1,516 Senior Digital Marketing Communications Strategist jobs in Kenya

Senior Digital Marketing & Communications Strategist

10200 Ongata Rongai, Rift Valley KES300000 Annually WhatJobs remove_red_eye View All

Posted 21 days ago

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Job Description

full-time
Our client is seeking a results-driven and innovative Senior Digital Marketing & Communications Strategist to lead their online presence and engagement efforts. This is a fully remote position, offering the flexibility to work from your home office while developing and executing comprehensive digital marketing campaigns. You will be responsible for crafting and implementing strategies across various digital channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising, to enhance brand visibility, drive lead generation, and foster customer loyalty. The ideal candidate will possess a deep understanding of current digital marketing trends, analytics tools, and platform best practices. Your responsibilities will include developing compelling content strategies, managing social media communities, optimizing website performance, and analyzing campaign results to maximize ROI. This role demands exceptional strategic thinking, creativity, and the ability to translate complex marketing objectives into actionable plans. You will collaborate closely with internal teams, including sales, product development, and design, to ensure cohesive brand messaging and integrated campaigns. As a fully remote position, strong self-management, excellent virtual communication, and the ability to lead and inspire teams from a distance are essential. We are looking for a forward-thinking individual with a proven track record of success in digital marketing, a passion for storytelling, and a commitment to driving measurable business growth. Your expertise will be vital in shaping our client's digital footprint and connecting with their target audience in meaningful ways. The ability to adapt to the ever-evolving digital landscape and embrace new technologies will be key.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies to achieve business objectives.
  • Manage and optimize all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
  • Create engaging and relevant content for various platforms to drive audience interaction and brand awareness.
  • Oversee social media management, including content scheduling, community engagement, and performance monitoring.
  • Analyze website traffic and user behavior using analytics tools to identify opportunities for improvement.
  • Develop and manage paid advertising campaigns across platforms like Google Ads and social media.
  • Track, measure, and report on the performance of all digital marketing campaigns, providing insights and recommendations.
  • Collaborate with cross-functional teams to ensure brand consistency and integrated marketing efforts.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage relationships with external agencies and vendors as needed.
  • Develop and manage the digital marketing budget.
  • Contribute to the overall marketing strategy and brand positioning.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 7 years of progressive experience in digital marketing and communications.
  • Proven expertise in SEO, SEM, social media marketing, content strategy, and email marketing.
  • Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
  • Experience managing paid advertising campaigns and optimizing for ROI.
  • Excellent written and verbal communication skills, with a talent for creative content creation.
  • Demonstrated ability to develop and execute successful digital marketing strategies.
  • Strong project management and organizational skills.
  • Ability to work independently and collaborate effectively in a remote team environment.
  • Experience with marketing automation platforms and CRM systems is a plus.
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Remote Digital Marketing & Communications Strategist

80200 Nairobi, Nairobi KES190000 Annually WhatJobs remove_red_eye View All

Posted 6 days ago

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Job Description

full-time
Our client, a dynamic media and public relations firm, is seeking a creative and strategic Remote Digital Marketing & Communications Strategist. This fully remote role is perfect for a talented individual who can craft and execute compelling digital campaigns to enhance brand visibility and engagement. You will be responsible for developing and implementing integrated digital marketing strategies, managing social media presence, creating engaging content, and analyzing campaign performance. The ideal candidate will have a deep understanding of digital marketing channels, SEO/SEM, content creation, and PR principles, with a proven ability to manage these functions remotely.

