407 Fmcg Brand Manager jobs in Nairobi
Remote FMCG Brand Strategy Manager
Posted 1 day ago
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Job Description
Our client is looking for a creative and analytical Remote FMCG Brand Strategy Manager to drive brand growth and market penetration for their fast-moving consumer goods portfolio. This is a fully remote position where you will develop and execute comprehensive brand strategies that resonate with target consumers and achieve business objectives. Your responsibilities will include conducting market research, analyzing consumer insights, and identifying market trends and competitive landscapes. You will be instrumental in defining brand positioning, developing marketing plans, and overseeing the execution of campaigns across various channels, including digital, social media, and traditional advertising. This role requires a deep understanding of the FMCG market, consumer behavior, and brand management principles. You will collaborate closely with product development, sales, and marketing teams to ensure brand consistency and optimize product launches. The ideal candidate will possess excellent strategic thinking, strong analytical skills, and exceptional communication and project management abilities to effectively lead remote teams and initiatives. You will be responsible for tracking brand performance, analyzing ROI of marketing activities, and making data-driven recommendations for continuous improvement. This is a dynamic opportunity for a passionate brand manager to shape the future of leading FMCG brands and significantly impact market share from a convenient remote location. You will be a key player in innovating brand messaging and driving consumer engagement in a competitive marketplace.
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0
Brand Manager - FMCG Innovations
Posted 5 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company renowned for its innovative product portfolio, is seeking a dynamic and results-oriented Brand Manager. This exciting role is based in our vibrant **Malindi, Kilifi, KE** office and is essential for driving brand growth, market penetration, and consumer engagement for key product lines. The ideal candidate possesses a strategic marketing mindset, a deep understanding of the FMCG sector, and a passion for building strong, memorable brands.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive brand strategies, marketing plans, and promotional activities to achieve business objectives and market share growth.
- Conduct in-depth market research, consumer insights analysis, and competitive landscape assessment to identify opportunities and threats.
- Manage the brand's P&L, ensuring profitable growth and effective budget allocation for marketing initiatives.
- Collaborate with cross-functional teams, including sales, R&D, supply chain, and advertising agencies, to ensure cohesive brand execution.
- Oversee the development of all marketing communications, including advertising campaigns, digital content, packaging design, and point-of-sale materials.
- Monitor brand performance metrics, analyze sales data, and provide regular reports and recommendations for optimization.
- Identify and evaluate new product development opportunities and lead the go-to-market strategy for new launches.
- Manage relationships with external partners, such as advertising agencies, media buyers, and research firms.
- Ensure consistent brand messaging and positioning across all consumer touchpoints.
- Stay informed about industry trends, consumer behavior shifts, and competitor activities within the FMCG market.
- Lead and mentor junior marketing team members, fostering a collaborative and high-achieving environment.
- Drive initiatives to enhance brand equity and consumer loyalty.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully launching and managing brands, driving significant growth and market share.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated experience in managing marketing budgets and P&Ls.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in market research tools and data analysis software.
- Creative and innovative mindset with a passion for consumer brands.
- Ability to work effectively in a fast-paced, team-oriented environment in **Malindi, Kilifi, KE**.
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1
Senior Brand Manager (FMCG)
Posted 22 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and strategic Senior Brand Manager to lead their brand initiatives in a fully remote capacity. This is an exciting opportunity to drive brand growth, enhance market presence, and connect with consumers on a deeper level. You will be responsible for developing and executing comprehensive brand strategies, managing the brand's portfolio, and leading cross-functional teams to achieve ambitious marketing objectives. This role requires a deep understanding of consumer behavior, market dynamics, and effective brand communication.
Key responsibilities include: developing and implementing annual brand plans, including marketing strategies, promotional activities, and new product launches. You will manage the brand's marketing budget, ensuring efficient allocation of resources to maximize ROI. Conducting market research and consumer analysis to identify trends, opportunities, and competitive threats is crucial. You will work closely with sales teams, product development, agencies, and other stakeholders to ensure brand consistency and execution excellence across all touchpoints. This role involves overseeing advertising campaigns, digital marketing initiatives, public relations, and social media engagement to build brand equity and drive consumer demand. The ideal candidate possesses a proven track record of successfully managing and growing FMCG brands, demonstrating strong analytical, strategic thinking, and leadership skills. Excellent communication, presentation, and interpersonal abilities are essential, as is the capacity to thrive in a fast-paced, results-oriented, and fully remote environment. If you are a passionate and innovative brand builder looking for a challenging and rewarding remote opportunity to shape iconic FMCG brands from Mombasa, Mombasa, KE , we invite you to apply.
Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. MBA is highly desirable. Minimum of 7 years of experience in brand management, preferably within the FMCG industry. Proven success in developing and executing effective brand strategies and marketing campaigns. Strong understanding of consumer insights, market analysis, and competitive intelligence. Experience with digital marketing, social media, and e-commerce. Excellent project management, organizational, and analytical skills. Strong leadership and collaboration abilities. Outstanding written and verbal communication skills. Ability to work effectively in a remote team environment.
Key responsibilities include: developing and implementing annual brand plans, including marketing strategies, promotional activities, and new product launches. You will manage the brand's marketing budget, ensuring efficient allocation of resources to maximize ROI. Conducting market research and consumer analysis to identify trends, opportunities, and competitive threats is crucial. You will work closely with sales teams, product development, agencies, and other stakeholders to ensure brand consistency and execution excellence across all touchpoints. This role involves overseeing advertising campaigns, digital marketing initiatives, public relations, and social media engagement to build brand equity and drive consumer demand. The ideal candidate possesses a proven track record of successfully managing and growing FMCG brands, demonstrating strong analytical, strategic thinking, and leadership skills. Excellent communication, presentation, and interpersonal abilities are essential, as is the capacity to thrive in a fast-paced, results-oriented, and fully remote environment. If you are a passionate and innovative brand builder looking for a challenging and rewarding remote opportunity to shape iconic FMCG brands from Mombasa, Mombasa, KE , we invite you to apply.
Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. MBA is highly desirable. Minimum of 7 years of experience in brand management, preferably within the FMCG industry. Proven success in developing and executing effective brand strategies and marketing campaigns. Strong understanding of consumer insights, market analysis, and competitive intelligence. Experience with digital marketing, social media, and e-commerce. Excellent project management, organizational, and analytical skills. Strong leadership and collaboration abilities. Outstanding written and verbal communication skills. Ability to work effectively in a remote team environment.
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2
Brand Manager - FMCG (Remote)
Posted 8 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and driven Brand Manager to lead key product lines within their portfolio. This is a fully remote position, allowing you to shape brand strategy from anywhere. You will be responsible for developing and executing comprehensive brand plans that drive market share growth and enhance brand equity. This includes conducting market research to identify consumer insights, competitive analysis, and emerging trends to inform strategic decision-making. You will manage all aspects of the brand, from product innovation and packaging design to advertising, promotions, and digital marketing campaigns. Collaboration with cross-functional teams, including sales, R&D, and external agencies, will be critical to ensure seamless execution of marketing strategies. Key responsibilities include setting brand objectives and strategies, managing marketing budgets effectively, and measuring the ROI of marketing initiatives. You will also play a role in product development pipeline, ensuring alignment with brand vision and consumer needs. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with at least 5 years of progressive experience in brand management within the FMCG industry. Demonstrated success in launching new products and revitalizing existing brands is essential. Strong analytical skills, excellent communication and presentation abilities, and a proven track record of managing external agencies are required. You must be a strategic thinker with a creative flair and the ability to thrive in a fast-paced, results-oriented remote work environment. A passion for consumer brands and a deep understanding of the Kenyan FMCG market are highly desirable. This role offers a fantastic opportunity to contribute to the growth of iconic brands and develop your career with a company that values innovation and talent.
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3
Senior Brand Manager - FMCG Sector
Posted 6 days ago
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Job Description
Our client, a dynamic and rapidly expanding Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and strategic Senior Brand Manager to lead brand development and marketing initiatives within their fully remote team. This role is essential for driving brand growth, enhancing market presence, and developing innovative marketing strategies for key product lines. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and brand positioning within the FMCG sector. This is a fully remote position, demanding exceptional leadership, strategic marketing acumen, and the ability to effectively manage brand portfolios and cross-functional teams from a distance.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive brand strategies to drive market share and profitability for assigned product categories.
- Conduct market research and consumer insights analysis to identify opportunities and inform marketing plans.
- Manage the brand's P&L, setting sales targets, marketing budgets, and monitoring performance against objectives.
