3,419 National Sales Manager Fmcg jobs in Kenya

• Develop and implement national sales strategies to achieve company objectives and revenue targets in the FMCG sector.
• Lead, coach, and mentor a national sales team, fostering a high-performance culture.
• Manage and grow relationships with key accounts, distributors, and retail partners.
• Analyze market trends, competitor activities, and customer feedback to identify new business opportunities.
• Develop and manage the annual sales budget, ensuring efficient resource allocation.
• Create and present sales forecasts, reports, and performance analyses to senior management.
• Oversee the development and execution of sales promotions and marketing initiatives in conjunction with the marketing department.
• Ensure effective product distribution and availability across all sales channels.
• Conduct regular performance reviews and provide ongoing training and development for the sales team.
• Collaborate with product development and operations teams to align sales strategies with product offerings and supply chain capabilities.

• Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is a plus.
• Minimum of 7 years of progressive experience in sales management within the FMCG industry.
• Proven track record of achieving and exceeding sales targets in a competitive market.
• Demonstrated experience in managing and developing large sales teams.
• In-depth knowledge of FMCG market dynamics, distribution channels, and retail operations.
• Excellent leadership, negotiation, and interpersonal skills.
• Strong analytical and strategic planning abilities.
• Proficiency in CRM software and sales analytics tools.
• Willingness to travel extensively within the country as required by the role.

Job Description:

As the Head of Commercial (Insurance) at Perfios, the incumbent will be responsible for spearheading and executing our strategy to meet and surpass revenue goals in the East Africa region. This strategic role demands a deep understanding of the insurance landscape, strong client engagement, and a solution-oriented approach. You will be responsible for building and nurturing key relationships, uncovering client needs, and delivering high-impact, customized solutions that position Perfios as a trusted transformation partner.

What you'll do:

• Market Development & Revenue Achievement:
Design and implement strategic sales plans aimed at achieving company objectives and driving revenue growth within the East Africa market.

• Client Relationship Management:
Cultivate and maintain robust relationships with

key clients and stakeholders, gaining insights into their business challenges and

providing value-driven solutions.

• Collaboration:
Collaborate closely with product development and customer

success teams to ensure alignment of sales strategies and a seamless customer

experience.

• Negotiation and Closing:
Lead negotiations with potential clients and successfully

close deals that align with company objectives and profitability goals.

What you'll Need:

• Experience:
A minimum of 7 and upto 12 years in B2B technology sales, with a proven track record of meeting sales targets and driving revenue growth. Established network of C-suite relationships within the BFSI sector in East Africa is essential.

• Industry Knowledge:
In-depth understanding of Operations & Technology, Health Insurance, Underwriting & Customer Onboarding processes in Insurance related environment

• Technical Knowledge:
An understanding of technology products and services, with the ability to communicate complex concepts effectively to diverse audiences. Familiarity with CRM software (e.g., Salesforce) and other sales tools.

• Communication Skills:
Outstanding verbal and written communication skills, with

the capacity to engage and influence stakeholders at all levels.

•
Self-starter:
With a geographically team that delivers on business outcomes, this role requires the ability to be a "self-starter" and operate in independent manner and a willingness to act as an "entrepreneur" as we look to set up and grow the Insurance business in the region

Only kenyan Candidates are eligible for this role.

• Developing and implementing comprehensive fundraising campaign strategies aligned with organizational goals.
• Managing all aspects of campaign execution, including budget management, timeline adherence, and performance tracking.
• Crafting compelling campaign messaging and content for diverse audiences across multiple platforms (e.g., email, social media, website, direct mail).
• Identifying and cultivating relationships with potential donors, foundations, and corporate partners.
• Overseeing the planning and execution of virtual fundraising events and online giving initiatives.
• Analyzing campaign data to measure effectiveness, identify trends, and optimize strategies for maximum return on investment.
• Collaborating with the communications team to ensure consistent branding and messaging across all campaign materials.
• Managing donor databases and ensuring accurate record-keeping of donations and donor interactions.
• Researching and staying current with best practices and emerging trends in nonprofit fundraising and philanthropy.
• Preparing regular reports on campaign progress, outcomes, and financial performance for leadership.

Childfund Work Location
Nairobi, Kenya

Childfund Division
Global Impact

ChildFund Department
Country Management

Job Details
Position title: Specialist Sr, Grants Writer and Business Development
Location:
Nairobi

ChildFund office: Nairobi, Kenya
Manager/Supervisor title: Manager Sr, Grants Acquisition & Management
Position type:
Full-time fixed term

Work environment:
On-site

About ChildFund
ChildFund is a child-focused international development organization that works in 23 countries to connect children with the people, resources and institutions they need to grow up healthy, educated, skilled and safe, no matter where they are.

ChildFund's Values
ChildFund values a diverse, equitable, inclusive, and accessible environment where everyone is welcomed and celebrated equally. In our culture of connection, you will have ample opportunity to grow, learn, and lead while contributing your talents and innovations to our inspiring mission.

