strategic Senior Social Media Content Creator with a passion for e-commerce to elevate their brand presence online. This is a fully remote position, allowing you to channel your creativity from anywhere. You will be responsible for developing engaging and compelling content strategies across various social media platforms to drive brand awareness, customer engagement, and ultimately, sales for their e-commerce operations. The ideal candidate will possess a strong portfolio showcasing innovative social media campaigns, excellent storytelling abilities, and a deep understanding of social media trends, analytics, and the e-commerce landscape.

Key Responsibilities:
  • Develop and execute a comprehensive social media content strategy aligned with e-commerce objectives.
  • Create high-quality, original, and engaging content (images, videos, graphics, copy) for platforms like Instagram, Facebook, TikTok, Pinterest, and others.
  • Plan and manage the social media content calendar, ensuring a consistent and timely posting schedule.
  • Monitor social media trends, user-generated content, and competitor activities to identify opportunities.
  • Engage with the online community, respond to comments and messages, and foster a positive brand image.
  • Analyze social media performance metrics and use insights to optimize content and strategy.
  • Collaborate with marketing, design, and e-commerce teams to ensure brand consistency.
  • Stay up-to-date with platform updates, best practices, and emerging social media technologies.
  • Develop creative concepts for social media advertising campaigns.
  • Guide and mentor junior content creators or social media interns.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Fine Arts, Digital Media, or a related field.
  • Minimum of 4 years of experience in social media management and content creation, with a strong focus on e-commerce brands.
  • Demonstrable success in growing social media engagement and driving traffic/sales.
  • Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, video editing software).
  • Excellent copywriting and editing skills with a keen eye for detail.
  • Strong understanding of social media analytics and reporting tools.
  • Experience with social media management platforms (e.g., Buffer, Hootsuite).
  • Creative mindset with the ability to think outside the box.
  • Excellent communication and collaboration skills, essential for remote teamwork.
  • A portfolio showcasing exceptional social media content and campaign results is required.
Join our client's innovative and forward-thinking team, where your creativity will be instrumental in shaping their e-commerce success. The designated job location is Nyeri, Nyeri, KE , however, this position is fully remote.
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Remote Social Media & E-commerce Content Creator

40100 Kisumu KES120000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client, a dynamic online fashion brand, is seeking a creative and skilled Remote Social Media & E-commerce Content Creator to elevate their brand presence and drive online sales. This role is fully remote, allowing you to channel your creativity from anywhere.

As a Content Creator, you will be responsible for developing engaging and visually appealing content across various social media platforms (Instagram, Facebook, TikTok, Pinterest) and for our e-commerce website. Your duties will include conceptualizing, scripting, shooting, and editing short-form videos, creating high-quality product photography, and writing compelling captions and product descriptions that resonate with our target audience. You will manage the content calendar, schedule posts, and actively engage with our online community to foster brand loyalty and drive traffic to our online store.

The ideal candidate will have a keen eye for aesthetics, a strong understanding of current social media trends, and proficiency in content creation tools and software. Experience with photo and video editing software (e.g., Adobe Creative Suite, CapCut, Canva) is essential. You should be adept at understanding brand voice and translating it into effective digital content. This role requires a proactive individual with excellent organizational skills, the ability to manage multiple projects simultaneously, and a passion for fashion and e-commerce. A portfolio showcasing your previous work in social media and content creation is required. This position is perfect for a creative self-starter looking to make a significant impact.

