4,003 Senior Digital Marketing Communications Manager jobs in Kenya
Senior Digital Marketing & Communications Manager
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing and communications strategies.
- Manage and grow the company's presence across all digital channels (social media, website, email).
- Oversee content creation, including blog posts, articles, social media updates, and video scripts.
- Implement SEO and SEM strategies to improve online visibility and traffic.
- Manage email marketing campaigns, including list segmentation and automation.
- Analyze campaign performance using analytics tools and provide actionable insights.
- Monitor brand reputation and engage with online communities.
- Collaborate with cross-functional teams to ensure brand consistency and campaign alignment.
- Stay abreast of the latest digital marketing trends and technologies.
- Manage digital marketing budgets and optimize campaign spending for maximum ROI.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 7 years of experience in digital marketing and communications management.
- Proven expertise in SEO, SEM, social media marketing, content strategy, and email marketing.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills.
- Demonstrated ability to manage multiple projects and meet deadlines in a remote setting.
- Creative thinking and a passion for digital innovation.
Remote Digital Marketing & Communications Manager
Posted 20 days ago
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Job Description
Senior Remote Digital Marketing & Communications Manager
Posted 1 day ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
- Manage the creation and distribution of engaging content, including blog posts, website copy, social media updates, and press releases.
- Oversee social media platforms, fostering community engagement and growing follower base.
- Plan and execute paid advertising campaigns (Google Ads, social media ads) to drive traffic and conversions.
- Analyze website traffic and campaign performance using tools like Google Analytics, providing actionable insights and recommendations.
- Manage the company's online reputation and respond to customer inquiries and feedback.
- Develop and maintain brand messaging and ensure consistency across all communication channels.
- Collaborate with design and development teams to optimize website user experience and conversion rates.
- Stay updated on the latest digital marketing trends, tools, and best practices.
- Manage relationships with external agencies and vendors as needed.
- Prepare regular reports on marketing performance, ROI, and key campaign metrics.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- Minimum of 5 years of experience in digital marketing and communications, with a significant portion in a remote or distributed team environment.
- Proven success in developing and executing successful digital marketing campaigns.
- Strong understanding of SEO/SEM principles, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, HubSpot, Mailchimp).
- Excellent copywriting, editing, and communication skills.
- Strong analytical skills and ability to interpret data to drive strategic decisions.
- Creative thinker with a passion for digital storytelling and brand building.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Must be comfortable and effective working in a fully remote environment.
Digital Marketing and Communications Manager
Posted 11 days ago
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Job Description
Key Responsibilities:
- Develop and implement overarching digital marketing and communications strategies.
- Manage and grow the company's social media presence across various platforms.
- Create engaging and high-quality content, including blog posts, website copy, social media updates, and email newsletters.
- Plan and execute paid digital advertising campaigns (e.g., Google Ads, social media ads).
- Optimize website content for search engines (SEO) and monitor search engine performance.
- Manage email marketing campaigns, including list segmentation and automation.
- Analyze website traffic, campaign performance, and audience engagement using analytics tools.
- Collaborate with PR and media teams to ensure cohesive messaging and brand representation.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget and track ROI for campaigns.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 6 years of progressive experience in digital marketing and communications, with a proven track record of success.
- Demonstrated expertise in SEO/SEM, content marketing, social media marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Excellent writing, editing, and proofreading skills with a strong portfolio of digital content.
- Creative thinker with a strong understanding of visual design principles.
- Ability to analyze data, derive insights, and make data-driven decisions.
- Strong project management and organizational skills, with the ability to manage multiple priorities.
- Experience working in a remote team environment is essential.
- Familiarity with PR principles and media relations is a plus.
Senior Digital Marketing and Communications Manager
Posted 20 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement integrated digital marketing and communication strategies to enhance brand awareness and drive leads.
- Manage social media presence, including content creation, scheduling, community management, and paid social campaigns.
- Oversee email marketing campaigns, including list segmentation, content creation, automation, and performance analysis.
- Lead SEO/SEM efforts to improve search engine rankings and drive organic and paid traffic.
- Create engaging and compelling content for various platforms, including website copy, blog posts, press releases, and marketing collateral.
- Manage public relations activities, including media outreach and crisis communications.
- Monitor and analyze digital marketing campaign performance using analytics tools (e.g., Google Analytics, social media insights).
- Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
- Stay abreast of industry trends, emerging technologies, and best practices in digital marketing and communications.
- Collaborate with cross-functional teams to ensure consistent brand messaging and alignment with business objectives.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 5 years of experience in digital marketing and communications, with a strong focus on strategy development and execution.
- Proven success in managing social media, email marketing, SEO/SEM, and content marketing initiatives.
- Excellent writing, editing, and storytelling skills, with the ability to craft engaging content.
- Experience with PR and media relations.
- Proficiency in marketing automation tools and CRM systems.
- Strong analytical skills and experience with digital analytics platforms.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced, remote environment.
- Strategic thinker with a creative approach to problem-solving.
- Familiarity with graphic design principles and video production is a plus.
Remote Digital Marketing and Communications Manager
Posted 20 days ago
Job Viewed
Job Description
Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies across all relevant channels (SEO, SEM, social media, email marketing, content marketing).
- Create and curate engaging, high-quality content for website, blogs, social media, and other digital platforms.
- Manage and grow the company's social media presence, including content calendar planning, community management, and campaign execution.
- Oversee the company's public relations efforts, including media outreach, press release writing, and managing brand reputation.
- Analyze digital marketing campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with insights and recommendations.
- Optimize website content and structure for search engines to improve organic search rankings.
