426 Senior Brand Manager Fmcg jobs in Nairobi
Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 10 days ago
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Job Description
Our client, a prominent player in the FMCG sector, is seeking a creative and data-driven Brand Manager to lead the strategic development and execution of brand initiatives. This is a fully remote position, allowing you to drive brand growth and consumer engagement from anywhere. The successful candidate will be responsible for building brand equity, increasing market share, and ensuring brand consistency across all consumer touchpoints. This role requires a deep understanding of consumer insights, market trends, and effective marketing strategies within the fast-moving consumer goods industry.
Key responsibilities include developing and implementing brand marketing plans, managing advertising and promotional campaigns, conducting market research and competitive analysis, and collaborating with cross-functional teams such as sales, product development, and agency partners. You will also oversee the brand's budget, ensuring optimal allocation of resources to achieve marketing objectives. The ideal candidate will have a proven track record in brand management within the FMCG space, with demonstrable success in launching new products and growing established brands. Strong analytical skills, excellent communication and presentation abilities, and a passion for consumer marketing are essential. Experience with digital marketing, social media management, and e-commerce is highly desirable. This is a remote-first opportunity, requiring a proactive and self-disciplined individual who can effectively manage projects and collaborate virtually. While our client has a significant presence in Mombasa, Mombasa, KE , you will be empowered to work remotely and contribute to their national brand strategy.
Key Qualifications:
Key responsibilities include developing and implementing brand marketing plans, managing advertising and promotional campaigns, conducting market research and competitive analysis, and collaborating with cross-functional teams such as sales, product development, and agency partners. You will also oversee the brand's budget, ensuring optimal allocation of resources to achieve marketing objectives. The ideal candidate will have a proven track record in brand management within the FMCG space, with demonstrable success in launching new products and growing established brands. Strong analytical skills, excellent communication and presentation abilities, and a passion for consumer marketing are essential. Experience with digital marketing, social media management, and e-commerce is highly desirable. This is a remote-first opportunity, requiring a proactive and self-disciplined individual who can effectively manage projects and collaborate virtually. While our client has a significant presence in Mombasa, Mombasa, KE , you will be empowered to work remotely and contribute to their national brand strategy.
Key Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 4 years of experience in brand management within the FMCG industry.
- Proven ability to develop and execute successful brand marketing strategies.
- Strong understanding of consumer behavior, market analysis, and brand positioning.
- Experience with advertising, promotions, digital marketing, and social media.
- Excellent analytical, communication, and project management skills.
- Ability to work independently and collaboratively in a remote team environment.
- Experience in product launches and market growth initiatives.
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Senior Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 21 days ago
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Job Description
Our client, a leading and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-oriented Senior Brand Manager to join their fully remote marketing team. This exciting role will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and revenue growth for a portfolio of iconic brands. You will lead all aspects of brand management, including market analysis, product positioning, integrated marketing communications, new product development, and P&L management. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer insights, and cutting-edge marketing techniques. As a remote-first professional, you will collaborate closely with cross-functional teams, including sales, R&D, supply chain, and external agencies, leveraging virtual collaboration tools to ensure seamless execution of brand initiatives. Your ability to translate consumer insights into actionable brand plans and to measure the effectiveness of marketing campaigns will be critical. This position requires strong leadership, strategic thinking, exceptional analytical skills, and a proven track record of successfully managing and growing consumer brands. You will be a key driver of brand innovation and consumer connection, ensuring our client's brands resonate powerfully in the marketplace. This is a fantastic opportunity to shape the future of well-known brands within a dynamic industry, enjoying the benefits of a fully remote work arrangement. The **location** for this role is considered to be Mombasa, Mombasa, KE , but all work will be performed remotely.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute integrated brand strategies to drive brand growth, market share, and profitability.
- Conduct market research and consumer insights analysis to identify opportunities and inform brand positioning.
- Manage the brand's P&L, including budgeting, forecasting, and performance tracking.
- Lead the development and launch of new products and product innovations.
- Oversee the creation and execution of integrated marketing communications campaigns across various channels (digital, social media, traditional advertising).
- Collaborate with sales teams to ensure effective in-market execution and achievement of sales targets.
- Manage relationships with advertising agencies, research firms, and other external partners.
- Monitor competitive activity and market trends, adapting brand strategies as needed.
- Analyze brand performance metrics and provide regular reports with actionable recommendations.
