14 Sales Targets jobs in Nairobi

• Develop and execute comprehensive digital marketing campaign strategies across search, social, display, and programmatic channels.
• Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI and achieve KPIs.
• Conduct in-depth keyword research and audience segmentation for targeted campaigns.
• Create, monitor, and optimize ad creatives and landing pages for improved conversion rates.
• Analyze campaign performance data using tools like Google Analytics, platform-specific dashboards, and reporting software.
• Provide regular, detailed reports on campaign performance, insights, and recommendations for improvement.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams including content, design, and sales to ensure cohesive messaging and strategy.
• Conduct A/B testing on various campaign elements to identify and implement improvements.
• Manage relationships with ad platform representatives and third-party vendors as needed.
• Identify new opportunities for growth and optimization within the digital marketing landscape.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing campaign management, with a strong emphasis on performance marketing.
• Proven expertise in managing paid search (Google Ads), paid social (Meta, LinkedIn), and programmatic advertising.
• Proficiency with analytics tools such as Google Analytics and reporting dashboards.
• Strong understanding of SEO principles and their integration with paid campaigns.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Ability to manage multiple campaigns simultaneously and thrive in a fast-paced, remote environment.
• Exceptional communication and collaboration skills.
• Experience with marketing automation platforms and CRM systems is a plus.
• Certification in Google Ads or other relevant digital marketing platforms is highly desirable.

• Analyze sales performance, customer data, and market trends to identify opportunities.
• Monitor and report on key e-commerce KPIs (conversion rates, AOV, LTV, etc.).
• Develop sales forecasts and inventory projections.
• Identify opportunities for product optimization, merchandising, and promotions.
• Analyze customer behavior to improve the online shopping experience and journey.
• Streamline operational processes within the e-commerce environment.
• Collaborate with marketing, merchandising, and operations teams to implement strategies.
• Create and maintain performance dashboards and reports.
• Conduct A/B testing and provide recommendations for website optimization.
• Stay informed about industry best practices and emerging retail technologies.

• Proven experience as a Retail Analyst, E-commerce Analyst, or similar role.
• Strong analytical and quantitative skills with expertise in data analysis.
• Proficiency in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).
• Experience with e-commerce platforms and analytics tools (e.g., Google Analytics, Shopify Analytics).
• Excellent understanding of retail operations and e-commerce business models.
• Strong problem-solving abilities and attention to detail.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Bachelor's degree in Business, Statistics, Economics, Marketing, or a related field.

• Develop and implement data-driven e-commerce growth strategies to increase sales and customer lifetime value.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Develop and execute SEO strategies to improve organic search rankings and drive traffic.
• Implement and manage email marketing campaigns, including segmentation, automation, and personalization.
• Drive conversion rate optimization (CRO) initiatives through A/B testing and user experience enhancements.
• Analyze website traffic and user behavior using tools like Google Analytics, Hotjar, and other relevant platforms.
• Identify and capitalize on new growth opportunities through market research and trend analysis.
• Collaborate with content creators, designers, and developers to create compelling marketing assets.
• Monitor key performance indicators (KPIs) and provide regular reports on campaign performance and ROI.
• Manage the e-commerce marketing budget effectively.
• Stay current with the latest digital marketing trends, tools, and best practices.
• Contribute to overall brand strategy and customer engagement initiatives.

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in e-commerce marketing, with a strong focus on performance marketing and growth strategies.
• Proven track record of driving significant sales growth through digital channels.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and affiliate marketing.
• Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
• Experience with A/B testing and conversion rate optimization techniques.
• Strong analytical and problem-solving skills, with the ability to interpret complex data.
• Excellent communication and presentation skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Creative mindset with a passion for delivering exceptional customer experiences.

• Develop and execute strategic performance marketing campaigns across various digital channels, including SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing.
• Manage and optimize digital advertising budgets to maximize ROI and achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Conduct keyword research, ad copywriting, and audience segmentation to ensure campaign effectiveness.
• Analyze campaign performance data, identify trends, and generate actionable insights to improve results.
• Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
• Collaborate with content creators and designers to develop compelling ad assets and landing page experiences.
• Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
• Monitor competitor activities and industry benchmarks to identify new opportunities and threats.
• Prepare regular performance reports and present findings and recommendations to senior management.
• Work closely with the broader marketing team to ensure brand consistency and alignment across all channels.
• Manage relationships with third-party advertising platforms and agencies as needed.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
• Proven track record of successfully managing and optimizing SEM, social media advertising, and other paid digital channels.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing tools.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions.
• Experience with A/B testing methodologies and landing page optimization.
• Excellent understanding of digital marketing KPIs and reporting metrics.
• Strong written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Must be legally authorized to work in Kenya and able to work remotely from Mombasa, Mombasa, KE or any other location in Kenya.

