206 Lead E Commerce Merchandising Specialist jobs in Kenya

• Develop and implement overarching digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
• Plan, execute, and manage integrated online marketing campaigns from conception to completion.
• Define key performance indicators (KPIs) for all campaigns and track performance against objectives.
• Analyze campaign data to identify trends, insights, and areas for optimization.
• Manage and allocate digital marketing budgets effectively to maximize ROI.
• Oversee content creation and distribution to ensure brand consistency and audience engagement.
• Collaborate with internal teams (e.g., sales, product, design) and external agencies to align marketing efforts.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Provide regular reports on campaign performance and strategic recommendations to senior leadership.
• Mentor and guide junior marketing team members.
• Utilize marketing automation tools for campaign execution and lead nurturing.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 7 years of experience in digital marketing, with a significant focus on campaign management and strategy.
• Proven success in developing and executing high-impact digital marketing campaigns.
• Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing.
• Proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical and problem-solving skills, with the ability to interpret complex data.
• Excellent written and verbal communication skills, essential for remote collaboration.
• Demonstrated leadership abilities and experience managing teams or projects.
• Ability to work independently and manage multiple projects in a fast-paced, remote environment.

• Develop and implement integrated digital marketing strategies to achieve business objectives.
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
• Develop and execute social media marketing strategies to build brand presence and engage target audiences.
• Create and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Oversee content marketing initiatives, including blog posts, articles, white papers, and case studies.
• Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics).
• Identify target audiences and develop buyer personas to tailor marketing messages.
• Manage the digital marketing budget and ensure optimal allocation of resources.
• Collaborate with sales and product teams to ensure alignment of marketing efforts with business goals.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
• Prepare regular reports on marketing performance, providing insights and recommendations for improvement.
• Manage relationships with external vendors and agencies as needed.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Minimum of 8 years of experience in digital marketing, with a proven track record of managing successful online campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and marketing automation.
• Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Mailchimp, HubSpot).
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Proven ability to develop and execute creative marketing strategies.
• Strong project management and organizational skills.
• Ability to work independently and manage multiple priorities in a remote setting.
• Experience in B2B or B2C marketing, depending on industry focus.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on campaign strategy and execution.
• Proven track record of success in developing and managing digital marketing campaigns (SEO, SEM, social media, email marketing, content marketing).
• Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
• Excellent analytical skills and the ability to interpret complex data sets to drive decision-making.
• Strong understanding of current digital marketing trends and best practices.
• Creative mindset with a keen eye for detail and engaging content.
• Experience with marketing automation tools is a plus.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
• Demonstrated ability to lead and mentor a team.

Position:
Senior Business Analyst (Finance/ERP Focus)

Location:
Remote from EMEA

Contract Type:
Full-time vendor

Time Zone Alignment:
IST GMT+1

About

In All Media is a nearshore managed service provider focused on team augmentation and digital product delivery. We assemble senior, LATAM-based squads from our vetted Coderfull community (500+ engineers) that integrate seamlessly with client teams to deliver software, data, cloud, and AI initiatives with speed and rigor. Our model is community-driven, remote-first, and outcomes-oriented, with long-term partnerships across multiple industries. All contracts are directly with In All Media.

Project Overview

Join a critical transformation initiative for a major global enterprise focusing on optimizing and modernizing core
Finance and Enterprise Resource Planning (ERP)
systems. You will be embedded within the PMO and Product team, acting as the crucial bridge between key business stakeholders (including C-level and regional leads) and the technical development/integration squads. The primary challenge involves streamlining complex financial processes, standardizing data definitions across international business units, and ensuring seamless adoption of an enterprise-grade ERP solution. This role is pivotal in driving the discovery, requirements definition, and quality assurance phases to ensure high-impact delivery.

Key Responsibilities

• Deep Process Analysis: Gain in-depth knowledge of current Finance and business practices through shadowing, interviewing, and maintaining a thorough understanding of the supported departments.
• Requirements Management: Analyze, draft, validate, and finalize comprehensive business and technical requirements (user stories, functional specifications) for ERP integration and process enhancement.
• Quality Assurance & UAT: Develop the User Acceptance Testing (UAT) strategy, create detailed test cases, drive UAT completion, and manage defect resolution proactively.
• Change Impact & Prioritization: Proactively examine the change impact of process adjustments on people, strategy, and systems, informing Program Managers on priority of needs.
• Stakeholder Alignment: Engage with PMO leadership to align efforts with the business area's vision, goals, and strategic initiatives.
• Data & Reporting Support: Fulfill ad hoc and recurring reporting requests, identifying reliable data sources, and supporting Business Intelligence (BI) teams.
• Post-Implementation Review: Monitor and measure the effectiveness of processes post-implementation to ensure continued positive impact and appropriateness for the business.

Must-Have Skills

• 5+ years of professional experience as a Business Analyst in an Agile work environment.
• Finance Domain Expertise: Proven experience working with core financial processes (GL, AP, AR, Budgeting, Reporting, etc.).
• ERP Systems Expertise: Hands-on experience working with or implementing major ERP systems (e.g., Workday (preferred), PeopleSoft, SAP, Microsoft D365).
• Core BA Competencies: Skilled in business process modeling/lifecycle management, developing business cases, creating user stories, functional requirements, and data mapping/modeling.
• Fluent English for all daily written and verbal communication, as you will interact with senior leaders globally.

Nice-to-Have Skills

• Strong knowledge of SQL, dashboard design, KPI tracking, and advanced reporting as a data Subject Matter Expert (SME).
• Experience with workflow and project management tools like Jira, Slack, and Asana.
• Familiarity with system migrations or large-scale transformation projects.
• Recognized for independent judgment and developing diplomatic solutions to complex stakeholder issues.

Language

All interviews, documentation, and day-to-day collaboration will be conducted in
English
.