- Foster a strong brand identity and ensure consistent brand messaging across all touchpoints.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or equivalent is highly preferred.
- 7+ years of progressive brand management experience in the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of consumer insights, market research methodologies, and competitive analysis.
- Expertise in developing and executing integrated marketing strategies and campaigns.
- Excellent analytical, financial acumen, and P&L management skills.
- Strong leadership, collaboration, and project management abilities.
- Outstanding communication, presentation, and interpersonal skills, with experience in remote collaboration.
- Proficiency in digital marketing and social media platforms.
- Ability to thrive in a fast-paced, dynamic, and results-oriented environment.
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Brand Manager - FMCG Innovations
Posted 4 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company renowned for its innovative product portfolio, is seeking a dynamic and results-oriented Brand Manager. This exciting role is based in our vibrant **Malindi, Kilifi, KE** office and is essential for driving brand growth, market penetration, and consumer engagement for key product lines. The ideal candidate possesses a strategic marketing mindset, a deep understanding of the FMCG sector, and a passion for building strong, memorable brands.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive brand strategies, marketing plans, and promotional activities to achieve business objectives and market share growth.
- Conduct in-depth market research, consumer insights analysis, and competitive landscape assessment to identify opportunities and threats.
- Manage the brand's P&L, ensuring profitable growth and effective budget allocation for marketing initiatives.
- Collaborate with cross-functional teams, including sales, R&D, supply chain, and advertising agencies, to ensure cohesive brand execution.
- Oversee the development of all marketing communications, including advertising campaigns, digital content, packaging design, and point-of-sale materials.
- Monitor brand performance metrics, analyze sales data, and provide regular reports and recommendations for optimization.
- Identify and evaluate new product development opportunities and lead the go-to-market strategy for new launches.
- Manage relationships with external partners, such as advertising agencies, media buyers, and research firms.
- Ensure consistent brand messaging and positioning across all consumer touchpoints.
- Stay informed about industry trends, consumer behavior shifts, and competitor activities within the FMCG market.
- Lead and mentor junior marketing team members, fostering a collaborative and high-achieving environment.
- Drive initiatives to enhance brand equity and consumer loyalty.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully launching and managing brands, driving significant growth and market share.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated experience in managing marketing budgets and P&Ls.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in market research tools and data analysis software.
- Creative and innovative mindset with a passion for consumer brands.
- Ability to work effectively in a fast-paced, team-oriented environment in **Malindi, Kilifi, KE**.
This advertiser has chosen not to accept applicants from your region.
2
Senior Brand Manager, FMCG
Posted 21 days ago
Job Viewed
Job Description
Our client is seeking a highly strategic and experienced Senior Brand Manager with a strong background in the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering the opportunity to drive brand growth and market presence from anywhere. You will be responsible for developing and executing comprehensive brand strategies, managing product portfolios, and leading cross-functional teams to achieve marketing objectives. The ideal candidate possesses deep market insights, a creative flair for brand storytelling, and a proven ability to deliver measurable results in a competitive landscape. This role requires exceptional leadership, analytical skills, and a passion for consumer brands.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing long-term brand strategies, including positioning, messaging, and target audience definition.
- Managing the entire brand lifecycle, from product development and launch to ongoing marketing and repositioning.
- Conducting market research and competitive analysis to identify consumer trends and opportunities.
- Overseeing the development and execution of integrated marketing campaigns across various channels (digital, traditional, in-store).
- Managing brand budgets, allocating resources effectively to maximize ROI.
- Collaborating closely with sales, R&D, supply chain, and agency partners to ensure brand consistency and success.
- Monitoring brand performance, analyzing sales data, and reporting on key metrics.
- Leading and mentoring a remote team of marketing professionals, fostering innovation and collaboration.
- Identifying opportunities for brand expansion, partnerships, and new product development.
- Ensuring all brand activities align with company vision, mission, and values.
This advertiser has chosen not to accept applicants from your region.
