2 Marketing Communications jobs in Kenya

**Additional Information**
**Job Number** 25115902
**Job Category** Sales & Marketing
**Location** JW Marriott Hotel Nairobi, Chiromo Lane, Nairobi, Kenya, Kenya,VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
Responsible for formulating and driving the marketing plan for property including and not limited to curating, executing high-impact entertainment, marketing, and promotional strategies across the property. This hands-on role involves creating dynamic guest experiences, driving revenue, and ensuring each outlet maintains a unique identity aligned with the hotel's overall brand. The incumbent must be highly creative, operationally strong, and deeply engaged in market trends, consumer behavior, and brand positioning.
**CANDIDATE PROFILE**
Education and Experience
+ Bachelors Degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major.
+ 2 years' work experience in a similar role and fast paced environment required.
+ Proven track record excelling in delivering on marketing strategy.
**CORE WORK ACTIVITIES**
**Conducting Daily Marketing Activities that Achieve Department Goals**
+ Assists in hotel-wide coordination of rooms, food and beverage, spa, and other revenue centers' promotions.
+ Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
+ Maintains, updates, and manages all web sites.
+ Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
+ Proactively develops brochure and property collateral materials.
+ Participates in all property imaging work.
+ Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
+ Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
+ Ensures consistent marketing message is communicated in all advertising and collateral efforts.
+ Manages marketing budget throughout the year.
+ Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
+ Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
+ Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
+ Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
**Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue**
+ Source and evaluates new marketing opportunities for the property.
+ Ensures property is represented on all quality internet sites that have the potential of providing and driving business.
+ Works closely with respective Convention Bureaus and Tourism bodies/players.
+ Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
+ Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
+ Develops strategic marketing plan for property, includes group, leisure and local efforts.
+ Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
**Building Successful Relationships that Generate Sales & Marketing Opportunities**
+ Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
+ Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
+ Acts as liaison between corporate office and hotel in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
+ Works with media buyer to plan and execute advertising.
+ Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
+ Assists property with materials, tracking/analysis and presentations to owners.
+ Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
**Additional Marketing Responsibilities**
+ Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
+ Ensures that property is following all corporate marketing guidelines.
+ Reviews and approves all invoicing related to marketing.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of "Wonderful Hospitality. Always." by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that's synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand's namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment. In joining JW Marriott, you join a portfolio of brands with Marriott International. **Be** where you can do your best work,? **begin** your purpose, **belong** to an amazing global? team, and **become** the best version of you.