1,492 Senior Communications Manager jobs in Kenya

• Develop and execute comprehensive digital marketing and communications strategies.
• Manage and grow the company's presence across all digital channels (social media, website, email).
• Oversee content creation, including blog posts, articles, social media updates, and video scripts.
• Implement SEO and SEM strategies to improve online visibility and traffic.
• Manage email marketing campaigns, including list segmentation and automation.
• Analyze campaign performance using analytics tools and provide actionable insights.
• Monitor brand reputation and engage with online communities.
• Collaborate with cross-functional teams to ensure brand consistency and campaign alignment.
• Stay abreast of the latest digital marketing trends and technologies.
• Manage digital marketing budgets and optimize campaign spending for maximum ROI.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 7 years of experience in digital marketing and communications management.
• Proven expertise in SEO, SEM, social media marketing, content strategy, and email marketing.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Demonstrated ability to manage multiple projects and meet deadlines in a remote setting.
• Creative thinking and a passion for digital innovation.

• Develop and implement overarching digital marketing and communications strategies.
• Manage and grow the company's social media presence across various platforms.
• Create engaging and high-quality content, including blog posts, website copy, social media updates, and email newsletters.
• Plan and execute paid digital advertising campaigns (e.g., Google Ads, social media ads).
• Optimize website content for search engines (SEO) and monitor search engine performance.
• Manage email marketing campaigns, including list segmentation and automation.
• Analyze website traffic, campaign performance, and audience engagement using analytics tools.
• Collaborate with PR and media teams to ensure cohesive messaging and brand representation.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget and track ROI for campaigns.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of progressive experience in digital marketing and communications, with a proven track record of success.
• Demonstrated expertise in SEO/SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent writing, editing, and proofreading skills with a strong portfolio of digital content.
• Creative thinker with a strong understanding of visual design principles.
• Ability to analyze data, derive insights, and make data-driven decisions.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Experience working in a remote team environment is essential.
• Familiarity with PR principles and media relations is a plus.

• Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage the creation and distribution of engaging content, including blog posts, website copy, social media updates, and press releases.
• Oversee social media platforms, fostering community engagement and growing follower base.
• Plan and execute paid advertising campaigns (Google Ads, social media ads) to drive traffic and conversions.
• Analyze website traffic and campaign performance using tools like Google Analytics, providing actionable insights and recommendations.
• Manage the company's online reputation and respond to customer inquiries and feedback.
• Develop and maintain brand messaging and ensure consistency across all communication channels.
• Collaborate with design and development teams to optimize website user experience and conversion rates.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Manage relationships with external agencies and vendors as needed.
• Prepare regular reports on marketing performance, ROI, and key campaign metrics.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 5 years of experience in digital marketing and communications, with a significant portion in a remote or distributed team environment.
• Proven success in developing and executing successful digital marketing campaigns.
• Strong understanding of SEO/SEM principles, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, HubSpot, Mailchimp).
• Excellent copywriting, editing, and communication skills.
• Strong analytical skills and ability to interpret data to drive strategic decisions.
• Creative thinker with a passion for digital storytelling and brand building.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Must be comfortable and effective working in a fully remote environment.

• Develop and implement integrated digital marketing and communication strategies to enhance brand awareness and drive leads.
• Manage social media presence, including content creation, scheduling, community management, and paid social campaigns.
• Oversee email marketing campaigns, including list segmentation, content creation, automation, and performance analysis.
• Lead SEO/SEM efforts to improve search engine rankings and drive organic and paid traffic.
• Create engaging and compelling content for various platforms, including website copy, blog posts, press releases, and marketing collateral.
• Manage public relations activities, including media outreach and crisis communications.
• Monitor and analyze digital marketing campaign performance using analytics tools (e.g., Google Analytics, social media insights).
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
• Stay abreast of industry trends, emerging technologies, and best practices in digital marketing and communications.
• Collaborate with cross-functional teams to ensure consistent brand messaging and alignment with business objectives.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in digital marketing and communications, with a strong focus on strategy development and execution.
• Proven success in managing social media, email marketing, SEO/SEM, and content marketing initiatives.
• Excellent writing, editing, and storytelling skills, with the ability to craft engaging content.
• Experience with PR and media relations.
• Proficiency in marketing automation tools and CRM systems.
• Strong analytical skills and experience with digital analytics platforms.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Strategic thinker with a creative approach to problem-solving.
• Familiarity with graphic design principles and video production is a plus.