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Brand Manager - FMCG (Remote)
Posted 7 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and driven Brand Manager to lead key product lines within their portfolio. This is a fully remote position, allowing you to shape brand strategy from anywhere. You will be responsible for developing and executing comprehensive brand plans that drive market share growth and enhance brand equity. This includes conducting market research to identify consumer insights, competitive analysis, and emerging trends to inform strategic decision-making. You will manage all aspects of the brand, from product innovation and packaging design to advertising, promotions, and digital marketing campaigns. Collaboration with cross-functional teams, including sales, R&D, and external agencies, will be critical to ensure seamless execution of marketing strategies. Key responsibilities include setting brand objectives and strategies, managing marketing budgets effectively, and measuring the ROI of marketing initiatives. You will also play a role in product development pipeline, ensuring alignment with brand vision and consumer needs. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with at least 5 years of progressive experience in brand management within the FMCG industry. Demonstrated success in launching new products and revitalizing existing brands is essential. Strong analytical skills, excellent communication and presentation abilities, and a proven track record of managing external agencies are required. You must be a strategic thinker with a creative flair and the ability to thrive in a fast-paced, results-oriented remote work environment. A passion for consumer brands and a deep understanding of the Kenyan FMCG market are highly desirable. This role offers a fantastic opportunity to contribute to the growth of iconic brands and develop your career with a company that values innovation and talent.
This advertiser has chosen not to accept applicants from your region.
4
Remote Brand Manager - FMCG
Posted 21 days ago
Job Viewed
Job Description
Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a creative and results-driven Remote Brand Manager. This fully remote position allows you to shape and grow our client's brands from anywhere in the world. You will be responsible for developing and executing comprehensive brand strategies, including market research, product positioning, marketing campaigns, and digital presence management. Key responsibilities involve analyzing consumer insights and market trends to identify growth opportunities, managing brand budgets effectively, and collaborating with marketing, sales, and product development teams to ensure brand consistency and impact. The ideal candidate will possess a strong understanding of brand building, consumer behavior, and marketing principles within the FMCG sector. You should be adept at creating compelling brand narratives and executing integrated marketing plans across various channels, including digital, social media, and traditional advertising. A proven ability to manage multiple projects simultaneously, analyze campaign performance, and drive measurable results is essential. Excellent communication, presentation, and interpersonal skills are required to effectively communicate brand vision and strategies. A bachelor's degree in Marketing, Business Administration, or a related field is preferred, along with significant experience in brand management, specifically within the FMCG industry. Experience with digital marketing tools and analytics platforms will be highly advantageous. This is a fully remote opportunity, offering the flexibility to manage iconic brands from a location of your choice.
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager - FMCG Sector
Posted 5 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly expanding Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and strategic Senior Brand Manager to lead brand development and marketing initiatives within their fully remote team. This role is essential for driving brand growth, enhancing market presence, and developing innovative marketing strategies for key product lines. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and brand positioning within the FMCG sector. This is a fully remote position, demanding exceptional leadership, strategic marketing acumen, and the ability to effectively manage brand portfolios and cross-functional teams from a distance.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive brand strategies to drive market share and profitability for assigned product categories.
- Conduct market research and consumer insights analysis to identify opportunities and inform marketing plans.
- Manage the brand's P&L, setting sales targets, marketing budgets, and monitoring performance against objectives.
- Lead the development of integrated marketing campaigns across various channels, including digital, ATL, and BTL.
- Oversee product innovation and development processes, from concept to launch.
- Collaborate with sales, R&D, supply chain, and external agencies to ensure seamless execution of brand plans.
- Manage relationships with advertising and media agencies, providing clear briefs and strategic direction.
- Monitor competitor activities and market trends, adjusting brand strategies as needed.
- Develop and maintain brand guidelines to ensure consistent brand messaging and identity.
- Mentor and guide junior brand management team members.
- Analyze sales data and campaign effectiveness, providing regular reports and actionable recommendations.
- Champion the brand vision internally and externally.
- Contribute to the overall strategic direction of the marketing department.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or a Master's degree in Marketing is highly desirable.
- Minimum of 7 years of progressive experience in brand management within the FMCG sector.
- Proven track record of successfully launching and growing brands, with demonstrable results.
- Strong understanding of consumer marketing principles, brand strategy, and integrated marketing communications.
- Experience in market research, consumer insights, and data analysis.
- Excellent financial acumen and experience managing P&Ls and marketing budgets.
- Exceptional leadership, communication, presentation, and interpersonal skills.
- Demonstrated ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced, remote environment.
- Proficiency in marketing analytics tools and software.
- Creativity and innovation with a passion for building strong brands.
- Experience working with cross-functional teams and external partners.
