1,017 Head Of Brand Strategy Fmcg jobs in Kenya
Head of Brand Strategy - FMCG
Posted 20 days ago
Job Viewed
Job Description
Our client, a fast-growing entity in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an exceptional Head of Brand Strategy to lead our marketing initiatives from a fully remote capacity. This executive role demands a visionary leader with extensive experience in building and revitalizing brands within the competitive FMCG landscape. The successful candidate will be responsible for developing and executing comprehensive brand strategies that resonate with target consumers, drive market share, and ensure long-term brand equity. You will oversee all aspects of brand management, including market research, consumer insights, product positioning, advertising campaigns, and digital marketing. The ability to translate market trends and consumer data into actionable strategies is paramount. This role requires a deep understanding of consumer behavior, brand storytelling, and integrated marketing communications across various channels, including digital, social media, and traditional advertising. As a remote employee, you will be expected to demonstrate exceptional communication, collaboration, and leadership skills, working seamlessly with internal teams and external agencies. You will manage brand budgets, set performance metrics, and continuously evaluate the effectiveness of brand initiatives. The ideal candidate will have a passion for innovation and a proven ability to create compelling brand narratives that foster customer loyalty and advocacy. This is an exciting opportunity to shape the future of our brands and make a significant impact from anywhere. We are looking for a strategic thinker, an inspiring leader, and a data-driven decision-maker. Your expertise in understanding the nuances of the **Eldoret, Uasin Gishu, KE** market will be valuable, although the role itself is fully remote.
This advertiser has chosen not to accept applicants from your region.
0
Head of FMCG Brand Strategy & Innovation
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking an visionary and experienced Head of FMCG Brand Strategy & Innovation to lead the development and execution of groundbreaking brand initiatives. This fully remote position is crucial for driving market growth, enhancing brand equity, and identifying new product opportunities within the fast-moving consumer goods sector. You will be responsible for understanding consumer insights, market trends, and competitive landscapes to craft compelling brand narratives and innovation pipelines. This role demands a strategic thinker with a passion for consumer behavior, a proven ability to translate insights into actionable plans, and a talent for cross-functional collaboration. The ideal candidate will have a deep understanding of the FMCG market, extensive experience in brand management, and a demonstrable track record of successful product launches and campaign development. Working remotely, you will spearhead the future direction of our brands.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies that drive consumer engagement and market share growth.
- Lead the innovation pipeline process, from ideation and concept development to product testing and commercialization.
- Conduct in-depth market research and consumer insights analysis to identify unmet needs and emerging trends.
- Define brand positioning, messaging, and communication strategies across all touchpoints.
- Oversee the development and execution of integrated marketing campaigns, ensuring brand consistency and impact.
- Collaborate closely with R&D, Sales, and Operations teams to ensure successful product development and market introduction.
- Monitor brand performance metrics, market share, and competitive activity, making data-driven recommendations.
- Identify and cultivate strategic partnerships to enhance brand visibility and reach.
- Manage brand budgets and resource allocation effectively.
- Lead and mentor a remote team of brand managers and marketing specialists.
- Stay abreast of industry best practices and innovative marketing techniques in the FMCG space.
This advertiser has chosen not to accept applicants from your region.
1
Head of FMCG Brand Strategy (Remote)
Posted 23 days ago
Job Viewed
Job Description
Our client is seeking an experienced and visionary Head of FMCG Brand Strategy to lead their brand development initiatives, operating entirely remotely. This senior role is critical for defining and executing comprehensive brand strategies that drive market share, consumer engagement, and long-term growth within the Fast-Moving Consumer Goods sector. You will be responsible for overseeing all aspects of brand management, including market research, positioning, communication, and innovation pipeline development. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and competitive landscapes within the FMCG industry. You will lead a remote team of brand managers and marketing specialists, fostering a collaborative and results-oriented environment. Key responsibilities include developing and implementing integrated marketing campaigns, managing brand budgets, and ensuring consistent brand messaging across all touchpoints. A proven track record of successfully launching and growing FMCG brands is essential. Experience with digital marketing, social media strategy, and e-commerce is highly desirable. This position demands exceptional leadership, strategic thinking, and analytical skills, coupled with outstanding communication and interpersonal abilities. You must be a self-starter capable of working autonomously, managing complex projects, and influencing stakeholders at all levels through virtual platforms. Proficiency in remote collaboration tools and a strong ability to navigate the complexities of a global FMCG market from a remote setting are paramount. This is a significant opportunity to shape the future of our client's brands and make a lasting impact on the FMCG industry, all while enjoying the flexibility of a remote work arrangement. If you are a passionate and strategic brand leader ready to drive innovation and growth, we invite you to apply.
This advertiser has chosen not to accept applicants from your region.
