115 Market Trends jobs in Nairobi
Director of Digital Marketing Strategy
Posted 5 days ago
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Job Description
Our client, a fast-growing e-commerce enterprise, is seeking a highly strategic and results-driven Director of Digital Marketing Strategy to lead their online presence and growth initiatives. This is a pivotal, fully remote leadership role, allowing you to shape and execute marketing strategies from anywhere. You will be responsible for developing and implementing comprehensive digital marketing plans to drive brand awareness, customer acquisition, and revenue growth. This includes overseeing all aspects of digital marketing, such as SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will conduct in-depth market analysis, identify target audiences, and develop compelling campaigns to reach and engage them. A key focus will be on leveraging data analytics to measure campaign performance, optimize strategies, and maximize ROI. You will manage the digital marketing budget, allocate resources effectively, and ensure alignment with overall business objectives. This role requires a deep understanding of current digital marketing trends, tools, and best practices. Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. You will lead and mentor a remote team of marketing specialists, fostering a collaborative and high-performing environment. Strong leadership, strategic thinking, and excellent communication skills are paramount, with the ability to present strategies and results to executive leadership. This exciting opportunity, conceptually tied to **Malindi, Kilifi, KE**, is a remote-first position that demands creativity, analytical rigor, and a proven ability to deliver measurable results in the digital space. A bachelor's degree in Marketing, Business Administration, or a related field, coupled with extensive experience in digital marketing strategy and leadership, is required.
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Head of Digital Marketing Strategy - Remote
Posted 8 days ago
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Job Description
Our client is seeking a visionary and results-driven Head of Digital Marketing Strategy to lead their marketing efforts from a fully remote setting. This senior role is responsible for developing and executing comprehensive digital marketing strategies that enhance brand visibility, drive customer acquisition, and foster engagement across all digital channels. You will oversee a range of digital marketing disciplines, including SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing. Your responsibilities will include setting strategic goals, defining key performance indicators (KPIs), managing budgets, and analyzing campaign performance to optimize ROI. You will lead and mentor a remote team of digital marketing specialists, fostering a collaborative and high-performing environment. A deep understanding of current digital marketing trends, emerging technologies, and analytics platforms is essential. You will work closely with product development, sales, and customer service teams through sophisticated virtual collaboration tools to ensure marketing initiatives are aligned with overall business objectives. The ideal candidate is a creative thinker with exceptional analytical skills and a proven ability to drive measurable business growth through digital channels. You will be responsible for identifying new opportunities for digital innovation and expanding market reach. This is an exciting opportunity to shape the digital presence of a growing company from **Mombasa, Mombasa, KE**, with the complete flexibility and autonomy of a remote role. You will manage the digital marketing calendar, oversee content creation and distribution, and ensure brand consistency across all platforms. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is a plus. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role, is essential. Demonstrated success in developing and executing successful multi-channel digital marketing campaigns is mandatory. Proficiency in marketing automation tools, analytics platforms (e.g., Google Analytics), and SEO/SEM tools is required.
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Remote Head of Digital Marketing Strategy
Posted 17 days ago
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Job Description
Our client is seeking a visionary and results-oriented Remote Head of Digital Marketing Strategy to spearhead their online presence and drive measurable growth. This leadership role is crucial for developing and executing comprehensive digital marketing campaigns that align with business objectives and enhance brand visibility across all digital channels. The ideal candidate will possess a deep understanding of the digital marketing landscape, a strong analytical mindset, and a proven ability to lead and inspire a remote marketing team.
Key responsibilities include designing and implementing innovative digital marketing strategies encompassing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. You will be responsible for setting key performance indicators (KPIs), monitoring campaign performance, analyzing data, and providing actionable insights to optimize strategies and maximize ROI. This role involves managing the digital marketing budget, identifying emerging trends and technologies, and ensuring brand consistency across all digital touchpoints. Collaboration with product, sales, and customer success teams is essential for integrated marketing efforts.
The successful candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 7-10 years of progressive experience in digital marketing, with at least 3-5 years in a strategic leadership role, is required. Proven expertise in developing and executing successful digital marketing campaigns across multiple platforms and industries is mandatory. Strong analytical skills, proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and CMS systems are essential. Excellent communication, leadership, and project management skills are paramount.
