12,668 Remote Fmcg Brand Manager New Product Development jobs in Kenya

• Develop and execute integrated brand strategies and marketing plans.
• Conduct market research, consumer analysis, and competitive landscape assessments.
• Identify new product development opportunities and manage the product lifecycle.
• Develop product positioning, messaging, and go-to-market strategies.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Oversee the creation of marketing collateral, advertising campaigns, and digital content.
• Collaborate with R&D teams to guide product innovation and improvements.
• Work closely with sales teams to ensure successful product launches and ongoing sales support.
• Monitor brand performance, market share, and sales results, providing regular reports.
• Ensure brand consistency across all consumer touchpoints.
• Analyze campaign performance and optimize marketing initiatives for maximum impact.
• Stay current with industry trends, consumer behavior, and emerging marketing technologies.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 5 years of progressive experience in brand management within the FMCG industry.
• Proven track record of developing and executing successful brand and product strategies.
• Strong understanding of consumer insights, market research, and marketing analytics.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, social media advertising).
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and project management abilities.
• Demonstrated ability to work independently and lead cross-functional teams in a remote environment.
• Experience with product development and launch processes.
• Passion for consumer brands and understanding consumer behavior.

• Develop and implement strategic brand plans for FMCG products.
• Identify market trends and consumer insights to drive product innovation.
• Manage the product lifecycle from concept to launch and post-launch analysis.
• Develop and execute marketing campaigns to enhance brand awareness and sales.
• Analyze brand performance metrics and key performance indicators (KPIs).
• Manage brand budgets and allocate resources effectively.
• Collaborate with R&D, sales, and marketing teams to ensure strategic alignment.
• Conduct competitive analysis and identify market opportunities.
• Oversee digital marketing and social media strategies for brand promotion.
• Ensure consistent brand messaging across all communication channels.
• Drive product innovation and differentiation in a competitive market.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Minimum of 4 years of experience in brand management, specifically within the FMCG sector.
• Proven experience in product development, marketing strategy, and campaign execution.
• Strong understanding of consumer behavior, market dynamics, and FMCG trends.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in market research and data analysis tools.
• Strong communication, presentation, and project management skills.
• Demonstrated ability to work independently and manage multiple projects in a remote environment.
• Experience with digital marketing and social media platforms.
• Creativity and a passion for building impactful consumer brands.

• Develop and implement comprehensive brand strategies and annual marketing plans to achieve business objectives.
• Conduct in-depth market research, consumer analysis, and competitive intelligence to identify opportunities and threats.
• Oversee the product development lifecycle from concept to launch, ensuring alignment with brand vision and market needs.
• Manage brand P&L, including forecasting, budgeting, and tracking performance against key metrics.
• Lead cross-functional teams (marketing, sales, R&D, supply chain) to ensure successful execution of brand initiatives.
• Develop and execute integrated marketing communication campaigns across various channels (advertising, digital, PR, promotions).
• Monitor brand performance, market trends, and consumer feedback, making data-driven adjustments to strategies.
• Build and maintain strong relationships with external agencies and partners.
• Mentor and develop junior brand team members in a remote setting.
• Drive innovation and identify new avenues for brand growth and expansion.

• Bachelor's degree in Marketing, Business, or a related field; MBA strongly preferred.
• Minimum of 7 years of progressive brand management experience within the FMCG industry.
• Demonstrated success in developing and launching new products and managing established brands.
• Strong understanding of consumer insights, market research methodologies, and brand strategy.
• Proven experience in managing budgets and P&Ls.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills for effective remote collaboration.
• Experience with digital marketing, social media strategy, and e-commerce is highly desirable.
• Ability to work autonomously and lead effectively in a distributed, remote team environment.