Responsibilities:
  • Develop and execute comprehensive digital marketing and communications strategies to enhance brand awareness and engagement.
  • Manage and grow the company's social media presence across various platforms.
  • Create engaging and high-quality content, including blog posts, articles, social media updates, and website copy.
  • Implement SEO/SEM strategies to improve online visibility and drive traffic.
  • Manage online advertising campaigns, including budget allocation and performance optimization.
  • Monitor and analyze digital marketing campaign performance, providing regular reports and insights.
  • Develop and execute public relations strategies for online media outlets.
  • Collaborate with internal teams to ensure brand consistency across all digital channels.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Build and maintain relationships with online influencers and media contacts.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
  • Minimum of 6 years of experience in digital marketing, content creation, and communications, with a strong focus on remote work.
  • Proven experience in developing and executing successful digital marketing campaigns across various channels (social media, email, SEO/SEM, paid ads).
  • Excellent writing, editing, and proofreading skills.
  • Strong understanding of SEO/SEM principles and tools (e.g., Google Analytics, SEMrush).
  • Experience with social media management tools and strategies.
  • Creative mindset with the ability to generate innovative campaign ideas.
  • Strong analytical skills to interpret data and drive data-informed decisions.
  • Excellent communication and interpersonal skills for effective remote collaboration.
  • Experience in public relations and media outreach is a significant advantage.
This position is based in **Malindi, Kilifi, KE**, but is a fully remote role.
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Lead Digital Marketing & Communications Strategist (Remote)

50200 Tuwan KES110000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client is looking for a strategic and creative Lead Digital Marketing & Communications Strategist to join their entirely remote team. This role is pivotal in shaping and executing impactful online strategies that enhance brand visibility, engage target audiences, and drive measurable results. You will be responsible for developing comprehensive digital marketing plans, including content strategy, social media management, SEO/SEM, email marketing, and paid advertising campaigns. The ideal candidate will have a proven track record in managing multi-channel digital campaigns, analyzing performance data, and optimizing strategies for maximum ROI. You will also oversee public relations efforts, ensuring consistent brand messaging across all platforms and media outlets. As a remote leader, exceptional communication, collaboration, and project management skills are essential. You will work closely with cross-functional teams, including creative, sales, and product development, using virtual tools to ensure seamless coordination and execution. Key responsibilities include staying abreast of the latest digital marketing trends and technologies, identifying new opportunities for growth, and reporting on campaign effectiveness to senior management. We are seeking a proactive, analytical, and results-oriented individual who can lead effectively from a distance, inspiring team members and driving innovation. Your ability to craft compelling narratives and build strong online communities will be crucial. This is an exciting opportunity to steer the digital presence of our client and make a significant impact, fully remote and based in or near Bungoma, Bungoma, KE .
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Senior Digital Marketing & Communications Strategist - Remote

50100 Kakamega, Western KES150000 Annually WhatJobs

Posted 23 days ago

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Job Description

full-time
Our client is looking for a highly strategic and creative Senior Digital Marketing & Communications Strategist to lead their online presence, entirely remotely. In this pivotal role, you will be responsible for developing, implementing, and managing comprehensive digital marketing and communication strategies that enhance brand visibility, drive engagement, and support business objectives. This position requires a deep understanding of the evolving digital landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and digital advertising. You will lead the creation and execution of compelling campaigns across various digital channels, ensuring consistent brand messaging and impact. The ideal candidate will have a proven track record in developing and managing successful digital marketing initiatives, ideally with experience in media or PR. You must be adept at analyzing campaign performance, deriving insights from data, and optimizing strategies for maximum ROI. Excellent written and verbal communication skills are essential, as is the ability to craft engaging content and compelling narratives. You will collaborate closely with internal stakeholders and external partners to ensure alignment and effectiveness of all digital activities. This role is fully remote, requiring strong self-discipline, excellent time management, and the ability to thrive in a virtual team environment. You will be responsible for managing budgets, overseeing creative development, and staying ahead of industry trends and best practices. Developing and executing crisis communication plans in digital spaces will also be part of your remit. The ability to think strategically, translate business goals into effective digital actions, and demonstrate measurable results is paramount. Join us in shaping impactful digital narratives and driving growth for our client. The role supports communication efforts that may touch upon the **Kakamega, Kakamega, KE** region, but the position is fully remote and does not require any physical presence there.
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Remote Digital Marketing and Communications Strategist

40100 Kihuyo KES130000 Annually WhatJobs

Posted 14 days ago

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Job Description

full-time
Our client is seeking a highly creative and data-driven Remote Digital Marketing and Communications Strategist to elevate their brand presence and engage target audiences globally. This fully remote position requires a strategic thinker with expertise in crafting compelling online narratives and executing impactful digital campaigns. You will be responsible for developing and implementing integrated marketing and communication strategies across various digital channels, including social media, content marketing, email marketing, and paid advertising. The ideal candidate will have a proven ability to drive brand awareness, generate leads, and foster meaningful customer engagement.

