1,905 Senior Brand Managers jobs in Kenya
Brand Manager - Innovation & Strategy
Posted 5 days ago
Job Viewed
Job Description
Our client is searching for an innovative and strategically-minded Brand Manager to spearhead the growth and development of key brands within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote opportunity, allowing you to contribute significantly from anywhere. You will be instrumental in shaping brand perception, driving market share, and ensuring sustained brand equity. The role requires a deep understanding of consumer insights, market trends, and competitive landscapes to develop and execute comprehensive brand strategies. You will work closely with marketing, sales, product development, and external agencies to ensure cohesive brand messaging and effective campaign execution.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing integrated marketing plans and brand strategies that align with company objectives.
- Conducting market research and analyzing consumer behavior, market trends, and competitor activities to identify growth opportunities.
- Managing brand budgets, ensuring optimal allocation of resources for maximum ROI.
- Overseeing the development of creative assets, advertising campaigns, and promotional activities across various channels.
- Collaborating with the sales team to ensure effective product launches and retail execution.
- Monitoring brand performance metrics and providing regular reports on key KPIs such as market share, brand awareness, and profitability.
- Identifying and managing relationships with external agencies, including advertising, PR, and digital marketing firms.
- Driving product innovation and line extensions based on consumer needs and market opportunities.
- Ensuring consistent brand representation and adherence to brand guidelines across all touchpoints.
- Staying abreast of emerging trends in marketing, digital media, and consumer engagement.
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Senior Communications Manager, Brand Strategy
Posted 20 days ago
Job Viewed
Job Description
Our client, a reputable public relations and communications firm, is seeking a seasoned Senior Communications Manager to lead strategic brand initiatives for a diverse portfolio of clients. This is a fully remote position, offering the flexibility to develop and execute compelling communication strategies from anywhere. You will be responsible for crafting and implementing integrated communication plans that enhance brand reputation, manage public perception, and drive engagement across various media channels. The ideal candidate will possess a strong background in PR, exceptional writing skills, and a strategic mindset for brand storytelling.
Key Responsibilities:
Qualifications:
This is an exciting opportunity to shape the narratives of leading brands and drive impactful communication strategies in a flexible, remote setting. Join a collaborative and innovative agency committed to delivering exceptional results, serving clients from **Machakos, Machakos, KE ** and beyond.
Key Responsibilities:
- Develop and execute comprehensive communication strategies tailored to client objectives and target audiences.
- Craft compelling press releases, media pitches, executive talking points, and other communication materials.
- Manage media relations, building and maintaining strong relationships with journalists and influencers.
- Oversee social media content strategy and engagement across relevant platforms.
- Develop crisis communication plans and manage issues effectively.
- Collaborate with clients to understand their brand voice and ensure consistent messaging.
- Monitor media coverage and industry trends, providing insights and recommendations.
- Plan and manage communication campaigns, including product launches and corporate announcements.
- Conduct media training for client spokespeople.
- Measure and report on the effectiveness of communication strategies.
- Mentor and guide junior members of the communications team.
Qualifications:
- A Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- A minimum of 7 years of experience in public relations, corporate communications, or agency-side experience, with a focus on brand strategy.
- Proven success in developing and implementing integrated communication campaigns.
- Excellent written and verbal communication skills, with outstanding copywriting and editing abilities.
- Strong media relations expertise and a proven network of contacts.
- Proficiency in social media management and digital communication tools.
- Experience in crisis communications and issues management.
- Strategic thinking and problem-solving abilities.
- Excellent organizational and project management skills.
- Ability to work independently, manage multiple clients, and thrive in a remote environment.
- A keen understanding of public perception and brand building.
This is an exciting opportunity to shape the narratives of leading brands and drive impactful communication strategies in a flexible, remote setting. Join a collaborative and innovative agency committed to delivering exceptional results, serving clients from **Machakos, Machakos, KE ** and beyond.
This advertiser has chosen not to accept applicants from your region.
1
Senior Marketing Manager - Brand Strategy
Posted 4 days ago
Job Viewed
Job Description
Our client is a leading consumer goods company seeking a strategic and visionary Senior Marketing Manager to lead brand strategy development and execution. This is a fully remote position, offering the opportunity to shape brand narratives and campaigns from anywhere. You will be responsible for defining and evolving the brand's identity, positioning, and messaging across all marketing channels, ensuring consistency and impact. The ideal candidate is a creative storyteller, an analytical thinker, and a strong leader with a proven ability to build and manage compelling brands in a competitive market. This role requires exceptional communication skills and the ability to thrive in a remote-first environment.
