2,475 Managing Social Media jobs in Kenya
Senior Digital Marketing Manager - Social Media Strategy
Posted 10 days ago
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Job Description
Responsibilities:
- Develop and execute innovative social media strategies aligned with business objectives.
- Manage and grow our presence across key social media platforms (e.g., Facebook, Instagram, TikTok, Twitter, LinkedIn).
- Create, curate, and schedule engaging content, including text, image, and video formats.
- Oversee and optimize paid social media advertising campaigns, including budget management and performance tracking.
- Conduct audience research and segmentation to tailor content and targeting.
- Monitor social media trends, competitor activities, and emerging platforms.
- Analyze social media performance data, generate reports, and provide actionable insights for improvement.
- Manage and mentor a team of social media coordinators and content creators.
- Collaborate with cross-functional teams, including marketing, sales, and product development.
- Foster community engagement and manage online reputation.
- Identify and cultivate influencer marketing opportunities.
- Stay up-to-date with the latest social media best practices, tools, and technologies.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on social media management.
- Proven success in developing and executing impactful social media strategies for e-commerce brands.
- Expertise in social media analytics tools (e.g., Google Analytics, platform-specific insights).
- Proficiency in social media management platforms (e.g., Hootsuite, Sprout Social).
- Strong understanding of SEO, SEM, and content marketing principles.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Experience managing paid social media campaigns and optimizing ad spend.
- Leadership and team management experience is a plus.
- Creative thinking and a passion for storytelling.
- Ability to work effectively in a hybrid environment, balancing remote and in-office collaboration.
E-commerce Growth Manager - Social Media Strategy
Posted 10 days ago
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Job Description
Responsibilities:
- Develop and execute a comprehensive social media strategy aligned with e-commerce objectives, focusing on platforms such as Instagram, Facebook, TikTok, Pinterest, and Twitter.
- Create compelling and engaging content calendars, including graphics, videos, and written copy, optimized for each platform and target demographic.
- Manage paid social media advertising campaigns, including budget allocation, audience targeting, ad creative development, and performance monitoring.
- Analyze social media metrics and e-commerce sales data to identify trends, measure ROI, and optimize campaign performance.
- Foster community engagement by responding to comments, messages, and inquiries in a timely and brand-consistent manner.
- Identify and collaborate with relevant influencers and brand advocates to expand reach and credibility.
- Stay up-to-date with the latest social media trends, platform updates, and best practices in e-commerce marketing.
- Conduct competitor analysis to identify opportunities and threats in the social media landscape.
- Collaborate with the broader marketing team to ensure a cohesive brand message across all digital channels.
- Report on key performance indicators (KPIs) to senior management, providing insights and recommendations for future strategies.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience (5+ years) in e-commerce marketing with a strong emphasis on social media strategy and management.
- Demonstrated success in developing and executing paid social media campaigns that drive conversions and ROI.
- Expertise in various social media platforms, analytics tools (e.g., Google Analytics, Meta Business Suite), and social media management software.
- Excellent copywriting, content creation, and visual storytelling skills.
- Strong analytical abilities and experience in interpreting complex data to inform marketing decisions.
- Creative mindset with the ability to generate innovative campaign ideas.
- Exceptional communication and interpersonal skills, with the ability to work independently and collaborate effectively in a remote setting.
E-commerce Marketing Manager - Social Media Strategy
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and execute a comprehensive e-commerce marketing strategy with a strong emphasis on social media.
- Manage and grow social media presence across platforms (Facebook, Instagram, TikTok, Pinterest, etc.).
- Create engaging content, including copy, visuals, and videos, for social media campaigns and paid advertising.
- Plan, launch, and optimize paid social media advertising campaigns to drive conversions and ROI.
- Analyze campaign performance, track KPIs, and provide regular reports with actionable insights.
- Develop and manage influencer marketing programs.
- Oversee community management and customer engagement efforts on social media.
- Collaborate with cross-functional teams to ensure brand consistency and alignment with business goals.
- Stay up-to-date with the latest e-commerce trends, social media algorithms, and digital marketing best practices.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Minimum of 6 years of experience in e-commerce marketing, with a proven focus on social media strategy and execution.
- Demonstrated success in driving online sales and customer engagement through digital marketing.
- Expertise in social media management tools and advertising platforms.
- Strong understanding of SEO, SEM, content marketing, and email marketing.