Responsibilities:
  • Develop and execute comprehensive digital marketing and communication strategies aligned with business objectives.
  • Manage and grow the company's presence across key social media platforms, creating engaging content and fostering community interaction.
  • Oversee the creation and distribution of high-quality content, including blog posts, articles, white papers, videos, and infographics.
  • Design and implement effective email marketing campaigns, from list segmentation to performance analysis.
  • Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
  • Monitor and analyze digital marketing performance using analytics tools (e.g., Google Analytics, social media insights) and provide regular reports with actionable recommendations.
  • Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
  • Manage the company's online reputation and respond to customer inquiries and feedback across digital channels.
  • Collaborate with internal teams (e.g., sales, product development) to ensure consistent brand messaging and integrated campaign execution.
  • Develop and manage the digital marketing budget effectively.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Minimum of 5 years of progressive experience in digital marketing, social media management, and communications strategy.
  • Proven success in developing and executing successful digital marketing campaigns that drive measurable results.
  • In-depth knowledge of various digital marketing channels, including SEO/SEM, social media marketing, content marketing, email marketing, and paid advertising.
  • Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, Mailchimp, social media management tools).
  • Excellent copywriting, editing, and content creation skills.
  • Strong understanding of brand building and public relations principles.
  • Exceptional analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Strong project management and organizational skills, with the ability to manage multiple projects and deadlines effectively.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively in a remote team environment.
  • Experience with graphic design tools is a plus.

This role is critical for shaping our client's digital footprint and ensuring effective communication with their global audience. If you are a strategic and innovative marketer passionate about creating impactful online experiences, we encourage you to apply.
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Senior Digital Marketing and Communications Strategist

90100 Mangu KES140000 Annually WhatJobs

Posted 23 days ago

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Job Description

full-time
Our client is seeking a creative and strategic Senior Digital Marketing and Communications Strategist to lead their online presence. This is a fully remote position that requires a seasoned professional with a deep understanding of multi-channel digital marketing, public relations, and content creation. You will be instrumental in shaping the brand's narrative across all digital platforms, driving engagement, and enhancing our reputation. The role involves developing and executing comprehensive marketing campaigns, managing social media channels, overseeing public relations efforts, and analyzing campaign performance to optimize strategy. Your expertise will be crucial in reaching target audiences, generating leads, and fostering strong relationships with media and influencers.

Key Responsibilities:
  • Develop and implement innovative digital marketing and communication strategies aligned with business objectives.
  • Manage and grow the company's social media presence across various platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
  • Create compelling and engaging content, including blog posts, website copy, press releases, and marketing collateral.
  • Oversee public relations activities, including media outreach, press release distribution, and crisis communication.
  • Plan and execute digital advertising campaigns (e.g., Google Ads, social media ads) to drive traffic and conversions.
  • Monitor and analyze website traffic, social media engagement, and campaign performance using analytics tools.
  • Identify key performance indicators (KPIs) and provide regular reports on marketing and PR effectiveness.
  • Collaborate with internal teams (e.g., sales, product development) to ensure brand consistency and integrated campaign messaging.
  • Build and maintain relationships with journalists, bloggers, influencers, and other key stakeholders.
  • Stay up-to-date with the latest trends and best practices in digital marketing, PR, and social media.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
  • Minimum of 6 years of experience in digital marketing and communications, with a strong emphasis on strategy development and execution.
  • Proven success in managing social media platforms and developing engaging content.
  • Demonstrated experience in public relations, media relations, and crisis communications.
  • Proficiency in SEO/SEM, marketing automation tools, and analytics platforms (e.g., Google Analytics).
  • Excellent writing, editing, and verbal communication skills.
  • Strong project management and organizational abilities.
  • Ability to work independently and collaboratively in a remote setting.
  • Experience in the (mention a relevant industry, e.g., tech, consumer goods) sector is a plus.
This role is ideal for a strategic thinker who can translate complex ideas into effective communication strategies. The position offers the flexibility of remote work, supporting a healthy work-life balance. This role is based out of Machakos, Machakos, KE , but is fully remote.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Strategist - Social Media & Content