- Adaptability and a proactive approach to problem-solving.
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Senior Brand Manager - FMCG Innovation
Posted 18 days ago
Job Viewed
Job Description
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior Brand Manager to drive innovation and growth for their key product lines. This is a fully remote position, offering the flexibility to manage brand strategy from anywhere. You will be responsible for developing and executing comprehensive brand plans, identifying new market opportunities, and launching innovative products that resonate with target consumers. A deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry is essential. Your role will involve leading cross-functional teams, including marketing, sales, R&D, and supply chain, to ensure seamless execution of brand strategies. Responsibilities include managing brand P&L, overseeing advertising and promotional campaigns, conducting market research, and analyzing performance metrics to optimize brand positioning and sales. The ideal candidate possesses a proven track record of successful brand building and product innovation within the FMCG space. Strong analytical, strategic thinking, and project management skills are paramount. Excellent communication and interpersonal skills are vital for collaborating effectively with remote teams and stakeholders. A minimum of 7 years of progressive experience in brand management or product marketing within the FMCG industry is required. A Bachelor's degree in Business Administration, Marketing, or a related field is essential; an MBA is a plus. Experience with digital marketing strategies and e-commerce platforms is highly desirable. This is an exceptional opportunity to shape the future of iconic brands, drive significant business impact, and contribute to product innovation, all within a flexible and dynamic remote work environment. Our client is committed to fostering a culture of innovation and employee empowerment.
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7
Senior Brand Manager - FMCG Innovations
Posted 21 days ago
Job Viewed
Job Description
Our client is seeking a highly strategic and results-driven Senior Brand Manager to lead innovative brand initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering the flexibility to work from anywhere. The ideal candidate will possess a deep understanding of market trends, consumer insights, and brand development strategies. You will be responsible for crafting and executing comprehensive brand plans, overseeing product launches, and driving market share growth. Your role will involve close collaboration with cross-functional teams, including marketing, sales, product development, and external agencies. Key responsibilities include conducting market analysis, identifying growth opportunities, managing brand budgets, and ensuring consistent brand messaging across all platforms. You will also be tasked with developing creative marketing campaigns and monitoring their effectiveness through data analysis and key performance indicators (KPIs). The successful candidate will have a proven track record of success in brand management within the FMCG industry, with experience in developing and implementing successful marketing strategies. A Bachelor's or Master's degree in Marketing, Business Administration, or a related field is required. Excellent communication, leadership, and analytical skills are essential for this role. You should be adept at working independently, managing multiple projects simultaneously, and delivering exceptional results in a dynamic, fast-paced environment. If you are passionate about building iconic brands and driving consumer engagement, we encourage you to apply. This remote role demands self-discipline, excellent time management, and a proactive approach to problem-solving. Join our team and help shape the future of beloved consumer products. The **Mombasa, Mombasa, KE** region benefits from a vibrant commercial landscape, and while this role is remote, a connection to its energy can be inspiring.
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8
Senior Brand Manager - FMCG (Remote)
Posted 21 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a dynamic and strategic Senior Brand Manager to join their marketing team. This fully remote position offers an exceptional opportunity to shape and grow iconic brands from anywhere in Kenya. The ideal candidate will have a proven track record in brand strategy development, marketing campaign execution, and consumer insights within the FMCG industry. You will be responsible for driving brand awareness, market share, and profitability through innovative marketing initiatives.
Key Responsibilities:
Key Responsibilities:
- Developing and executing comprehensive brand strategies and marketing plans.
- Conducting market research and consumer analysis to identify key trends and opportunities.
- Managing brand positioning, messaging, and visual identity across all touchpoints.
- Overseeing the development and execution of integrated marketing campaigns (digital, ATL, BTL).
- Collaborating with internal teams (sales, product development, agencies) to ensure brand consistency and effective market penetration.
- Managing marketing budgets and optimizing spend for maximum ROI.
- Analyzing brand performance metrics and making data-driven recommendations for improvement.
- Identifying and nurturing new product development opportunities aligned with brand strategy.
- Monitoring competitor activities and market dynamics to ensure competitive advantage.
- Building and maintaining strong relationships with external agencies and partners.
- Leading and mentoring junior brand management staff.
- Ensuring all marketing activities comply with regulatory requirements and ethical standards.
- Driving innovation in brand communication and consumer engagement strategies.
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