1,350 Head Of Digital Marketing E Commerce Strategy jobs in Kenya
Head of Digital Marketing & E-commerce Strategy
Posted 20 days ago
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Job Description
Our client, a rapidly expanding online retail enterprise, is seeking a visionary and results-driven Head of Digital Marketing & E-commerce Strategy to lead their digital presence from a fully remote capacity. This senior role is responsible for developing and executing comprehensive digital marketing campaigns and e-commerce strategies to drive customer acquisition, engagement, and revenue growth. You will oversee all aspects of online marketing, including SEO, SEM, social media marketing, content marketing, email marketing, affiliate marketing, and influencer collaborations. A key focus will be on optimizing the e-commerce platform, enhancing user experience, and implementing data-driven strategies to maximize conversion rates and customer lifetime value. The ideal candidate will possess a deep understanding of the digital marketing landscape, e-commerce best practices, and emerging trends. You will lead a talented team of digital marketers and e-commerce specialists, fostering a collaborative and high-performance remote work environment. This position requires strong analytical skills, a proven ability to manage budgets effectively, and a passion for leveraging data to inform strategic decisions. As a remote-first leader, exceptional communication, organizational, and project management skills are essential. You will be instrumental in shaping our client's brand identity and market positioning online. This is a fantastic opportunity to drive significant impact within a dynamic and growing company, with the flexibility of working from anywhere. You will be responsible for setting key performance indicators (KPIs), monitoring campaign performance, and providing regular reports on key metrics to executive leadership. Your strategic insights will guide the company's online growth trajectory, ensuring a seamless and engaging customer journey across all digital touchpoints.
Responsibilities:
Responsibilities:
- Develop and implement overarching digital marketing and e-commerce strategies.
- Lead and manage all online marketing channels including SEO, SEM, social media, content, email, and paid advertising.
- Optimize the e-commerce platform for user experience, conversion rates, and sales growth.
- Analyze market trends, customer insights, and competitor activities to identify opportunities.
- Manage and mentor a remote team of digital marketing and e-commerce professionals.
- Define, track, and report on key performance indicators (KPIs) for all digital initiatives.
- Oversee digital marketing budgets and ensure optimal allocation of resources.
- Develop and execute customer acquisition and retention strategies.
- Collaborate with product development, sales, and customer service teams.
- Stay abreast of the latest digital marketing and e-commerce technologies and best practices.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in digital marketing and e-commerce, with at least 3 years in a leadership role.
- Proven track record of successfully developing and executing data-driven digital strategies.
- In-depth knowledge of SEO, SEM, social media marketing, content strategy, and email marketing platforms.
- Extensive experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
- Strong leadership, team management, and communication skills for remote collaboration.
- Excellent analytical, problem-solving, and strategic thinking abilities.
- Experience managing significant digital marketing budgets.
- Ability to thrive in a fast-paced, remote work environment.
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Head of Digital Marketing & E-commerce Strategy (Remote)
Posted 20 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is searching for a visionary and results-driven Head of Digital Marketing & E-commerce Strategy to spearhead their online presence and sales initiatives. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across all relevant channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Your primary goal will be to drive online brand awareness, customer acquisition, engagement, and ultimately, revenue growth through our e-commerce platforms. You will analyze market trends, customer behavior, and competitor activities to identify new opportunities and optimize existing strategies. Key responsibilities include managing the e-commerce website, overseeing online product merchandising, implementing data-driven marketing strategies, and ensuring a seamless customer journey from discovery to purchase. You will work closely with product development, sales, and customer service teams to align digital efforts with overall business objectives. Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and e-commerce platforms is essential. Experience with CRM systems and marketing automation tools is also highly beneficial. This role requires exceptional leadership qualities, strategic thinking, and a deep understanding of the digital landscape. You must be adept at managing budgets, measuring ROI, and reporting on key performance indicators. The ideal candidate is innovative, possesses strong analytical skills, and is passionate about leveraging digital channels to achieve business success, contributing to brand growth even with the operational focus potentially linked to areas such as Mombasa, Mombasa, KE . We are looking for a dynamic leader who can inspire a remote team and drive transformative growth in the digital space.