- Lead the development of integrated marketing campaigns across various channels, including digital, ATL, and BTL.
- Oversee product innovation and development processes, from concept to launch.
- Collaborate with sales, R&D, supply chain, and external agencies to ensure seamless execution of brand plans.
- Manage relationships with advertising and media agencies, providing clear briefs and strategic direction.
- Monitor competitor activities and market trends, adjusting brand strategies as needed.
- Develop and maintain brand guidelines to ensure consistent brand messaging and identity.
- Mentor and guide junior brand management team members.
- Analyze sales data and campaign effectiveness, providing regular reports and actionable recommendations.
- Champion the brand vision internally and externally.
- Contribute to the overall strategic direction of the marketing department.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or a Master's degree in Marketing is highly desirable.
- Minimum of 7 years of progressive experience in brand management within the FMCG sector.
- Proven track record of successfully launching and growing brands, with demonstrable results.
- Strong understanding of consumer marketing principles, brand strategy, and integrated marketing communications.
- Experience in market research, consumer insights, and data analysis.
- Excellent financial acumen and experience managing P&Ls and marketing budgets.
- Exceptional leadership, communication, presentation, and interpersonal skills.
- Demonstrated ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced, remote environment.
- Proficiency in marketing analytics tools and software.
- Creativity and innovation with a passion for building strong brands.
- Experience working with cross-functional teams and external partners.
- Adaptability and a proactive approach to problem-solving.
This advertiser has chosen not to accept applicants from your region.
4
Senior Brand Manager - FMCG Innovation
Posted 20 days ago
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Job Description
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior Brand Manager to drive innovation and growth for their key product lines. This is a fully remote position, offering the flexibility to manage brand strategy from anywhere. You will be responsible for developing and executing comprehensive brand plans, identifying new market opportunities, and launching innovative products that resonate with target consumers. A deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry is essential. Your role will involve leading cross-functional teams, including marketing, sales, R&D, and supply chain, to ensure seamless execution of brand strategies. Responsibilities include managing brand P&L, overseeing advertising and promotional campaigns, conducting market research, and analyzing performance metrics to optimize brand positioning and sales. The ideal candidate possesses a proven track record of successful brand building and product innovation within the FMCG space. Strong analytical, strategic thinking, and project management skills are paramount. Excellent communication and interpersonal skills are vital for collaborating effectively with remote teams and stakeholders. A minimum of 7 years of progressive experience in brand management or product marketing within the FMCG industry is required. A Bachelor's degree in Business Administration, Marketing, or a related field is essential; an MBA is a plus. Experience with digital marketing strategies and e-commerce platforms is highly desirable. This is an exceptional opportunity to shape the future of iconic brands, drive significant business impact, and contribute to product innovation, all within a flexible and dynamic remote work environment. Our client is committed to fostering a culture of innovation and employee empowerment.
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager - FMCG Innovations
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a highly strategic and results-driven Senior Brand Manager to lead innovative brand initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering the flexibility to work from anywhere. The ideal candidate will possess a deep understanding of market trends, consumer insights, and brand development strategies. You will be responsible for crafting and executing comprehensive brand plans, overseeing product launches, and driving market share growth. Your role will involve close collaboration with cross-functional teams, including marketing, sales, product development, and external agencies. Key responsibilities include conducting market analysis, identifying growth opportunities, managing brand budgets, and ensuring consistent brand messaging across all platforms. You will also be tasked with developing creative marketing campaigns and monitoring their effectiveness through data analysis and key performance indicators (KPIs). The successful candidate will have a proven track record of success in brand management within the FMCG industry, with experience in developing and implementing successful marketing strategies. A Bachelor's or Master's degree in Marketing, Business Administration, or a related field is required. Excellent communication, leadership, and analytical skills are essential for this role. You should be adept at working independently, managing multiple projects simultaneously, and delivering exceptional results in a dynamic, fast-paced environment. If you are passionate about building iconic brands and driving consumer engagement, we encourage you to apply. This remote role demands self-discipline, excellent time management, and a proactive approach to problem-solving. Join our team and help shape the future of beloved consumer products. The **Mombasa, Mombasa, KE** region benefits from a vibrant commercial landscape, and while this role is remote, a connection to its energy can be inspiring.