Responsibilities:
Job Location: Remote
Responsibilities:
- Develop and implement comprehensive brand strategies that align with overall business objectives and target market needs.
- Define and articulate the brand's unique value proposition, positioning, and key messaging.
- Oversee the creation of integrated marketing campaigns across digital, social media, content, PR, and traditional channels.
- Conduct market research, consumer insights analysis, and competitive intelligence to inform brand strategies.
- Manage brand guidelines and ensure consistent application across all touchpoints.
- Collaborate with creative agencies and internal teams to develop compelling brand assets and marketing materials.
- Monitor brand health metrics, track performance, and make data-driven recommendations for optimization.
- Identify and capitalize on new branding opportunities and market trends.
- Manage marketing budgets effectively and ensure efficient allocation of resources.
- Lead and mentor junior marketing team members, fostering a collaborative and high-performing environment.
- Present brand strategies and campaign plans to senior leadership.
- Champion the brand internally, ensuring alignment and understanding across the organization.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 7+ years of progressive experience in brand management or marketing strategy, preferably within the consumer goods sector.
- Proven track record of successfully developing and executing impactful brand strategies that have driven business growth.
- Deep understanding of brand development principles, consumer psychology, and market dynamics.
- Strong analytical skills with the ability to interpret data, derive insights, and make strategic recommendations.
- Excellent creative thinking and storytelling abilities.
- Exceptional communication, presentation, and interpersonal skills, critical for remote collaboration and stakeholder management.
- Experience managing marketing budgets and working with external agencies.
- Ability to work independently, prioritize effectively, and manage multiple projects in a remote setting.
- Proficiency in marketing research tools and techniques.
- Demonstrated leadership qualities and the ability to inspire teams.
Job Location: Remote
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2
Senior Public Relations Manager - Brand Strategy
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking an accomplished and innovative Senior Public Relations Manager to lead their brand communications strategy in a fully remote capacity. This role is crucial for shaping and protecting the company's reputation, driving positive media relations, and enhancing brand visibility across all platforms. You will develop and execute comprehensive PR strategies, manage crisis communications, and build strong relationships with media outlets, influencers, and stakeholders. This is a remote-first position, allowing you to leverage your expertise from anywhere. You will be responsible for crafting compelling narratives, securing media coverage, and ensuring consistent brand messaging. Collaboration with marketing, legal, and executive teams will be essential to align PR efforts with overall business objectives.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement strategic public relations plans to enhance brand reputation and awareness.
- Manage all media relations activities, including press releases, media kits, and responding to media inquiries.
- Build and maintain strong relationships with journalists, bloggers, and key industry influencers.
- Proactively identify opportunities for positive media coverage and thought leadership.
- Develop and execute crisis communication plans and act as a spokesperson when necessary.
- Oversee social media PR efforts and ensure alignment with overall brand messaging.
- Monitor media coverage and industry trends, providing regular reports and insights.
- Collaborate with internal stakeholders to ensure consistent and effective communication.
- Develop and manage the PR budget effectively.
- Mentor and guide junior PR team members.
Qualifications:
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- Minimum of 6 years of progressive experience in public relations, preferably within a corporate or agency setting.
- Proven track record of successful media relations and securing positive press coverage.
- Excellent written and verbal communication skills, with a strong ability to craft compelling narratives.
- Experience in crisis communication and reputation management.
- Proficiency in social media platforms and digital PR strategies.
- Strong understanding of media landscape and current affairs.
- Ability to work independently and manage multiple projects in a remote environment.
- Excellent networking and interpersonal skills.
- Must be adept at strategic thinking and execution.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Go-to-Market Strategy
Posted 5 days ago
Job Viewed
Job Description
Our client, a dynamic and innovative consumer goods company, is seeking a highly experienced Senior Brand Manager to lead their Go-to-Market (GTM) strategy initiatives. This crucial role will be responsible for developing and executing comprehensive plans for launching new products and revitalizing existing brands in key markets. You will drive brand growth by understanding consumer insights, market trends, and competitive landscapes to create compelling brand positioning and messaging. Your responsibilities include leading cross-functional teams (marketing, sales, product development, R&D) to ensure seamless execution of GTM plans, from initial concept through to market launch and post-launch analysis. You will be responsible for setting brand objectives, defining target audiences, and developing integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions. Strong analytical skills are required to measure campaign effectiveness, track brand performance metrics, and provide strategic recommendations for optimization. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of progressive experience in brand management, product marketing, or GTM strategy, preferably within the consumer goods sector. Proven experience in developing and executing successful product launches and integrated marketing campaigns is essential. Excellent leadership, strategic thinking, project management, and communication skills are vital for collaborating effectively with internal teams and external agencies. We are looking for a passionate brand builder with a deep understanding of consumer behavior and a proven ability to drive brand equity and market share. Join us to shape the future of our iconic brands.