• Develop, implement, and manage comprehensive digital marketing strategies across all relevant channels (SEO, SEM, social media, email marketing, content marketing).
• Create and curate engaging, high-quality content for website, blogs, social media, and other digital platforms.
• Manage and grow the company's social media presence, including content calendar planning, community management, and campaign execution.
• Oversee the company's public relations efforts, including media outreach, press release writing, and managing brand reputation.
• Analyze digital marketing campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with insights and recommendations.
• Optimize website content and structure for search engines to improve organic search rankings.
• Manage paid advertising campaigns (PPC, social media ads) to drive traffic and conversions.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Collaborate with cross-functional teams to ensure brand consistency and integrated marketing efforts.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage relationships with external agencies or freelancers as needed.
• Identify and pursue opportunities for media coverage and brand mentions.
• Develop crisis communication plans and manage communication during sensitive situations.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in digital marketing and communications, with a strong portfolio of successful campaigns.
• Proven expertise in SEO, SEM, content marketing, social media management, and email marketing.
• Proficiency in marketing automation platforms and CRM systems.
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Experience with analytics tools (e.g., Google Analytics, social media analytics).
• Creative thinking and a strategic mindset.
• Ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
• Strong leadership and collaboration skills.
• Experience in public relations and media relations is highly desirable.

We're seeking an exceptional Marketing & Communications Manager to lead our marketing department and drive demand across leisure, corporate and events business. The perfect candidate is a strategic, hands-on marketer with a proven track record in luxury hotel operations and global-brand environments, who combines creativity with commercial discipline to deliver measurable revenue growth. They are a self-starter, driven and passionate about creating outstanding guest experiences and consistently meeting or exceeding targets.

Key responsibilities

• Own the hotel marketing & communications strategy — develop, plan and execute integrated campaigns (brand, digital, PR, CRM, MICE and F&B) that drive traffic, conversions and incremental revenue.
• Translate global brand standards into locally relevant campaigns while protecting brand integrity and ensuring consistency across all touchpoints.
• Lead content creation and creative direction (social, web, email, collateral, photography/videography), working with in-house and agency partners.
• Manage digital marketing: website, SEO/SEM, paid social, programmatic and OTA partnerships to maximize direct bookings and lower acquisition costs.
• Run CRM, loyalty and database marketing initiatives — segmentation, lifecycle campaigns, upsell/cross-sell, and measurable conversion flows.
• Oversee PR and media relations; secure and amplify earned media, influencer partnerships and editorial coverage in both local and international markets.
• Align closely with Revenue Management and Sales to ensure marketing activity supports revenue targets (ADR, occupancy, RevPAR) and group/banquet bookings.
• Prepare monthly and campaign performance reports with actionable insights and ROI analysis.
• Manage the marketing budget, negotiate with vendors, and ensure cost-effective delivery of campaigns.
• Lead, mentor and develop the marketing team; set clear objectives, KPIs and drive a culture of creativity + accountability.
• Ensure all marketing activity complies with local regulations and company policies.

The candidate

• Minimum requirement:
  At least
  2 years' experience
  serving as an
  Assistant Marketing & Communications Manager
  or
  Marketing Communications Manager
  in a
  large luxury hotel operation
  (global brand experience strongly preferred).
• Demonstrable track record of planning and delivering integrated campaigns that materially increased traffic and revenues for a hotel or hospitality brand.
• Deep understanding of the Kenyan market and regional demand drivers, coupled with a global outlook and experience translating international brand strategy into local activations.
• Commercially savvy and data-driven — able to link marketing activities directly to revenue and KPIs.
• A hands-on leader: able to write briefs, review creative, set media buys, and execute when needed.
• Self-starter with excellent stakeholder management — comfortable working with Sales, Revenue, F&B, Events, Operations and external agencies.
• Exceptional written and verbal communication skills; ability to present to senior leaders and external partners.
• Passion for hospitality and creating exceptional guest experiences.

Essential qualifications & skills

• Degree in Marketing, Communications, Hospitality Management, Business or related field (or equivalent experience).
• Minimum 2 years
  in the specified assistant/manager roles within luxury hotel operations (required).
• Proven experience with digital marketing tools (Google Analytics, Google Ads, Meta Business Manager), CRM platforms (e.g., Cendyn, Revinate or equivalent), CMS familiarity, and experience briefing creative agencies.
• Strong analytical skills — comfortable extracting insights from campaign data and making fast, revenue-oriented decisions.
• Proficient in Microsoft Office; Adobe Creative Suite or demonstrable experience directing creative teams.
• Demonstrable experience working with global brand guidelines and coordinating with regional/global marketing teams.

Core competencies & behaviours

• Strategic thinker with a bias for action.
• ROI-focused and accountable — sets measurable goals and delivers.
• Creative leader who can inspire teams and partners.
• Excellent project and budget management.
• Collaborative and adaptable in a fast-paced hotel environment.
• Resilient — able to manage multiple priorities and tight deadlines.

KPIs & measures of success

• Year-on-year incremental revenue attributable to marketing (rooms, F&B, events).
• Direct channel growth and reduced OTA dependency (direct bookings %).
• Campaign ROI, cost-per-acquisition (CPA) and conversion rates.
• Digital engagement (website traffic, email open/click rates, social growth and engagement).
• Lead generation and conversion for MICE & groups.
• PR/earned media reach and sentiment.