1,125 Senior Brand Manager Emerging Markets Fmcg jobs in Kenya

• Develop and implement integrated brand strategies to drive growth and market penetration in assigned emerging markets.
• Conduct market research and consumer insights analysis to identify opportunities and challenges.
• Manage the brand's P&L, setting targets and ensuring profitability.
• Oversee product development and innovation pipeline, ensuring alignment with market needs.
• Develop and execute marketing campaigns across various channels, including digital, traditional media, and in-store promotions.
• Collaborate with sales teams, distributors, and agencies to ensure effective go-to-market execution.
• Monitor brand performance, sales data, and competitive activities, providing regular reports and recommendations.
• Build and maintain strong relationships with key stakeholders, both internal and external.
• Manage the brand's advertising and promotional budgets effectively.
• Ensure consistent brand messaging and visual identity across all touchpoints.
• Identify and leverage local consumer trends and cultural nuances in brand communication.
• Lead and inspire cross-functional teams in a virtual environment to achieve brand objectives.
• Stay abreast of global FMCG trends and best practices.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of progressive experience in brand management within the FMCG industry.
• Proven track record of successfully launching and growing brands, particularly in emerging markets.
• Strong understanding of consumer insights, market analysis, and brand strategy development.
• Excellent communication, presentation, and negotiation skills.
• Demonstrated ability to manage budgets and P&Ls.
• Experience working in a remote or hybrid team environment.
• Proficiency in digital marketing tools and analytics.
• Cross-cultural awareness and adaptability.
• Strategic thinker with strong execution capabilities.

• Develop and execute integrated brand strategies and marketing plans.
• Conduct market research, consumer analysis, and competitive intelligence.
• Define product positioning, value propositions, and communication strategies.
• Oversee advertising, promotion, and digital marketing campaigns.
• Drive product innovation and packaging development.
• Manage brand budgets and P&L responsibilities.
• Collaborate with sales teams to achieve distribution and volume targets.
• Analyze brand performance and market trends.
• Develop and nurture strong relationships with agencies and partners.
• Ensure consistent brand execution across all consumer touchpoints.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of experience in brand management within the FMCG sector.
• Proven track record of successfully launching and growing brands in emerging markets.
• In-depth understanding of consumer behavior and market dynamics.
• Strong analytical, strategic thinking, and problem-solving skills.
• Experience with digital marketing and social media strategy.
• Excellent project management and cross-functional collaboration skills.
• Strong presentation and communication abilities for remote interactions.
• Demonstrated ability to work independently and manage a brand portfolio effectively.
• Financial acumen and experience managing budgets/P&Ls.

• Develop and execute comprehensive brand strategies to drive market share and revenue growth in emerging markets.
• Conduct market research and consumer insights analysis to identify opportunities and inform brand positioning.
• Create and manage integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
• Oversee the development of marketing materials and collateral, ensuring brand consistency and effectiveness.
• Manage the marketing budget, optimizing spend for maximum ROI.
• Collaborate with sales, product development, and supply chain teams to ensure seamless execution of brand initiatives.
• Monitor brand performance, track key metrics, and provide regular reports to senior management.
• Identify and cultivate relationships with key influencers, partners, and media outlets.
• Develop and implement digital marketing strategies, including SEO, SEM, social media marketing, and content creation.
• Lead product innovation initiatives and ensure successful launches.
• Stay abreast of market trends, competitor activities, and consumer behavior in emerging markets.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in brand management within the FMCG sector.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong understanding of consumer behavior, market dynamics, and competitive landscapes in emerging markets.
• Expertise in digital marketing, social media, and content creation.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong communication, presentation, and interpersonal skills.
• Experience working effectively in a fully remote, international team environment.
• Proficiency in marketing analytics tools and CRM software.
• Ability to manage multiple projects and deadlines in a fast-paced setting.

Position:
Senior Business Analyst (Finance/ERP Focus)

Location:
Remote from EMEA

Contract Type:
Full-time vendor

Time Zone Alignment:
IST GMT+1

About

In All Media is a nearshore managed service provider focused on team augmentation and digital product delivery. We assemble senior, LATAM-based squads from our vetted Coderfull community (500+ engineers) that integrate seamlessly with client teams to deliver software, data, cloud, and AI initiatives with speed and rigor. Our model is community-driven, remote-first, and outcomes-oriented, with long-term partnerships across multiple industries. All contracts are directly with In All Media.