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Creative mindset with strong copywriting and visual content creation abilities.
- Ability to work independently and manage multiple projects effectively in a remote setting.
- Experience in the fashion or lifestyle e-commerce industry is a plus.
Remote E-commerce Marketing Manager - Social Media Strategy
Posted 20 days ago
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Job Description
- Develop and implement a data-driven social media strategy aligned with overall e-commerce and marketing objectives.
- Manage all social media channels, including content creation, scheduling, posting, and community management.
- Create compelling and engaging content (visuals, videos, copy) tailored to each social media platform and target audience.
- Plan and execute paid social media advertising campaigns to drive traffic, conversions, and ROI.
- Monitor social media trends, competitor activities, and customer sentiment to identify opportunities and risks.
- Analyze social media performance metrics and generate regular reports on key KPIs (e.g., engagement, reach, conversions, ROI).
- Collaborate with the broader marketing team on integrated campaigns, promotions, and product launches.
- Manage relationships with social media influencers and brand ambassadors.
- Stay up-to-date with the latest social media tools, algorithms, and best practices.
- Optimize social media strategies based on performance data and evolving market dynamics.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in e-commerce marketing, with a strong focus on social media strategy and management.
- Proven track record of developing and executing successful social media campaigns that drive sales and engagement.
- Deep understanding of major social media platforms (e.g., Facebook, Instagram, TikTok, Twitter, LinkedIn) and their advertising platforms.
- Excellent content creation skills, including copywriting, basic graphic design, and video editing.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication, collaboration, and project management skills.
- Ability to work independently and thrive in a fast-paced, fully remote work environment.
- Experience with influencer marketing and community building is a plus.
Senior E-commerce Marketing Manager, Social Media Strategy
Posted 10 days ago
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Job Description
Key Responsibilities:
- Develop and implement a comprehensive social media strategy for e-commerce.
- Create engaging and high-quality content for various social media platforms.
- Manage and grow social media communities, fostering positive engagement and interaction.
- Plan, execute, and optimize paid social media advertising campaigns.
- Identify and collaborate with relevant influencers and brand ambassadors.
- Monitor social media trends, competitor activities, and platform updates.
- Analyze social media performance metrics and report on campaign effectiveness.
- Optimize social media strategies to drive website traffic, lead generation, and sales.
- Collaborate with e-commerce and marketing teams to ensure brand consistency.
- Manage social media tools and platforms for scheduling, monitoring, and reporting.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in e-commerce marketing and social media management.
- Proven track record of developing and executing successful social media campaigns.
- Deep understanding of major social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.).
- Experience with social media advertising platforms and tools.
- Strong knowledge of e-commerce principles and online customer acquisition strategies.
- Excellent content creation, copywriting, and editing skills.
- Proficiency in social media analytics and reporting tools.
- Strong understanding of SEO and its relation to social media.
- Ability to work independently and collaboratively in a remote environment.
- Creative thinking and a passion for digital marketing innovation.
Senior E-commerce Growth Manager - Remote Social Media Strategy
Posted 11 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive e-commerce growth strategies focused on social media and online sales channels.
- Manage and optimize all social media profiles and presence, creating engaging content and driving community interaction.
- Plan, execute, and analyze paid social media advertising campaigns to maximize ROI.
- Identify and develop new e-commerce opportunities, including partnerships and marketplace strategies.
- Analyze website traffic, sales data, and customer behavior to identify trends and areas for improvement.
- Enhance the online customer experience, from website navigation to checkout process and post-purchase engagement.
- Manage email marketing campaigns and customer retention strategies.
- Collaborate with marketing, sales, and product development teams to ensure cohesive brand messaging and promotional efforts.
- Stay up-to-date with the latest e-commerce and social media marketing trends, tools, and best practices.
- Monitor competitor activities and market trends to identify competitive advantages.
- Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
- Minimum of 6 years of experience in e-commerce, social media marketing, and digital growth strategies.
- Proven track record of successfully increasing online sales and customer acquisition.
- Extensive experience with major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) and their advertising tools.
- Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and analytics tools (e.g., Google Analytics).
- Strong understanding of SEO, SEM, content marketing, and email marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Superb communication, collaboration, and project management skills for remote work.
- Experience in managing online communities and customer service is a plus.
- A portfolio showcasing successful e-commerce and social media campaigns is required.
Head of Digital Marketing & Social Media Strategy
Posted 20 days ago
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