395 Senior Digital Marketing Manager jobs in Nairobi
Senior Digital Marketing Campaign Manager
Posted 8 days ago
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Job Description
Our client, a rapidly growing digital agency, is seeking a results-driven Senior Digital Marketing Campaign Manager to lead the strategy and execution of impactful online marketing initiatives. This is a fully remote position, offering the flexibility to work from anywhere while driving significant client success. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate possesses a deep understanding of digital marketing best practices, advanced analytical skills, and a proven track record of managing complex campaigns from conception to completion, consistently exceeding ROI targets. You will lead a team of digital marketers, mentor junior staff, and collaborate closely with clients to understand their business objectives and translate them into effective digital campaigns. Responsibilities include keyword research, budget management, campaign performance tracking and optimization, A/B testing, and reporting on key metrics. The successful candidate will be adept at identifying new digital opportunities, leveraging data to inform decisions, and staying ahead of the curve in the ever-evolving digital landscape. We are looking for a strategic thinker with exceptional leadership and communication skills, capable of inspiring teams and delivering outstanding results in a remote setting. This role offers the opportunity to work with a diverse portfolio of clients and make a tangible impact on their online presence and growth.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive digital marketing campaign strategies across multiple channels (SEO, SEM, Social Media, Email, Content).
- Manage campaign budgets, ensuring optimal allocation of resources for maximum ROI.
- Plan, implement, and optimize paid advertising campaigns (Google Ads, Social Media Ads).
- Conduct keyword research and implement SEO best practices to improve organic visibility.
- Oversee social media strategy, content creation, and community engagement.
- Develop and manage email marketing campaigns, including list segmentation and automation.
- Analyze campaign performance data, generate insights, and provide actionable recommendations for optimization.
- Create detailed performance reports for clients and internal stakeholders.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies.
- Lead and mentor junior digital marketing specialists, fostering a collaborative team environment.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing campaign management.
- Proven track record of successfully managing and optimizing digital marketing campaigns with measurable results.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms.
- Strong analytical and data interpretation skills.
- Excellent project management and organizational abilities.
- Exceptional written and verbal communication skills.
- Experience leading and mentoring a team is a strong advantage.
- Relevant certifications (e.g., Google Ads, HubSpot) are a plus.
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Remote Digital Marketing Campaign Manager
Posted 16 days ago
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Job Description
Our client is searching for a creative and data-driven Remote Digital Marketing Campaign Manager to join their dynamic, fully remote marketing team. This role is responsible for planning, executing, and optimizing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and engagement. The ideal candidate will possess a deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will be adept at analyzing campaign performance data, identifying trends, and making data-backed decisions to maximize ROI. This position requires excellent project management skills, strong communication abilities, and the capacity to manage multiple campaigns simultaneously in a remote environment. Key responsibilities include developing campaign strategies aligned with business objectives, managing campaign budgets, creating compelling marketing collateral, overseeing A/B testing, and reporting on campaign performance to stakeholders. You will also collaborate closely with creative, sales, and product teams to ensure cohesive marketing efforts. A Bachelor's degree in Marketing, Communications, Business, or a related field, along with proven experience in managing successful digital marketing campaigns, is required. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, marketing automation software) is essential. If you are a passionate marketer with a knack for creating impactful campaigns and thrive in a flexible, remote work setting, we encourage you to apply. Our client offers an exciting opportunity to shape their digital presence and drive growth, supporting their outreach from the vibrant coastal city of Mombasa, Mombasa, KE .
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Senior Digital Marketing Manager - Remote Campaigns
Posted 12 days ago
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Job Description
Our client is seeking a strategic and results-driven Senior Digital Marketing Manager to lead and execute comprehensive online marketing campaigns in a fully remote capacity. This role demands a seasoned professional with a proven track record in developing and implementing innovative digital marketing strategies to drive brand awareness, lead generation, and customer engagement. You will be responsible for managing all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. The ideal candidate will possess strong analytical skills, a deep understanding of current digital marketing trends, and the ability to leverage data to optimize campaign performance. You will manage a team of digital marketing specialists and collaborate closely with cross-functional teams, including sales, product development, and creative services, all within a remote setup. Proficiency in marketing automation platforms, CRM systems, and analytics tools is essential. We are looking for a creative leader with excellent communication and project management skills, committed to achieving measurable marketing objectives. This position is advertised for Mombasa, Mombasa, KE , but is a 100% remote position.