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Head of Digital Marketing & E-commerce Strategy (FMCG)
Posted 20 days ago
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Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced and strategic Head of Digital Marketing & E-commerce Strategy to spearhead their online presence and sales efforts. This is a critical, fully remote leadership role that will define and execute the digital roadmap for their diverse product portfolio. The successful candidate will be responsible for developing and implementing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media marketing, content marketing, and email marketing, with a strong focus on driving customer acquisition, engagement, and retention.
Furthermore, you will play a pivotal role in shaping and executing the e-commerce strategy, optimizing online sales channels, managing online brand presence, and driving revenue growth through direct-to-consumer (DTC) and third-party e-commerce platforms. You will analyze market trends, consumer behavior, and competitive activities to identify new opportunities and challenges. Key responsibilities include managing digital marketing budgets, measuring and reporting on the performance of all digital marketing campaigns, and continuously optimizing for ROI. The ideal candidate will have a proven track record of success in digital marketing and e-commerce, preferably within the FMCG industry. Strong analytical skills, a data-driven approach, and a deep understanding of consumer behavior are essential. Excellent leadership, communication, and cross-functional collaboration skills are required to work effectively with marketing, sales, product, and IT teams in a remote setting. This is an exciting opportunity to drive significant growth and innovation in a dynamic and competitive market, shaping how consumers interact with our client's brands online.
Furthermore, you will play a pivotal role in shaping and executing the e-commerce strategy, optimizing online sales channels, managing online brand presence, and driving revenue growth through direct-to-consumer (DTC) and third-party e-commerce platforms. You will analyze market trends, consumer behavior, and competitive activities to identify new opportunities and challenges. Key responsibilities include managing digital marketing budgets, measuring and reporting on the performance of all digital marketing campaigns, and continuously optimizing for ROI. The ideal candidate will have a proven track record of success in digital marketing and e-commerce, preferably within the FMCG industry. Strong analytical skills, a data-driven approach, and a deep understanding of consumer behavior are essential. Excellent leadership, communication, and cross-functional collaboration skills are required to work effectively with marketing, sales, product, and IT teams in a remote setting. This is an exciting opportunity to drive significant growth and innovation in a dynamic and competitive market, shaping how consumers interact with our client's brands online.
This advertiser has chosen not to accept applicants from your region.
2
Head of E-commerce and Digital Marketing Strategy
Posted 3 days ago
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Job Description
Our client is seeking a visionary and results-oriented Head of E-commerce and Digital Marketing Strategy to remotely lead their online sales and marketing efforts. This senior leadership role is responsible for developing and executing comprehensive strategies to drive online revenue growth, enhance customer engagement, and build a strong brand presence in the digital space. You will oversee all aspects of the e-commerce platform, including website optimization, conversion rate improvement, customer experience, and the integration of marketing campaigns. This is a fully remote position, requiring a deep understanding of digital marketing trends, e-commerce best practices, and data analytics. Your responsibilities will include managing paid advertising campaigns, SEO/SEM strategies, social media marketing, content marketing, email marketing, and affiliate programs. You will also be responsible for analyzing performance metrics, identifying key insights, and making data-driven recommendations for continuous improvement. The ideal candidate will have a proven track record of success in e-commerce leadership and digital marketing, with extensive experience in developing and implementing successful online growth strategies. Strong analytical, project management, and communication skills are essential. We are looking for an innovative leader who can drive customer acquisition and retention in a competitive online marketplace. This remote role offers an exciting opportunity to shape the digital future of our client's retail operations, with a strategic focus on markets including Ongata Rongai, Kajiado, KE .
