12,668 Senior Brand Manager New Product Development jobs in Kenya
Senior Brand Manager - New Product Development
Posted 20 days ago
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Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and highly motivated Senior Brand Manager to spearhead new product development initiatives. This is a fully remote position, offering the flexibility to work from anywhere. You will be instrumental in identifying market opportunities, conceptualizing innovative products, and driving their successful launch from ideation to commercialization.
Responsibilities:
Qualifications:
Responsibilities:
- Conduct comprehensive market research and consumer insights analysis to identify unmet needs and emerging trends within the FMCG landscape.
- Develop and refine product concepts, including defining product features, benefits, positioning, and target audience.
- Create detailed product development roadmaps, timelines, and budgets, ensuring alignment with business objectives.
- Collaborate closely with cross-functional teams, including R&D, marketing, sales, supply chain, and regulatory affairs, to ensure seamless product development and launch.
- Develop compelling marketing strategies and launch plans to ensure maximum market penetration and brand adoption.
- Monitor product performance post-launch, analyzing sales data, market share, and consumer feedback to identify areas for improvement and future innovation.
- Manage external agencies and partners involved in product development, market research, and creative execution.
- Stay abreast of competitive activities and industry best practices to maintain a competitive edge.
- Present strategic recommendations and progress reports to senior leadership.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of progressive experience in brand management, product marketing, or new product development within the FMCG industry.
- Proven track record of successfully launching new products that have achieved significant market success.
- Strong understanding of consumer behavior, market dynamics, and brand strategy within the FMCG sector.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Proficiency in market research methodologies and data analysis tools.
- Demonstrated ability to manage complex projects with multiple stakeholders in a remote environment.
- Experience working with diverse teams across different geographies is highly desirable.
- Self-starter with a proactive approach and the ability to thrive in a fast-paced, autonomous setting.
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FMCG Brand Manager - New Product Development
Posted 11 days ago
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Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative Brand Manager to drive new product development initiatives. This role is fully remote, allowing you to strategize and collaborate from anywhere. You will be responsible for the entire lifecycle of new product launches, from concept generation and market research to go-to-market strategy and post-launch analysis. Your role will involve deep dives into consumer insights, competitive analysis, and trend forecasting to identify unmet market needs and opportunities. You will work closely with cross-functional teams, including R&D, sales, marketing, and supply chain, to ensure successful product development and commercialization. Key responsibilities include developing brand positioning, crafting compelling marketing plans, managing budgets, and tracking brand performance metrics. The ideal candidate will possess strong analytical, strategic thinking, and project management skills, with a proven track record in the FMCG industry. Experience in digital marketing and a good understanding of e-commerce platforms are highly advantageous. You should be adept at translating consumer needs into profitable product strategies and possess excellent communication and presentation skills. This is a unique opportunity to shape the future of our product portfolio and make a significant impact in a dynamic and competitive market, all within a supportive remote work environment. If you are a passionate marketer with a flair for innovation and a drive to succeed, we encourage you to apply.
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Remote FMCG Brand Manager - New Product Development
Posted 20 days ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly strategic and innovative Remote FMCG Brand Manager to drive new product development initiatives. This is a fully remote position, offering the flexibility to conceptualize and execute brand strategies from your home office. You will be instrumental in identifying market opportunities, developing new product concepts, and leading their successful launch into the market. Your responsibilities will span the entire product lifecycle, from ideation and market research to product positioning, marketing strategy development, and ongoing brand management. You will conduct in-depth market analysis, consumer research, and competitive landscape assessments to identify unmet needs and emerging trends. Based on these insights, you will define product requirements, collaborate with R&D and supply chain teams on product formulation and packaging, and develop compelling marketing and communication plans. The ideal candidate will possess a strong understanding of the FMCG landscape, consumer behavior, and effective branding principles. Experience in launching new products and managing their growth trajectory is essential. You will work closely with sales teams to ensure effective product distribution and performance in the market. Budget management, P&L responsibility for your brands, and performance tracking against key metrics will also be integral to this role. This is an exciting opportunity for a creative and analytical marketing professional to shape the future of iconic brands and make a significant impact in a dynamic industry, all within a flexible remote work setting. You will be empowered to bring fresh ideas to the table and drive innovation. The ability to translate consumer insights into commercially successful products is paramount. Strong project management skills and the ability to manage multiple priorities simultaneously are crucial for success. This role demands a passionate individual who can inspire teams and build strong relationships with internal and external stakeholders. The journey from concept to shelf requires a keen eye for detail and a strategic mindset.
Responsibilities:
Responsibilities:
- Identify market opportunities and develop new FMCG product concepts.
- Conduct consumer research, market analysis, and competitive reviews.
