3,281 Ecommerce Marketing jobs in Kenya
Senior Digital Marketing Strategist (eCommerce)
Posted 5 days ago
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Job Description
Responsibilities:
- Develop and execute integrated digital marketing strategies for eCommerce.
- Manage and optimize SEO, SEM, social media, email, and content marketing campaigns.
- Conduct market research and analyze competitor strategies.
- Identify target audiences and develop customer segmentation strategies.
- Manage digital advertising budgets and allocate resources effectively.
- Analyze campaign performance data and provide actionable insights.
- Collaborate with design and content teams to create marketing assets.
- Improve website traffic, conversion rates, and customer engagement.
- Stay current with digital marketing trends and best practices.
- Report on key performance indicators (KPIs) to senior management.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in digital marketing, with a focus on eCommerce.
- Proven track record of developing and executing successful digital marketing campaigns.
- Expertise in SEO, SEM, social media marketing, and email marketing platforms.
- Strong analytical skills and proficiency in Google Analytics and other analytics tools.
- Experience with A/B testing and conversion rate optimization.
- Excellent written and verbal communication skills.
- Ability to work independently and manage projects effectively in a remote setting.
- Creative thinking and problem-solving abilities.
- Familiarity with marketing automation tools is a plus.
E-commerce Social Media Campaign Manager
Posted 22 days ago
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Job Description
Key Responsibilities:
- Develop and implement strategic social media campaign plans aligned with e-commerce objectives and sales targets.
- Manage day-to-day activities across social media platforms, including content scheduling, posting, and community engagement.
- Create compelling and platform-specific content, including graphics, videos, and written copy, to drive engagement and conversions.
- Design, manage, and optimize paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, TikTok Ads) to maximize ROI.
- Monitor social media trends, competitor activities, and industry news to identify opportunities for campaign innovation.
- Analyze campaign performance metrics, track KPIs, and provide regular reports with actionable insights and recommendations for improvement.
- Collaborate with designers, copywriters, and other team members to produce high-quality campaign assets.
- Engage with followers, respond to inquiries, and foster a positive and interactive online community.
- Identify and engage with relevant influencers and brand advocates to amplify campaign reach.
- Stay up-to-date with the latest social media features, tools, and advertising best practices.
- Ensure brand voice and messaging consistency across all social media channels.
- Work closely with the e-commerce team to ensure seamless integration of social media efforts with overall sales funnels.
Qualifications:
- Proven experience as a Social Media Manager, Campaign Manager, or similar role, with a strong focus on e-commerce.
- Demonstrated success in planning and executing social media campaigns that have driven significant sales growth.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Experience with paid social media advertising platforms and budget management.
- Excellent content creation skills, including copywriting and basic graphic design/video editing abilities.
- Strong understanding of SEO principles and how they relate to social media content.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication, organizational, and time management skills.
- Ability to thrive in a fast-paced, remote work environment.
- Familiarity with e-commerce platforms and customer journey optimization is a plus.
Senior E-commerce & Social Media Campaign Manager
Posted 13 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive e-commerce and social media campaign strategies aligned with business objectives.
- Manage the end-to-end execution of digital campaigns, from conceptualization and creative development to implementation and reporting.
- Oversee social media content calendars, ensuring a consistent and engaging brand voice across platforms (e.g., Instagram, Facebook, Twitter, TikTok).
- Optimize e-commerce product listings and promotional activities to maximize conversion rates and sales.
- Plan and manage paid social media advertising budgets, targeting specific demographics and interests to achieve campaign goals.
- Collaborate with marketing, design, and sales teams to ensure campaign synergy and consistent messaging.
- Analyze campaign performance data using tools like Google Analytics, social media insights, and e-commerce platform reports.
- Provide regular reports on campaign performance, key metrics, and actionable insights to senior management.
- Stay abreast of the latest trends in e-commerce, social media marketing, and digital advertising.
- Identify and leverage emerging social media platforms and features to expand reach and engagement.
- Manage relationships with influencers and brand partners where applicable.
- Continuously test and optimize campaign elements (ad creative, targeting, landing pages) for improved results.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 5 years of experience in e-commerce management and social media marketing, with a focus on campaign development and execution.
- Proven experience managing successful paid social media campaigns and understanding of their impact on e-commerce sales.