2
Brand Manager, Strategic Marketing (FMCG)
Posted 15 days ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategically-minded Brand Manager for a fully remote position. This role is essential for developing and executing comprehensive marketing strategies that enhance brand visibility, drive consumer engagement, and achieve significant market share growth. You will be responsible for managing all aspects of brand strategy, from market research and product positioning to campaign development and execution across various channels. The ideal candidate possesses a deep understanding of the FMCG market, consumer behavior, and modern marketing techniques, including digital marketing, social media, and content creation. Your responsibilities will include analyzing market trends, identifying consumer insights, and translating them into actionable marketing plans. You will collaborate closely with product development, sales, and advertising teams to ensure consistent brand messaging and successful product launches. This is a remote-first role, requiring excellent communication, project management, and analytical skills to effectively manage campaigns and work with distributed teams. You will be tasked with developing and managing marketing budgets, tracking campaign performance, and optimizing strategies based on data and ROI. The ability to identify and leverage new marketing opportunities, including partnerships and sponsorships, is highly valued. Building strong relationships with agencies and vendors will also be a key aspect of the role.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive market growth and consumer engagement.
- Conduct market research, consumer analysis, and competitive intelligence to identify opportunities and threats.
- Lead the development and execution of integrated marketing campaigns across all relevant channels (digital, traditional, social media).
- Manage the brand's positioning, messaging, and visual identity.
- Collaborate with product development teams on new product launches and line extensions.
- Manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
- Analyze campaign performance data and provide actionable insights for optimization.
- Build and maintain strong relationships with advertising agencies, media partners, and other vendors.
- Stay abreast of the latest marketing trends, technologies, and consumer behavior insights.
- Ensure consistent brand representation across all touchpoints.
- Develop and nurture a strong brand community.
- Contribute to overall business strategy through innovative marketing approaches.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 6 years of experience in brand management or marketing within the FMCG sector.
- Proven track record of developing and executing successful marketing campaigns that drive brand growth.
- In-depth knowledge of marketing principles, consumer insights, and market research methodologies.
- Experience with digital marketing, social media management, and content strategy.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Excellent communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and thrive in a remote environment.
- Creative thinking and a passion for brand building.
- Experience working with advertising agencies and other marketing service providers.
This advertiser has chosen not to accept applicants from your region.
3
Job Description
Our client, a dynamic and rapidly growing company in the (Industry Name) sector, is actively seeking a results-driven Strategic Sales Manager to lead their sales efforts from a fully remote position. This role is critical for developing and executing effective sales strategies, driving revenue growth, and expanding market share. You will be responsible for identifying new business opportunities, building strong relationships with key clients, and leading a high-performing remote sales team. Key responsibilities include developing sales forecasts, managing the sales pipeline, negotiating contracts, and providing ongoing support to clients. You will also play a vital role in market analysis, competitor research, and developing innovative sales approaches. The ideal candidate will possess a proven track record of success in B2B sales, with a strong understanding of strategic sales methodologies and customer relationship management (CRM) systems. Excellent negotiation, communication, and leadership skills are essential. You should be highly motivated, results-oriented, and capable of thriving in an autonomous remote work environment. A Bachelor's degree in Business, Marketing, or a related field, combined with significant sales experience, is required. This is an exceptional opportunity to drive sales success for a thriving organization, offering significant earning potential and career advancement from anywhere. While the role is remote, an understanding of the sales landscape and client needs within regions like **Nakuru, Nakuru, KE**, and the surrounding areas would be a significant advantage. We are seeking a strategic sales leader who can build lasting client partnerships and achieve ambitious sales targets.
This advertiser has chosen not to accept applicants from your region.
4
Franchise Sales Manager
Posted today
Job Viewed
Job Description
Company Description
Mancave Manmarket is your trusted source for all things men's grooming. More than just a store, it's a community dedicated to providing high-quality products, personalized guidance, and a curated experience that elevates your grooming routine. Join us on the journey to a more confident you.
Role Description
This is a full-time hybrid role for a Franchise Sales Manager located in Nairobi County, Kenya. The Franchise Sales Manager will be responsible for driving franchise sales, developing business plans, and managing franchising activities. Daily tasks include lead generation, communicating with potential franchisees, and building strong relationships to ensure successful franchise operations. Some work from home is acceptable.
Qualifications
- Experience in Franchise Sales and Franchising
- Skills in Business Planning and Lead Generation
- Excellent Communication skills
- Proven ability to build and maintain relationships
- Ability to work independently as part of a hybrid setup
- Relevant degree in Business, Marketing, or related field is a plus
- Experience in the grooming or retail industry is a plus
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager - Go-to-Market Strategy
Posted 8 days ago
Job Viewed
Job Description
Our client, a dynamic and innovative consumer goods company, is seeking a highly experienced Senior Brand Manager to lead their Go-to-Market (GTM) strategy initiatives. This crucial role will be responsible for developing and executing comprehensive plans for launching new products and revitalizing existing brands in key markets. You will drive brand growth by understanding consumer insights, market trends, and competitive landscapes to create compelling brand positioning and messaging. Your responsibilities include leading cross-functional teams (marketing, sales, product development, R&D) to ensure seamless execution of GTM plans, from initial concept through to market launch and post-launch analysis. You will be responsible for setting brand objectives, defining target audiences, and developing integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions. Strong analytical skills are required to measure campaign effectiveness, track brand performance metrics, and provide strategic recommendations for optimization. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of progressive experience in brand management, product marketing, or GTM strategy, preferably within the consumer goods sector. Proven experience in developing and executing successful product launches and integrated marketing campaigns is essential. Excellent leadership, strategic thinking, project management, and communication skills are vital for collaborating effectively with internal teams and external agencies. We are looking for a passionate brand builder with a deep understanding of consumer behavior and a proven ability to drive brand equity and market share. Join us to shape the future of our iconic brands.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Head of brand strategy fmcg Jobs in Kenya !