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6
Senior Brand Manager - FMCG (Remote)
Posted 13 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to spearhead their brand strategies. This is a fully remote position, allowing you to contribute from your preferred location. You will be responsible for developing and executing comprehensive brand plans that drive market share, consumer preference, and profitable growth. Your remit will include market analysis, consumer insights generation, brand positioning, advertising and promotional strategy development, new product launches, and budget management. The ideal candidate will possess a strategic mindset, a deep understanding of FMCG dynamics, and a proven ability to build strong, recognizable brands. Excellent leadership, cross-functional collaboration, and project management skills are essential. You will work closely with sales, R&D, and agency partners to ensure consistent brand execution across all touchpoints. This role requires a creative and analytical thinker with a passion for understanding consumer behavior and market trends. We are looking for someone who can translate consumer insights into actionable brand initiatives. The ability to manage multiple projects simultaneously, influence stakeholders, and deliver measurable results is crucial. A bachelor's degree in Marketing, Business, or a related discipline, along with a minimum of 7 years of progressive brand management experience in the FMCG industry, is required. Experience with international markets and a strong understanding of digital marketing are highly desirable. This is an exceptional opportunity to make a significant impact on iconic brands from a remote work setting. We are looking for a candidate who can drive innovation and growth for our client's portfolio, with a particular focus on markets relevant to Mombasa, Mombasa, KE .
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7
Remote Senior Brand Manager - FMCG
Posted 12 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly expanding force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an exceptional Senior Brand Manager to spearhead brand strategy and execution in a fully remote capacity. This role demands a strategic thinker with a proven track record of building and growing consumer brands in competitive markets. You will be responsible for developing comprehensive brand plans, from market insights and consumer understanding to product innovation, marketing communications, and P&L management. The ideal candidate possesses a deep understanding of the FMCG landscape, including market dynamics, consumer behavior, and competitive strategies. You will collaborate closely with cross-functional teams, including sales, R&D, and agencies, to ensure seamless brand execution and achieve ambitious business objectives.
Responsibilities:
Responsibilities:
- Develop and implement long-term brand strategies aligned with company goals.
- Conduct market research and consumer insights analysis to identify growth opportunities and unmet needs.
- Manage the brand's P&L, including budgeting, forecasting, and performance tracking.
- Lead the development and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
- Oversee product innovation pipelines, from concept generation to commercial launch.
- Collaborate with sales teams to ensure effective in-market execution and distribution.
- Manage relationships with external agencies (advertising, PR, digital) to deliver impactful brand communications.
- Monitor brand performance, competitive activity, and market trends, providing regular reports and actionable recommendations.
- Mentor and develop junior brand management team members.
- Drive cross-functional alignment and communication to ensure cohesive brand initiatives.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of progressive brand management experience within the FMCG industry.
- Demonstrated success in developing and executing impactful brand strategies that delivered significant business growth.
- Strong understanding of consumer insights, market segmentation, and brand positioning.
- Proven experience in managing budgets and P&Ls effectively.
- Expertise in developing and executing integrated marketing campaigns, with a strong emphasis on digital marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Experience in managing agencies and cross-functional teams.
- Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.
- Passion for consumer brands and a keen eye for market trends.
This advertiser has chosen not to accept applicants from your region.
8
Brand Manager - FMCG
Posted 12 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is actively recruiting a dynamic and strategic Brand Manager to oversee and elevate their product portfolio. This exciting role involves developing and executing comprehensive brand strategies to drive market share, enhance brand awareness, and achieve business objectives. You will be responsible for market research, consumer insights analysis, and identifying emerging trends to inform brand positioning and product development. This position requires a creative thinker with a strong understanding of marketing principles, advertising, and digital engagement. Key responsibilities include managing advertising campaigns, developing promotional activities, overseeing packaging design, and collaborating with sales teams to ensure effective market penetration. The ideal candidate will have a proven track record in brand management within the FMCG industry, demonstrating success in launching new products and revitalizing existing brands. Excellent analytical, communication, and interpersonal skills are essential for liaising with internal departments, external agencies, and stakeholders. While this role offers a hybrid work arrangement, allowing for a balance between remote work and essential in-office collaboration, some presence may be required in the vicinity of Malindi, Kilifi, KE . We are seeking an ambitious individual who is passionate about building strong consumer brands and driving commercial success in a fast-paced environment.
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