448 Senior Digital Marketing Campaign Manager jobs in Nairobi

• Develop and execute comprehensive digital marketing campaign strategies across search, social, display, and programmatic channels.
• Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI and achieve KPIs.
• Conduct in-depth keyword research and audience segmentation for targeted campaigns.
• Create, monitor, and optimize ad creatives and landing pages for improved conversion rates.
• Analyze campaign performance data using tools like Google Analytics, platform-specific dashboards, and reporting software.
• Provide regular, detailed reports on campaign performance, insights, and recommendations for improvement.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams including content, design, and sales to ensure cohesive messaging and strategy.
• Conduct A/B testing on various campaign elements to identify and implement improvements.
• Manage relationships with ad platform representatives and third-party vendors as needed.
• Identify new opportunities for growth and optimization within the digital marketing landscape.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing campaign management, with a strong emphasis on performance marketing.
• Proven expertise in managing paid search (Google Ads), paid social (Meta, LinkedIn), and programmatic advertising.
• Proficiency with analytics tools such as Google Analytics and reporting dashboards.
• Strong understanding of SEO principles and their integration with paid campaigns.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Ability to manage multiple campaigns simultaneously and thrive in a fast-paced, remote environment.
• Exceptional communication and collaboration skills.
• Experience with marketing automation platforms and CRM systems is a plus.
• Certification in Google Ads or other relevant digital marketing platforms is highly desirable.

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Plan, execute, and manage integrated digital marketing campaigns across multiple channels (SEO, SEM, social media, email, content, display advertising).
• Conduct market research and competitive analysis to identify opportunities and inform strategy.
• Define target audiences, develop customer personas, and tailor messaging accordingly.
• Manage campaign budgets, ensuring efficient allocation of resources and maximum ROI.
• Optimize website content and structure for search engines (SEO) to improve organic rankings.
• Develop and manage paid advertising campaigns (SEM, social media ads) to drive traffic and conversions.
• Create and oversee engaging social media content and community management strategies.
• Develop and execute email marketing campaigns, including lead nurturing and customer retention.
• Analyze campaign performance using analytics tools (e.g., Google Analytics), track KPIs, and generate detailed reports.
• Make data-driven recommendations for campaign optimization and future strategies.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage third-party agencies or vendors as needed.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of managing successful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing software).
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent strategic thinking, planning, and execution capabilities.
• Superior written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Experience with A/B testing and conversion rate optimization (CRO).
• Certifications from Google Ads, HubSpot, or similar platforms are a plus.
• Demonstrated ability to think creatively and innovatively in a marketing context.

Company Description

Wambugu International is a caring, trusted, and innovative real estate agency in Nairobi, Kenya, specializing in helping clients buy, rent, invest in homes and plots. We have recently launched
Marketing services
to help startups, real estate agents, estate companies, landlords and investors build powerful online identities through development of modern, high-performance websites that drive visibility, credibility, and sales.

Role Description

We're looking for a
Marketing Executive
passionate about selling
website design and development services
. The ideal candidate is results-driven, tech-savvy, and confident in presenting web solutions that meet clients' business goals.

Key Responsibilities

• Generate leads and close deals for website design and redesign projects.
• Pitch customized web packages to clients based on their brand and business size.
• Conduct online and in-person product demos and presentations.
• Collaborate with the design and development teams to ensure timely project delivery
• Track and report performance using CRM tools.
• Stay up-to-date with web trends, CMS tools, and competitors' offerings.

Qualifications

• 2+ years' experience in sales or marketing.
• Strong understanding of websites, domains, hosting, CMS (WordPress), and SEO basics.
• Excellent communication and presentation skills.
• Proven ability to meet or exceed monthly sales targets.
• Self-driven, ambitious, and good at relationship building.

What We Offer

• Competitive salary + commissions per website sale
• Clear growth path into senior management
• Continuous training in digital marketing and web technologies
• Flexible working options (office or remote)

How to Apply

Send your CV and a short cover letter to

• Develop and execute data-driven digital marketing strategies across multiple channels to meet business objectives.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve organic and paid search visibility.
• Develop and implement engaging social media strategies to build brand presence and drive audience interaction.
• Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Create and manage content marketing initiatives, ensuring alignment with SEO best practices and target audience needs.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and reports.
• Continuously monitor and evaluate digital marketing trends, emerging technologies, and competitor activities.
• Collaborate with the creative team to develop compelling ad copy, landing pages, and other marketing assets.
• Manage digital advertising budgets and optimize spend for maximum ROI.
• Identify new opportunities for digital marketing growth and innovation.
• Work closely with the sales and product teams to ensure marketing efforts support overall business goals.
• Conduct A/B testing on various campaign elements to improve performance.
• Mentor junior marketing team members and contribute to a culture of continuous learning.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong focus on strategy development and campaign management.
• Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with digital marketing platforms (e.g., Google Ads, Facebook Ads Manager, Mailchimp) and analytics tools (e.g., Google Analytics).
• Strong analytical and quantitative skills, with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Experience with marketing automation tools and CRM systems is a plus.
• Creative thinking and problem-solving skills.
• Ability to work independently and collaboratively in a fully remote team environment.
• Certifications in Google Ads, Google Analytics, or other relevant digital marketing areas are highly desirable.

• Develop and execute strategic performance marketing campaigns across various digital channels, including SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing.
• Manage and optimize digital advertising budgets to maximize ROI and achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Conduct keyword research, ad copywriting, and audience segmentation to ensure campaign effectiveness.
• Analyze campaign performance data, identify trends, and generate actionable insights to improve results.
• Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
• Collaborate with content creators and designers to develop compelling ad assets and landing page experiences.
• Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
• Monitor competitor activities and industry benchmarks to identify new opportunities and threats.
• Prepare regular performance reports and present findings and recommendations to senior management.
• Work closely with the broader marketing team to ensure brand consistency and alignment across all channels.
• Manage relationships with third-party advertising platforms and agencies as needed.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
• Proven track record of successfully managing and optimizing SEM, social media advertising, and other paid digital channels.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing tools.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions.
• Experience with A/B testing methodologies and landing page optimization.
• Excellent understanding of digital marketing KPIs and reporting metrics.
• Strong written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Must be legally authorized to work in Kenya and able to work remotely from Mombasa, Mombasa, KE or any other location in Kenya.