Key Responsibilities:
Key Responsibilities:
- Develop and execute integrated digital marketing strategies to achieve business goals.
- Manage all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
- Oversee the creation and optimization of engaging marketing content.
- Conduct market research and competitor analysis to identify opportunities.
- Analyze campaign performance data and provide actionable insights for improvement.
- Manage digital marketing budgets and ensure efficient allocation of resources.
- Lead and mentor the digital marketing team, fostering a collaborative remote environment.
- Collaborate with sales and product teams to align marketing efforts with business objectives.
- Stay updated with the latest digital marketing trends and technologies.
- Manage relationships with external agencies and vendors.
- Ensure brand consistency across all digital marketing initiatives.
- Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
- Minimum of 6 years of experience in digital marketing, with at least 2 years in a management role.
- Proven success in developing and executing data-driven digital marketing campaigns.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Strong leadership, project management, and communication skills.
- Ability to manage multiple projects and teams in a remote setting.
- Creative thinking and problem-solving abilities.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Manager - Performance Marketing
Posted 9 days ago
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Job Description
Our client, a leading e-commerce platform, is seeking an experienced and data-driven Digital Marketing Manager to spearhead their performance marketing efforts. This is a fully remote position, allowing you to leverage your expertise from anywhere in Kenya. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns to drive customer acquisition, engagement, and revenue growth.
Responsibilities:
Responsibilities:
- Develop and execute strategic performance marketing campaigns across various digital channels, including SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing.
- Manage and optimize digital advertising budgets to maximize ROI and achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
- Conduct keyword research, ad copywriting, and audience segmentation to ensure campaign effectiveness.
- Analyze campaign performance data, identify trends, and generate actionable insights to improve results.
- Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
- Collaborate with content creators and designers to develop compelling ad assets and landing page experiences.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Monitor competitor activities and industry benchmarks to identify new opportunities and threats.
- Prepare regular performance reports and present findings and recommendations to senior management.
- Work closely with the broader marketing team to ensure brand consistency and alignment across all channels.
- Manage relationships with third-party advertising platforms and agencies as needed.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully managing and optimizing SEM, social media advertising, and other paid digital channels.
- Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing tools.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions.
- Experience with A/B testing methodologies and landing page optimization.
- Excellent understanding of digital marketing KPIs and reporting metrics.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Must be legally authorized to work in Kenya and able to work remotely from Mombasa, Mombasa, KE or any other location in Kenya.
This advertiser has chosen not to accept applicants from your region.
3
Lead Digital Marketing Campaign Manager (Remote)
Posted 17 days ago
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Job Description
Our client is seeking a highly skilled and results-oriented Lead Digital Marketing Campaign Manager to drive impactful online marketing initiatives. This is a fully remote role, offering the flexibility to work from your preferred location. You will be responsible for the end-to-end planning, execution, and optimization of comprehensive digital marketing campaigns across multiple channels. This includes developing data-driven strategies, setting campaign objectives, managing budgets, and analyzing performance metrics to ensure maximum ROI. Your expertise will span search engine marketing (SEM), social media advertising, email marketing, content marketing, and affiliate marketing. You will collaborate closely with creative teams, content creators, and analytics specialists to develop compelling campaign assets and messaging. The ideal candidate possesses a deep understanding of the digital marketing landscape, a proven track record of successful campaign management, and strong analytical skills. Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, social media ad platforms) is essential. Excellent communication, leadership, and project management skills are required to guide cross-functional teams effectively. A Bachelor's degree in Marketing, Communications, Business, or a related field is required, along with significant professional experience. You will be expected to stay abreast of the latest digital marketing trends and technologies, continuously experimenting with new strategies to drive innovation and achieve superior results. This role demands a strategic thinker with a passion for data and a commitment to delivering measurable business outcomes. The conceptual location for this position is Mombasa, Mombasa, KE , but the role operates entirely remotely.
This advertiser has chosen not to accept applicants from your region.