6
Remote Strategic Account Manager - B2B Sales
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a driven and results-oriented Strategic Account Manager to join their high-performing sales team, working remotely. In this crucial role, you will be responsible for nurturing and expanding relationships with key B2B clients, ensuring their long-term success and maximizing revenue opportunities. You will develop and execute strategic account plans, identify client needs, and proactively offer tailored solutions that align with our client's product and service offerings. Your ability to understand complex business challenges and translate them into compelling value propositions will be key to your success. Responsibilities include conducting regular business reviews, identifying upsell and cross-sell opportunities, and serving as the primary point of contact for all client-related inquiries and escalations. You will collaborate closely with internal teams, including product development, customer support, and marketing, to ensure seamless client engagement and satisfaction. The ideal candidate will possess a proven track record in B2B sales and account management, with at least 5 years of experience exceeding sales targets. Strong understanding of sales methodologies, CRM software (e.g., Salesforce), and pipeline management is essential. Excellent negotiation, presentation, and communication skills are required. A Bachelor's degree in Business, Marketing, or a related field is preferred. This is a remote position, offering the flexibility to work from anywhere while contributing to our client's growth objectives. You will be focused on supporting clients in and around the Nyeri, Nyeri, KE region, but the role itself is fully remote.
This advertiser has chosen not to accept applicants from your region.
7
Remote FMCG Category Manager - Brand Development
Posted 1 day ago
Job Viewed
Job Description
Our client, a dynamic and growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and experienced Category Manager to join their fully remote marketing and brand development team. This role is responsible for driving the growth and profitability of assigned product categories by developing and executing strategic category plans. You will be instrumental in understanding consumer needs, analyzing market trends, and collaborating with cross-functional teams to ensure product success from concept to shelf.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive category strategies, including product assortment, pricing, promotion, and placement.
- Conduct in-depth market analysis, identifying consumer insights, competitive landscape, and emerging trends within the FMCG sector.
- Manage the product lifecycle for assigned categories, from new product development to performance optimization and rationalization.
- Collaborate closely with sales, marketing, supply chain, and R&D teams to ensure effective go-to-market strategies and execution.
- Analyze sales data, market share, and financial performance to identify opportunities for growth and areas for improvement.
- Develop and present compelling business cases for new product launches and category initiatives.
- Manage relationships with key suppliers and partners to ensure product quality and availability.
- Oversee promotional planning and execution to drive sales and brand awareness.
- Monitor category performance against key metrics and provide regular reports to senior management.
- Stay informed about regulatory requirements and industry best practices.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, Economics, or a related field. An MBA is a plus.
- Minimum of 5 years of experience in category management, brand management, or product marketing within the FMCG industry.
- Proven track record of successfully developing and executing category strategies that drive sales and profitability.
- Strong analytical skills with experience in market data analysis (e.g., Nielsen, IRI) and financial modeling.
- Excellent understanding of consumer behavior and market dynamics in the FMCG space.
- Demonstrated ability to collaborate effectively with cross-functional teams.
- Strong presentation and communication skills, with the ability to influence stakeholders.
- Proficiency in project management and strategic planning.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote environment.
- Creative thinker with a passion for brand building and consumer engagement.
This advertiser has chosen not to accept applicants from your region.
8
Senior Brand Manager, Remote Market Strategy
Posted 23 days ago
Job Viewed
Job Description
Our client is seeking a strategic and creative Senior Brand Manager to lead their brand development and marketing initiatives. This is a fully remote position responsible for shaping and executing brand strategies that drive market awareness, customer engagement, and sales growth. The ideal candidate will possess a deep understanding of brand management principles, consumer insights, and integrated marketing communications. You will collaborate closely with remote marketing, sales, product development, and creative teams to ensure brand consistency and a compelling brand experience across all touchpoints. This role requires a visionary leader with excellent analytical, communication, and project management skills.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
- Conduct market research and consumer analysis to identify target audiences, market trends, and competitive landscapes.
- Define brand positioning, messaging, and identity, ensuring consistency across all marketing channels.
- Oversee the development and execution of integrated marketing campaigns, including advertising, promotions, digital marketing, and public relations.
- Manage the brand budget effectively, optimizing spend for maximum ROI.
- Collaborate with product development teams to ensure new products align with brand strategy.
- Monitor brand performance, track key metrics (e.g., brand awareness, market share, customer loyalty), and provide regular reports.
- Work closely with creative teams and external agencies to develop compelling brand assets and content.
- Stay abreast of industry trends, consumer behavior, and competitive activities to identify new opportunities and challenges.
- Ensure all marketing communications and materials adhere to brand guidelines and quality standards.
- Lead and mentor junior marketing team members, fostering a culture of creativity and collaboration.
This advertiser has chosen not to accept applicants from your region.
9