1,673 Remote Senior Digital Marketing Strategist Performance Marketing jobs in Kenya

Remote Digital Marketing Strategist (Creative & Digital)

20100 Mwembe KES290000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client is seeking a forward-thinking and analytical Remote Digital Marketing Strategist to lead the development and execution of integrated digital marketing campaigns. This pivotal role will be responsible for defining our online presence strategy, driving website traffic, lead generation, and customer engagement across various digital channels. You will leverage your expertise in SEO, SEM, content marketing, social media, email marketing, and paid advertising to create cohesive and impactful campaigns that align with business objectives. The ideal candidate is a data-driven decision-maker, adept at analyzing campaign performance, identifying trends, and optimizing strategies for maximum ROI. This is a fully remote position, requiring exceptional project management skills, strong communication abilities, and the capacity to collaborate effectively with cross-functional teams, including creative, sales, and product development. You will be responsible for setting digital marketing goals, developing campaign roadmaps, managing budgets, and reporting on key performance indicators. We are looking for a creative problem-solver who can stay ahead of the curve in the ever-evolving digital landscape, continuously testing and iterating to achieve superior results. This is an exciting opportunity to shape a brand's digital footprint and drive measurable business growth from your home office.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies across multiple channels (SEO, SEM, social media, email, content, paid ads).
  • Conduct market research and competitive analysis to identify opportunities and threats.
  • Define target audiences and craft compelling digital messaging to resonate with them.
  • Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to achieve campaign objectives and ROI.
  • Oversee SEO efforts, including keyword research, on-page optimization, and link-building strategies.
  • Develop and execute content marketing plans, ensuring alignment with SEO best practices and audience engagement goals.
  • Manage email marketing campaigns, including segmentation, automation, and performance tracking.
  • Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics).
  • Provide regular reports on digital marketing performance, insights, and recommendations for improvement.
  • Collaborate with creative teams to develop engaging digital assets and landing pages.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Qualifications:
  • Bachelor's degree in Marketing, Digital Media, Business, or a related field.
  • 4-6 years of experience in digital marketing strategy and execution.
  • Proven track record of developing and implementing successful digital marketing campaigns.
  • In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
  • Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media ad managers, marketing automation software).
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent project management and organizational skills.
  • Strong written and verbal communication skills.
  • Ability to work independently and collaboratively in a remote team environment.
  • Creative thinking and a passion for digital innovation.
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Remote Digital Marketing Strategist - Arts

90120 Gathiruini KES170000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client, a prominent entity in the Arts & Entertainment sector, is seeking an imaginative and data-driven Remote Digital Marketing Strategist. This is a fully remote position, ideal for a marketing professional with a passion for the arts and a proven ability to drive online engagement. You will be responsible for developing and executing comprehensive digital marketing strategies to promote artistic events, exhibitions, and talent across various online channels. Key responsibilities include managing social media campaigns, optimizing search engine marketing (SEM) and search engine optimization (SEO), crafting compelling email marketing content, and analyzing campaign performance to maximize ROI. You will also identify target audiences, develop audience segmentation strategies, and create engaging content tailored to specific demographics. A deep understanding of digital marketing tools, analytics platforms (e.g., Google Analytics), and social media trends is essential. Excellent writing, editing, and communication skills are crucial for creating persuasive marketing copy and collaborating effectively with remote creative teams and artists. The ability to think creatively, stay updated on digital marketing best practices, and work independently to achieve ambitious marketing goals is paramount. This role offers a fantastic opportunity to blend artistic appreciation with strategic marketing expertise, supporting our client's reach and impact within **Mlolongo, Machakos, KE**, and the broader cultural landscape. Join our client in amplifying the voice of the arts in the digital age.
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Remote Digital Marketing Strategist - Performance-Driven