4
Senior Digital Marketing Manager - Performance Marketing
Posted 12 days ago
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Job Description
Our client, a dynamic leader in the consumer goods sector, is seeking a Senior Digital Marketing Manager with a strong focus on Performance Marketing to join their fully remote marketing team. This pivotal role requires a data-driven and results-oriented professional to lead the strategy and execution of all paid digital advertising campaigns across various platforms. You will be responsible for driving customer acquisition, optimizing campaign performance, and maximizing ROI. Your responsibilities include developing comprehensive performance marketing strategies, managing significant advertising budgets, overseeing A/B testing, analyzing campaign data, and providing actionable insights to optimize performance. Expertise in platforms such as Google Ads, Meta Ads, programmatic advertising, and affiliate marketing is essential. You will also collaborate closely with content creators, designers, and web developers to ensure cohesive and effective campaign execution. As a remote team member, excellent communication, analytical, and project management skills are vital. The ideal candidate has a proven track record of successfully managing and scaling paid media campaigns that deliver measurable business results. This position offers a unique opportunity to lead impactful marketing initiatives from your home office, contributing directly to our client's growth and market presence, with a professional link to the vibrant market of Mombasa, Mombasa, KE . If you are a passionate performance marketer with a strategic mindset and a desire to excel in a remote, collaborative environment, we encourage you to apply. Your ability to translate complex data into effective marketing strategies will be key to our client's success.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Campaign Manager
Posted 15 days ago
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Job Description
Our client is looking for a talented and results-oriented Digital Marketing Campaign Manager to spearhead their online marketing efforts. This hybrid role requires a strategic thinker with a proven track record of developing and executing successful digital campaigns across various platforms. You will be responsible for managing the entire campaign lifecycle, from conceptualization and strategy development to execution, monitoring, and reporting. Key duties include planning and implementing multi-channel marketing campaigns (SEO, SEM, social media, email marketing, content marketing, etc.), analyzing campaign performance data, and optimizing strategies for maximum ROI. You will also be responsible for managing the digital marketing budget, identifying new growth opportunities, and staying abreast of the latest digital marketing trends and technologies. Collaboration with the creative team to develop compelling marketing collateral and content is essential. The ideal candidate will have a strong understanding of marketing analytics tools (e.g., Google Analytics, social media insights) and be proficient in A/B testing and conversion rate optimization. A bachelor's degree in Marketing, Communications, or a related field, coupled with at least 3-5 years of experience in digital marketing campaign management, is required. Excellent communication, analytical, and project management skills are crucial. This role will involve a mix of remote work and in-office presence at our client's facility near Mombasa, Mombasa, KE , providing a balance of flexibility and team collaboration.
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6
Remote Digital Marketing Campaign Manager - Performance Focus
Posted 23 days ago
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Job Description
Our client is seeking a highly analytical and results-driven Remote Digital Marketing Campaign Manager to oversee and optimize their online advertising efforts. This position requires a strategic thinker with a proven track record of developing and executing successful digital marketing campaigns across multiple channels. You will be responsible for managing all aspects of campaign execution, from initial planning and budget allocation to performance tracking and reporting. Your core focus will be on driving measurable results, such as lead generation, customer acquisition, and return on ad spend (ROAS). You will work with various platforms including Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising. This is a fully remote role demanding excellent analytical skills, a deep understanding of digital marketing metrics, and the ability to translate data into actionable strategies. You will collaborate with creative teams, content writers, and sales professionals to ensure campaign alignment and maximum impact.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing campaign strategies across search, social, display, and programmatic channels.
- Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI and achieve KPIs.
- Conduct in-depth keyword research and audience segmentation for targeted campaigns.
- Create, monitor, and optimize ad creatives and landing pages for improved conversion rates.
- Analyze campaign performance data using tools like Google Analytics, platform-specific dashboards, and reporting software.
- Provide regular, detailed reports on campaign performance, insights, and recommendations for improvement.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams including content, design, and sales to ensure cohesive messaging and strategy.
- Conduct A/B testing on various campaign elements to identify and implement improvements.
- Manage relationships with ad platform representatives and third-party vendors as needed.
- Identify new opportunities for growth and optimization within the digital marketing landscape.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing campaign management, with a strong emphasis on performance marketing.
- Proven expertise in managing paid search (Google Ads), paid social (Meta, LinkedIn), and programmatic advertising.
- Proficiency with analytics tools such as Google Analytics and reporting dashboards.
- Strong understanding of SEO principles and their integration with paid campaigns.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Ability to manage multiple campaigns simultaneously and thrive in a fast-paced, remote environment.
- Exceptional communication and collaboration skills.
- Experience with marketing automation platforms and CRM systems is a plus.
- Certification in Google Ads or other relevant digital marketing platforms is highly desirable.
This advertiser has chosen not to accept applicants from your region.