• Define and articulate a compelling product vision and strategy for remote work solutions, aligning with overall business objectives.
• Develop and maintain a detailed product roadmap, prioritizing features and enhancements based on market analysis, customer feedback, and business value.
• Conduct in-depth market research and competitive analysis to identify emerging trends and opportunities in the remote collaboration space.
• Translate customer needs and business requirements into detailed product specifications, user stories, and acceptance criteria.
• Collaborate with UX/UI designers to create intuitive and engaging user experiences that empower remote teams.
• Work closely with engineering teams throughout the agile development lifecycle, ensuring timely and high-quality product delivery.
• Define and track key product metrics (KPIs) to measure success and inform future product iterations.
• Engage with stakeholders across the organization, including executive leadership, sales, and customer support, to ensure alignment and gather insights.
• Champion the product internally and externally, acting as a subject matter expert on remote work technologies and strategies.
• Facilitate remote brainstorming sessions, workshops, and user feedback loops to foster innovation and continuous improvement.

• Bachelor's degree in Business, Computer Science, Engineering, or a related field; MBA or relevant Master's degree is a plus.
• 5-8 years of experience in product management, with a proven track record of launching successful software products, preferably in SaaS or collaboration tools.
• Demonstrated experience in defining and executing product strategy, roadmapping, and prioritization.
• Strong understanding of agile development methodologies (Scrum, Kanban).
• Excellent analytical, problem-solving, and decision-making skills.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence and build consensus across diverse teams in a remote setting.
• Experience with user research, market analysis, and competitive intelligence.
• Passion for remote work and a deep understanding of the challenges and opportunities it presents.
• Ability to thrive in a fast-paced, dynamic, and fully remote work environment.

Empowering Africa's tomorrow, together…one story at a time.
With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

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Job Summary
To provide specialist advise and support in the preparation, development and analysis of financial data to provide accurate information to inform decisions enhancing stability, growth & profitability, through the execution of predefined objectives.

Job Description
Job purpose
Overall responsibility for the financial management of the Total Bank Cost space and Cost Efficiency. The role includes oversight of past, present and future financial performance of the Total Bank and various Functions, including the strategic objective of aligning to Absa Bank Kenya Plc.

• Senior stakeholder and relationship management is a key driver in-order to deliver financial objectives by leveraging off Finance, Functions, and other infrastructure groups across the organization.
• Identifying cost trends and financial risks with the presentation of these views alongside the financials at the various exco's and steercos.
• Delivering and presenting of accurate financial information in-order to assist in strategic decisions for Management (CFO, Functions, Sourcing, Board, CMC)
• Support all functions in decision-making process by providing insights into their financial performance, identifying potential cost risks and opportunities, and making recommendations and improvements.
• Provide financial planning and analysis, forecasting and monitoring the Total Bank financial performance to assist the CFO in driving the costs strategy.

Key Accountabilities
Strategy and planning

• Undertake key elements of strategic management activity, involving the identification of how value is created, destroyed, and driven in the function from a cost perspective.
• To support the business in its Outlook/Shape//MTP/STP/RAF processes.
• Support in completion, driving and tracking of the bank cost strategy.
• Lead in budgeting process, outlook and actual Numbers updates, and provide commentary to the performance metrics and actions.

Business Performance management

• To develop and report financial and other performance measures (metrics) required by the business e.g., the Monthly Business review Pack, Benefits Management Committee and Board papers.
• To monitor actual performance against target and to analyse variances.
• Support input of the financials to the investor relations packs, support management in investor relations sessions, press release and the results announcement.
• To respond to routine and ad hoc information requests.
• To produce reports that enable the identification options for improved financial performance and cost reduction.
• To support the business – in the production and review of specific technical elements of Management Accounts KPIs, margins review, Cost drivers.

Decision Support

• To provide support and analysis on a range of technical issues in connection with the Financial and Management Accounts e.g., variance/trend analysis (actuals v budget) makeup of specific costs etc.
• Lead in CFO/Finance mission statement updates, provide commentary to the performance metrics and actions.
• Provide analytics and trends to inform decision making/investment decisions

Stakeholder & Relationship Management

• Maintain and build key relationships across the organization to effectively drive cost strategy and protect value.
• Understand and identify key sustainable requests from stakeholders including adhoc requests.
• Ability to Implement actions without the direct responsibility of resources.
• Negotiate and leverage information off different groups across the organization in-order to meet stakeholder demands.
• Become the "go-to" person for all key senior stakeholders for all Finance matters relating to Costs.
• Liaise with centre to respond on all country costs queries.
• Provide feedback and updates on Cost financial / business matters.
• Communicate the cost related objectives to relevant stakeholders, ensuring alignment to the wider Absa objectives.
• To develop and report Costs financial and other performance measures (metrics) required by the business e.g. the Cost Monthly Business Review Pack, Monthly Efficiency Committee Steerco meeting, Cost CMC inputs, Cost Flash and Board papers, etc.