10100 Meru , Eastern KES4000000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client, a dynamic and forward-thinking arts and entertainment organization, is seeking a creative and strategic Senior Digital Marketing Strategist to enhance their online engagement and reach. This position is fully remote, empowering you to connect with global audiences and shape the digital narrative of captivating cultural experiences. You will be responsible for developing and implementing innovative digital marketing campaigns, with a strong emphasis on social media engagement, content creation, and community building. The ideal candidate will possess a deep understanding of social media platforms, content marketing best practices, SEO principles, and digital analytics. You will craft compelling narratives, manage online communities, and drive audience growth across various digital channels. This role requires a passion for the arts, exceptional creativity, strong storytelling abilities, and a data-driven approach to marketing. Key responsibilities include:
  • Developing and executing comprehensive digital marketing strategies focused on social media and content.
  • Creating engaging and shareable content (text, image, video) tailored for different social media platforms.
  • Managing and growing the organization's social media presence across platforms like Instagram, Facebook, Twitter, TikTok, etc.
  • Building and nurturing online communities around the organization's artists and events.
  • Developing and implementing content calendars aligned with marketing objectives and event schedules.
  • Monitoring social media trends and audience sentiment to inform strategy and engagement.
  • Collaborating with artists, production teams, and event organizers to gather content and ensure brand consistency.
  • Analyzing digital campaign performance and providing reports on key metrics (engagement, reach, conversions).
  • Staying up-to-date with the latest trends in digital marketing, social media, and the arts & entertainment industry.

A Bachelor's degree in Marketing, Communications, Digital Media, or a related field is required. A strong portfolio showcasing successful social media and content marketing campaigns, particularly within the arts or entertainment sector, is essential. A minimum of 6 years of experience in digital marketing, with a significant focus on social media strategy and content creation, is mandatory. Proficiency with social media management tools (e.g., Hootsuite, Buffer), content creation software, and analytics platforms is a must. Excellent communication, copywriting, and storytelling skills are critical for this remote role. A genuine passion for the arts and entertainment is highly valued.
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Digital Marketing Strategist - Social Media & E-commerce

40200 Abothuguchi West KES120000 Annually WhatJobs

Posted 23 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Strategist with a specialization in E-commerce and Social Media. This hybrid role requires a strategic thinker who can develop and execute comprehensive online marketing campaigns to drive brand awareness, customer engagement, and sales. You will be responsible for managing social media platforms, optimizing e-commerce channels, and leveraging digital advertising to achieve business objectives. This position involves a mix of remote work and in-office collaboration.

Responsibilities:
  • Develop and implement innovative digital marketing strategies across social media and e-commerce platforms.
  • Manage and grow the company's social media presence (e.g., Facebook, Instagram, Twitter, LinkedIn), creating engaging content and fostering community interaction.
  • Optimize e-commerce product listings, website content, and user experience to improve conversion rates.
  • Plan, execute, and analyze paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads) and search engine marketing (SEM) campaigns.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Develop and manage content calendars for social media and blog posts.
  • Monitor website analytics and social media performance metrics, providing regular reports and insights.
  • Collaborate with design and content teams to create compelling marketing materials.
  • Identify and engage with influencers and brand advocates.
  • Manage email marketing campaigns, including segmentation, automation, and performance tracking.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Contribute to the overall brand strategy and voice across all digital channels.
  • This role demands a blend of creative flair and analytical rigor. You should be adept at understanding customer behavior online and translating insights into actionable strategies. Excellent communication and collaboration skills are essential for working effectively in a hybrid team environment.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on social media and e-commerce.
  • Proven experience in developing and executing successful social media campaigns and e-commerce strategies.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Google Analytics), and e-commerce platforms (e.g., Shopify, WooCommerce).
  • Experience with paid social advertising and SEM.
  • Excellent content creation, copywriting, and editing skills.
  • Strong analytical skills and the ability to interpret data to drive decisions.
  • Knowledge of SEO best practices.
  • Familiarity with CRM systems is a plus.
  • Ability to work independently and as part of a team in a hybrid work model.
  • Strong organizational and project management skills.
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Remote Digital Marketing Strategist - Hospitality