This advertiser has chosen not to accept applicants from your region.
4
Remote FMCG Brand Manager - Strategy & Innovation
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a highly strategic and innovative FMCG Brand Manager to lead brand strategy and innovation initiatives for their key product lines. This is a senior, fully remote position that requires a deep understanding of the Fast-Moving Consumer Goods market, consumer insights, and brand development. You will be responsible for developing and executing comprehensive brand strategies, driving product innovation, and ensuring strong brand positioning in a competitive landscape. Your role will involve conducting market research, analyzing consumer trends, identifying new product opportunities, and leading the go-to-market strategy for new launches. As a remote Brand Manager, you will collaborate closely with marketing, sales, product development, and external agencies, utilizing advanced digital collaboration tools to manage projects and drive alignment. We are looking for a data-driven leader with exceptional analytical, strategic thinking, and communication skills. You should have a proven track record of successfully launching and growing FMCG brands. Experience in developing integrated marketing campaigns, managing budgets, and leading cross-functional teams is essential. You will be expected to stay abreast of market dynamics, competitive activities, and emerging consumer behaviors to anticipate future needs and opportunities. This position demands a self-motivated individual with excellent organizational and project management skills, capable of working independently and driving results remotely. Key Responsibilities:
- Develop and implement overarching brand strategies to drive market share and revenue growth.
- Lead the innovation pipeline, from concept generation to commercialization, for new FMCG products.
- Conduct in-depth market research, consumer insights analysis, and competitive intelligence gathering.
- Develop and execute integrated marketing and communication plans across various channels.
- Manage brand budgets and P&L responsibilities for assigned product categories.
- Collaborate with sales teams to ensure effective in-market execution and distribution.
- Partner with product development and R&D to guide product innovation and improvements.
- Monitor brand performance metrics and provide actionable recommendations for optimization.
- Manage relationships with advertising agencies, research firms, and other external partners.
- Champion brand vision and ensure consistent brand messaging across all touchpoints.
- Stay current with FMCG industry trends, consumer behavior, and digital marketing advancements.
- A Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- A minimum of 8 years of progressive experience in brand management within the FMCG sector.
- Demonstrated success in launching and managing successful FMCG brands.
- Proven experience in consumer insights, market research, and data analysis.
- Strong understanding of innovation processes and product development cycles.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Superior communication, presentation, and interpersonal skills for remote collaboration.
- Experience managing cross-functional teams and external agencies.
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager - Global Strategy
Posted 9 days ago
Job Viewed
Job Description
Our client, a leading player in the FMCG sector, is seeking a strategic and creative Senior Brand Manager to spearhead global brand initiatives. This is a fully remote position, offering the opportunity to shape brand perception and drive market growth from anywhere. You will be responsible for developing and executing comprehensive brand strategies, overseeing marketing campaigns, and ensuring consistent brand messaging across all channels worldwide. The ideal candidate possesses a deep understanding of consumer behavior, market dynamics, and digital marketing trends within the FMCG landscape. You will collaborate closely with cross-functional teams, including marketing, sales, product development, and external agencies, to deliver impactful brand experiences. Your analytical skills will be crucial for monitoring brand performance and identifying new opportunities for growth. Join our innovative, remote-first team and make a significant impact on our global brand presence.
Responsibilities:
Responsibilities:
- Develop and implement global brand strategies aligned with company objectives and market insights.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, PR).
- Manage the brand's positioning, messaging, and visual identity to ensure consistency and impact.
- Conduct market research and competitive analysis to identify trends, opportunities, and threats.
- Analyze brand performance metrics and provide actionable recommendations for improvement.
- Collaborate with product development teams to inform new product launches and packaging strategies.
- Manage relationships with advertising agencies, media partners, and other external vendors.
- Develop and manage the brand's marketing budget effectively.
- Lead cross-functional teams in executing brand initiatives, fostering collaboration within the remote setup.
- Ensure strong brand equity and drive consumer engagement.
- Monitor consumer feedback and market sentiment to adapt strategies accordingly.
- Stay abreast of the latest marketing technologies and consumer trends.
- Present brand plans, performance updates, and strategic recommendations to senior leadership.
- Champion the brand internally and externally.
- Develop and maintain comprehensive brand guidelines.
- Explore new avenues for brand partnerships and collaborations.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- 7+ years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful global brand strategies and campaigns.
