9 Marketing Communication Specialist jobs in Kenya

Position Overview

The Digital Marketing & Social Media Manager is responsible for enhancing the online presence and brand visibility of Sohn and Sol Technologies Ltd. This role focuses on developing and executing comprehensive digital marketing strategies across our website, social media platforms, and email marketing channels to reach wider audiences, generate qualified leads, and improve our credibility within the tech industry. The ideal candidate will be a creative and analytical individual who takes initiative, plans and executes effective campaigns, and demonstrates tangible results. Working closely with the business development team, this role is crucial for driving growth and establishing SNS Ltd as a thought leader in the digital solutions space.

 Role and Responsibilities

  Digital Strategy & Planning

Develop, implement, and manage a holistic digital marketing strategy that aligns with the company's business goals.

Create a detailed content calendar for all social media, blog, and email marketing activities.

Plan and set clear deliverables for all digital campaigns, ensuring they are well-organized and executed on time.

Conduct market research to identify trends, target audiences, and opportunities for expanding our digital footprint.

  Social Media Management

Manage and grow the company's presence across key social media channels (e.g., LinkedIn, Twitter, Facebook).

Create, curate, and publish engaging and relevant content that showcases our expertise in software design, development, and digital solutions.

Monitor social media channels for industry trends, engage with our community, and respond to comments and inquiries in a timely and professional manner.

Develop and execute paid social media campaigns to target feasible prospects and increase brand visibility.

  Content Creation & Website Management

Write, edit, and optimize content for our website, including blog posts, case studies, and service pages, to improve search engine ranking (SEO) and user engagement.

Ensure the company website is consistently updated with fresh, relevant content and accurately reflects our brand and service offerings.

Collaborate with the design and development teams to create compelling visual assets (graphics, videos) for digital channels.

  Email Marketing

Develop and execute email marketing campaigns, including newsletters and automated lead nurturing sequences, to engage prospects and clients.

Manage and segment our email lists to ensure targeted and effective communication.

Analyze campaign performance and use insights to improve open rates, click-through rates, and conversions.

  Performance Tracking & Reporting

Define and track key performance indicators (KPIs) for all digital marketing efforts.

Monitor and analyze website traffic, social media engagement, and campaign results using tools like Google Analytics and social media analytics platforms.

Prepare and present regular reports on campaign performance, demonstrating accountability and the impact of digital marketing on business objectives.

  Branding & Digital Identity

Maintaining and reinforcing brand identity, including tone of voice, visual standards, and messaging consistency across all digital platforms.

Act as a brand guardian, ensuring brand alignment across internal and external communication touchpoints

Development of brand-aligned content calendars, covering themes, product/service messaging, and seasonal campaigns.

Miscellaneous Duties 

Perform any other duties as reasonably assigned by the supervisor or management that align with the employee’s skills, qualifications, and the overall purpose of the role.

Adapt to additional responsibilities or projects that support the company’s objectives, provided they are consistent with the scope of the employee's position and employment contract.

Key performance Indicators 

% Increase in Website Traffic & User Engagement

% Growth in Social Media Followers & Engagement Rate

% Number of Qualified Leads Generated (MQLs)

% Website & Email Marketing Conversion Rate

% Return on Investment (ROI) for Digital Marketing Campaigns

RequirementsExperience Profile

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

2–3 years of proven experience in a digital marketing or social media management role, preferably within the tech or software industry.

Demonstrable experience leading and managing SEO/SEM, email marketing, and social media campaigns.

Solid knowledge of website analytics tools (e.g., Google Analytics) and content management systems.

A portfolio showcasing successful digital marketing campaigns and results is a strong advantage.

Personal Attributes

Initiative & Creative Thinking: Proactively develops new ideas and employs a nuanced approach to targeting prospects and building brand credibility.

Organizational & Planning Skills: Well-organized with a proven ability to plan, set deliverables, and manage multiple tasks simultaneously.

Accountability: Demonstrates ownership and is results-driven, with a focus on reporting and analyzing campaign outcomes.

Strong Analytical Thinking Skills: Capable of interpreting data to drive strategic decisions.

Good Communication and Interpersonal Skills: Able to articulate ideas clearly and collaborate effectively.

Meticulous Attention to Detail: Ensures accuracy and quality in all content and reporting.

Excellent Team Player: Works collaboratively with other teams to achieve common goals.

Highly Adaptable and Flexible: Can adjust to changing priorities and new challenges.

Strong Problem-Solving Skills: Effectively identifies and resolves issues.

Exemplary Integrity and Work Ethic: Handles sensitive information with discretion and maintains a high level of professionalism.

**Additional Information**
**Job Number** 25115902
**Job Category** Sales & Marketing
**Location** JW Marriott Hotel Nairobi, Chiromo Lane, Nairobi, Kenya, Kenya,VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
Responsible for formulating and driving the marketing plan for property including and not limited to curating, executing high-impact entertainment, marketing, and promotional strategies across the property. This hands-on role involves creating dynamic guest experiences, driving revenue, and ensuring each outlet maintains a unique identity aligned with the hotel's overall brand. The incumbent must be highly creative, operationally strong, and deeply engaged in market trends, consumer behavior, and brand positioning.
**CANDIDATE PROFILE**
Education and Experience
+ Bachelors Degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major.
+ 2 years' work experience in a similar role and fast paced environment required.
+ Proven track record excelling in delivering on marketing strategy.
**CORE WORK ACTIVITIES**
**Conducting Daily Marketing Activities that Achieve Department Goals**
+ Assists in hotel-wide coordination of rooms, food and beverage, spa, and other revenue centers' promotions.
+ Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
+ Maintains, updates, and manages all web sites.
+ Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
+ Proactively develops brochure and property collateral materials.
+ Participates in all property imaging work.
+ Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
+ Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
+ Ensures consistent marketing message is communicated in all advertising and collateral efforts.
+ Manages marketing budget throughout the year.
+ Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
+ Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
+ Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
+ Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
**Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue**
+ Source and evaluates new marketing opportunities for the property.
+ Ensures property is represented on all quality internet sites that have the potential of providing and driving business.
+ Works closely with respective Convention Bureaus and Tourism bodies/players.
+ Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
+ Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
+ Develops strategic marketing plan for property, includes group, leisure and local efforts.
+ Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
**Building Successful Relationships that Generate Sales & Marketing Opportunities**
+ Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
+ Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
+ Acts as liaison between corporate office and hotel in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
+ Works with media buyer to plan and execute advertising.
+ Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
+ Assists property with materials, tracking/analysis and presentations to owners.
+ Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
**Additional Marketing Responsibilities**
+ Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
+ Ensures that property is following all corporate marketing guidelines.
+ Reviews and approves all invoicing related to marketing.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of "Wonderful Hospitality. Always." by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that's synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand's namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment. In joining JW Marriott, you join a portfolio of brands with Marriott International. **Be** where you can do your best work,? **begin** your purpose, **belong** to an amazing global? team, and **become** the best version of you.