2,886 Senior Brand Manager Market Expansion jobs in Kenya
Senior Brand Manager - Market Expansion
Posted 12 days ago
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Job Description
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Senior Brand Manager to spearhead their market expansion initiatives. This is a unique opportunity to join a remote-first organization and drive strategic brand growth across new territories. You will be responsible for developing and executing comprehensive brand strategies that resonate with diverse consumer bases, ensuring consistent brand messaging, and driving market share. This role requires a strategic thinker with a deep understanding of consumer behavior, market dynamics, and proven success in launching and scaling brands.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement innovative brand strategies for market expansion, aligning with overall business objectives.
- Conduct in-depth market research and consumer insights analysis to identify growth opportunities and unmet needs.
- Oversee the creation and execution of integrated marketing campaigns across digital, traditional, and experiential channels.
- Manage brand P&L, ensuring profitability and efficient resource allocation.
- Collaborate closely with sales, product development, and supply chain teams to ensure successful product launches and market penetration.
- Build and maintain strong relationships with external agencies, partners, and stakeholders.
- Monitor market trends, competitor activities, and performance metrics, adjusting strategies as needed.
- Ensure brand consistency in all communications and consumer touchpoints.
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.
- Present brand plans and performance reviews to senior leadership.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Demonstrated success in developing and executing successful market expansion strategies.
- Strong understanding of consumer insights, market analysis, and competitive intelligence.
- Proven ability to develop and manage integrated marketing campaigns that drive measurable results.
- Excellent leadership, communication, and interpersonal skills, with the ability to influence and motivate others.
- Experience managing budgets and P&Ls.
- Proficiency in digital marketing tools and analytics platforms.
- Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
- Strategic thinking and strong analytical capabilities.
- Fluency in English is required, and proficiency in additional languages relevant to target markets is a plus.
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Remote Brand Manager - Market Expansion
Posted 13 days ago
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Remote Brand Manager to drive brand growth and market expansion initiatives. This is a fully remote position, requiring a results-oriented individual with a strong understanding of consumer insights, marketing strategies, and brand building within the FMCG landscape. You will be responsible for developing and executing comprehensive brand plans, including market research, competitive analysis, product positioning, and promotional strategies. The ideal candidate will have a proven track record of successfully launching and managing brands, with a deep understanding of the unique challenges and opportunities within the FMCG market. You will work closely with sales teams, product development, and external agencies to ensure consistent brand messaging and effective campaign execution across various channels. This role demands excellent analytical and communication skills, with the ability to translate consumer data into actionable marketing plans. Strong project management capabilities are essential to manage multiple initiatives simultaneously and deliver results within defined timelines, all while operating in a remote environment. You will be instrumental in identifying new market opportunities, developing targeted marketing campaigns, and building strong brand equity. The ability to foster collaboration and drive consensus among diverse stakeholders, even remotely, is paramount. This is an exciting opportunity to shape the future of a well-regarded brand and contribute to its continued success in new and existing markets. You will be responsible for monitoring brand performance, analyzing market trends, and adapting strategies to maintain a competitive edge. Creativity, strategic thinking, and a passion for consumer brands are essential attributes for this role. We are looking for a self-starter who can thrive in a remote work setting and deliver exceptional results. The strategic focus for this role will be on expanding the brand's presence and impact within regions serviced from Naivasha, Nakuru, KE .
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FMCG Brand Manager - Market Expansion
Posted 11 days ago
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Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an ambitious and strategic Brand Manager to drive market expansion initiatives within a fully remote team. This pivotal role will focus on developing and executing innovative brand strategies, enhancing market penetration, and growing brand equity across new and existing territories. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and brand management principles, coupled with strong analytical and creative thinking skills. You will be responsible for managing the entire brand lifecycle, from product positioning and marketing campaigns to performance analysis.
Key Responsibilities:
Location: Naivasha, Nakuru, KE
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and revenue growth.
- Conduct market research and consumer analysis to identify opportunities and challenges.
- Manage the brand's positioning, messaging, and communication across all relevant channels.
- Oversee the planning and execution of integrated marketing campaigns, including digital, social media, and traditional advertising.
- Collaborate with sales, product development, and supply chain teams to ensure brand consistency and market readiness.
- Monitor brand performance, analyze key metrics, and provide actionable insights for optimization.
- Manage brand budgets effectively, ensuring maximum ROI for marketing initiatives.
- Identify and develop new product opportunities and line extensions.
- Build and maintain strong relationships with agencies, media partners, and other external stakeholders.