This is a fully remote position, demanding exceptional self-discipline, strong organizational skills, and the ability to manage projects and teams effectively from a distance. You must be adept at fostering a collaborative and high-performing virtual work environment. If you are a strategic digital marketer passionate about driving business growth through innovative online strategies, this role offers a significant opportunity to shape the future of our client's digital footprint. This position is based in Mombasa, Mombasa, KE, but is a fully remote role.
Key responsibilities include designing and implementing innovative digital marketing strategies encompassing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. You will be responsible for setting key performance indicators (KPIs), monitoring campaign performance, analyzing data, and providing actionable insights to optimize strategies and maximize ROI. This role involves managing the digital marketing budget, identifying emerging trends and technologies, and ensuring brand consistency across all digital touchpoints. Collaboration with product, sales, and customer success teams is essential for integrated marketing efforts.
The successful candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 7-10 years of progressive experience in digital marketing, with at least 3-5 years in a strategic leadership role, is required. Proven expertise in developing and executing successful digital marketing campaigns across multiple platforms and industries is mandatory. Strong analytical skills, proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and CMS systems are essential. Excellent communication, leadership, and project management skills are paramount.
This is a fully remote position, demanding exceptional self-discipline, strong organizational skills, and the ability to manage projects and teams effectively from a distance. You must be adept at fostering a collaborative and high-performing virtual work environment. If you are a strategic digital marketer passionate about driving business growth through innovative online strategies, this role offers a significant opportunity to shape the future of our client's digital footprint. This position is based in Mombasa, Mombasa, KE, but is a fully remote role.
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Head of E-commerce Strategy & Growth
Posted 8 days ago
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Job Description
Are you a visionary leader passionate about the intersection of e-commerce and social media? We are looking for a Head of E-commerce Strategy & Growth to spearhead our online retail operations in a dynamic, fully remote role. This is a strategic position responsible for developing and executing comprehensive e-commerce strategies that drive revenue, enhance customer engagement, and expand market share. You will oversee all aspects of our online store, including website management, product merchandising, conversion rate optimization, and customer journey mapping. A significant focus will be placed on leveraging social media platforms to drive traffic, build brand awareness, and facilitate direct-to-consumer sales. Your responsibilities will include managing online advertising campaigns, influencer marketing initiatives, and social media content strategy. You will analyze sales data, customer behavior, and market trends to identify growth opportunities and inform strategic decisions. This role requires a deep understanding of e-commerce platforms, digital marketing tools, SEO/SEM best practices, and social media analytics. You will collaborate closely with marketing, product, and customer service teams to ensure a cohesive brand experience across all digital touchpoints. Leadership and team management skills are essential, as you will be guiding a remote team of e-commerce specialists. The ideal candidate is a data-driven decision-maker with a creative flair, exceptional communication skills, and a proven ability to thrive in a fast-paced, results-oriented, remote environment. This is a prime opportunity to shape the future of our online presence and drive significant growth, all while enjoying the flexibility and autonomy of a fully remote position. We foster a collaborative and innovative remote-first culture, empowering our team members to excel.
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3
Remote E-commerce Strategy Manager
Posted 7 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a strategic and results-driven Remote E-commerce Strategy Manager. This position is critical for expanding our client's digital footprint and driving online sales growth across various e-commerce platforms. You will be responsible for developing and executing comprehensive e-commerce strategies, optimizing online product presentation, managing digital marketing campaigns, and analyzing performance metrics to ensure maximum ROI. The ideal candidate will possess a deep understanding of the FMCG market, e-commerce best practices, and a proven ability to manage complex digital initiatives in a fully remote capacity, with a keen focus on optimizing sales for customers connected to the **Mombasa, Mombasa, KE** market.
Responsibilities:
Responsibilities:
- Develop and implement data-driven e-commerce strategies to drive online sales and market share growth.
- Manage and optimize product listings across multiple e-commerce platforms (e.g., Amazon, Jumia, client's own D2C site), ensuring accurate descriptions, compelling imagery, and competitive pricing.
- Plan, execute, and analyze digital marketing campaigns, including SEO, SEM, social media marketing, and email marketing, to drive traffic and conversions.
- Monitor e-commerce KPIs, analyze sales data, website traffic, and customer behavior to identify trends, opportunities, and areas for improvement.
- Collaborate with marketing, sales, and supply chain teams to ensure seamless execution of online promotions and inventory management.
- Conduct market research and competitor analysis to identify emerging trends and opportunities in the online FMCG space.
- Manage the e-commerce budget, ensuring efficient allocation of resources to achieve strategic goals.