00100 Makongeni KES80000 Annually WhatJobs remove_red_eye View All

Posted 21 days ago

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full-time
Our client is seeking a results-oriented and data-driven Digital Marketing Strategist to join their dynamic team in a fully remote capacity. This role will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns designed to enhance brand awareness, drive website traffic, and generate qualified leads. You will leverage your expertise across various digital channels, including SEO, SEM, social media marketing, email marketing, and content marketing, to achieve key performance indicators (KPIs). The ideal candidate will possess a deep understanding of current digital marketing trends, analytics tools, and campaign optimization techniques. Responsibilities include conducting market research, identifying target audiences, and crafting compelling marketing messages. You will also be tasked with managing advertising budgets, monitoring campaign performance, and providing regular reports with actionable insights to senior management. This position requires excellent analytical skills, a creative mindset, and the ability to work independently in a remote setting. Strong collaboration and communication skills are essential for working effectively with cross-functional teams. We are looking for a strategic thinker who can translate business objectives into successful digital marketing initiatives. Your role will involve staying abreast of algorithm changes and new platform features to ensure campaigns remain competitive and effective. Experience with A/B testing, conversion rate optimization (CRO), and marketing automation platforms is highly desirable. You will be instrumental in shaping our client's online presence and driving measurable business growth. The successful candidate will demonstrate a passion for digital marketing and a commitment to continuous learning and improvement. This is a significant opportunity to make a tangible impact on our client's marketing efforts in a flexible, remote work environment. You will be responsible for planning and executing paid search campaigns, social media advertising, and organic content strategies. The focus is on driving ROI and achieving sustained growth. The conceptual base for this role is **Thika, Kiambu, KE**, but it is a 100% remote position.
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Remote Digital Marketing Strategist - Performance Focused

60100 Embu, Eastern KES140000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a fast-paced e-commerce leader, is seeking a data-driven and innovative Remote Digital Marketing Strategist to optimize online presence and drive measurable results. This is a fully remote position, allowing you to craft and execute cutting-edge digital campaigns from anywhere within Kenya, with an understanding of burgeoning commercial centers like Embu, Embu, KE . You will be responsible for developing and managing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing, with a strong emphasis on performance metrics and ROI. Your role will involve analyzing campaign performance, identifying trends, and implementing data-backed optimizations to maximize lead generation, customer acquisition, and conversion rates. You will conduct market research, identify target audiences, and develop compelling marketing messages and creative assets. Collaboration with content creators, web developers, and sales teams will be key to ensuring seamless execution and alignment with overall business goals. The ideal candidate will have a proven track record of success in digital marketing, with deep expertise in performance marketing, analytics tools (e.g., Google Analytics, Adobe Analytics), and various advertising platforms (e.g., Google Ads, Facebook Ads). Excellent analytical, strategic thinking, and communication skills are essential. You must be a proactive self-starter, adept at working independently in a remote environment, and capable of managing multiple campaigns and priorities simultaneously. If you are passionate about leveraging digital channels to drive business growth and are looking for a dynamic remote role where you can make a significant impact, this is an excellent opportunity to showcase your strategic marketing prowess.
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Remote Digital Marketing Strategist - Performance Campaigns

