351 Remote Fmcg Category Manager jobs in Nairobi
Remote Category Manager - Fast-Moving Consumer Goods (FMCG)
Posted 15 days ago
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Job Description
Our client, a prominent force in the FMCG sector, is seeking a strategic and results-driven Remote Category Manager to oversee a key product category. This is a fully remote position where you will leverage your expertise in market analysis, product strategy, and vendor management to drive growth and profitability. You will be responsible for optimizing product assortments, pricing, promotions, and supplier relationships from your home office, working collaboratively with a distributed team.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive category strategies aligned with overall business objectives.
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.
- Manage product assortment, pricing, and promotional activities to maximize sales and profitability.
- Build and maintain strong relationships with suppliers, negotiating favorable terms and ensuring product availability.
- Monitor category performance metrics, providing regular reports and actionable insights to senior management.
- Identify new product opportunities and collaborate with product development teams on launches.
- Optimize inventory levels and manage the supply chain to ensure efficient product flow.
- Conduct financial analysis of category performance, including sales, margin, and ROI.
- Collaborate with marketing teams to develop effective go-to-market strategies and promotional campaigns.
- Stay abreast of industry best practices and emerging trends in category management and FMCG.
- Mentor and guide junior members of the category management team in a remote setting.
- Ensure compliance with all relevant regulations and company policies.
- Effectively communicate category plans and performance updates to cross-functional teams.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field. An MBA is a plus.
- Minimum of 5 years of experience in category management, brand management, or a related role within the FMCG sector.
- Proven track record of driving sales growth and profitability for product categories.
- Strong analytical skills with proficiency in data analysis and interpretation.
- Excellent understanding of consumer insights, market dynamics, and retail operations.
- Strong negotiation and supplier management skills.
- Proficiency in relevant software, including Excel, PowerPoint, and preferably retail analytics tools.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to work independently and manage multiple priorities in a remote environment.
- Experience in e-commerce or digital retail is beneficial.
- Ability to collaborate effectively with cross-functional teams in a virtual setting.
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Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 14 days ago
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Job Description
Our client, a prominent player in the FMCG sector, is seeking a creative and data-driven Brand Manager to lead the strategic development and execution of brand initiatives. This is a fully remote position, allowing you to drive brand growth and consumer engagement from anywhere. The successful candidate will be responsible for building brand equity, increasing market share, and ensuring brand consistency across all consumer touchpoints. This role requires a deep understanding of consumer insights, market trends, and effective marketing strategies within the fast-moving consumer goods industry.
Key responsibilities include developing and implementing brand marketing plans, managing advertising and promotional campaigns, conducting market research and competitive analysis, and collaborating with cross-functional teams such as sales, product development, and agency partners. You will also oversee the brand's budget, ensuring optimal allocation of resources to achieve marketing objectives. The ideal candidate will have a proven track record in brand management within the FMCG space, with demonstrable success in launching new products and growing established brands. Strong analytical skills, excellent communication and presentation abilities, and a passion for consumer marketing are essential. Experience with digital marketing, social media management, and e-commerce is highly desirable. This is a remote-first opportunity, requiring a proactive and self-disciplined individual who can effectively manage projects and collaborate virtually. While our client has a significant presence in Mombasa, Mombasa, KE , you will be empowered to work remotely and contribute to their national brand strategy.
Key Qualifications:
Key responsibilities include developing and implementing brand marketing plans, managing advertising and promotional campaigns, conducting market research and competitive analysis, and collaborating with cross-functional teams such as sales, product development, and agency partners. You will also oversee the brand's budget, ensuring optimal allocation of resources to achieve marketing objectives. The ideal candidate will have a proven track record in brand management within the FMCG space, with demonstrable success in launching new products and growing established brands. Strong analytical skills, excellent communication and presentation abilities, and a passion for consumer marketing are essential. Experience with digital marketing, social media management, and e-commerce is highly desirable. This is a remote-first opportunity, requiring a proactive and self-disciplined individual who can effectively manage projects and collaborate virtually. While our client has a significant presence in Mombasa, Mombasa, KE , you will be empowered to work remotely and contribute to their national brand strategy.
Key Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 4 years of experience in brand management within the FMCG industry.