- Define product positioning, messaging, and marketing strategies.
- Collaborate with R&D, supply chain, and sales teams for product development and launch.
- Develop and manage brand marketing plans and budgets.
- Analyze sales data and brand performance metrics.
- Oversee product packaging and creative development.
- Monitor market trends and identify potential brand threats and opportunities.
- Ensure consistent brand execution across all touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management within the FMCG sector.
- Proven experience in new product development and successful product launches.
- Strong understanding of consumer insights, market research, and branding principles.
- Demonstrated ability to develop and execute effective marketing strategies.
- Experience with budget management and P&L responsibility.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication, presentation, and interpersonal skills.
- Proficiency in MS Office Suite and marketing analytics tools.
- Ability to thrive in a fast-paced, remote work environment.
This advertiser has chosen not to accept applicants from your region.
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FMCG Brand Manager, New Product Development (Remote)
Posted 20 days ago
Job Viewed
Job Description
Our client, a dynamic and innovative leader in the Fast-Moving Consumer Goods (FMCG) sector, is searching for a talented and strategic Brand Manager to spearhead new product development. This is a fully remote position, allowing you to drive brand strategy and innovation from any location within Kenya. You will be instrumental in identifying market opportunities, conceptualizing new products, and developing comprehensive go-to-market strategies. Key responsibilities include conducting market research, analyzing consumer insights, and collaborating with R&D, sales, and operations teams to bring new products to life. The ideal candidate will possess a strong understanding of brand management principles, consumer behavior, and the FMCG landscape. You will be responsible for developing brand positioning, messaging, and marketing plans to ensure successful product launches and sustained market growth. Experience in developing and executing integrated marketing campaigns, including digital and traditional channels, is essential. You will also manage budgets, track performance metrics, and provide regular reports on brand and product performance. This role requires exceptional creativity, strong analytical skills, and the ability to influence stakeholders across the organization. The successful candidate will be a proactive and results-oriented individual with a passion for building strong brands. This is an exciting opportunity to shape the future of a leading FMCG portfolio in a flexible, remote work environment. The company's operational hub is in **Nyeri, Nyeri, KE**, but this role is performed entirely remotely.
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3
Remote FMCG Brand Manager - Product Innovation
Posted 14 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Remote Brand Manager to drive the growth and development of their product portfolio. This fully remote role requires a dynamic individual with a proven track record in brand management, marketing strategy, and product innovation within the FMCG industry. You will be responsible for developing and executing comprehensive brand plans, identifying market opportunities, and launching new products that resonate with target consumers. Your responsibilities will include conducting market research, analyzing consumer insights, and monitoring competitor activities to inform brand strategy and product development. You will work closely with R&D, sales, and marketing teams to ensure cohesive product development and go-to-market strategies. The ideal candidate possesses strong analytical skills, excellent communication abilities, and a deep understanding of consumer behavior and market dynamics. Experience in digital marketing, social media engagement, and campaign management is essential for building brand awareness and driving sales. You will manage brand budgets, track performance metrics, and continuously optimize brand initiatives to achieve key business objectives. This role demands a creative thinker with a passion for building strong brands and a results-oriented approach. The ability to work independently, manage multiple projects concurrently, and collaborate effectively with a distributed team is critical. This is an exciting opportunity for a motivated Brand Manager to significantly influence product strategy and market success in a remote-first setting.
Responsibilities:
Responsibilities:
- Develop and implement strategic brand plans for FMCG products.
- Identify market trends and consumer insights to drive product innovation.
- Manage the product lifecycle from concept to launch and post-launch analysis.
- Develop and execute marketing campaigns to enhance brand awareness and sales.
- Analyze brand performance metrics and key performance indicators (KPIs).
- Manage brand budgets and allocate resources effectively.
- Collaborate with R&D, sales, and marketing teams to ensure strategic alignment.
- Conduct competitive analysis and identify market opportunities.
- Oversee digital marketing and social media strategies for brand promotion.
- Ensure consistent brand messaging across all communication channels.
- Drive product innovation and differentiation in a competitive market.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 4 years of experience in brand management, specifically within the FMCG sector.
- Proven experience in product development, marketing strategy, and campaign execution.
- Strong understanding of consumer behavior, market dynamics, and FMCG trends.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research and data analysis tools.
- Strong communication, presentation, and project management skills.
- Demonstrated ability to work independently and manage multiple projects in a remote environment.
- Experience with digital marketing and social media platforms.
- Creativity and a passion for building impactful consumer brands.
This advertiser has chosen not to accept applicants from your region.