20100 Kisumu KES90000 Annually WhatJobs

Posted 13 days ago

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Job Description

full-time
Our client, a dynamic e-commerce startup, is seeking a creative and data-driven Remote Digital Marketing Strategist to spearhead their online growth initiatives. This fully remote position empowers you to design and implement effective digital marketing campaigns from anywhere. You will be responsible for developing and executing comprehensive strategies across various digital channels, with a strong focus on performance marketing, lead generation, and customer acquisition. The ideal candidate will possess a deep understanding of SEO, SEM, social media advertising, content marketing, email marketing, and marketing automation tools. You will analyze campaign performance, identify trends, and optimize strategies to maximize ROI and achieve business objectives. Key responsibilities include planning and managing paid advertising campaigns (Google Ads, Meta Ads), developing SEO strategies, creating engaging content, managing social media presence, running email marketing campaigns, and utilizing analytics tools to track and report on key metrics. Proficiency in Google Analytics, marketing automation platforms (e.g., HubSpot, Mailchimp), and CRM systems is essential. We are looking for an innovative thinker with excellent analytical skills, a passion for digital marketing, and the ability to translate marketing insights into actionable strategies in a remote work environment. This is an exciting opportunity to shape the digital presence of a growing brand.
Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to drive online growth and customer acquisition.
  • Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, etc.
  • Develop and execute SEO strategies to improve organic search rankings and drive traffic.
  • Create compelling and engaging content for various digital channels, including website, blog, and social media.
  • Manage social media presence and engage with the online community.
  • Plan and execute email marketing campaigns and nurture leads effectively.
  • Utilize analytics tools (e.g., Google Analytics) to track, measure, and report on campaign performance.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Collaborate with design and development teams to ensure seamless user experience across digital touchpoints.
  • Stay up-to-date with the latest digital marketing trends and best practices.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 4 years of experience in digital marketing, with a focus on performance marketing and campaign management.
  • Proven experience managing paid search (SEM) and social media advertising campaigns.
  • Strong knowledge of SEO best practices and tools.
  • Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and other digital marketing platforms.
  • Experience with marketing automation tools (e.g., HubSpot, Mailchimp) and CRM systems.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Strong written and verbal communication skills.
  • Ability to work independently and manage multiple projects effectively in a remote setting.
This advertiser has chosen not to accept applicants from your region.

Remote Digital Marketing Strategist - Performance and Growth

40200 Abothuguchi West KES100000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client is looking for a dynamic and data-driven Remote Digital Marketing Strategist to spearhead their online presence and customer acquisition efforts. This role is critical in driving growth through innovative digital campaigns across various platforms. As a fully remote position, you will leverage your expertise to develop, implement, and manage comprehensive marketing strategies that align with business objectives. Your responsibilities will include conducting market research, analyzing competitor activities, and identifying new opportunities for engagement. You will be responsible for managing paid advertising campaigns (PPC, social media ads), SEO initiatives, content marketing, email marketing, and social media management to achieve measurable results. A deep understanding of analytics tools (e.g., Google Analytics, Adobe Analytics) is essential for tracking campaign performance, identifying trends, and providing actionable insights to optimize ROI. You will work closely with cross-functional teams, including sales and product development, to ensure cohesive messaging and integrated campaign execution. The ability to translate complex data into clear, concise reports and presentations for stakeholders is a must. You will also be tasked with exploring emerging digital marketing channels and technologies to keep our client at the forefront of the industry. This role requires a proactive mindset, a results-oriented approach, and the ability to thrive in an independent, remote work environment. You will be instrumental in shaping the brand's digital narrative and driving lead generation and conversion rates. The ideal candidate possesses strong strategic thinking, exceptional analytical skills, and a creative flair for developing compelling marketing content. This is an opportunity to make a significant impact on our client's digital footprint and contribute to their sustained success.

Responsibilities:
  • Develop and execute integrated digital marketing strategies across multiple channels.
  • Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads).
  • Implement and refine SEO strategies to improve organic search rankings.
  • Create and manage engaging content marketing initiatives and social media presence.
  • Develop and execute email marketing campaigns for lead nurturing and customer retention.
  • Analyze campaign performance using analytics tools and provide actionable insights.
  • Conduct market and competitor research to identify growth opportunities.
  • Collaborate with internal teams to ensure brand consistency and campaign alignment.
  • Report on key marketing metrics and campaign ROI to stakeholders.
  • Stay updated on the latest digital marketing trends and technologies.
  • Drive lead generation, conversion rates, and overall business growth.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 4 years of experience in digital marketing roles, with a focus on strategy and performance.
  • Proven success in managing PPC, SEO, content, and social media campaigns.
  • Proficiency in Google Analytics, Google Ads, and marketing automation platforms.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Experience in a remote work setting is highly desirable.
  • Creative thinking and ability to develop innovative marketing solutions.
  • Ability to work independently and manage multiple projects simultaneously.
  • Certifications in Google Ads, Google Analytics, or other marketing platforms are a plus.
This advertiser has chosen not to accept applicants from your region.