- Proven ability to develop and execute successful brand marketing strategies.
- Strong understanding of consumer behavior, market analysis, and brand positioning.
- Experience with advertising, promotions, digital marketing, and social media.
- Excellent analytical, communication, and project management skills.
- Ability to work independently and collaboratively in a remote team environment.
- Experience in product launches and market growth initiatives.
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Senior Brand Manager - Fast-Moving Consumer Goods
Posted 16 days ago
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Job Description
Our client, a leading player in the FMCG sector, is seeking an accomplished and strategic Senior Brand Manager to drive brand growth and market presence. This is a fully remote opportunity, enabling you to leverage your expertise from any location while collaborating with our client's innovative marketing and sales teams. The Senior Brand Manager will be responsible for developing and executing comprehensive brand strategies, managing brand portfolios, and ensuring consistent brand messaging across all consumer touchpoints. You will lead market research initiatives, identify consumer insights, and translate them into actionable marketing plans that resonate with target audiences.
Key Responsibilities:
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and budgets for assigned brands.
- Conduct in-depth market analysis, competitor benchmarking, and consumer research to identify growth opportunities and challenges.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, ATL, BTL).
- Manage brand positioning, messaging, and visual identity to ensure consistency and impact.
- Collaborate with sales teams to develop effective go-to-market strategies and promotional programs.
- Work closely with product development teams to drive innovation and new product launches.
- Monitor brand performance metrics, analyze campaign effectiveness, and report on key insights and recommendations.
- Manage external agencies and partners to ensure high-quality execution of marketing activities.
- Mentor and guide junior marketing team members.
This advertiser has chosen not to accept applicants from your region.
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Remote Fast-Moving Consumer Goods Brand Manager
Posted 16 days ago
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Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Remote Brand Manager. This role is designed for an individual who can drive brand growth and market presence from a remote setting. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, pricing, and promotional campaigns. The ideal candidate will possess a deep understanding of the FMCG market dynamics, consumer behavior, and competitive landscape. You will manage brand P&L, oversee product development initiatives, and collaborate with cross-functional teams such as sales, marketing, and supply chain to ensure seamless execution of brand plans. Key responsibilities include conducting market research to identify opportunities and threats, developing compelling brand narratives, managing advertising and media plans, and monitoring brand performance against key metrics. This is a remote-first position, requiring excellent communication and collaboration skills to effectively engage with a dispersed team and external partners. A proven track record in brand management, preferably within the FMCG industry, is essential. Experience with digital marketing strategies and e-commerce platforms is a significant advantage. You should be adept at leveraging data analytics to inform strategic decisions and optimize brand performance. We are looking for a creative thinker with strong leadership qualities, capable of inspiring teams and driving results in a virtual environment. The successful candidate will have the autonomy to shape brand futures and make a tangible impact on our client's market share. This role demands proactivity, excellent organizational skills, and the ability to manage multiple projects simultaneously. Our client values innovation and is committed to supporting their remote employees with the tools and resources necessary for success. If you are a strategic thinker with a passion for building iconic brands and are seeking a challenging yet rewarding remote opportunity, we encourage you to apply. Your expertise will be instrumental in guiding our brands through evolving market conditions and consumer preferences.
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Remote Brand Manager - Fast-Moving Consumer Goods
Posted 23 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a talented and strategic Remote Brand Manager to drive brand growth and market presence. This is a fully remote opportunity, allowing you to contribute your expertise from anywhere. The successful candidate will be responsible for developing and executing comprehensive brand strategies, managing marketing initiatives, and ensuring consistent brand messaging across all channels.
Responsibilities:
Responsibilities:
- Develop and implement innovative brand strategies aligned with company objectives and market trends.
- Manage the entire product lifecycle, from concept to launch and beyond, for key brands.
- Conduct market research and consumer insights analysis to identify opportunities and challenges.
- Create and oversee the execution of integrated marketing campaigns across digital, social media, traditional advertising, and in-store promotions.
- Manage the brand's budget effectively, ensuring optimal allocation of resources for maximum ROI.
- Collaborate with cross-functional teams, including sales, product development, and creative agencies, to ensure brand consistency and success.
- Monitor brand performance metrics, analyze data, and provide regular reports and recommendations to senior management.