7
Senior Digital Marketing Manager - Content Strategy
Posted 7 days ago
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Job Description
Our client is seeking a strategic and creative Senior Digital Marketing Manager to lead their content strategy initiatives. This role offers the flexibility of remote work, allowing you to drive our digital presence from anywhere within Kenya. The ideal candidate will possess a proven track record in developing and executing successful digital marketing campaigns, with a specialization in content creation and optimization. You will be responsible for defining and implementing a comprehensive content strategy across various digital channels, including social media, blogs, email marketing, and website content. This includes overseeing content creation, editing, and distribution to ensure brand consistency and engagement. A key aspect of your role will involve analyzing content performance, identifying trends, and optimizing strategies to improve reach, engagement, and conversion rates. You will collaborate closely with design, sales, and product teams to create compelling narratives that resonate with our target audience. Exceptional writing, editing, and communication skills are paramount. Proficiency in SEO best practices, content management systems (CMS), and various digital marketing tools is essential. The ability to work independently, manage multiple projects, and adapt to the evolving digital landscape is crucial. We are looking for a data-driven and results-oriented marketer who can translate business objectives into engaging content. Your expertise will be vital in enhancing our client's brand visibility, driving lead generation, and fostering customer loyalty. This is an exciting opportunity to shape the digital voice of a growing organization, contributing to impactful marketing efforts from Mombasa, Mombasa, KE , and working remotely.
Responsibilities:
Responsibilities:
- Develop and implement a comprehensive content marketing strategy.
- Oversee content creation, editing, and publishing across all digital channels.
- Manage social media content calendars and campaigns.
- Optimize website content for SEO and user engagement.
- Analyze content performance metrics and provide actionable insights.
- Collaborate with cross-functional teams to align content with marketing goals.
- Identify target audience needs and develop relevant content themes.
- Manage relationships with content creators and agencies.
- Stay updated on digital marketing trends and best practices.
- Ensure brand consistency in all content outputs.
- Drive lead generation through content marketing efforts.
- Measure and report on the effectiveness of content campaigns.
- Develop and manage content budgets.
- Experiment with new content formats and platforms.
- Foster a collaborative and creative content team environment.
This advertiser has chosen not to accept applicants from your region.
8
Digital Marketing Executive
Posted today
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Job Description
Job Title:
Digital Marketer & Graphic Design Executive
Overview:
We are looking for a Digital Marketer & Graphic Design Executive who can take ownership of the full marketing lifecycle — from strategy development through to execution and delivery. This role requires both strategic marketing expertise and hands-on creative ability, with a strong focus on generating business development leads and driving sales growth. The ideal candidate will be commercially minded, blending creativity with measurable impact.
Role Details:
- Location:
Office-based, Nairobi, View Park Towers - Working Hours:
Australia Timezone —
4:00 AM to 12:00 PM EAT
(aligned with 9:00 AM to 5:00 PM AWST). - Compensation:
50,000 KES Gross Per month plus transportation covered one way
Key Responsibilities:
- Strategy & Campaigns
- Develop and implement end-to-end digital marketing strategies from concept to delivery.
- Manage multi-channel campaigns (social media, email, paid ads, content marketing, SEO).
- Align marketing activity with business development goals to drive qualified leads.
Collaborate with sales teams to ensure campaigns support pipeline growth and client acquisition.
Design & Creative Content
- Create engaging marketing assets including graphics, infographics, animations, and presentations.
- Edit and produce video content for campaigns, social media, and podcasts.
Maintain brand consistency across all creative outputs.
Lead Generation & Sales Enablement
- Design and execute lead generation campaigns to attract and convert prospects.
- Support the creation of sales materials, proposals, and pitch decks.
Use data insights to optimize campaigns for conversion and ROI.
Analytics & Reporting
- Track performance metrics across digital channels.
- Report on lead generation, sales pipeline impact, and overall campaign effectiveness.
Requirements:
- Minimum
2 years' proven experience
in digital marketing with a sales/lead generation focus. - Strong proficiency in
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)
. - Experience with
Canva, Figma, CorelDRAW
, or other design platforms. - Skilled in
video editing, podcast editing, and motion graphics
. - Experience in
lead generation, growth marketing, or performance marketing
. - Strong commercial mindset — able to connect creative campaigns with business outcomes.
Preferred:
- Experience with CRM and marketing automation tools (HubSpot, Salesforce, ActiveCampaign).
- Familiarity with content management systems (WordPress, Webflow).
- Strong copywriting skills for campaigns and sales collateral.
- Previous experience in a role blending marketing with business development.
This advertiser has chosen not to accept applicants from your region.
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