Project Overview

Join a critical transformation initiative for a major global enterprise focusing on optimizing and modernizing core
Finance and Enterprise Resource Planning (ERP)
systems. You will be embedded within the PMO and Product team, acting as the crucial bridge between key business stakeholders (including C-level and regional leads) and the technical development/integration squads. The primary challenge involves streamlining complex financial processes, standardizing data definitions across international business units, and ensuring seamless adoption of an enterprise-grade ERP solution. This role is pivotal in driving the discovery, requirements definition, and quality assurance phases to ensure high-impact delivery.

Key Responsibilities

• Deep Process Analysis: Gain in-depth knowledge of current Finance and business practices through shadowing, interviewing, and maintaining a thorough understanding of the supported departments.
• Requirements Management: Analyze, draft, validate, and finalize comprehensive business and technical requirements (user stories, functional specifications) for ERP integration and process enhancement.
• Quality Assurance & UAT: Develop the User Acceptance Testing (UAT) strategy, create detailed test cases, drive UAT completion, and manage defect resolution proactively.
• Change Impact & Prioritization: Proactively examine the change impact of process adjustments on people, strategy, and systems, informing Program Managers on priority of needs.
• Stakeholder Alignment: Engage with PMO leadership to align efforts with the business area's vision, goals, and strategic initiatives.
• Data & Reporting Support: Fulfill ad hoc and recurring reporting requests, identifying reliable data sources, and supporting Business Intelligence (BI) teams.
• Post-Implementation Review: Monitor and measure the effectiveness of processes post-implementation to ensure continued positive impact and appropriateness for the business.

Must-Have Skills

• 5+ years of professional experience as a Business Analyst in an Agile work environment.
• Finance Domain Expertise: Proven experience working with core financial processes (GL, AP, AR, Budgeting, Reporting, etc.).
• ERP Systems Expertise: Hands-on experience working with or implementing major ERP systems (e.g., Workday (preferred), PeopleSoft, SAP, Microsoft D365).
• Core BA Competencies: Skilled in business process modeling/lifecycle management, developing business cases, creating user stories, functional requirements, and data mapping/modeling.
• Fluent English for all daily written and verbal communication, as you will interact with senior leaders globally.

Nice-to-Have Skills

• Strong knowledge of SQL, dashboard design, KPI tracking, and advanced reporting as a data Subject Matter Expert (SME).
• Experience with workflow and project management tools like Jira, Slack, and Asana.
• Familiarity with system migrations or large-scale transformation projects.
• Recognized for independent judgment and developing diplomatic solutions to complex stakeholder issues.

Language

All interviews, documentation, and day-to-day collaboration will be conducted in
English
.

• Gathering, analyzing, and documenting business requirements from stakeholders across various departments.
• Translating business needs into detailed functional and non-functional specifications for technology solutions.
• Creating process flows, use cases, and user stories to clearly define system behavior and user interactions.
• Facilitating workshops and meetings with stakeholders to elicit requirements and validate proposed solutions.
• Collaborating closely with project managers, developers, QA testers, and designers throughout the project lifecycle.
• Performing gap analysis to identify areas where current systems or processes do not meet business objectives.
• Developing test cases and supporting User Acceptance Testing (UAT) to ensure delivered solutions meet requirements.
• Providing subject matter expertise on business processes within the financial services domain.
• Contributing to the development of business cases and project proposals.
• Identifying opportunities for process improvement and recommending solutions to enhance efficiency and effectiveness.
• Staying abreast of industry trends, regulatory changes, and technological advancements in financial services.

• Elicit, analyze, and document business requirements from various stakeholders within the financial services sector.
• Create detailed functional specifications, user stories, process flows, and use cases.
• Bridge the gap between business users and IT teams, ensuring clear and accurate communication of requirements.
• Facilitate requirements gathering workshops, interviews, and brainstorming sessions.
• Support the testing and validation of solutions to ensure they meet business needs and quality standards.
• Identify opportunities for process improvement and recommend solutions to enhance efficiency and effectiveness.
• Contribute to project planning and estimation efforts.
• Mentor junior business analysts and contribute to the development of best practices.
• Maintain documentation of business processes, systems, and requirements.

• Bachelor's degree in Business Administration, Finance, Information Technology, or a related field.
• A minimum of 5 years of experience as a Business Analyst, preferably within the financial services industry.
• Demonstrated knowledge of banking products, lending processes, capital markets, or insurance.
• Proficiency in business analysis tools and methodologies (e.g., Agile, Waterfall, BABOK).
• Strong analytical, problem-solving, and critical thinking abilities.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work effectively in a hybrid work environment, collaborating with both on-site and remote team members.
• Experience with requirements management tools (e.g., JIRA, Confluence) is a plus.