- Develop compelling brand narratives and ensure consistent messaging across all touchpoints.
- Identify and cultivate strategic partnerships to enhance brand visibility and reach.
- Stay informed about competitor activities and industry best practices to maintain a competitive edge.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market analysis, and segmentation.
- Proficiency in digital marketing, social media strategy, and campaign management tools.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and project management abilities.
- Ability to thrive in a remote work environment and collaborate effectively with dispersed teams.
- Creative and innovative mindset with a passion for building strong brands.
- Experience with budget management and financial forecasting.
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4
Remote Senior Brand Manager - Consumer Packaged Goods
Posted 24 days ago
Job Viewed
Job Description
Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) industry, is actively searching for a seasoned Senior Brand Manager to lead strategic brand initiatives. This is a fully remote position, offering flexibility and the opportunity to work from anywhere. The ideal candidate will be responsible for developing and executing comprehensive brand strategies that drive market share, revenue growth, and consumer engagement. You will oversee all aspects of brand management, including market research, consumer insights, product development, marketing communications, and digital presence. This role demands a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG sector. Responsibilities include crafting compelling brand narratives, managing marketing budgets effectively, and collaborating with cross-functional teams, including sales, product development, and creative agencies. You will lead the development of innovative marketing campaigns across various channels, ensuring consistent brand messaging and visual identity. Success in this role requires strong analytical skills to measure campaign performance, identify areas for improvement, and optimize ROI. The ability to translate complex data into actionable insights and strategic recommendations is crucial. We are looking for a proactive, creative, and results-oriented individual with a proven history of successfully launching and growing brands in competitive markets. Excellent communication, presentation, and interpersonal skills are essential, as you will be interacting with diverse stakeholders virtually. This is an exceptional opportunity to shape the future of well-known brands and drive their success from a remote setting. You will be empowered to innovate and lead impactful brand transformations, contributing significantly to the company's overall vision and growth objectives. Join our forward-thinking team and elevate iconic brands to new heights.
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5
Remote FMCG Category Manager
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking an accomplished and strategic FMCG Category Manager to drive growth and profitability within their Fast-Moving Consumer Goods portfolio. This is a fully remote position, allowing you to leverage your expertise in product management and market strategy from your home office. You will be responsible for managing a specific category of products, encompassing everything from product development and sourcing to pricing, promotion, and market performance analysis. The ideal candidate possesses a deep understanding of consumer behavior, market dynamics within the FMCG sector, and a proven track record of successfully managing product lifecycles and achieving sales targets.
Responsibilities:
Responsibilities:
- Develop and execute category strategies to maximize sales, market share, and profitability.
- Conduct comprehensive market analysis, including competitor monitoring, trend identification, and consumer insights research.
- Manage the product lifecycle for assigned categories, from concept development and sourcing to product launch and end-of-life strategies.
- Determine optimal pricing strategies, promotional plans, and product assortment to meet consumer demand and business objectives.
- Collaborate closely with sales, marketing, supply chain, and finance teams to ensure integrated execution of category plans.
- Build and maintain strong relationships with suppliers and key partners to ensure product availability and quality.
- Analyze sales performance data, identify key drivers of success and challenges, and recommend corrective actions.
- Develop compelling product marketing materials and support sales teams with product knowledge and tools.
- Monitor inventory levels and work with supply chain to ensure optimal stock availability and minimize waste.
- Identify opportunities for new product innovation and line extensions within assigned categories.
- Prepare and present category performance reviews and strategic plans to senior management.
- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field. An MBA or relevant Master's degree is a plus.
- Minimum of 6 years of experience in brand management, product management, or category management within the FMCG sector.
- Proven experience in developing and implementing successful category strategies.
- Strong understanding of consumer packaged goods markets, including consumer behavior and market trends.
- Excellent analytical skills with the ability to interpret sales data, financial reports, and market research.
- Proficiency in using data analysis and reporting tools.
- Exceptional communication, presentation, and negotiation skills.
- Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
- Creative and innovative thinking with a results-oriented approach.
- Proven ability to work independently and effectively in a remote environment.
- Passion for consumer products and understanding of market dynamics.