Responsibilities:
  • Create engaging and shareable content for social media platforms (Instagram, Facebook, TikTok, Pinterest).
  • Develop and produce high-quality product photography and videography for e-commerce.
  • Write compelling and SEO-friendly product descriptions and social media captions.
  • Manage and execute the social media content calendar, scheduling posts effectively.
  • Engage with the online community, responding to comments and messages promptly.
  • Monitor social media trends and identify opportunities for creative content.
  • Collaborate with the marketing team on campaign ideas and content strategy.
  • Analyze content performance metrics and provide insights for improvement.
  • Maintain brand consistency in all visual and written content.
  • Stay up-to-date with emerging social media platforms and digital marketing techniques.
Qualifications:
  • Proven experience as a Social Media Content Creator, Digital Marketer, or similar role.
  • Strong portfolio showcasing social media content, photography, and videography.
  • Proficiency in photo and video editing software (e.g., Adobe Photoshop, Lightroom, Premiere Pro, Final Cut Pro).
  • Excellent copywriting and communication skills, with an ability to adapt to brand voice.
  • Deep understanding of social media platforms, algorithms, and best practices.
  • Experience with e-commerce platforms and product merchandising.
  • Creative mindset with a strong aesthetic sense.
  • Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
  • Knowledge of SEO principles for content optimization.
This fully remote position will create content for a brand serving the Kisumu, Kisumu, KE market.
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Social Media Content Creator - E-commerce Specialist

01000 Makongeni KES75000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client, a burgeoning e-commerce enterprise, is seeking a creative and strategically-minded Social Media Content Creator to spearhead their online presence. This role is entirely remote, offering the flexibility to work from anywhere while driving engagement and sales for a diverse range of products. The ideal candidate possesses a deep understanding of social media platforms, trends, and analytics, coupled with a flair for crafting compelling visual and written content. You will be responsible for developing and executing a comprehensive social media strategy that aligns with our client's brand identity and marketing objectives. This includes planning, creating, and scheduling engaging posts across platforms such as Instagram, Facebook, TikTok, and Pinterest. Your duties will encompass designing eye-catching graphics, shooting and editing short-form videos, writing persuasive captions, and interacting with our online community. The successful candidate must be adept at identifying target audiences, understanding their preferences, and tailoring content to resonate with them. You will also be tasked with monitoring social media performance, analyzing key metrics, and generating reports to inform future strategies. A proven ability to increase follower growth, engagement rates, and website traffic through social media is essential. This role demands a high degree of creativity, initiative, and an entrepreneurial spirit. You should be comfortable working autonomously, managing multiple projects simultaneously, and meeting deadlines in a fast-paced, remote environment. Familiarity with e-commerce best practices, including conversion optimization and paid social advertising, will be a significant advantage. We are looking for a storyteller who can translate product features into engaging narratives and build a loyal online following. The ability to stay ahead of social media trends and adapt quickly to algorithm changes is crucial. This position offers a fantastic opportunity to make a tangible impact on our client's growth and shape their digital voice. This is a fully remote role, supporting digital marketing efforts for an e-commerce business serving the Thika, Kiambu, KE region, but requires you to be fully remote.

Responsibilities:
  • Develop and implement a social media strategy to drive brand awareness and sales.
  • Create high-quality, engaging content including graphics, videos, and written posts.
  • Schedule and publish content across various social media platforms.
  • Monitor social media trends and identify new content opportunities.
  • Engage with followers, respond to comments and messages, and foster community growth.
  • Analyze social media performance metrics and report on key insights.
  • Collaborate with marketing and sales teams to ensure brand consistency.
  • Stay up-to-date with platform algorithm changes and best practices.
  • Experiment with new content formats and strategies to optimize performance.
  • Manage social media advertising campaigns, if applicable.

Qualifications:
  • Proven experience as a Social Media Content Creator or similar role, preferably in e-commerce.
  • Strong portfolio showcasing creative content across different platforms.
  • Excellent graphic design and video editing skills (e.g., Canva, Adobe Creative Suite, CapCut).
  • Proficient in copywriting and storytelling for social media.
  • In-depth knowledge of major social media platforms and their analytics.
  • Understanding of e-commerce principles and online marketing strategies.
  • Strong analytical skills and ability to interpret data.
  • Self-motivated with excellent time management and organizational skills.
  • Ability to work independently in a remote setting and meet deadlines.
  • Passion for social media, digital marketing, and e-commerce trends.
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