508 E Commerce Growth Marketing Manager jobs in Nairobi
E-commerce Growth Manager - Online Retail
Posted 6 days ago
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Key Responsibilities:
- Develop and execute a comprehensive e-commerce strategy to maximize sales and profitability.
- Manage and optimize all online sales channels, including the company website, marketplaces, and social commerce platforms.
- Oversee the creation and implementation of digital marketing campaigns across social media, email, and paid advertising.
- Analyze website traffic, sales data, and customer behavior to identify growth opportunities and areas for improvement.
- Manage product listings, pricing, and promotions to ensure competitiveness and maximize conversion rates.
- Develop and implement strategies to enhance customer engagement and loyalty through social media and other digital touchpoints.
- Collaborate with marketing, content, and design teams to create compelling product descriptions, visuals, and marketing materials.
- Stay abreast of emerging e-commerce trends, technologies, and competitor activities.
- Manage the e-commerce budget and track ROI for all digital marketing initiatives.
- Effectively communicate strategies and results to senior leadership in a remote setting.
Qualifications:
- Bachelor's degree in Marketing, Business, E-commerce, or a related field.
- Proven experience (5+ years) in e-commerce management, digital marketing, and social media strategy.
- Demonstrated success in driving online sales growth and managing e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Expertise in social media marketing, SEO, SEM, email marketing, and analytics tools (e.g., Google Analytics).
- Strong understanding of customer acquisition and retention strategies in an online environment.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Outstanding communication and collaboration skills, especially in a remote work context.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience in the retail sector, particularly in the Mombasa, Mombasa, KE area or similar coastal regions, is an advantage.
- Creative thinker with a passion for e-commerce and digital innovation.
Senior Digital Marketing Manager - E-commerce Growth
Posted 8 days ago
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Job Description
Key Responsibilities:
- Develop and execute integrated digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve target KPIs.
- Oversee website content and user experience to improve conversion rates and customer engagement.
- Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for optimization.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Collaborate with cross-functional teams, including product, sales, and design, to ensure brand consistency and campaign alignment.
- Build and nurture online communities and social media presence.
- Stay up-to-date with the latest digital marketing tools, technologies, and best practices.
- Lead and mentor junior marketing team members (if applicable).
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5-7 years of progressive experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of developing and executing successful digital marketing strategies that drive significant growth.
- In-depth knowledge of SEO/SEM best practices, Google Analytics, Google Ads, social media advertising platforms, and email marketing tools.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent analytical skills and the ability to interpret complex data into actionable insights.
- Strong project management and organizational skills.
- Exceptional written and verbal communication skills.
- Proficiency in content management systems (CMS) and CRM platforms.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Experience in managing marketing budgets.
E-commerce Growth Manager
Posted 22 days ago
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Job Description
The successful candidate will possess a deep understanding of e-commerce platforms, digital marketing, social media strategy, and customer analytics. You will be responsible for managing the entire online customer journey, from initial touchpoint to post-purchase engagement. This role demands creativity, analytical prowess, and a proactive approach to identifying new growth opportunities.
Key Responsibilities:
- Develop and implement comprehensive e-commerce growth strategies.
- Manage and optimize the company's e-commerce website and online store presence.
- Drive traffic through SEO, SEM, social media marketing, and email campaigns.
- Analyze website performance using analytics tools (e.g., Google Analytics) and identify areas for improvement.
- Develop and execute social media marketing campaigns to increase brand awareness and engagement.
- Manage online advertising budgets and campaigns across various platforms.
- Optimize product listings and descriptions for search engines and user experience.
- Monitor competitor activities and market trends to identify new opportunities.
- Collaborate with marketing, sales, and product development teams to ensure a cohesive brand message.
- Manage customer reviews and feedback to improve products and services.
- Develop and implement strategies to increase average order value and customer lifetime value.
- Stay updated on the latest e-commerce and social media trends and technologies.
- Oversee the management of the online sales funnel and conversion rates.
- Report on key performance indicators (KPIs) and provide actionable insights to senior management.
Qualifications:
- Bachelor's degree in Marketing, Business, Digital Media, or a related field.
- Minimum of 5 years of experience in e-commerce management, digital marketing, and social media strategy.
- Proven experience with e-commerce platforms (e.g., Shopify, WooCommerce) and CMS.
- Strong knowledge of SEO, SEM, content marketing, and social media advertising.
- Proficiency in Google Analytics and other web analytics tools.
- Excellent analytical and problem-solving skills.
- Creative mindset with a focus on user experience and conversion optimization.
- Strong communication and interpersonal skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Experience in retail or consumer goods is a plus.
- Demonstrated success in driving online sales growth.
This is an exciting opportunity to shape the online future of a leading brand. This role is based in the vicinity of Mombasa, Mombasa, KE , but is a fully remote position.
Senior E-commerce Growth Manager
Posted 22 days ago
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Job Description
Responsibilities:
- Develop and implement data-driven e-commerce growth strategies to achieve revenue targets.
- Oversee all aspects of the online store, including website management, product merchandising, and user experience optimization.
- Manage and optimize digital marketing campaigns across various channels, including SEO, SEM, email marketing, and affiliate marketing.
- Plan and execute paid social media advertising campaigns to drive traffic and conversions.