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Manager - Sales Development Fresh Food
Posted today
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Job Description
JOB TITLE
Manager - Sales Development Fresh Food | MAF Retail
Role Summary
The Sales Development Manager – Fresh Food is responsible for driving sales growth and enhancing customer experience across key fresh food categories: Fruits & Vegetables, Butchery/Fishery, Deli/Dairy, and Bakery/Pastry. This role focuses on identifying sales opportunities, optimizing product assortments, and supporting in-store execution to ensure quality, freshness, and availability. The manager collaborates with category teams and store operations to implement strategies that improve profitability, increase market share, and meet evolving consumer needs.
ROLE PROFILE
- Develop and implement sales strategies to grow revenue and market share across all fresh food categories, including Fruits & Vegetables, Butchery/Fishery, Deli/Dairy and Bakery/Pastry.
- Work closely with category managers to analyze product performance, optimize assortments, and support the introduction of new and seasonal products.
- Ensure high standards of freshness, quality, and presentation are maintained across all departments, aligning with brand and customer expectations.
- Collaborate with marketing and store teams to design and execute effective promotions, campaigns, and pricing strategies to drive traffic and boost conversion.
- Monitor industry trends, competitor activity, and customer preferences to identify growth opportunities and recommend data-driven improvements.
- Measure and control profitability after the implementation of projects, and provide inputs .
- Partner with supply chain, procurement, and store operations to ensure optimal stock levels, product availability, and minimal waste.
- Track and report on category sales, margins, and KPIs, providing insights and recommendations for continuous improvement.
Requirements
- Bachelor's Degree in relevant field.
- Knowledge in the field of retail sales and cross-sell strategies.
- Strong Analytical skills and Statistical Knowledge.
- Excellent communication and presentation skills.
- Strong planning and organization kills.
- 3-5 years in a sales or commercial field, retail experience is a plus.
What We Offer
- At Majid Al Futtaim, we're on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We're proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us
- Work in a friendly environment, where everyone shares positive vibes and excited about our future.
- Work with over 50,000 diverse and talented colleagues, all guided by our Leadership Model.
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7
Franchise Sales Manager
Posted today
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Job Description
Company Description
Mancave Manmarket is your trusted source for all things men's grooming. More than just a store, it's a community dedicated to providing high-quality products, personalized guidance, and a curated experience that elevates your grooming routine. Join us on the journey to a more confident you.
Role Description
This is a full-time hybrid role for a Franchise Sales Manager located in Nairobi County, Kenya. The Franchise Sales Manager will be responsible for driving franchise sales, developing business plans, and managing franchising activities. Daily tasks include lead generation, communicating with potential franchisees, and building strong relationships to ensure successful franchise operations. Some work from home is acceptable.
Qualifications
- Experience in Franchise Sales and Franchising
- Skills in Business Planning and Lead Generation
- Excellent Communication skills
- Proven ability to build and maintain relationships
- Ability to work independently as part of a hybrid setup
- Relevant degree in Business, Marketing, or related field is a plus
- Experience in the grooming or retail industry is a plus
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8
Direct Sales Executive
Posted today
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Job Description
Company Description
Jujaya Media is a dynamic firm specializing in Media, Public Relations, and Communication. We provide innovative solutions that elevate brands by reaching broader audiences and driving increased market share. Our hands-on approach ensures personalized strategies informed by our expertise in people skills, marketing, and exceptional service delivery. With a deep understanding of the diverse African market, we tailor media outreach across multiple platforms to create authentic and impactful campaigns.
Role Description
This is a part-time hybrid role for a Direct Sales Executive located in Nairobi County, Kenya, with some work from home acceptable. The Direct Sales Executive will be responsible for identifying and engaging potential clients, closing sales deals, and maintaining customer relationships. This role involves regular communication with clients, understanding their needs, providing tailored solutions, and achieving sales targets. The executive will also manage customer service inquiries and ensure customer satisfaction.
Qualifications
- Strong Communication and Customer Service skills
- Expertise in Sales and closing deals
- Basic understanding of Finance and Insurance
- Proven ability to work independently and flexibly in a hybrid environment
- Exceptional interpersonal skills and ability to build relationships
- Previous experience in media, public relations, or related fields is a plus
- Bachelor's degree in Business, Marketing, or related field preferred
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