- Stay current with e-commerce technologies, platforms, and best practices, recommending innovative solutions.
- Develop and maintain strong relationships with e-commerce platform partners.
- Provide regular performance reports and strategic recommendations to senior leadership.
- Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
- Minimum of 5 years of experience in e-commerce management, with a strong focus on the FMCG sector.
- Proven track record of successfully developing and executing e-commerce strategies that drive significant sales growth.
- In-depth knowledge of various e-commerce platforms, digital marketing channels (SEO, SEM, social media, email), and analytics tools (e.g., Google Analytics).
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Strong project management and organizational skills, with the ability to manage multiple priorities in a remote setting.
- Excellent written and verbal communication skills for effective remote collaboration.
- Experience with D2C (Direct-to-Consumer) models is a plus.
- Creative thinking and problem-solving abilities.
- Self-motivated and able to thrive in a fast-paced, fully remote work environment.
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4
Head of Digital Marketing & E-commerce Strategy (Remote)
Posted 22 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is searching for a visionary and results-driven Head of Digital Marketing & E-commerce Strategy to spearhead their online presence and sales initiatives. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across all relevant channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Your primary goal will be to drive online brand awareness, customer acquisition, engagement, and ultimately, revenue growth through our e-commerce platforms. You will analyze market trends, customer behavior, and competitor activities to identify new opportunities and optimize existing strategies. Key responsibilities include managing the e-commerce website, overseeing online product merchandising, implementing data-driven marketing strategies, and ensuring a seamless customer journey from discovery to purchase. You will work closely with product development, sales, and customer service teams to align digital efforts with overall business objectives. Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and e-commerce platforms is essential. Experience with CRM systems and marketing automation tools is also highly beneficial. This role requires exceptional leadership qualities, strategic thinking, and a deep understanding of the digital landscape. You must be adept at managing budgets, measuring ROI, and reporting on key performance indicators. The ideal candidate is innovative, possesses strong analytical skills, and is passionate about leveraging digital channels to achieve business success, contributing to brand growth even with the operational focus potentially linked to areas such as Mombasa, Mombasa, KE . We are looking for a dynamic leader who can inspire a remote team and drive transformative growth in the digital space.
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5
E-commerce Business Development Manager
Posted 7 days ago
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Job Description
Our client is seeking a dynamic and strategic E-commerce Business Development Manager to drive growth and expand market reach for their online retail presence. This fully remote position offers the unique opportunity to shape and execute strategies that enhance sales, customer acquisition, and partnership opportunities across digital platforms. You will be responsible for identifying new business opportunities, forging strategic alliances with online marketplaces and technology providers, and developing innovative growth initiatives. The role requires a deep understanding of e-commerce trends, digital marketing channels, and consumer behavior across various online segments. You will work closely with marketing, sales, and product teams to align business development efforts with overall company objectives. Key responsibilities include market analysis to identify growth areas, evaluating and negotiating partnership agreements, developing and implementing go-to-market strategies for new initiatives, and managing relationships with key online stakeholders. The ideal candidate possesses a proven track record in business development, sales, or marketing within the e-commerce or retail sectors. Strong analytical, negotiation, and strategic planning skills are essential. You should be adept at identifying and capitalizing on emerging market trends and opportunities. Excellent communication, presentation, and interpersonal skills are crucial for building and maintaining strong business relationships in this remote environment. This position requires a Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is a plus. A minimum of 6 years of experience in business development or a related role, with a significant focus on e-commerce or online retail, is mandatory. Experience in managing partnerships with online marketplaces, digital advertising platforms, or affiliate networks is highly valued. If you are a results-driven professional eager to make a substantial impact on online business growth, we invite you to apply. This role is based in **Mombasa, Mombasa, KE**.
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Head of E-commerce Strategy - FMCG Sector
Posted 21 days ago
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Job Description
Our client is seeking a visionary Head of E-commerce Strategy to lead their online retail presence within the Fast-Moving Consumer Goods (FMCG) sector. This fully remote role requires a strategic thinker with extensive experience in developing and executing successful e-commerce strategies for consumer brands. The ideal candidate will possess a deep understanding of online consumer behavior, digital marketing channels, and e-commerce platforms relevant to the FMCG market. You will be responsible for defining the company's online sales strategy, identifying new growth opportunities, and driving online revenue through innovative initiatives. This position demands exceptional leadership, analytical skills, and a proven ability to manage cross-functional teams in a remote environment. Key responsibilities include developing and managing the e-commerce P&L, overseeing online merchandising, optimizing the customer journey, and collaborating with marketing, sales, and supply chain teams to ensure a seamless online shopping experience. Experience with data analytics to derive actionable insights and a strong understanding of SEO, SEM, social commerce, and affiliate marketing are essential. The successful applicant will have a passion for leveraging digital channels to connect with consumers and build strong brand loyalty. This is an exciting opportunity to shape the future of online sales for a prominent FMCG company, offering the flexibility of a fully remote work arrangement. We are looking for a results-oriented individual who can drive significant online growth and enhance brand presence in the digital space. If you are a seasoned e-commerce professional with a strategic mindset and a flair for innovation, we encourage you to apply.