Team and staff Management

• Take responsibility for personal performance development, training and career development plans and ensure they are relevant and progressed.
• Develop cost health, check and challenge through regular training of cost champions

Qualifications Required.

• Bachelor's degree in finance & related fields
• Accounting Qualifications

Experience Required.

• Progressive experience in finance

Skills Required To Undertake The Role.

• Strong financial analytical and diagnostic skills
• Strong planning skills
• Excellent communication skills at all levels
• Excellent stakeholder management skills
• Excellent understanding of business strategy and competitive activity
• Good understanding of global and domestic economic trends
• Ability to work to tight deadlines without compromising accuracy
• Strong team player with good interpersonal, negotiation and influencing skills.
• Ability to influence senior management across the business.
• Experience in the financial services environment.
• Understanding of the broader economic and regulatory environment which Absa operates in.
• Good PC/systems skills.
• Learning agility
• Application Deadline – 9th October 2025***

Absa Bank Kenya is an equal opportunity, affirmative action employer. Preference will be given to suitable candidates from designated groups whose appointments will contribute towards the achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.
Education
Higher Diplomas: Financial Sciences (Required)

• Oversee the entire product development lifecycle from ideation to launch.
• Define project scope, objectives, deliverables, and success metrics.
• Develop and manage detailed project plans, timelines, and resource requirements.
• Lead and motivate cross-functional teams, including engineering, design, marketing, and sales.
• Manage project budgets and ensure financial targets are met.
• Identify, assess, and proactively mitigate project risks and issues.
• Facilitate effective communication among project stakeholders.
• Ensure products meet quality standards and market requirements.
• Conduct post-launch reviews and identify areas for improvement.
• Drive adoption of best practices in project management and product development.

• Bachelor's degree in Engineering, Business, Product Management, or a related field. Master's degree or PMP/PRINCE2 certification is a plus.
• Minimum of 8 years of experience in project management, with a strong focus on product development.
• Demonstrated success in managing complex product launches and delivering innovative solutions.
• Proficiency in Agile/Scrum methodologies and product management tools (e.g., Jira, Confluence).
• Excellent leadership, communication, negotiation, and interpersonal skills.
• Strong analytical and problem-solving capabilities.
• Ability to manage multiple concurrent projects and prioritize effectively.
• Proven experience leading remote teams and fostering a collaborative environment.

• Oversee the entire product development lifecycle, from ideation and planning through to execution and launch.
• Develop detailed project plans, including scope, timelines, resources, and budgets.
• Manage and motivate cross-functional teams, including engineering, design, marketing, and sales.
• Identify and mitigate project risks, ensuring timely and successful project completion.
• Facilitate effective communication among team members, stakeholders, and senior management.
• Ensure adherence to product quality standards and regulatory requirements.
• Track project progress, prepare status reports, and present findings to stakeholders.
• Implement and refine project management processes and best practices.
• Manage vendor relationships and external collaborations as needed.
• Foster a collaborative and productive remote team environment.

• Bachelor's degree in Engineering, Business, or a related field. PMP certification is highly preferred.
• Minimum of 8 years of experience in project management, with at least 5 years focused on product development.
• Demonstrated success in managing complex projects from initiation to closure.
• Proficiency in project management software (e.g., Jira, Asana, Microsoft Project).
• Strong understanding of agile and waterfall methodologies.
• Excellent leadership, communication, and interpersonal skills.
• Ability to manage remote teams effectively and foster collaboration.
• Strong analytical and problem-solving abilities.
• Experience working within the **Nakuru, Nakuru, KE** region or with teams in similar contexts is beneficial, but the role is fully remote.
• Experience in market research and product strategy.
• Bachelor’s degree in a relevant technical or business field.