- Stay informed about competitive landscape and industry trends in the FMCG sector.
Location: Naivasha, Nakuru, KE
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Senior FMCG Brand Manager - Market Expansion
Posted 1 day ago
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Job Description
Our client, a leading and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly strategic and results-oriented Senior FMCG Brand Manager to drive their market expansion efforts. This is a critical, fully remote position that will shape the growth trajectory of key brands. You will be responsible for developing and executing comprehensive brand strategies, identifying new market opportunities, and ensuring successful product launches and sustained market share. This role demands a blend of creativity, analytical rigor, and a deep understanding of consumer behavior.
Key Responsibilities:
Qualifications:
This fully remote opportunity allows you to leverage your expertise and drive brand success from any location. Join a team that values innovation and growth. The specified location is Mlolongo, Machakos, KE , providing context for this globally distributed role.
Key Responsibilities:
- Develop and implement overarching brand strategies to drive growth and market penetration in new and existing markets.
- Conduct in-depth market research and consumer insights analysis to identify opportunities and challenges.
- Develop and manage integrated marketing campaigns across various channels (digital, traditional, in-store).
- Oversee product lifecycle management, including new product development and innovation pipeline.
- Manage brand P&L, ensuring profitability and effective budget allocation.
- Collaborate with sales, R&D, and supply chain teams to ensure seamless execution of brand plans.
- Monitor competitive landscape and adapt strategies to maintain a competitive edge.
- Lead and inspire cross-functional teams to achieve brand objectives.
- Develop compelling brand positioning and messaging that resonates with target consumers.
- Analyze sales data, market trends, and campaign performance to optimize brand strategies.
- Ensure consistent brand execution across all touchpoints.
Qualifications:
- Minimum of 6 years of progressive brand management experience within the FMCG industry.
- Proven track record of successfully launching and growing brands, particularly in expansion phases.
- Demonstrated ability to develop and execute impactful marketing strategies.
- Strong understanding of consumer insights, market research, and data analysis.
- Excellent financial acumen and experience managing brand P&Ls.
- Exceptional communication, presentation, and interpersonal skills.
- Experience with digital marketing and e-commerce strategies is a significant advantage.
- Ability to lead and influence cross-functional teams.
- Strategic thinking and strong problem-solving capabilities.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
This fully remote opportunity allows you to leverage your expertise and drive brand success from any location. Join a team that values innovation and growth. The specified location is Mlolongo, Machakos, KE , providing context for this globally distributed role.
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Remote FMCG Brand Manager - Market Expansion
Posted 14 days ago
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Job Description
Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Brand Manager to drive market expansion through fully remote operations. This position is critical for developing and implementing brand strategies that enhance market share and consumer engagement. You will be responsible for all aspects of brand management, including market research, product positioning, marketing campaign development, and budget management, all executed remotely. Key duties involve analyzing consumer insights, identifying market opportunities, collaborating with cross-functional teams (sales, product development, advertising) via digital platforms, and managing brand communication across various channels. The ideal candidate will have a strong background in FMCG brand management, with a demonstrable history of successful product launches and brand growth initiatives. Proficiency in market analysis tools, digital marketing strategies, and campaign performance tracking is essential. You should possess exceptional analytical, creative, and communication skills, coupled with a strategic mindset and the ability to work independently and lead remote teams. Experience with integrated marketing campaigns and a deep understanding of consumer behavior within the FMCG landscape are highly valued. This is a remote-first role, offering the flexibility to work from any location and requiring a high level of autonomy and proactive engagement. You will be instrumental in shaping brand perception, driving sales volume, and expanding our client's footprint in new and existing markets. Join a fast-paced and forward-thinking company that champions remote collaboration and offers significant opportunities for professional growth. Contribute to the success of iconic brands and redefine consumer experiences from your home office. This role is based remotely and serves the market around Kakamega, Kakamega, KE .
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Senior Sales Executive - Remote Market Expansion
Posted 20 days ago
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Job Description
Our client is seeking a highly driven and results-oriented Senior Sales Executive to expand their market reach on a fully remote basis. This role is critical for identifying new business opportunities, building strong client relationships, and driving revenue growth. The ideal candidate will have a proven track record in B2B sales, exceptional negotiation skills, and a deep understanding of sales cycles and strategies. You will be responsible for prospecting potential clients, presenting our client's value proposition, closing deals, and nurturing customer accounts. This position demands a self-starter mentality, excellent communication skills, and the ability to excel in a competitive, remote sales environment.