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7
Senior Business Analyst, Market Entry Strategy
Posted 8 days ago
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Job Description
Our client, a prestigious international management consultancy, is seeking a highly analytical and strategic Senior Business Analyst to focus on market entry strategies. This is a fully remote position, enabling you to contribute to global client projects from the comfort of your home office. You will be instrumental in researching, analyzing, and developing robust strategies for businesses looking to expand into new markets. While the role is fully remote, residing within or near Mombasa, Mombasa, KE may offer logistical advantages for occasional team synchronization, though not mandatory.
Responsibilities:
Responsibilities:
- Conduct comprehensive market research and competitive analysis to identify opportunities and threats for market expansion.
- Analyze economic, political, and social factors impacting market entry feasibility and success.
- Develop detailed market entry strategies, including go-to-market plans, entry modes, and strategic partnerships.
- Assess regulatory environments and compliance requirements in target markets.
- Quantify market potential, revenue forecasts, and financial projections for proposed market entries.
- Collaborate with clients and internal teams to refine strategies and ensure alignment with business objectives.
- Prepare and deliver compelling presentations and reports to senior client stakeholders, clearly articulating findings and recommendations.
- Utilize advanced analytical tools and methodologies to support strategic decision-making.
- Mentor junior analysts and contribute to the firm's knowledge base on emerging markets.
- Master's degree in Business Administration, Economics, International Relations, or a related quantitative field.
- Minimum of 6 years of experience in business analysis, market research, or strategic consulting, with a specific focus on international market entry.
- Proven ability to conduct in-depth market analysis and develop actionable strategies.
- Strong understanding of economic principles, geopolitical landscapes, and international business practices.
- Excellent analytical, quantitative, and problem-solving skills.
- Exceptional written and verbal communication skills, with the ability to present complex information clearly and persuasively.
- Proficiency in data analysis tools and presentation software.
- Ability to work independently and manage projects effectively in a remote setting.
- Demonstrated ability to navigate ambiguity and provide strategic recommendations in complex environments.
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8
Job Description
Location:
Nairobi, Kenya (Hybrid)
Company:
Omnivas
About Omnivas
Omnivas is a cloud communications platform powering business messaging across Africa. We provide APIs and a centralized dashboard for SMS, Email, USSD, and WhatsApp — helping companies streamline customer engagement and communication at scale.
Role Overview
We're looking for a
Marketing & Business Development Lead
to spearhead Omnivas' growth efforts. This role blends marketing strategy, sales execution, and customer success to help drive adoption of our communication solutions. You'll work closely with leadership to identify new business opportunities, nurture client relationships, and craft campaigns that position Omnivas as a trusted
communications partner for businesses across Africa.
Key Responsibilities
- Develop and implement marketing strategies that drive awareness, leads, and conversions.
- Identify, engage, and close new business opportunities and strategic partnerships.
- Collaborate with internal teams to align go-to-market efforts with product capabilities.
- Manage client relationships to ensure satisfaction, retention, and upsell opportunities.
- Plan and execute promotional campaigns, events, and content initiatives.
- Track, analyze, and report marketing and sales performance metrics.
- Support leadership in defining and executing the company's growth roadmap.
Requirements
- 5+ years' experience in marketing, business development, or related roles.
- Proven experience driving growth in B2B or technology-focused companies.
- Familiarity with CSPs (Communication Service Providers) or companies offering SMS, USSD, or API-based services is a strong advantage.
- Excellent communication, presentation, and relationship management skills.
- Entrepreneurial mindset with the ability to thrive in a fast-paced environment.
Why Join Omnivas
- Be part of an ambitious team building Africa's next-generation communication platform.
- Play a lead role in shaping our go-to-market strategy and business growth.
- Competitive compensation with performance-based incentives.
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