00100 Mangu KES260000 Annually WhatJobs remove_red_eye View All

Posted 17 days ago

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full-time
Our client, a prominent player in the hospitality and tourism sector, is seeking a creative and results-oriented Digital Marketing Strategist to join their fully remote team. This role is essential for enhancing online presence, driving bookings, and fostering guest engagement across various digital platforms. You will be responsible for developing and executing comprehensive digital marketing campaigns, leveraging SEO, SEM, social media, content marketing, and email marketing to achieve business objectives.

Key responsibilities include:
  • Developing and implementing data-driven digital marketing strategies tailored to the hospitality and tourism industry.
  • Managing and optimizing paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve booking targets.
  • Overseeing social media strategy, content creation, community management, and engagement initiatives to build brand loyalty and drive traffic.
  • Implementing SEO best practices to improve website rankings and organic visibility for relevant keywords.
  • Developing compelling content strategies, including blog posts, website copy, and promotional materials, to attract and engage target audiences.
  • Managing email marketing campaigns, including segmentation, automation, and performance tracking.
  • Analyzing website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics) to identify trends and areas for improvement.
  • Collaborating with web development and design teams to ensure a seamless user experience across all digital touchpoints.
  • Staying up-to-date with the latest digital marketing trends, tools, and technologies, particularly within the hospitality sector.
  • Reporting on campaign performance, key metrics, and insights to senior management, providing strategic recommendations for future initiatives.

This is a fully remote opportunity, requiring excellent communication, collaboration, and project management skills. You should be adept at working independently and as part of a virtual team. A proven track record in digital marketing, with specific experience in the hospitality or tourism industry, is highly desirable. Strong analytical skills and a passion for creating innovative marketing solutions are essential. You will have the autonomy to shape our client's online narrative and significantly impact their market reach from your chosen remote location.
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Digital Marketing and Social Media Strategist

30100 Moiben KES75000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client is seeking a creative and data-driven Digital Marketing and Social Media Strategist to elevate their online presence and engagement. This role will involve developing and executing comprehensive digital marketing strategies across various platforms, with a strong emphasis on social media. The ideal candidate will have a passion for storytelling, a deep understanding of current digital trends, and the ability to translate marketing goals into actionable plans. You will be responsible for managing social media channels, creating compelling content, running targeted advertising campaigns, and analyzing performance metrics to optimize results. Key responsibilities include developing social media content calendars, writing engaging copy, designing visually appealing graphics and videos, and scheduling posts for maximum reach. You will also manage paid social media advertising budgets, targeting specific demographics and interests to drive leads and conversions. Community management, including responding to comments and messages, and fostering online conversations, is a crucial part of this role. You will also contribute to broader digital marketing efforts, such as email marketing, SEO, and content marketing, ensuring brand consistency across all channels. Experience with social media management tools, analytics platforms (e.g., Google Analytics, social media insights), and graphic design software is essential. Excellent written and verbal communication skills, a keen eye for detail, and the ability to work collaboratively in a fast-paced environment are required. We are looking for an innovative thinker who can identify new opportunities for growth and engagement, and who is committed to staying ahead of the curve in the ever-evolving digital landscape. This position offers a fantastic opportunity to make a significant impact on our client's brand.
Responsibilities:
  • Develop and implement integrated digital marketing and social media strategies.
  • Create engaging and high-quality content (text, image, video) for social media platforms.
  • Manage and grow social media communities across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
  • Plan, execute, and optimize paid social media advertising campaigns.
  • Monitor social media trends, tools, and applications and apply that knowledge.
  • Analyze campaign performance using analytics tools and provide actionable insights.
  • Manage social media content calendars and posting schedules.
  • Engage with followers, respond to comments, and foster community interaction.
  • Collaborate with marketing and design teams to ensure brand consistency.
  • Stay updated on industry best practices and emerging digital marketing technologies.
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