653 Sales Leads jobs in Nairobi

• Develop and execute comprehensive digital marketing campaign strategies across search, social, display, and programmatic channels.
• Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI and achieve KPIs.
• Conduct in-depth keyword research and audience segmentation for targeted campaigns.
• Create, monitor, and optimize ad creatives and landing pages for improved conversion rates.
• Analyze campaign performance data using tools like Google Analytics, platform-specific dashboards, and reporting software.
• Provide regular, detailed reports on campaign performance, insights, and recommendations for improvement.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams including content, design, and sales to ensure cohesive messaging and strategy.
• Conduct A/B testing on various campaign elements to identify and implement improvements.
• Manage relationships with ad platform representatives and third-party vendors as needed.
• Identify new opportunities for growth and optimization within the digital marketing landscape.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing campaign management, with a strong emphasis on performance marketing.
• Proven expertise in managing paid search (Google Ads), paid social (Meta, LinkedIn), and programmatic advertising.
• Proficiency with analytics tools such as Google Analytics and reporting dashboards.
• Strong understanding of SEO principles and their integration with paid campaigns.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Ability to manage multiple campaigns simultaneously and thrive in a fast-paced, remote environment.
• Exceptional communication and collaboration skills.
• Experience with marketing automation platforms and CRM systems is a plus.
• Certification in Google Ads or other relevant digital marketing platforms is highly desirable.

• Oversee day-to-day e-commerce operations, ensuring seamless order processing and fulfillment.
• Develop and implement strategies to optimize website user experience and conversion rates.
• Manage inventory levels across multiple warehouses and sales channels to prevent stockouts and overstocking.
• Negotiate and manage relationships with third-party logistics (3PL) providers, shipping carriers, and other vendors.
• Analyze e-commerce sales data, website traffic, and customer behavior to identify trends and opportunities for growth.
• Develop and implement key performance indicators (KPIs) to measure operational efficiency and customer satisfaction.
• Lead and mentor a remote team of e-commerce operations specialists, providing training and support.
• Oversee the customer service function, ensuring timely and effective resolution of customer inquiries and issues.
• Manage the returns and exchange process to minimize losses and enhance customer loyalty.
• Implement and maintain fraud prevention measures for online transactions.
• Collaborate with marketing and IT teams to ensure alignment on promotional campaigns and website enhancements.

• Bachelor's degree in Business Administration, Operations Management, Supply Chain Management, or a related field. A Master's degree is a plus.
• Minimum of 6 years of progressive experience in e-commerce operations management.
• Demonstrated success in optimizing online sales funnels and improving customer experience.
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce), CRM systems, and ERP systems.
• Excellent analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Excel).
• Proven ability to manage budgets, control costs, and negotiate contracts.
• Exceptional leadership, communication, and interpersonal skills.
• Experience managing remote teams is highly preferred.
• Strong problem-solving abilities and a results-oriented approach.
• Knowledge of international shipping regulations and customs procedures is an advantage.

Role Overview:

The Group Head of Business Performance and Sales Excellence is responsible for driving financial performance and sales growth across the group's presence markets. This role involves managing key performance indicators (KPIs) related to financial metrics, growth drivers, and sales team management. The position requires cultivating a culture of sales discipline to ensure the effective use of channels and minimize attrition.

Key Responsibilities:

Financial Performance Management:

• Oversee financial KPIs including gross revenue, cost management, and gross margin.
• Develop strategies to optimize financial performance and achieve revenue targets.
• Growth Drivers Management:
• Drive growth by increasing the number of merchants, agents, and cards issued.
• Promote the adoption of corporate platforms to enhance market penetration.

Sales Team Leadership:

• Manage sales teams across subsidiaries, ensuring alignment with overall business objectives.
• Foster a culture of sales discipline and accountability to maximize channel usage and minimize attrition.

Strategic Planning and Execution:

• Develop and implement strategic plans to achieve business performance and sales excellence.
• Monitor market trends and adjust strategies to stay competitive.

Stakeholder Engagement:

• Collaborate with key stakeholders, including international money transfer systems, governments, regulators, payment schemes, switches, merchants, and fintechs.
• Ensure strong relationships and alignment with stakeholders to drive business growth.

Performance Monitoring and Reporting:

• Track and analyse performance metrics to identify areas for improvement.
• Provide regular reports and updates to senior management on business performance and sales activities.

Skills and Qualifications:

• Financial Acumen: Strong understanding of financial metrics and performance management.
• Strategic Thinking: Ability to develop and implement long-term strategies for growth and performance.
• Leadership: Proven leadership skills to manage and develop sales teams across multiple markets.
• Communication: Excellent communication and interpersonal skills to engage with diverse stakeholders.
• Analytical Skills: Ability to analyse data and market trends to make informed decisions.
• Sales Excellence: Deep understanding of sales methodologies and best practices.

Desired Experience:

• Extensive experience in a similar role within the payments industry.

• Analyze sales performance, customer data, and market trends to identify opportunities.
• Monitor and report on key e-commerce KPIs (conversion rates, AOV, LTV, etc.).
• Develop sales forecasts and inventory projections.
• Identify opportunities for product optimization, merchandising, and promotions.
• Analyze customer behavior to improve the online shopping experience and journey.
• Streamline operational processes within the e-commerce environment.
• Collaborate with marketing, merchandising, and operations teams to implement strategies.
• Create and maintain performance dashboards and reports.
• Conduct A/B testing and provide recommendations for website optimization.
• Stay informed about industry best practices and emerging retail technologies.

• Proven experience as a Retail Analyst, E-commerce Analyst, or similar role.
• Strong analytical and quantitative skills with expertise in data analysis.
• Proficiency in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).
• Experience with e-commerce platforms and analytics tools (e.g., Google Analytics, Shopify Analytics).
• Excellent understanding of retail operations and e-commerce business models.
• Strong problem-solving abilities and attention to detail.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Bachelor's degree in Business, Statistics, Economics, Marketing, or a related field.