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Senior FMCG Brand Manager & Product Innovation Lead
Posted 20 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and dynamic Senior Brand Manager & Product Innovation Lead to join their vibrant marketing team. This is a critical on-site role where you will be responsible for developing and executing comprehensive brand strategies that drive market share, enhance brand equity, and foster consumer loyalty. You will lead the innovation pipeline, identifying new product opportunities, managing product development from concept to launch, and ensuring successful market introductions. The ideal candidate possesses a deep understanding of the FMCG market, consumer insights, and brand building principles. You will be responsible for market analysis, competitive intelligence, marketing campaign development, budget management, and P&L responsibility for assigned brands. This position demands strong leadership, strategic thinking, excellent analytical skills, and exceptional communication abilities. You will collaborate closely with cross-functional teams, including sales, R&D, supply chain, and finance, to achieve business objectives. This role is based in our headquarters supporting the Kakamega, Kakamega, KE region, and offers a significant opportunity to shape the future of our product portfolio and brand presence in the market. A passion for consumer products and a track record of successful brand and product launches are essential.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute integrated brand strategies to achieve volume, market share, and profitability goals.
- Lead the product innovation process, from ideation and concept development to market launch.
- Conduct market research, consumer insights analysis, and competitive landscape assessment.
- Develop and manage annual marketing plans, advertising campaigns, and promotional activities.
- Oversee product lifecycle management, including performance tracking and optimization.
- Manage brand budgets effectively and ensure a strong return on marketing investment.
- Collaborate with sales, R&D, and supply chain teams to ensure seamless product development and execution.
- Build and maintain strong relationships with external agencies and partners.
- Mentor and develop junior members of the brand marketing team.
- Monitor industry trends and identify opportunities for growth and competitive advantage.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or Master's degree is a strong plus.
- Minimum of 7 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully launching new products and managing established brands.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated leadership abilities and experience managing cross-functional teams.
- Proficiency in marketing analytics tools and consumer data platforms.
- Ability to thrive in a fast-paced, results-oriented environment.
- Strong financial acumen and P&L management experience.
This advertiser has chosen not to accept applicants from your region.
5
Senior FMCG Brand and Product Development Manager
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a visionary and results-driven Senior FMCG Brand and Product Development Manager to spearhead the creation and growth of innovative consumer products. This fully remote role is critical for driving market share and consumer engagement within the fast-moving consumer goods sector. You will be responsible for identifying market opportunities, leading product ideation and development processes, crafting compelling brand strategies, and ensuring successful product launches. The ideal candidate will possess a deep understanding of consumer behavior, market dynamics, and brand management principles within the FMCG landscape. You will collaborate extensively with cross-functional teams, including marketing, sales, R&D, and operations, to bring new products to life and elevate existing brands. This is an exciting opportunity to shape the future of our product portfolio and drive significant business impact from a remote setting. Responsibilities include: conducting market research and consumer insights analysis to identify new product opportunities and unmet needs; leading the end-to-end product development lifecycle, from concept generation and prototyping to testing and commercialization; developing and executing comprehensive brand strategies, positioning, and marketing plans; managing product portfolios, including product lifecycle management and optimization; collaborating with R&D and manufacturing teams to ensure product quality and cost-effectiveness; overseeing product launch activities, including marketing campaigns and sales enablement; analyzing sales performance, market trends, and competitive landscapes to inform strategy; managing brand budgets and P&L for assigned product lines; and mentoring junior brand management and product development team members. A Master's degree in Marketing, Business Administration, or a related field is required, along with a minimum of 8 years of progressive experience in brand management and product development within the FMCG industry. Proven success in launching new products and managing successful consumer brands is essential. Strong analytical, strategic thinking, leadership, and communication skills are necessary. This remote-first role demands exceptional project management abilities, a creative mindset, and the capacity to lead diverse teams and initiatives effectively.
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6
Senior Operations Manager - Food Service & Catering
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a highly experienced and dynamic Senior Operations Manager to oversee their catering and food service operations. This is a fully remote position, allowing you to manage operations from any location, with a focus on ensuring exceptional quality, efficiency, and client satisfaction. You will be responsible for managing multiple catering events, overseeing kitchen staff, managing inventory, maintaining food safety standards, and optimizing operational workflows. The ideal candidate will have a proven track record in the food service or catering industry, with strong leadership and problem-solving skills, and the ability to thrive in a fast-paced, remote management environment.
Responsibilities:
Responsibilities:
- Oversee the planning, execution, and successful delivery of all catering events, ensuring adherence to quality and client specifications.
- Manage and lead kitchen teams, including chefs, cooks, and support staff, ensuring high performance and morale in a remote team setting.
- Develop and implement operational procedures to ensure consistency, efficiency, and quality across all food service offerings.
- Manage inventory, procurement, and cost control for all food and beverage supplies, optimizing vendor relationships and negotiating favorable terms.