Remote Digital Marketing Strategist - Performance Focus

72700 Embu, Eastern KES550000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client is actively seeking a results-driven and creative Digital Marketing Strategist to join their fully remote marketing division. This role is designed for an individual passionate about leveraging data to craft and execute high-impact digital marketing campaigns that drive measurable results. You will be responsible for developing comprehensive strategies across various digital channels, optimizing performance, and achieving key marketing objectives from your remote workspace.

Responsibilities:
  • Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
  • Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI and achieve target KPIs.
  • Conduct thorough keyword research and implement SEO best practices to improve organic search rankings.
  • Create and manage engaging social media content calendars and campaigns.
  • Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing.
  • Analyze campaign performance data using tools like Google Analytics, SEMrush, and social media analytics platforms.
  • Generate regular performance reports, providing insights and actionable recommendations for improvement.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with content creators, designers, and other marketing team members in a remote setting.
  • Identify new opportunities for digital growth and market penetration.
  • While the role is fully remote, occasional virtual participation in strategy sessions with teams based near Embu, Embu, KE and other locations will be expected.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and campaign management.
  • Proven track record of successfully developing and executing data-driven digital marketing strategies.
  • Expertise in SEO, SEM, Google Analytics, Google Ads, and social media advertising platforms.
  • Experience with marketing automation tools and CRM systems.
  • Strong analytical skills and the ability to interpret complex data sets to derive actionable insights.
  • Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
  • Creative thinker with a passion for innovation in digital marketing.
  • Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a remote environment.
  • Ability to work independently and proactively, demonstrating strong self-discipline and time management.
  • Experience in content marketing and social media management is highly valued.
This is a fantastic opportunity to contribute to impactful digital marketing initiatives within a forward-thinking company, offering the benefits of a fully remote position.
This advertiser has chosen not to accept applicants from your region.
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Remote Digital Marketing Strategist (Performance Marketing)

00001 Tuwan KES90000 Annually WhatJobs remove_red_eye View All

Posted 21 days ago

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Job Description

full-time
Our client is looking for a results-driven and creative Digital Marketing Strategist specializing in performance marketing to join their entirely remote marketing department. In this role, you will be instrumental in developing and executing cutting-edge digital campaigns designed to drive measurable outcomes, such as lead generation, customer acquisition, and revenue growth. You will leverage your expertise across various digital channels, including paid search (PPC), social media advertising, display advertising, and affiliate marketing. The ideal candidate possesses a deep understanding of analytics, conversion rate optimization (CRO), and audience segmentation. You will be responsible for setting campaign objectives, managing budgets, monitoring performance metrics, and continuously optimizing campaigns for maximum ROI. This position requires a strategic thinker with a passion for data, a knack for creative campaign development, and the ability to thrive in a fast-paced, collaborative remote environment.
Responsibilities:
  • Develop and implement comprehensive performance marketing strategies across multiple digital channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
  • Manage and optimize paid advertising campaigns to achieve target KPIs, such as CPA, ROAS, and lead volume.
  • Conduct keyword research, audience targeting, and ad copywriting for PPC and social media campaigns.
  • Monitor campaign performance in real-time, analyze data using tools like Google Analytics, and provide actionable insights for optimization.
  • Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to improve conversion rates.
  • Manage campaign budgets effectively, ensuring optimal allocation of resources across channels.
  • Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
  • Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and performance advertising.
  • Generate regular performance reports for stakeholders, highlighting key metrics, insights, and recommendations.
  • Identify new opportunities for growth and expansion within the digital marketing landscape.
  • Contribute to the overall marketing strategy and brand positioning.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 4 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
  • Proven track record of successfully managing and optimizing PPC, social media advertising, and other performance-driven campaigns.
  • Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
  • Solid understanding of SEO principles and their integration with paid campaigns.
  • Experience with A/B testing and conversion rate optimization techniques.
  • Strong analytical and quantitative skills, with the ability to translate data into insights and actions.
  • Excellent written and verbal communication skills.
  • Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
  • Experience with marketing automation platforms is a plus.
  • Creative mindset with a passion for driving measurable results.
This is an exciting opportunity for a talented digital marketer to shape impactful campaigns and drive significant business growth in a fully remote capacity.
This advertiser has chosen not to accept applicants from your region.