- Analyze website performance using analytics tools (e.g., Google Analytics) to identify trends, opportunities, and areas for improvement.
- Implement and A/B test strategies for conversion rate optimization (CRO).
- Manage customer segmentation and personalization initiatives to enhance the customer journey.
- Collaborate with marketing, product, and design teams to ensure brand consistency and campaign effectiveness.
- Stay current with e-commerce trends, new technologies, and competitor strategies.
- Manage the e-commerce budget effectively and track ROI for all marketing initiatives.
- Develop and maintain relationships with key e-commerce platform providers and technology partners.
- Report on key e-commerce metrics and provide actionable insights to senior leadership.
- Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field. Master's degree is a plus.
- Minimum of 5-7 years of progressive experience in e-commerce management and digital marketing.
- Proven track record of driving significant e-commerce growth and exceeding revenue targets.
- Expertise in SEO, SEM, PPC advertising, email marketing, and social media marketing.
- Strong understanding of website analytics tools (e.g., Google Analytics) and A/B testing platforms.
- Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and related tools.
- Proficiency in conversion rate optimization (CRO) techniques.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong leadership and project management abilities.
- Exceptional communication and collaboration skills, suited for a remote team.
- Creative mindset with a strong attention to detail.
Senior E-commerce Growth Manager - Remote
Posted 5 days ago
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Job Description
Responsibilities:
- Develop and implement data-driven strategies to drive traffic, conversion rates, and customer lifetime value for the e-commerce platform.
- Manage and optimize all aspects of the e-commerce funnel, from acquisition to retention.
- Oversee social media marketing campaigns, including content strategy, community engagement, and paid social advertising, to drive e-commerce sales.
- Conduct thorough market research and competitive analysis to identify new growth opportunities.
- Analyze website performance, user behavior, and sales data to derive actionable insights.
- Collaborate with the marketing team to create compelling promotional campaigns and content.
- Manage A/B testing initiatives to optimize website elements, messaging, and user journeys.
- Work closely with product and tech teams to ensure a seamless and engaging online customer experience.
- Track, report, and present key performance indicators (KPIs) to senior management.
- Stay abreast of emerging trends in e-commerce, digital marketing, and social media.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 5 years of experience in e-commerce management and digital marketing, with a proven track record of driving growth.
- Extensive experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics, Adobe Analytics).
- In-depth knowledge of social media marketing strategies, platforms (e.g., Instagram, Facebook, TikTok), and advertising.
- Strong understanding of SEO, SEM, email marketing, and affiliate marketing.
- Proven ability to interpret complex data and translate it into actionable strategies.
- Excellent analytical, problem-solving, and project management skills.
- Exceptional communication and interpersonal skills, essential for a remote role.
- Demonstrated ability to work independently and lead initiatives in a remote setting.
- Creative mindset with a focus on customer experience and engagement.
Remote E-commerce Growth Manager - D2C Specialist
Posted 17 days ago
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Job Description
Key responsibilities include:
- Developing and implementing innovative e-commerce growth strategies to drive sales and customer acquisition.
- Managing and optimizing all aspects of the D2C e-commerce platform, including website user experience, product merchandising, and checkout process.
- Planning and executing digital marketing campaigns across various channels (SEO, SEM, social media, email, influencer marketing).
- Analyzing e-commerce performance metrics, sales data, and customer behavior to identify trends and areas for improvement.
- Developing and managing promotional campaigns, discounts, and loyalty programs to enhance customer retention.
- Collaborating with marketing, product, and customer service teams to ensure a seamless customer experience.
- Monitoring industry trends and competitor activities to stay ahead of the curve.
- Managing the e-commerce budget and forecasting sales performance.
- Overseeing content creation for product listings, landing pages, and marketing materials.
- Utilizing A/B testing and other analytical methods to optimize website performance and conversion rates.
- Reporting on key performance indicators (KPIs) to senior management.
- Ensuring the website is up-to-date with the latest products, pricing, and promotional information.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in e-commerce management, specifically in a D2C environment. Proven success in driving significant e-commerce growth through data-informed strategies is essential. Strong knowledge of e-commerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital marketing best practices is required. Excellent analytical, problem-solving, and strategic thinking skills are crucial. You must be highly organized, detail-oriented, and capable of managing multiple priorities in a remote setting. Effective communication and collaboration skills are necessary for working with a distributed team. This role is based in Mombasa, Mombasa, KE , but the work is performed remotely.
Remote E-commerce Growth Manager - Social Media Focus
Posted 21 days ago
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Senior E-commerce Manager, Growth & Strategy (Remote)
Posted 22 days ago
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Job Description
Key Responsibilities:
- Develop and implement a data-driven e-commerce strategy.
- Manage and optimize the online store, including product listings and merchandising.
- Drive traffic and conversions through various digital marketing channels.
- Analyze e-commerce performance metrics and identify areas for improvement.
- Develop and execute online promotional campaigns and sales initiatives.
- Enhance the customer experience and drive customer loyalty.
- Collaborate with cross-functional teams to ensure alignment and execution.
- Stay abreast of e-commerce trends, technologies, and best practices.
E-commerce Growth Marketing Manager
Posted 20 days ago
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Senior E-commerce Growth Strategist & Social Media Manager
Posted 22 days ago
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