- Ensure strict adherence to all food safety and sanitation regulations (e.g., HACCP), maintaining impeccable hygiene standards.
- Develop event staffing schedules and manage labor costs effectively.
- Conduct regular quality control checks and client satisfaction surveys to identify areas for improvement.
- Oversee the maintenance and cleanliness of all kitchen equipment and facilities.
- Collaborate with sales and event planning teams to develop menus and pricing strategies.
- Implement innovative approaches to improve operational efficiency and reduce waste.
- Train and mentor staff on best practices in food preparation, service, and safety.
- Manage the budget for the catering operations and ensure profitability targets are met.
- Respond promptly to client inquiries and resolve any operational issues or complaints.
- Bachelor's degree in Hospitality Management, Business Administration, Food Science, or a related field.
- 5+ years of progressive experience in food service operations, catering management, or a related role.
- Proven experience managing large-scale catering events and diverse culinary teams.
- Strong knowledge of food safety regulations, sanitation standards, and best practices.
- Excellent leadership, communication, and interpersonal skills, with the ability to motivate and manage remote teams effectively.
- Proficiency in inventory management, cost control, and financial reporting.
- Strong organizational and time management skills, with the ability to multitask and prioritize in a demanding environment.
- Problem-solving abilities and a proactive approach to addressing challenges.
- Familiarity with menu planning and costing.
- Experience with catering software or event management platforms is a plus.
- A passion for food and delivering exceptional guest experiences.
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7
Senior Brand Manager - Innovative Food Products
Posted today
Job Viewed
Job Description
Our client is seeking a visionary and results-driven Senior Brand Manager to spearhead the growth of their innovative food product portfolio. This is a fully remote role, offering the flexibility to strategize and execute from any location. You will be responsible for defining and executing comprehensive brand strategies that resonate with consumers, drive market share, and build lasting brand loyalty. This position requires a deep understanding of the FMCG sector, consumer insights, market trends, and effective marketing communication channels. You will lead cross-functional teams, including marketing, sales, product development, and R&D, to ensure brand objectives are met and exceeded. The ideal candidate will possess exceptional strategic thinking, creative marketing acumen, and a proven ability to manage and grow brands within the competitive food industry.
Responsibilities:
Responsibilities:
- Develop and implement overarching brand strategies, including positioning, messaging, and go-to-market plans.
- Conduct market research and consumer analysis to identify opportunities and unmet needs.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
- Manage the brand's P&L, setting sales targets and monitoring performance against KPIs.
- Collaborate with product development teams to drive innovation and ensure product launches align with brand strategy.
- Develop strong relationships with sales teams, distributors, and retail partners to ensure effective brand representation and execution.
- Monitor competitor activities and market trends, adapting strategies as necessary.
- Manage the brand's budget, ensuring efficient allocation of resources and maximizing ROI.
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
- Ensure brand consistency across all touchpoints, from packaging and advertising to customer service.
- Develop and manage key brand partnerships and sponsorships.
- Analyze campaign performance data and provide actionable insights for continuous improvement.
- Champion the brand vision internally and externally.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 7 years of progressive experience in brand management, preferably within the FMCG or food industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Demonstrated experience in developing and executing integrated marketing campaigns.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience working effectively in a fully remote and collaborative environment.
- Proficiency in data analysis tools and marketing automation platforms.
- Creative mindset with a passion for food and consumer products.
- Ability to manage multiple projects simultaneously and meet deadlines.
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8
Remote Regional Sales Manager - Industrial Equipment
Posted 20 days ago
Job Viewed
Job Description
Our client, a leading manufacturer of industrial equipment, is seeking a results-driven and experienced Remote Regional Sales Manager to oversee and expand sales operations across a designated territory. This fully remote position requires a strategic leader capable of managing a team of sales representatives, developing effective sales strategies, and achieving ambitious revenue targets. You will be responsible for market analysis, identifying new business opportunities, and fostering strong relationships with key clients and distribution partners. Key responsibilities include coaching and mentoring the sales team, setting performance goals, and ensuring consistent execution of sales plans. You will also be involved in pricing strategies, contract negotiations, and managing sales budgets. The ideal candidate will have a deep understanding of the industrial equipment market, a proven track record in B2B sales leadership, and exceptional skills in team management and strategic planning. Strong analytical abilities, excellent communication and interpersonal skills, and the capacity to thrive in a remote, autonomous work environment are essential. You will leverage technology to effectively manage your team and engage with clients across the region, driving growth and market penetration. This is a significant opportunity for a seasoned sales leader to make a substantial impact on a global company's regional sales performance, working remotely and driving success through effective leadership and strategic vision.
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