2 Remote Digital Marketing Manager Hospitality jobs in whatjobs

Remote Digital Marketing Manager - Hospitality

00100 Abothuguchi West KES95000 Annually WhatJobs

Posted 14 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Manager to lead their online presence in the hospitality sector. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive bookings, and foster customer engagement for our client's properties. Your role will encompass managing all digital channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising campaigns. You will analyze campaign performance, track key metrics, and optimize strategies to achieve maximum ROI. The ideal candidate will have a proven track record in digital marketing, a strong understanding of the hospitality industry, and exceptional analytical and communication skills. You will work closely with internal teams and external agencies to ensure brand consistency and effective campaign execution. This remote role demands strong project management skills, the ability to work autonomously, and a passion for staying ahead of digital marketing trends. You will be instrumental in shaping the online guest experience and driving revenue growth through innovative digital initiatives. Responsibilities include managing the marketing budget, overseeing website content and user experience, and exploring new digital opportunities to reach target audiences. We are looking for a strategic thinker who can translate marketing objectives into measurable results, ensuring our client's brand stands out in a competitive online landscape. The successful candidate will be adept at using analytics tools to derive insights and make data-informed decisions to continuously improve campaign effectiveness.

Key Responsibilities:
  • Develop and implement effective digital marketing strategies across all online channels (SEO, SEM, Social Media, Email, Content).
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive bookings and engagement.
  • Oversee social media presence, creating engaging content and fostering community interaction.
  • Develop and execute email marketing campaigns to nurture leads and retain customers.
  • Manage website content, ensuring it is up-to-date, engaging, and optimized for search engines.
  • Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics.
  • Track KPIs, measure ROI, and provide regular reports on digital marketing performance.
  • Collaborate with design and content teams to create compelling marketing materials.
  • Stay current with the latest digital marketing trends, tools, and best practices in the hospitality industry.
  • Manage the digital marketing budget and allocate resources effectively.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience as a Digital Marketing Manager, preferably within the hospitality sector.
  • Demonstrated success in developing and executing online marketing campaigns.
  • Proficiency in SEO, SEM, social media marketing, email marketing, and content strategy.
  • Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
  • Excellent written and verbal communication skills.
  • Ability to manage projects independently and meet deadlines in a remote work environment.
  • Experience with CRM and marketing automation platforms is a plus.
  • Creative thinking and problem-solving abilities.
  • Familiarity with hospitality industry trends and customer behavior.
This advertiser has chosen not to accept applicants from your region.

Remote Digital Marketing Manager - Hospitality

80100 Abothuguchi West KES110000 Annually WhatJobs

Posted 17 days ago

Job Viewed

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Job Description

full-time
Our client, a premier hospitality group known for its exceptional guest experiences, is seeking a creative and strategic Digital Marketing Manager to lead their online presence. This is a fully remote position, offering the flexibility to shape marketing strategies from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across all relevant online channels to drive bookings, enhance brand awareness, and engage with customers. This includes managing social media platforms, search engine optimization (SEO), search engine marketing (SEM), email marketing, and content creation. The ideal candidate will have a deep understanding of the hospitality industry and a proven ability to translate brand identity into compelling digital narratives. You will analyze market trends, competitor activities, and customer behavior to identify opportunities and optimize campaign performance. Experience with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics) is essential for measuring ROI and refining strategies. Collaboration with various departments, including sales, operations, and guest relations, will be key to ensuring cohesive messaging and a seamless customer journey. Strong analytical skills, creativity, and excellent project management abilities are required. As a remote employee, you must be highly self-motivated, organized, and possess excellent communication skills to effectively coordinate with teams and stakeholders. Occasional travel might be required for industry events or specific campaign launches. We are looking for an innovative marketer who can elevate our client's brand in the digital space and drive measurable business results. This is a fantastic opportunity to contribute to the success of a leading hospitality brand while enjoying the benefits of a flexible, remote work arrangement.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies for the hospitality sector.
  • Manage and grow the company's social media presence across various platforms.
  • Oversee SEO/SEM initiatives to improve online visibility and drive traffic.
  • Create engaging and relevant content for website, blogs, social media, and email campaigns.
  • Manage email marketing campaigns, including list segmentation and performance tracking.
  • Analyze website traffic, campaign performance, and customer engagement metrics using tools like Google Analytics.
  • Monitor industry trends and competitor activities to identify new marketing opportunities.
  • Collaborate with sales and operations teams to align digital marketing efforts with business goals.
  • Manage digital marketing budgets and optimize ad spend for maximum ROI.
  • Ensure brand consistency across all digital channels.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 6 years of experience in digital marketing, with a significant focus on the hospitality or travel industry.
  • Proven experience in developing and executing successful digital marketing campaigns.
  • Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency with Google Analytics, marketing automation tools (e.g., HubSpot, Mailchimp), and social media management platforms.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently and manage multiple projects in a fully remote environment.
  • Creative thinking and a passion for storytelling.
  • Experience with online travel agencies (OTAs) and booking engines is a plus.
This advertiser has chosen not to accept applicants from your region.
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