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3
Head of Digital Strategy & E-commerce - Remote
Posted 1 day ago
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Job Description
Our client is seeking a visionary and experienced Head of Digital Strategy & E-commerce to lead their online business initiatives. This is a fully remote opportunity, empowering you to shape our digital future from your preferred location. In this strategic role, you will be responsible for defining and executing the company's overall e-commerce and digital marketing strategy. This includes driving online sales growth, expanding market share, and enhancing customer engagement across all digital touchpoints. You will oversee the development and optimization of our e-commerce platform, lead cross-functional teams in implementing cutting-edge digital marketing campaigns (SEO, SEM, social media, email marketing, content marketing), and manage the digital budget effectively. The ideal candidate will possess a deep understanding of consumer behavior in the digital space, a proven ability to translate business objectives into actionable digital strategies, and extensive experience in managing complex e-commerce operations. Strong leadership, analytical prowess, and exceptional communication skills are essential for success. You will be expected to stay abreast of emerging digital trends and technologies, identifying opportunities for innovation and competitive advantage. This role demands a forward-thinking individual who can inspire and guide teams in a remote setting, fostering a culture of continuous improvement and data-driven decision-making. Your expertise will be crucial in building a robust online presence and maximizing revenue streams for our operations, even with a focus on the **Kitale, Trans-Nzoia, KE** market.
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4
Head of E-commerce & Digital Strategy
Posted 3 days ago
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Job Description
Our client, a leading national retailer with a strong brand presence, is looking for an innovative and results-driven Head of E-commerce & Digital Strategy to lead their online business transformation. This is a fully remote position, allowing you to shape the digital future of our brand from anywhere. You will be responsible for developing and executing a comprehensive e-commerce strategy, driving online sales growth, enhancing customer experience, and expanding our digital footprint across all relevant platforms.
Responsibilities:
Responsibilities:
- Develop and implement a robust e-commerce strategy to drive online revenue growth and market share.
- Oversee the end-to-end management of the e-commerce platform, including website functionality, user experience, and conversion optimization.
- Lead digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, to drive traffic and customer acquisition.
- Analyze e-commerce performance metrics, identify trends, and provide actionable insights to improve sales and customer engagement.
- Manage the online product catalog, ensuring accurate product information, compelling descriptions, and high-quality imagery.
- Develop and execute promotional campaigns and pricing strategies to maximize sales and profitability.
- Collaborate with cross-functional teams, including marketing, merchandising, IT, and customer service, to ensure seamless online operations.
- Stay ahead of industry trends in e-commerce, digital marketing, and customer behavior to identify new opportunities.
- Manage the e-commerce budget effectively, ensuring optimal allocation of resources.
- Lead and mentor a remote team of e-commerce specialists, fostering a culture of innovation and performance.
- Enhance the customer journey across all digital touchpoints, ensuring a consistent and positive brand experience.
- Explore and implement new digital channels and technologies to expand the company's online reach.
- Minimum of 8 years of experience in e-commerce management and digital marketing, with a proven track record of driving online sales growth.
- Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot).
- Demonstrated expertise in SEO, SEM, social media advertising, and email marketing.
- Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Strong leadership and team management experience, particularly in a remote setting.
- Excellent communication, presentation, and interpersonal skills.
- Proven ability to develop and execute strategic business plans.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience in the retail sector is highly desirable.
- Creative thinking and a passion for delivering exceptional online customer experiences.
This advertiser has chosen not to accept applicants from your region.
5
Head of E-commerce Growth & Digital Strategy
Posted 20 days ago
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Job Description
Our client, a dynamic player in the e-commerce sector, is seeking an innovative and data-driven Head of E-commerce Growth & Digital Strategy to lead their online business initiatives remotely. This role will be instrumental in shaping and executing the digital commerce strategy, driving revenue growth, and enhancing the online customer journey for consumers interacting with brands in the Kitale, Trans-Nzoia, KE region and beyond. You will be responsible for developing and implementing comprehensive e-commerce strategies, including website optimization, digital marketing campaigns, social media engagement, and customer retention programs. Your primary focus will be on leveraging data analytics to identify growth opportunities, optimize conversion rates, and improve customer lifetime value. Key responsibilities include managing the e-commerce platform, overseeing digital advertising spend, analyzing performance metrics, and staying abreast of emerging trends in digital marketing and e-commerce. You will also lead and mentor a remote team of digital marketing and e-commerce specialists. The ideal candidate will possess a deep understanding of online marketplaces, SEO/SEM, social media marketing, email marketing, and CRM strategies. Exceptional analytical skills, a strong creative flair, and a proven ability to drive measurable results in a remote setting are essential. We are looking for a proactive leader who can translate business objectives into actionable digital strategies and foster a culture of continuous experimentation and improvement. This position offers an exciting opportunity to make a significant impact on a rapidly evolving online business.
