759 Market Trends jobs in Kenya
Senior Real Estate Investment Analyst - Market Trends
Posted 22 days ago
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Remote Senior Real Estate Analyst - Market Trends
Posted 22 days ago
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Remote FMCG Product Innovation Manager - Market Trends & Development
Posted 8 days ago
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Key Responsibilities:
- Identify emerging market trends, consumer needs, and competitive opportunities within the FMCG sector.
- Lead the ideation process for new product development, fostering creativity and innovation.
- Conduct thorough market research, including consumer surveys, focus groups, and competitive analysis.
- Develop compelling product concepts and business cases for new product initiatives.
- Collaborate closely with R&D and technical teams to translate concepts into viable product formulations and packaging.
- Oversee product testing, including sensory evaluation, consumer acceptance testing, and pilot production runs.
- Develop and execute go-to-market strategies in collaboration with marketing and sales teams.
- Manage the product launch process, ensuring timely and successful introduction to the market.
- Monitor post-launch performance and gather market feedback for future product enhancements.
- Champion innovation across the organization, staying ahead of industry developments.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Food Science, or a related field; MBA is a plus.
- Proven experience (5+ years) in product development and innovation within the FMCG industry.
- Strong understanding of consumer behavior, market dynamics, and product lifecycle management.
- Demonstrated success in launching new products and achieving market growth.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong project management abilities with experience managing cross-functional teams.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to thrive in a fast-paced, remote work environment and manage multiple priorities.
- Creative mindset with a passion for consumer products.
- Familiarity with market research methodologies and tools.
Head of Digital Marketing Strategy
Posted 20 days ago
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Key Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with overall business objectives.
- Oversee and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Define key performance indicators (KPIs) for all digital marketing campaigns and track performance against these metrics.
- Utilize data analytics tools to monitor campaign effectiveness, identify trends, and derive actionable insights.
- Manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance remote work culture.
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Develop and execute innovative customer acquisition and retention strategies.
- Collaborate with product, sales, and creative teams to ensure brand consistency and effective campaign messaging.
- Stay abreast of the latest digital marketing technologies, platforms, and best practices.
- Manage relationships with external agencies and vendors as needed.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- A minimum of 8 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
- Proven success in developing and executing successful digital marketing strategies across various channels.
- Deep understanding of SEO, SEM, social media platforms, email marketing automation, and content management systems.
- Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
- Strong understanding of customer segmentation, A/B testing, and conversion rate optimization (CRO).
- Excellent leadership, communication, and interpersonal skills, with the ability to manage and motivate a remote team.
- Strategic thinker with strong analytical and problem-solving abilities.
- Experience in e-commerce marketing is highly desirable.
- Ability to adapt quickly to a fast-paced and evolving digital environment.
Digital Marketing Strategy Director
Posted 4 days ago
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Director of Digital Marketing Strategy
Posted 19 days ago
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Digital Marketing Strategy Lead
Posted 21 days ago
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Key Responsibilities:
- Develop and implement innovative digital marketing strategies aligned with business objectives and target audience insights.
- Manage and optimize all digital advertising campaigns across various platforms (Google Ads, social media ads, etc.) to maximize ROI.
- Oversee the creation and distribution of engaging content across multiple channels, including blogs, social media, and email newsletters.
- Drive organic traffic growth through advanced SEO strategies and keyword research.
- Manage social media presence, fostering community engagement and brand advocacy.
- Analyze campaign performance data, generate regular reports, and provide actionable insights for continuous improvement.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams (e.g., sales, product development) to ensure cohesive brand messaging.
- Manage the digital marketing budget effectively, allocating resources to achieve optimal results.
- Experiment with new digital marketing channels and tactics to identify growth opportunities.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong emphasis on strategy development and campaign execution.
- Proven success in managing and optimizing paid search (SEM/PPC) and social media advertising campaigns.
- Expertise in SEO, content marketing, email marketing, and marketing automation platforms.
- Strong analytical skills with proficiency in Google Analytics, data studio, and other reporting tools.
- Excellent written and verbal communication skills.
- Demonstrated ability to lead and manage remote teams or projects.
- Creative thinking and problem-solving abilities.
- Experience in the **Nairobi, Kenya** market or similar e-commerce environments is a plus, though the role is fully remote.
- Ability to adapt quickly to a fast-paced, evolving digital landscape.
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Digital Marketing Strategy Manager
Posted 22 days ago
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Advanced Apprenticeship in Digital Marketing Strategy
Posted 5 days ago
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Remote Digital Marketing Strategy Manager
Posted 22 days ago
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