ChildFund's Commitment
ChildFund International has a zero-tolerance policy regarding sexual exploitation, abuse and harassment (SEAH) and all other forms of harm by its staff, partners, and other representatives in the delivery of its mission and services for children. ChildFund is committed to creating a safe environment in the workplace as well as in the communities where it delivers programs and services. ChildFund expects every staff member, partner, and representative to adhere to this commitment and to ensure all organizational policies and standards are followed. This position is subject to a range of vetting checks, including a criminal records check and/or disclosure to ensure program participants are safeguarded.

About This Role
The Specialist Sr, Grants Writer and Business Development will be a key driver in ChildFund Kenya's funding portfolio by securing transformative funding from global institutional donors, multilateral and bilateral donors, private sector donors, Foundations and Corporate donors. The Grants Writer will also lead end-to-end proposal development, enhance organizational capacity, and amplify ChildFund Kenya's ability to empower vulnerable children in Kenya through acquisition of diversified funding. This role requires a deep understanding of the Kenyan development sector, local and international donor landscapes, and compliance with Kenyan NGO regulatory frameworks.

The Specialist Sr, Grants Writer and Business Development will be responsible for leading the Proposal development process and writing project proposals and concept notes, will provide direct technical support as well advice to proposal teams throughout the proposal development processes. This includes but is not limited to preparing technical narratives and corresponding annexes, leading specific project proposals, and training staff on proposal development and grants writing. The successful candidate will evaluate funding opportunities, lead the preparation of competitive and donor-compliant proposals, and enhance the capacities of ChildFund Kenya's teams through targeted training and mentorship.

Primary Responsibilities
STRATEGIC FUNDING OPPORTUNITY ANALYSIS & POSITIONING

• The Grants Writer will conduct rigorous assessments of various funding opportunities from a variety of donors (US, FCDO, EU, Multilateral (UN), Bilateral, Foundations, and corporate funding opportunities for suitability, strategic alignment and organizational competitive viability, sharing findings with colleagues and advising on appropriate steps for the organization.
• Provide strategic advice to ChildFund Kenya's leadership on bid/no-bid decisions through data-driven risk-benefit analyses, aligned with ChildFund Kenya's priorities and capacities.
• The proposal writer will work with GAAM lead to ensure that all required documents including annexes, logframes, Theory Of Change, Organogram, Work plans, and all other required annexes are prepared and submitted to GAAM Lead in readiness for submission.

END-TO-END PROPOSAL DEVELOPMENT & WRITING

• The Grants Writer will lead the full proposal writing and guide the development process, ensuring alignment with donor guidelines, ChildFund Kenya's Policies and Kenyan NGO compliance.
• The Grants Writer will work with technical teams to guide the design of project proposals and concept notes by orchestrating diverse cross-functional teams' collaboration (including programs, finance, MEAL, Admin, Sponsorship and Partnerships Portfolio Management teams) to integrate technical, financial, and monitoring components into compelling competitive and compliant grant applications (technical project proposal narratives/financial budgets) based on donor guidelines.
• Ensure 100% donor compliance and zero-error submissions through meticulous quality assurance of technical content, annexes, and formatting.
• The Grants Writer will provide copy editing support to proposal teams in the last stages of proposal development.
• Respond to internal and external queries on drafted and submitted proposals.
• Maintain positive relationships with fund providers and other stakeholders as may be required
• Maintain records and submit reports related to grant opportunities to the manager on a regular basis.

CAPACITY STRENGTHENING & KNOWLEDGE MANAGEMENT

• Design/deliver training and coaching sessions for ChildFund Kenya's staff and partners on proposal writing skills, donor compliance awareness, and innovative resource mobilization approaches (e.g., logframe development, donor cultivation, pipeline development, proposals and concept notes development process), increasing proposal win rates.
• Develop and maintain knowledge management system for tracking opportunities from capture to award including maintaining a repository of proposal development templates, pre-award tools, program concepts, capacity statements, proposal templates, pricing tables etc.
• Curate/share best/promising practices, templates, and donor intelligence via Grants Acquisition & Business Development teams and ChildFund's digital resource hub.
• Lead the management of the knowledge database to ensure information is shared among technical team, field program and other concerned staff, to capture new opportunities and track the ongoing grants.

EXPERT/TECHNICAL ADVISORY & QUALITY CONTROL

• Serve as lead technical writer/ reviewer for Project Proposals and Concept Notes, providing real-time feedback and technical guidance on proposal structure, narrative strategy, theory of change articulation, logical frameworks, gender inclusion and risk analysis, tailored to the Kenyan development context and donor expectations.
• Conduct rigorous research including advanced intelligence gathering for grant opportunities including research institutional donors as appropriate
• Review and perform final copy-editing of project proposals and concept notes to ensure clarity, consistency, coherence, flow, technical accuracy, and persuasive impact as well as in complete adherence to donor and ChildFund standards.
• Ensure that project proposals and concept notes are culturally appropriate and sensitive to local contexts.
• Maintain effective communication channels with internal teams and external stakeholders including donors, partners, and government bodies.
• Support the development of strategic partnerships to enhance funding opportunities.