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Senior Social Media Marketing Manager - Remote Campaign Strategy
Posted 4 days ago
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Job Description
Our client, a dynamic and fast-paced e-commerce business, is looking for a Senior Social Media Marketing Manager to lead their fully remote social media strategy. This position is responsible for developing and executing innovative social media campaigns that enhance brand visibility, drive engagement, and generate sales. You will oversee all social media channels, creating compelling content, managing online communities, and analyzing performance metrics to optimize strategies. The ideal candidate will have a deep understanding of major social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.), social media analytics tools, and paid social advertising. You should be creative, data-driven, and possess a strong ability to craft engaging narratives that resonate with target audiences. This is a remote-first role, offering the flexibility to work from anywhere while collaborating with a talented marketing team. Your strategic input will be crucial for growing our online presence and connecting with consumers across various markets. While your position is fully remote, your efforts will be pivotal in building brand loyalty and driving e-commerce growth, impacting markets relevant to regions such as Naivasha, Nakuru, KE . Key responsibilities include developing social media content calendars, creating and curating high-quality visual and written content, managing social media advertising campaigns, monitoring social media trends and conversations, and responding to community inquiries and feedback. You will also track key performance indicators (KPIs), generate performance reports, and collaborate with other marketing functions to ensure brand consistency. The successful candidate will demonstrate exceptional communication, organizational, and project management skills, with a proven ability to work autonomously and meet deadlines. This is an outstanding opportunity to shape the social media presence of a growing e-commerce brand and contribute to its overall success. Your ability to foster online communities and build brand advocacy will be a significant asset. Experience with influencer marketing and user-generated content strategies is also highly valued.
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7
Head of Digital Marketing Strategy
Posted 20 days ago
Job Viewed
Job Description
Our client is looking for a visionary and results-driven Head of Digital Marketing Strategy to spearhead our online presence and customer engagement initiatives. This is a fully remote role, demanding a strategic thinker with extensive experience in crafting and executing comprehensive digital marketing campaigns. You will be responsible for developing and implementing innovative strategies across various digital channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. Your core mission will be to drive brand awareness, generate high-quality leads, and optimize conversion rates to achieve significant business growth. This role requires a deep understanding of market trends, competitor analysis, and customer behavior. You will oversee the creation of compelling content, manage advertising budgets, and leverage analytics to measure campaign performance and identify areas for improvement. The ideal candidate will have a proven ability to build and manage high-performing remote marketing teams, fostering a culture of creativity and data-driven decision-making. Exceptional communication and interpersonal skills are essential for collaborating effectively with internal stakeholders and external partners. You will be instrumental in shaping our brand narrative and ensuring a consistent and engaging customer experience across all digital touchpoints. This is an exciting opportunity to make a substantial impact on our company's growth trajectory from a remote work setting. We are seeking a leader who is passionate about digital innovation, possesses strong analytical skills, and can translate complex strategies into actionable plans. Your ability to adapt to the ever-evolving digital landscape and to inspire a team to achieve ambitious goals will be key to your success. The role involves staying abreast of new technologies and platforms to maintain a competitive edge in the digital space.
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8
Digital Marketing Strategy Director
Posted 2 days ago
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Job Description
Our client is seeking a strategic and innovative Digital Marketing Strategy Director to lead their online presence and drive growth. This is a fully remote position, allowing you to craft impactful digital campaigns from anywhere, with a strategic focus on the market aroundKisumu, Kisumu, KE . You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will have a deep understanding of digital marketing trends, analytics, and best practices, with a proven track record of achieving measurable results. Responsibilities include defining target audiences, setting campaign objectives, managing budgets, analyzing performance data, and optimizing strategies for maximum ROI. You will lead and mentor a team of digital marketing specialists, fostering a collaborative and results-driven environment. Excellent communication, leadership, and project management skills are essential. Experience with marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics) is required. We are looking for a creative thinker with strong analytical skills who can translate business goals into effective digital marketing initiatives. The ability to work independently, manage multiple campaigns simultaneously, and adapt to the ever-changing digital landscape in a remote setting is crucial. Your strategic vision will be instrumental in enhancing brand awareness, driving lead generation, and increasing customer engagement.
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