Senior SEO Strategist - Remote Performance Marketing

20100 Mwembe KES155000 Annually WhatJobs

Posted 4 days ago

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full-time
Our client is seeking a highly analytical and results-driven Senior SEO Strategist to join their remote marketing team. This role is focused on developing and executing comprehensive search engine optimization strategies to significantly enhance organic visibility, traffic, and conversions. You will be responsible for conducting in-depth keyword research, technical SEO audits, competitor analysis, and content strategy development. Your expertise will guide website architecture improvements, on-page optimization, and off-page SEO efforts, including link building and digital PR. The ideal candidate will possess a deep understanding of search engine algorithms, best practices, and emerging trends. Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, and Google Analytics is mandatory. You will track, analyze, and report on SEO performance, providing actionable insights and recommendations to the marketing team and stakeholders. A strong understanding of content marketing, user experience (UX), and conversion rate optimization (CRO) as they relate to SEO is essential. You will collaborate with content creators, web developers, and other marketing specialists to ensure seamless integration of SEO best practices across all digital initiatives. A Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 5 years of dedicated SEO experience, is required. Experience managing SEO for e-commerce or lead generation websites is highly preferred. This is an excellent opportunity for a seasoned SEO professional to lead impactful strategies and drive significant growth in a flexible, remote work environment.
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Senior Remote Digital Marketing & Content Strategist (Arts & Entertainment)

00100 Abothuguchi West KES95000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client, a vibrant and innovative force in the arts and entertainment industry, is seeking a creative and results-driven Senior Remote Digital Marketing & Content Strategist. This fully remote position is ideal for a seasoned professional who can develop and execute compelling digital marketing campaigns to promote artistic works, events, and talent. You will be responsible for crafting engaging content across various platforms, managing social media channels, optimizing SEO strategies, and analyzing campaign performance to maximize reach and audience engagement.

The ideal candidate will possess a deep understanding of the arts and entertainment landscape, combined with expertise in digital marketing, content creation, and social media management. You should be proficient in SEO, SEM, email marketing, and analytics tools (e.g., Google Analytics). Experience in video production, graphic design, or copywriting for creative industries is a significant asset. Your ability to think strategically, identify target audiences, and translate creative vision into effective digital campaigns will be crucial. We are looking for a highly organized, proactive, and data-driven individual with excellent communication skills, capable of collaborating effectively with artists, producers, and marketing teams in a remote setting. This role offers the flexibility to work from anywhere while shaping the digital presence of exciting arts and entertainment ventures.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies for arts and entertainment projects.
  • Create engaging and relevant content, including social media posts, blog articles, website copy, and video scripts.
  • Manage and grow social media presence across platforms like Instagram, Facebook, Twitter, TikTok, etc.
  • Develop and execute SEO/SEM strategies to increase online visibility and drive traffic.
  • Plan and manage email marketing campaigns and newsletters.
  • Analyze website and campaign performance using tools like Google Analytics, providing insights and recommendations.
  • Collaborate with artists, performers, and production teams to create compelling promotional materials.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices in the arts and entertainment sector.
  • Manage digital advertising budgets and optimize ad spend for maximum ROI.
  • Monitor online brand reputation and engage with audiences.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, Arts Management, or a related field.
  • Minimum of 7 years of experience in digital marketing, with a focus on content strategy and social media management.
  • Proven experience within the arts, entertainment, or cultural sector is highly desirable.
  • Strong understanding of SEO, SEM, social media marketing, email marketing, and content management systems.
  • Proficiency with digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
  • Excellent writing, editing, and communication skills, with a creative flair.
  • Experience with graphic design or video editing software is a plus.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
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