Responsibilities:
Responsibilities:
- Develop and execute strategic sales plans to achieve targeted sales goals and expand customer base.
- Identify and qualify new business opportunities through proactive prospecting and lead generation efforts.
- Build and maintain strong relationships with prospective and existing clients.
- Conduct compelling product demonstrations and presentations to showcase value proposition.
- Negotiate contract terms and pricing to close sales effectively.
- Manage the entire sales cycle from initial contact to deal closure and post-sale follow-up.
- Collaborate with marketing and product teams to align sales efforts with market demand.
- Meet and exceed monthly, quarterly, and annual sales quotas.
- Stay informed about market trends, competitor activities, and industry developments.
- Provide accurate sales forecasts and reports to management.
- Bachelor's degree in Business Administration, Marketing, or a related field; MBA is a plus.
- Minimum of 7 years of successful experience in B2B sales, with a proven history of exceeding targets.
- Demonstrated ability to identify and close new business opportunities.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Proficiency in CRM software (e.g., Salesforce) and sales enablement tools.
- Strong understanding of sales methodologies and closing techniques.
- Ability to work independently and manage time effectively in a remote setting.
- Self-motivated, resilient, and driven to achieve ambitious goals.
- Experience in the (specific industry, e.g., SaaS, Technology, Manufacturing) sector is highly desirable.
- A strategic thinker with a customer-centric approach.
This advertiser has chosen not to accept applicants from your region.
5
Senior Sales Manager - Regional Expansion
Posted 6 days ago
Job Viewed
Job Description
Our client, a rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated and results-oriented Senior Sales Manager to lead their regional expansion efforts. This is a pivotal, fully remote role where you will be instrumental in developing and executing comprehensive sales strategies to penetrate new markets and drive significant revenue growth. You will be responsible for identifying emerging market opportunities, building strong relationships with distributors and key stakeholders, and managing a diverse portfolio of products. Your expertise in market analysis, sales forecasting, and team leadership will be crucial.
Key Responsibilities:
Key Responsibilities:
- Develop and implement strategic sales plans to achieve company objectives and expand market share within designated regions.
- Analyze market trends, competitor activities, and customer needs to identify new business opportunities.
- Build, train, and manage a high-performing remote sales team, fostering a culture of success and accountability.
- Establish and maintain strong, long-lasting relationships with key clients, distributors, and retail partners.
- Negotiate and close high-value deals, ensuring profitability and customer satisfaction.
- Develop and manage sales budgets, ensuring efficient resource allocation and ROI.
- Prepare and present regular sales reports, performance reviews, and forecasts to senior management.
- Collaborate with marketing and product development teams to ensure alignment with market demands and company strategy.
- Continuously monitor and evaluate sales performance metrics, implementing corrective actions as needed.
- Stay abreast of industry best practices and emerging trends in the FMCG sector.
- Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
- Proven track record of at least 7-10 years in sales management within the FMCG industry, with demonstrable success in market expansion.
- Experience managing remote teams and a strong understanding of remote work best practices.
- Excellent leadership, communication, negotiation, and interpersonal skills.
- Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Proficiency in CRM software and other sales enablement tools.
- Ability to work independently and manage multiple priorities in a fast-paced, remote environment.
- Must be proactive, self-motivated, and possess a strong entrepreneurial spirit.
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E-commerce Growth Manager - Digital Marketing Strategy
Posted 12 days ago
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Job Description
Our client, a dynamic and fast-growing online retailer, is seeking an innovative and results-driven E-commerce Growth Manager to spearhead their digital marketing and sales strategies. This is a fully remote position, offering an exciting opportunity to drive online revenue and customer acquisition from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, with a strong focus on optimizing the customer journey and maximizing conversion rates. Key duties include analyzing website traffic, user behavior, and sales data to identify growth opportunities, A/B testing various strategies, and managing the e-commerce platform's user experience. The ideal candidate possesses a deep understanding of the e-commerce landscape, digital marketing best practices, and conversion rate optimization (CRO) techniques. Proven experience in developing and implementing successful online marketing strategies that drive measurable results is essential. Strong analytical skills, proficiency in e-commerce platforms and analytics tools (e.g., Google Analytics, Shopify, Klaviyo), and a creative mindset are required. As this is a remote role, you will need to be highly organized, proactive, and adept at communicating and collaborating effectively with cross-functional teams in a virtual setting. This is a fantastic opportunity to take ownership of a critical growth function and make a significant impact on the success of a thriving online business.