Role Overview:

The Group Head of Business Performance and Sales Excellence is responsible for driving financial performance and sales growth across the group's presence markets. This role involves managing key performance indicators (KPIs) related to financial metrics, growth drivers, and sales team management. The position requires cultivating a culture of sales discipline to ensure the effective use of channels and minimize attrition.

Key Responsibilities:

Financial Performance Management:

• Oversee financial KPIs including gross revenue, cost management, and gross margin.
• Develop strategies to optimize financial performance and achieve revenue targets.
• Growth Drivers Management:
• Drive growth by increasing the number of merchants, agents, and cards issued.
• Promote the adoption of corporate platforms to enhance market penetration.

Sales Team Leadership:

• Manage sales teams across subsidiaries, ensuring alignment with overall business objectives.
• Foster a culture of sales discipline and accountability to maximize channel usage and minimize attrition.

Strategic Planning and Execution:

• Develop and implement strategic plans to achieve business performance and sales excellence.
• Monitor market trends and adjust strategies to stay competitive.

Stakeholder Engagement:

• Collaborate with key stakeholders, including international money transfer systems, governments, regulators, payment schemes, switches, merchants, and fintechs.
• Ensure strong relationships and alignment with stakeholders to drive business growth.

Performance Monitoring and Reporting:

• Track and analyse performance metrics to identify areas for improvement.
• Provide regular reports and updates to senior management on business performance and sales activities.

Skills and Qualifications:

• Financial Acumen: Strong understanding of financial metrics and performance management.
• Strategic Thinking: Ability to develop and implement long-term strategies for growth and performance.
• Leadership: Proven leadership skills to manage and develop sales teams across multiple markets.
• Communication: Excellent communication and interpersonal skills to engage with diverse stakeholders.
• Analytical Skills: Ability to analyse data and market trends to make informed decisions.
• Sales Excellence: Deep understanding of sales methodologies and best practices.

Desired Experience:

• Extensive experience in a similar role within the payments industry.

• Develop and execute comprehensive performance marketing strategies across paid channels.
• Manage and optimize paid search (SEM), paid social, display, and affiliate marketing campaigns.
• Define campaign objectives, target audiences, and key performance indicators (KPIs).
• Allocate and manage significant advertising budgets to maximize ROI.
• Conduct thorough analysis of campaign performance data to identify trends and insights.
• Implement A/B testing and other optimization techniques to improve campaign efficiency.
• Monitor ad spend, CPA, ROAS, and other critical metrics.
• Collaborate with creative and analytics teams to develop high-performing ad creatives and landing pages.
• Prepare and present detailed performance reports to senior management.
• Stay updated on the latest trends and technologies in performance marketing.

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 6 years of hands-on experience in performance marketing, with a strong focus on paid channels.
• Proven expertise in managing large-scale SEM and paid social campaigns.
• Deep understanding of key performance metrics and attribution models.
• Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Advanced knowledge of Google Analytics and other web analytics tools.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent communication, presentation, and reporting skills.
• Ability to thrive and collaborate effectively in a remote work environment.
• Experience with affiliate marketing and programmatic advertising is a plus.

• Develop and execute comprehensive performance marketing strategies across multiple digital channels (PPC, social media ads, display, affiliate marketing, etc.).
• Manage and optimize large advertising budgets to achieve specific KPIs such as CPA, ROAS, and lead generation goals.
• Conduct keyword research, audience segmentation, and targeting to ensure campaign effectiveness.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for improvement.
• A/B test ad copy, landing pages, targeting parameters, and bidding strategies to drive continuous optimization.
• Stay up-to-date with the latest trends, technologies, and best practices in digital advertising and performance marketing.
• Collaborate with content, creative, and web development teams to ensure cohesive campaign execution.
• Identify new opportunities for growth and expansion within the digital marketing landscape.
• Manage relationships with advertising platforms and third-party vendors.
• Mentor and guide junior marketing specialists and contribute to the overall marketing strategy.
• Ensure brand consistency and messaging across all performance marketing efforts.

• Bachelor's degree in Marketing, Advertising, Business, or a related field. Master's degree preferred.
• Minimum of 7 years of experience in digital marketing, with a strong emphasis on performance marketing and paid media management.
• Proven expertise in managing large-scale campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• In-depth knowledge of analytics tools (e.g., Google Analytics, Adobe Analytics) and bid management platforms.
• Strong analytical, problem-solving, and data interpretation skills.
• Excellent understanding of marketing funnels, customer journeys, and conversion rate optimization (CRO).
• Exceptional communication, presentation, and project management skills.
• Ability to thrive in a fast-paced, results-oriented, and remote work environment.
• Experience in strategizing for diverse markets, including potential considerations for regions like Mombasa, Mombasa, KE .