357 Sales Forecasting jobs in Kenya

• Develop and implement integrated digital marketing strategies to achieve business objectives.
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
• Develop and execute social media marketing strategies to build brand presence and engage target audiences.
• Create and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Oversee content marketing initiatives, including blog posts, articles, white papers, and case studies.
• Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics).
• Identify target audiences and develop buyer personas to tailor marketing messages.
• Manage the digital marketing budget and ensure optimal allocation of resources.
• Collaborate with sales and product teams to ensure alignment of marketing efforts with business goals.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
• Prepare regular reports on marketing performance, providing insights and recommendations for improvement.
• Manage relationships with external vendors and agencies as needed.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Minimum of 8 years of experience in digital marketing, with a proven track record of managing successful online campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and marketing automation.
• Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Mailchimp, HubSpot).
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Proven ability to develop and execute creative marketing strategies.
• Strong project management and organizational skills.
• Ability to work independently and manage multiple priorities in a remote setting.
• Experience in B2B or B2C marketing, depending on industry focus.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on campaign strategy and execution.
• Proven track record of success in developing and managing digital marketing campaigns (SEO, SEM, social media, email marketing, content marketing).
• Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
• Excellent analytical skills and the ability to interpret complex data sets to drive decision-making.
• Strong understanding of current digital marketing trends and best practices.
• Creative mindset with a keen eye for detail and engaging content.
• Experience with marketing automation tools is a plus.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
• Demonstrated ability to lead and mentor a team.

Position:
Senior Business Analyst (Finance/ERP Focus)

Location:
Remote from EMEA

Contract Type:
Full-time vendor

Time Zone Alignment:
IST GMT+1

About

In All Media is a nearshore managed service provider focused on team augmentation and digital product delivery. We assemble senior, LATAM-based squads from our vetted Coderfull community (500+ engineers) that integrate seamlessly with client teams to deliver software, data, cloud, and AI initiatives with speed and rigor. Our model is community-driven, remote-first, and outcomes-oriented, with long-term partnerships across multiple industries. All contracts are directly with In All Media.

Project Overview

Join a critical transformation initiative for a major global enterprise focusing on optimizing and modernizing core
Finance and Enterprise Resource Planning (ERP)
systems. You will be embedded within the PMO and Product team, acting as the crucial bridge between key business stakeholders (including C-level and regional leads) and the technical development/integration squads. The primary challenge involves streamlining complex financial processes, standardizing data definitions across international business units, and ensuring seamless adoption of an enterprise-grade ERP solution. This role is pivotal in driving the discovery, requirements definition, and quality assurance phases to ensure high-impact delivery.

Key Responsibilities

• Deep Process Analysis: Gain in-depth knowledge of current Finance and business practices through shadowing, interviewing, and maintaining a thorough understanding of the supported departments.
• Requirements Management: Analyze, draft, validate, and finalize comprehensive business and technical requirements (user stories, functional specifications) for ERP integration and process enhancement.
• Quality Assurance & UAT: Develop the User Acceptance Testing (UAT) strategy, create detailed test cases, drive UAT completion, and manage defect resolution proactively.
• Change Impact & Prioritization: Proactively examine the change impact of process adjustments on people, strategy, and systems, informing Program Managers on priority of needs.
• Stakeholder Alignment: Engage with PMO leadership to align efforts with the business area's vision, goals, and strategic initiatives.
• Data & Reporting Support: Fulfill ad hoc and recurring reporting requests, identifying reliable data sources, and supporting Business Intelligence (BI) teams.
• Post-Implementation Review: Monitor and measure the effectiveness of processes post-implementation to ensure continued positive impact and appropriateness for the business.

Must-Have Skills

• 5+ years of professional experience as a Business Analyst in an Agile work environment.
• Finance Domain Expertise: Proven experience working with core financial processes (GL, AP, AR, Budgeting, Reporting, etc.).
• ERP Systems Expertise: Hands-on experience working with or implementing major ERP systems (e.g., Workday (preferred), PeopleSoft, SAP, Microsoft D365).
• Core BA Competencies: Skilled in business process modeling/lifecycle management, developing business cases, creating user stories, functional requirements, and data mapping/modeling.
• Fluent English for all daily written and verbal communication, as you will interact with senior leaders globally.

Nice-to-Have Skills

• Strong knowledge of SQL, dashboard design, KPI tracking, and advanced reporting as a data Subject Matter Expert (SME).
• Experience with workflow and project management tools like Jira, Slack, and Asana.
• Familiarity with system migrations or large-scale transformation projects.
• Recognized for independent judgment and developing diplomatic solutions to complex stakeholder issues.

Language

All interviews, documentation, and day-to-day collaboration will be conducted in
English
.

• Develop and implement a cohesive digital marketing and e-commerce strategy aligned with business goals.
• Oversee the day-to-day operations of the e-commerce platform, ensuring a seamless user experience.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email, and display advertising.
• Develop and execute compelling content marketing strategies to drive engagement and brand loyalty.
• Analyze website traffic, user behavior, and sales data to identify trends and opportunities for improvement.
• Manage the digital marketing budget and allocate resources effectively to maximize ROI.
• Lead and mentor a remote team of digital marketers and e-commerce specialists.
• Collaborate with product development, sales, and customer service teams to ensure a unified brand message and customer experience.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Conduct A/B testing and other experiments to optimize conversion rates and user engagement.

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field. MBA or Master's degree preferred.
• Minimum of 7 years of progressive experience in digital marketing and e-commerce, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful online marketing campaigns that drive revenue growth.
• In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce), CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical and data interpretation skills.
• Experience managing remote teams and fostering collaboration in a virtual environment.
• Excellent communication, presentation, and leadership skills.