Responsibilities:
Responsibilities:
- Develop and implement data-driven e-commerce growth strategies.
- Manage and optimize all digital marketing channels including SEO, SEM, social media, email, and affiliate marketing.
- Analyze website performance, customer behavior, and sales data to identify trends and opportunities.
- Conduct A/B testing and conversion rate optimization (CRO) initiatives.
- Manage the e-commerce platform, ensuring a seamless and engaging user experience.
- Develop and execute targeted marketing campaigns to drive customer acquisition and retention.
- Collaborate with content and design teams to create compelling marketing assets.
- Monitor key performance indicators (KPIs) and report on campaign effectiveness.
- Stay updated with the latest e-commerce trends and digital marketing best practices.
- Manage relationships with third-party marketing vendors and agencies.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in e-commerce, with a focus on digital marketing and growth strategies.
- Proven track record of driving online sales and customer acquisition through digital marketing initiatives.
- In-depth knowledge of SEO, SEM, social media marketing, and email marketing platforms.
- Experience with A/B testing and conversion rate optimization techniques.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento) and web analytics tools (e.g., Google Analytics).
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills, comfortable working remotely.
- Creative mindset with a passion for online retail and customer engagement.
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7
E-commerce Manager, Digital Marketing & Growth
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a strategic and results-driven E-commerce Manager to lead their online sales and digital marketing efforts. This is a fully remote position, offering a dynamic environment to drive online growth. You will be responsible for developing and implementing comprehensive e-commerce strategies, optimizing the online customer journey, and maximizing conversion rates. Key responsibilities include managing the e-commerce platform, overseeing product merchandising, pricing, and promotions. You will also be instrumental in driving traffic and sales through various digital marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate programs. The ideal candidate possesses a deep understanding of e-commerce best practices, online consumer behavior, and digital marketing analytics. You will analyze sales data, website traffic, and customer feedback to identify opportunities for improvement and innovation. Collaboration with cross-functional teams, including marketing, IT, and customer service, will be essential to ensure a seamless online experience. This remote role requires exceptional leadership, analytical, and project management skills. You must be adept at developing and executing data-driven marketing campaigns that deliver measurable results. The ability to manage budgets effectively, optimize marketing spend, and track ROI is crucial. You will stay abreast of the latest e-commerce trends and technologies, continuously seeking ways to enhance our online presence and customer engagement. This is an exciting opportunity to take ownership of our client's online business, drive significant revenue growth, and shape the future of their digital presence from a remote location. You will also be responsible for managing online customer service inquiries and ensuring a high level of customer satisfaction. Building and nurturing a strong online community around the brand will be a key objective.
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8
Head of E-commerce Growth Strategy
Posted 21 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and data-driven Head of E-commerce Growth Strategy to lead their online retail initiatives. This role is entirely remote, providing you with the flexibility to work from your preferred location. You will be responsible for developing and executing comprehensive strategies to drive online sales, enhance customer acquisition, and optimize the overall e-commerce experience. Your expertise in digital marketing, social media integration, and conversion rate optimization will be key to success.
Responsibilities:
Responsibilities:
- Develop and implement a forward-thinking e-commerce strategy to achieve revenue and growth targets.
- Analyze market trends, customer behavior, and competitor activities to identify new growth opportunities.
- Oversee all digital marketing channels, including SEO, SEM, social media advertising, email marketing, and affiliate marketing.
- Manage and optimize the company's e-commerce platforms, ensuring a seamless user experience.
- Drive customer acquisition and retention through targeted campaigns and personalized experiences.
- Collaborate with product, marketing, and operations teams to ensure cohesive strategy execution.
- Monitor key performance indicators (KPIs) and generate regular reports on e-commerce performance.
- Lead and mentor a remote team of e-commerce specialists.
- Implement A/B testing and conversion rate optimization strategies to improve sales funnels.
- Stay current with the latest e-commerce technologies and best practices.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Minimum of 7 years of experience in e-commerce management and growth strategy.
- Proven track record of successfully increasing online sales and revenue.
- Deep understanding of e-commerce platforms, digital marketing tools, and analytics.
- Expertise in SEO, SEM, social media marketing, and CRM strategies.
- Strong analytical and problem-solving skills with a data-driven approach.
- Excellent leadership and team management abilities, especially in a remote setting.
- Exceptional communication and interpersonal skills.
- Experience with major e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Proficiency in marketing automation tools and analytics software.
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