- Manage paid advertising campaigns (PPC, social media ads) to drive traffic and conversions.
- Develop and execute email marketing campaigns to nurture leads and engage existing customers.
- Collaborate with cross-functional teams to ensure brand consistency and integrated marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage relationships with external agencies or freelancers as needed.
- Identify and pursue opportunities for media coverage and brand mentions.
- Develop crisis communication plans and manage communication during sensitive situations.
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 5 years of experience in digital marketing and communications, with a strong portfolio of successful campaigns.
- Proven expertise in SEO, SEM, content marketing, social media management, and email marketing.
- Proficiency in marketing automation platforms and CRM systems.
- Excellent written and verbal communication skills, with strong copywriting and editing abilities.
- Experience with analytics tools (e.g., Google Analytics, social media analytics).
- Creative thinking and a strategic mindset.
- Ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
- Strong leadership and collaboration skills.
- Experience in public relations and media relations is highly desirable.
Senior Digital Marketing Manager - Social Media Strategy
Posted 10 days ago
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Job Description
Responsibilities:
- Develop and execute innovative social media strategies aligned with business objectives.
- Manage and grow our presence across key social media platforms (e.g., Facebook, Instagram, TikTok, Twitter, LinkedIn).
- Create, curate, and schedule engaging content, including text, image, and video formats.
- Oversee and optimize paid social media advertising campaigns, including budget management and performance tracking.
- Conduct audience research and segmentation to tailor content and targeting.
- Monitor social media trends, competitor activities, and emerging platforms.
- Analyze social media performance data, generate reports, and provide actionable insights for improvement.
- Manage and mentor a team of social media coordinators and content creators.
- Collaborate with cross-functional teams, including marketing, sales, and product development.
- Foster community engagement and manage online reputation.
- Identify and cultivate influencer marketing opportunities.
- Stay up-to-date with the latest social media best practices, tools, and technologies.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on social media management.
- Proven success in developing and executing impactful social media strategies for e-commerce brands.
- Expertise in social media analytics tools (e.g., Google Analytics, platform-specific insights).
- Proficiency in social media management platforms (e.g., Hootsuite, Sprout Social).
- Strong understanding of SEO, SEM, and content marketing principles.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Experience managing paid social media campaigns and optimizing ad spend.
- Leadership and team management experience is a plus.
- Creative thinking and a passion for storytelling.
- Ability to work effectively in a hybrid environment, balancing remote and in-office collaboration.
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Digital Marketing Manager - Hospitality - Remote
Posted 10 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to increase online visibility and drive revenue.
- Manage and optimize the company's website, ensuring a seamless user experience and high conversion rates.
- Oversee all social media platforms, creating engaging content and fostering community interaction.
- Plan and execute paid advertising campaigns (PPC, social media ads) to achieve marketing objectives and ROI targets.
- Develop and implement effective SEO strategies to improve organic search rankings.
- Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Analyze website traffic, campaign performance, and customer behavior using analytics tools.
- Create compelling marketing collateral and content for various digital channels.
- Stay updated on the latest digital marketing trends and best practices in the hospitality sector.
- Collaborate with internal teams and external agencies to ensure brand consistency and campaign effectiveness.
Remote Digital Marketing Manager - Hospitality
Posted 14 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement effective digital marketing strategies across all online channels (SEO, SEM, Social Media, Email, Content).
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive bookings and engagement.
- Oversee social media presence, creating engaging content and fostering community interaction.
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Manage website content, ensuring it is up-to-date, engaging, and optimized for search engines.
- Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics.
- Track KPIs, measure ROI, and provide regular reports on digital marketing performance.
- Collaborate with design and content teams to create compelling marketing materials.
- Stay current with the latest digital marketing trends, tools, and best practices in the hospitality industry.
- Manage the digital marketing budget and allocate resources effectively.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketing Manager, preferably within the hospitality sector.
- Demonstrated success in developing and executing online marketing campaigns.
- Proficiency in SEO, SEM, social media marketing, email marketing, and content strategy.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills.
- Ability to manage projects independently and meet deadlines in a remote work environment.
- Experience with CRM and marketing automation platforms is a plus.
- Creative thinking and problem-solving abilities.
- Familiarity with hospitality industry trends and customer behavior.
Senior Digital Marketing Manager (Hospitality)
Posted 14 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement data-driven digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize online advertising campaigns to maximize ROI and achieve key performance indicators (KPIs).
- Oversee social media presence, content creation, and community engagement to build brand loyalty.
- Analyze website traffic, user behavior, and campaign performance, providing actionable insights and recommendations.
- Manage the company's online reputation and respond to reviews and feedback.
- Collaborate with sales and operations teams to align marketing efforts with business objectives.
- Stay abreast of industry trends, competitor activities, and emerging digital marketing technologies.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Lead and mentor a team of digital marketing specialists (if applicable).
- Ensure consistent brand messaging and visual identity across all digital platforms.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- Minimum of 7 years of progressive experience in digital marketing, with a significant portion focused on the hospitality or travel industry.
- Proven experience in developing and executing successful SEO, SEM, social media, and email marketing campaigns.
- Strong analytical skills with expertise in web analytics tools (e.g., Google Analytics) and reporting.
- Proficiency in marketing automation platforms and CRM systems.
- Excellent understanding of content marketing strategy and creation.
- Exceptional written and verbal communication skills.
- Demonstrated ability to manage multiple projects and deadlines in a fast-paced, remote environment.
- Creative thinking and problem-solving abilities.
- Experience with reputation management platforms is advantageous.