Senior E-commerce Performance Marketing Manager - Remote
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You will be responsible for developing and executing data-driven performance marketing campaigns across various digital channels, including SEM, social media advertising, affiliate marketing, and email marketing. Your primary goal will be to drive customer acquisition, engagement, and conversion, while optimizing marketing spend for maximum ROI. This role requires a deep understanding of the e-commerce landscape, digital analytics, and a proven ability to manage complex campaigns.
Key responsibilities include:
- Developing and executing comprehensive performance marketing strategies to drive e-commerce sales and growth.
- Managing and optimizing paid search (PPC) campaigns on platforms like Google Ads and Bing Ads.
- Overseeing social media advertising campaigns (Facebook, Instagram, TikTok, etc.) to drive traffic and conversions.
- Developing and managing affiliate marketing programs to expand reach and drive sales.
- Implementing and optimizing email marketing campaigns for customer retention and promotional activities.
- Analyzing campaign performance using tools like Google Analytics, Adobe Analytics, and marketing automation platforms.
- Conducting A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign effectiveness.
- Managing marketing budgets, forecasting spend, and reporting on key performance indicators (KPIs).
- Staying up-to-date with the latest trends and best practices in e-commerce marketing and digital advertising.
- Collaborating with content, creative, and product teams to ensure cohesive messaging and brand consistency.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant certifications are a plus.
- Minimum of 6 years of experience in performance marketing, with a significant focus on e-commerce and digital channels.
- Proven track record of successfully managing paid search, social media advertising, and affiliate marketing campaigns.
- Expertise in using digital analytics tools (e.g., Google Analytics, Tag Manager) and marketing attribution models.
- Strong understanding of SEO, conversion rate optimization (CRO), and customer journey mapping.
- Excellent analytical, critical thinking, and problem-solving skills.
- Exceptional communication, presentation, and project management skills.
- Ability to manage multiple projects and work independently in a remote setting.
- Experience with marketing automation platforms and CRM systems.
- Creative thinking and a passion for driving measurable results in a fast-paced environment.
E-commerce Category Manager
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Senior Retail Operations Strategist (Remote)
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Garissa, Garissa, KE
Remote Retail Operations Manager
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Responsibilities:
- Oversee and manage day-to-day retail operations across multiple locations.
- Develop and implement operational policies and procedures to enhance efficiency.
- Manage inventory levels, stock control, and supply chain logistics for retail stores.
- Monitor store performance, sales data, and key operational metrics.
- Provide guidance and support to store managers and retail staff remotely.
- Ensure high standards of customer service and in-store experience.
- Implement strategies to optimize visual merchandising and store presentation.
- Manage operational budgets and control costs effectively.
- Ensure compliance with company policies, safety regulations, and operational standards.
- Identify and implement process improvements to enhance operational efficiency.
- Analyze performance data to identify trends and drive business decisions.
- Conduct regular performance reviews and provide feedback to store teams.
Qualifications:
- Bachelor's degree in Business Administration, Retail Management, or a related field.
- Minimum of 5 years of experience in retail management, with a strong focus on operations.
- Proven experience in managing multiple retail locations and teams.
- Solid understanding of retail operations, inventory management, and supply chain principles.
- Proficiency in retail management software, POS systems, and MS Office Suite.
- Strong analytical and problem-solving skills.
- Excellent leadership, communication, and interpersonal skills.
- Ability to work independently and manage effectively in a remote environment.
- Experience with visual merchandising and store layout optimization.
- Demonstrated ability to drive sales and improve customer satisfaction.
Senior E-commerce Operations Manager
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Responsibilities:
- Oversee daily e-commerce operations, including order processing, inventory management, and fulfillment.
- Develop and implement strategies to improve operational efficiency, reduce costs, and enhance customer satisfaction.
- Manage relationships with third-party logistics providers (3PLs) and carriers.
- Optimize inventory levels and ensure accurate stock counts across all channels.
- Implement and refine warehousing and fulfillment processes to maximize throughput.
- Ensure timely and accurate shipping of orders to customers.
- Monitor key operational metrics (e.g., order accuracy, on-time delivery, shipping costs).
- Identify and resolve operational bottlenecks and challenges.
- Implement and manage Warehouse Management Systems (WMS) or similar technologies.
- Collaborate with customer service teams to address post-purchase inquiries and issues.
- Ensure compliance with safety regulations and operational best practices.
- Manage the operational budget and identify cost-saving opportunities.