- Strong understanding of market research, consumer insights, and data analysis.
- Expertise in digital marketing, social media, and content strategy.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to lead and influence cross-functional teams in a remote environment.
- Strategic thinking and creative problem-solving abilities.
- Experience managing marketing budgets.
- Proficiency with marketing analytics tools.
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6
Senior Brand Manager - Innovation & Strategy
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and innovative Senior Brand Manager. This is a fully remote position that will be pivotal in driving brand growth through strategic initiatives and new product development. You will be responsible for identifying market opportunities, developing compelling brand strategies, and leading the execution of go-to-market plans for new product launches. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and the competitive landscape within the FMCG industry. Your responsibilities will include conducting market research, analyzing sales data, and translating these findings into actionable brand plans. You will work closely with cross-functional teams, including R&D, sales, marketing communications, and supply chain, to ensure seamless product development and launch. This role requires strong analytical skills, exceptional strategic thinking, and a proven ability to manage complex projects from concept to completion. You will be expected to develop innovative marketing campaigns, manage brand P&Ls, and ensure consistent brand messaging across all touchpoints. A passion for consumer brands and a track record of success in launching and growing brands are essential. The ability to thrive in a fast-paced, results-oriented, and fully remote environment is paramount. We are looking for a proactive leader who can inspire teams and deliver impactful results. This is an exceptional opportunity to shape the future of iconic brands and contribute significantly to the company's success. You will have the autonomy to drive strategic decisions and implement creative solutions.
Responsibilities:
Responsibilities:
- Develop and execute long-term brand strategies for key product categories.
- Identify and capitalize on new market opportunities and consumer trends.
- Lead the innovation pipeline, from ideation through to product launch.
- Conduct market analysis, consumer research, and competitive assessments.
- Develop and manage integrated marketing plans and campaigns.
- Oversee brand P&L, including forecasting and budget management.
- Collaborate with cross-functional teams to ensure successful product development and commercialization.
- Analyze sales performance and market share data, making data-driven recommendations.
- Ensure consistent brand positioning and messaging across all channels.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in brand management within the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of consumer insights, market research, and strategic planning.
- Excellent analytical, financial acumen, and project management skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to lead and influence cross-functional teams in a remote setting.
- Proficiency in market analysis tools and CRM systems.
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7
Brand Strategy Manager
Posted 11 days ago
Job Viewed
Job Description
Our client, a fast-paced and innovative FMCG company, is seeking a visionary Brand Strategy Manager to join their fully remote marketing team. This role is pivotal in shaping and executing brand strategies that drive consumer engagement, market share, and business growth. You will be responsible for developing compelling brand narratives, identifying new market opportunities, and overseeing the implementation of integrated marketing campaigns across digital and traditional channels. As a remote team member, you will collaborate closely with cross-functional departments, including sales, product development, and creative agencies, using advanced digital collaboration platforms. The ideal candidate possesses a deep understanding of consumer behavior, market trends, and the FMCG landscape. Proven experience in brand management, strategic planning, and campaign execution is essential. You should have a strong analytical mindset, with the ability to translate data into actionable insights and measure campaign effectiveness. Excellent communication, presentation, and project management skills are critical. This is an exciting opportunity to lead brand initiatives and make a significant impact on the success of renowned FMCG products, all within a flexible remote work environment.
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8
Senior Brand Manager, Global Strategy (Remote)
Posted 9 days ago
Job Viewed
Job Description
Our client, a leading multinational Fast-Moving Consumer Goods (FMCG) company with a diverse portfolio of beloved brands, is seeking an experienced Senior Brand Manager to spearhead global strategy development from a remote work setting. This role is central to driving brand growth, market penetration, and consumer engagement across international markets. The successful candidate will be responsible for crafting and executing comprehensive brand plans, identifying emerging market trends, and ensuring consistent brand messaging and positioning worldwide. Key responsibilities include conducting in-depth market research and consumer insights analysis, developing innovative marketing campaigns, and managing brand P&Ls. You will work collaboratively with regional marketing teams, product development, and sales departments through sophisticated digital collaboration tools. This position demands a strategic thinker with a deep understanding of consumer psychology, brand architecture, and integrated marketing communications. The ability to influence stakeholders at all levels and manage multiple projects simultaneously in a virtual environment is crucial. You will be expected to lead cross-functional teams, foster creativity, and drive performance metrics to achieve ambitious growth objectives. This is a unique opportunity to shape the future of iconic FMCG brands on a global scale, with the unparalleled flexibility of a fully remote position, contributing strategically to the brand's presence in markets such as Naivasha, Nakuru, KE .
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