- Strong understanding of SEO, SEM, content marketing, and email marketing principles.
- Proficiency in social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
- Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
- Exceptional written and verbal communication skills, with a talent for creative copywriting.
- Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is highly desirable.
- Ability to thrive in a fully remote work environment, demonstrating self-discipline and proactivity.
E-commerce & Social Media Marketing Strategist
Posted 22 days ago
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Job Description
E-commerce Social Media Marketing Manager
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement a strategic social media plan to align with business goals.
- Create, curate, and manage published content (images, video, written) across all social media channels.
- Monitor, analyze, and report on social media performance using analytics tools.
- Manage and optimize paid social media advertising campaigns.
- Engage with the online community, respond to comments and DMs, and foster positive relationships.
- Stay up-to-date with the latest social media best practices, technologies, and trends.
- Collaborate with internal teams to ensure brand consistency and integrated marketing efforts.
- Proven work experience as a Social Media Manager or similar role, with a focus on e-commerce.
- Excellent copywriting, editing, and visual content creation skills.
- Demonstrable experience with social media analytics and advertising platforms.
- Strong understanding of SEO, keyword research, and website traffic metrics.
- Ability to work independently and manage time effectively in a remote setting.
- Bachelor's degree in Marketing, Communications, or a related field.
Digital Marketing Strategist - Social Media & E-commerce
Posted 22 days ago
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Job Description
Responsibilities:
- Develop and implement innovative digital marketing strategies across social media and e-commerce platforms.
- Manage and grow the company's social media presence (e.g., Facebook, Instagram, Twitter, LinkedIn), creating engaging content and fostering community interaction.
- Optimize e-commerce product listings, website content, and user experience to improve conversion rates.
- Plan, execute, and analyze paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads) and search engine marketing (SEM) campaigns.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Develop and manage content calendars for social media and blog posts.
- Monitor website analytics and social media performance metrics, providing regular reports and insights.
- Collaborate with design and content teams to create compelling marketing materials.
- Identify and engage with influencers and brand advocates.
- Manage email marketing campaigns, including segmentation, automation, and performance tracking.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Contribute to the overall brand strategy and voice across all digital channels.
- This role demands a blend of creative flair and analytical rigor. You should be adept at understanding customer behavior online and translating insights into actionable strategies. Excellent communication and collaboration skills are essential for working effectively in a hybrid team environment.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on social media and e-commerce.
- Proven experience in developing and executing successful social media campaigns and e-commerce strategies.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Google Analytics), and e-commerce platforms (e.g., Shopify, WooCommerce).
- Experience with paid social advertising and SEM.
- Excellent content creation, copywriting, and editing skills.
- Strong analytical skills and the ability to interpret data to drive decisions.
- Knowledge of SEO best practices.
- Familiarity with CRM systems is a plus.
- Ability to work independently and as part of a team in a hybrid work model.
- Strong organizational and project management skills.
E-commerce & Social Media Marketing Lead
Posted 22 days ago
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E-commerce and Social Media Marketing Manager
Posted 14 days ago
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E-commerce and Social Media Marketing Strategist
Posted 12 days ago
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Job Description
Responsibilities:
- Develop and execute integrated e-commerce and social media marketing strategies.
- Manage and optimize the company's e-commerce website for user experience and conversion.
- Create engaging content for social media platforms and manage online communities.
- Plan and execute paid advertising campaigns on social media and search engines.
- Analyze website traffic and social media performance metrics to identify insights and opportunities.
- Collaborate with the design and development teams to enhance the online customer journey.
- Manage email marketing campaigns and lead nurturing efforts.
- Stay up-to-date with industry trends, best practices, and emerging technologies.
- Monitor competitor activities and market trends.
- Report on campaign performance and ROI to management.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of proven experience in e-commerce marketing and social media management.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Expertise in social media marketing tools and analytics (e.g., Hootsuite, Sprout Social, Facebook Ads Manager).
- Strong understanding of SEO, SEM, and content marketing principles.
- Excellent copywriting, editing, and communication skills.
- Experience with graphic design tools and video editing is a plus.
- Ability to analyze data and translate insights into actionable strategies.
- Demonstrated ability to manage multiple projects and meet deadlines.
- A passion for digital marketing and a creative, results-oriented approach.
E-commerce and Social Media Marketing Lead
Posted 22 days ago
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