Required Experience and Education

• A master's degree in international development, Social Sciences, Economics, Development Studies, or relevant discipline.
• Certifications (APMP, PMD Pro).

• At least 8+ years progressive Institutional grants acquisition experience in grants acquisition and proposal writing within Kenya and/or East Africa, with documented success securing funds from local and international donors including:

• US Government Agencies (USAID, USDA, BHA, etc).
  Required Competencies

• European Union (EU)/European Governments (ECHO, FCDO, SIDA, etc.)

• Multilaterals/Bilateral Organizations (UNICEF, WFP, UN Habitat, WFP, UNHCR, World Bank, African Development Bank, etc)
• Foundations (>US$ 500k awards)
• Corporations (>US$ 500k awards)
• Proven success in leading proposal development processes for Kenyan registered NGOs or international organizations operating in Kenya.
• Experience navigating Kenyan NGO regulatory frameworks and donor compliance requirements.

ChildFund's Core Competencies

• Teamwork: the ability to work effectively and collaborate with others; values and respects individual differences.
• Communication: demonstrates empathy and tact when communicating with others and uses a storytelling approach when appropriate.
• Results orientation: gets things done; takes proactive steps to achieve organizational goals and quality standards.
• Decision making: uses good judgement, critical thinking, and non-traditional ways to evaluate problems and opportunities; reflects and innovates to improve decisions and outcomes.
• Resilience: thrives and grows in rapidly changing, demanding, and complex environments.
• Digital literacy: adopts and champions new technology to relevant contexts, stays aware of technological trends and embraces technological solutions to business challenges.

Other Required Competencies

• Languages: Excellent command Fluent Written and Spoken English (C2). Proficiency in Kiswahili is an advantage.
• Excellent writing skills of proposals, i.e. concise, appealing and clear writing that complies with the language and expectations of the donor. These writing skills will be tested for short-listed candidates.
• Strong organizational and project management skills with the ability to manage competing priorities and deadlines effectively.
• Exceptional interpersonal and communication skills to foster collaboration across multidisciplinary teams and external partners.
• Strong organizational and project management skills with the ability to manage competing priorities and deadlines effectively.
• Exceptional interpersonal and communication skills to foster collaboration across multidisciplinary teams and external partners.
• Ability to distill complex technical concepts into compelling, donor-aligned narratives (assessment required).
• Organized, detail-oriented, team player, self-starter and results-oriented individual.
• Ability to lead and coordinate multiple projects simultaneously, work well under pressure and meet deadlines.
• Excellent presentation, public speaking, and interpersonal skills.
• Donor Compliance Expertise: Mastery of EU PRAG, FCDO, UN, and USG rules, etc.
• Digital Fluency and Mastery: Advanced MS Office Suite Proficiency on digital proposal management tools (Word/PowerPoint), SharePoint, CRM (e.g., Salesforce), and virtual collaboration tools (Teams, Zoom, etc).

• Develop comprehensive campaign strategies aligned with organizational goals and target audiences.
• Manage all aspects of campaign execution, including digital marketing, social media, public relations, and events.
• Create compelling content and messaging that resonates with diverse stakeholders.
• Build and maintain strong relationships with partners, donors, and media contacts.
• Oversee campaign budgets and resource allocation effectively.
• Track and analyze campaign performance metrics, providing regular reports and insights.
• Identify opportunities for campaign optimization and innovation.
• Coordinate with internal teams and external agencies to ensure seamless campaign delivery.
• Manage volunteer engagement and mobilize community support.
• Stay informed about relevant social issues and trends to inform campaign development.

• Bachelor's degree in Marketing, Communications, Public Relations, International Development, or a related field.
• Minimum of 4-6 years of experience in campaign management, preferably within the non-profit or charitable sector.
• Proven track record of successfully developing and executing large-scale campaigns.
• Strong understanding of digital marketing tools and social media platforms.
• Excellent written and verbal communication skills, with the ability to craft persuasive narratives.
• Experience in budget management and financial reporting.
• Proficiency in data analysis and performance tracking tools.
• Ability to work independently, manage multiple priorities, and meet deadlines in a remote setting.
• Passion for social impact and commitment to the organization's mission.
• Grant writing and fundraising experience is a plus.

• Design and implement data-driven social media strategies to drive e-commerce growth and customer acquisition.
• Develop and manage engaging content calendars across key social media channels (e.g., Instagram, Facebook, Twitter, LinkedIn).
• Oversee community management, responding to inquiries, and fostering a positive brand environment.
• Plan, execute, and monitor paid social media campaigns, focusing on performance metrics and ROI.
• Analyze campaign performance, identify trends, and provide actionable insights for continuous improvement.
• Collaborate with cross-functional teams including design, product, and customer service to ensure cohesive brand messaging.
• Manage relationships with influencers and explore partnership opportunities.
• Stay updated on the latest social media trends, platform updates, and e-commerce technologies.
• Manage social media budgets and ensure efficient allocation of resources.
• Report on key performance indicators (KPIs) to senior management.