- Lead and mentor the operations team in a remote setting.
- Bachelor's degree in Supply Chain Management, Operations Management, Business Administration, or a related field.
- Minimum of 7 years of experience in e-commerce operations, logistics, or supply chain management.
- Proven experience in managing online fulfillment and warehousing operations.
- Strong understanding of inventory management, order processing, and shipping logistics.
- Proficiency with e-commerce platforms (e.g., Shopify, Magento), WMS, and ERP systems.
- Excellent analytical, problem-solving, and project management skills.
- Strong negotiation skills with third-party vendors and carriers.
- Exceptional communication and leadership abilities.
- Ability to work independently and manage teams in a remote environment.
- Data-driven approach to decision-making and process improvement.
Senior E-commerce Marketing Manager
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E-commerce & Social Media Marketing Manager
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Key Responsibilities:
- Develop and execute comprehensive e-commerce and social media marketing strategies.
- Manage and optimize the company's e-commerce website, including product listings and user experience.
- Create engaging and high-quality content for social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Plan and execute paid social media advertising campaigns to drive traffic and conversions.
- Monitor social media trends, identify opportunities, and manage online community engagement.
- Analyze website and social media performance data, providing insights and recommendations.
- Implement SEO/SEM strategies to improve search engine visibility and drive organic traffic.
- Collaborate with internal teams to ensure brand consistency across all digital channels.
- Manage email marketing campaigns and other digital marketing initiatives.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 5 years of experience in e-commerce and social media marketing.
- Proven success in developing and executing digital marketing campaigns that drive sales and engagement.
- Expertise in social media management tools, analytics platforms (e.g., Google Analytics), and e-commerce platforms.
- Strong understanding of SEO, SEM, content marketing, and email marketing.
- Excellent written and verbal communication skills, with strong copywriting abilities.
- Creative thinking and problem-solving skills.
- Ability to work independently and manage multiple projects in a fully remote environment.
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E-commerce Operations Manager - Remote Logistics
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Responsibilities:
- Oversee daily e-commerce operations, including order processing and fulfillment.
- Manage inventory levels and optimize stock management processes.
- Coordinate with logistics partners for efficient shipping and delivery.
- Monitor and analyze operational KPIs, identifying areas for improvement.
- Develop and implement strategies to enhance customer satisfaction with the delivery experience.
- Manage returns and exchanges efficiently.
- Ensure compliance with shipping regulations and e-commerce best practices.
- Collaborate with sales and marketing teams to align operations with business goals.
- Troubleshoot and resolve operational issues promptly.
- Manage relationships with suppliers and third-party service providers.
- Proven experience in e-commerce operations management.
- Strong understanding of inventory management, order fulfillment, and logistics.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and WMS.
- Excellent analytical and problem-solving skills.
- Proficiency in data analysis and reporting.
- Strong project management and organizational skills.
- Effective communication and interpersonal skills for remote team management.
- Ability to work independently and manage time effectively.
- Bachelor's degree in Business Administration, Supply Chain Management, or a related field.
- Experience with international shipping and customs regulations is a plus.
Senior Retail Operations Manager
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E-commerce Marketing Manager - Digital Growth
Posted 1 day ago
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Responsibilities:
- Develop and implement integrated digital marketing strategies to increase website traffic, conversion rates, and customer lifetime value.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
- Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
- Develop and execute social media marketing strategies to build brand awareness and community engagement.
- Plan and manage email marketing campaigns, including segmentation, automation, and performance tracking.
- Create and curate compelling content for the website, blog, social media, and other digital platforms.
- Analyze website performance using tools like Google Analytics and provide actionable insights for optimization.
- Monitor market trends, competitor activities, and customer behavior to identify new growth opportunities.
- Collaborate with design and development teams to ensure a seamless user experience and effective landing pages.
- Manage the marketing budget and track ROI for all digital marketing activities.
- Report on key marketing metrics and campaign performance to senior management.
- Stay up-to-date with the latest digital marketing tools, techniques, and best practices.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in e-commerce marketing, digital marketing, or a related role.
- Proven track record of successfully managing and growing online sales through various digital channels.
- Strong expertise in SEO, SEM, PPC advertising, social media marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms (e.g., Mailchimp, HubSpot).
- Excellent understanding of e-commerce platforms and best practices.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creative thinking and excellent content creation skills.
- Exceptional written and verbal communication skills.
- Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.
- Experience with A/B testing and conversion rate optimization (CRO).