278 Digital Products jobs in Nairobi
Senior Digital Marketing Manager - Performance & Analytics
Posted 6 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly expanding e-commerce platform, is seeking a results-driven Senior Digital Marketing Manager with a specialization in performance marketing and data analytics. This is a fully remote position, offering the opportunity to shape and execute impactful digital marketing strategies from anywhere. The ideal candidate possesses a deep understanding of paid media channels, conversion rate optimization (CRO), and advanced analytics to drive measurable business growth.
Responsibilities:
Qualifications:
This is a fantastic opportunity to lead digital marketing efforts for a thriving e-commerce business in a completely remote capacity. Our client fosters a culture of innovation, collaboration, and data-driven decision-making. The ideal candidate will be highly analytical, creative, and possess a strong sense of ownership. Our client is committed to leveraging digital marketing to achieve significant growth and market penetration. The successful candidate will have a direct impact on revenue generation and customer acquisition strategies. Our client offers a competitive compensation package and the flexibility of a fully remote role, allowing for a truly global reach and work-life balance. We are looking for a strategic thinker and a hands-on implementer who can drive exceptional marketing performance from anywhere.
Responsibilities:
- Develop, implement, and manage comprehensive digital marketing campaigns across various platforms, including Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and programmatic display.
- Define target audiences, craft compelling ad copy and creatives, and optimize campaign performance based on data-driven insights.
- Manage and meticulously track campaign budgets, ensuring maximum ROI and efficient spend allocation.
- Conduct in-depth performance analysis using tools like Google Analytics, Adobe Analytics, and other relevant platforms to identify trends, opportunities, and areas for improvement.
- Develop and implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to enhance conversion rates.
- Monitor key performance indicators (KPIs) such as CPA, ROAS, CTR, and LTV, and provide regular performance reports to stakeholders.
- Collaborate with content creators, designers, and web development teams to ensure cohesive and effective campaign execution.
- Stay current with the latest digital marketing trends, algorithm updates, and emerging technologies.
- Utilize customer data and insights to inform segmentation and personalization strategies.
- Provide strategic recommendations for campaign expansion and optimization based on performance data and market analysis.
- Manage relationships with advertising vendors and technology partners.
- Contribute to the overall marketing strategy and roadmap, focusing on measurable outcomes.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong emphasis on performance marketing and paid media.
- Proven track record of successfully managing and optimizing large-scale paid advertising campaigns across multiple channels.
- In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major advertising platforms.
- Advanced proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and experience with tag management systems (e.g., GTM).
- Strong understanding of A/B testing methodologies and CRO principles.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Proficiency in Excel or Google Sheets for data analysis and reporting.
- Exceptional communication and presentation skills, with the ability to clearly articulate complex strategies and results.
- Ability to thrive in a fully remote, fast-paced, and results-oriented environment.
- Experience with marketing automation platforms and CRM systems is a plus.
- Demonstrated ability to work independently and manage multiple projects effectively.
This is a fantastic opportunity to lead digital marketing efforts for a thriving e-commerce business in a completely remote capacity. Our client fosters a culture of innovation, collaboration, and data-driven decision-making. The ideal candidate will be highly analytical, creative, and possess a strong sense of ownership. Our client is committed to leveraging digital marketing to achieve significant growth and market penetration. The successful candidate will have a direct impact on revenue generation and customer acquisition strategies. Our client offers a competitive compensation package and the flexibility of a fully remote role, allowing for a truly global reach and work-life balance. We are looking for a strategic thinker and a hands-on implementer who can drive exceptional marketing performance from anywhere.
This advertiser has chosen not to accept applicants from your region.
0
Digital Marketing Strategist - Performance & Growth
Posted 13 days ago
Job Viewed
Job Description
Our client is seeking a highly skilled and data-driven Digital Marketing Strategist to spearhead their online growth initiatives. This is a fully remote position, offering the opportunity to craft and execute innovative digital marketing campaigns from anywhere. You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising, with a strong emphasis on performance tracking and ROI. The ideal candidate will possess a deep understanding of digital marketing analytics, tools, and emerging trends. You should be adept at analyzing campaign performance, identifying key insights, and making data-backed recommendations for optimization. Your expertise will be crucial in driving website traffic, lead generation, customer acquisition, and customer retention. Key responsibilities include managing advertising budgets, creating compelling campaign narratives, and working closely with creative and development teams to ensure seamless execution. You will be tasked with developing target audience personas, crafting effective messaging, and continuously testing and refining campaigns to maximize effectiveness. The successful applicant will be a strategic thinker with a proven ability to translate business objectives into measurable digital marketing outcomes. Strong communication and collaboration skills are essential, as you will work with various internal stakeholders to align marketing efforts with broader business goals. This is an exciting opportunity for a passionate digital marketer to shape and lead impactful campaigns in a fully remote setting and drive significant business growth.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive customer acquisition and engagement.
- Manage and optimize SEO, SEM, social media marketing, email marketing, and content marketing efforts.
- Oversee paid advertising campaigns across various platforms (e.g., Google Ads, social media ads).
- Analyze campaign performance data, generate reports, and provide actionable insights for optimization.
- Conduct market research and competitor analysis to identify new opportunities.
- Develop target audience personas and tailor marketing messages accordingly.
- Collaborate with creative and development teams to ensure effective campaign execution.
- Manage digital marketing budgets and ensure a strong return on investment (ROI).
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Continuously test and refine strategies to improve campaign effectiveness and conversion rates.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing strategy and execution.
- Proven track record of success in driving measurable results through digital marketing campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, social media advertising platforms, and marketing automation tools.
- Strong analytical and data interpretation skills.
- Excellent communication, collaboration, and project management skills.
- Ability to work independently and manage multiple projects effectively in a remote environment.
- Creative thinking and problem-solving abilities.
- Experience in A/B testing and conversion rate optimization is highly desirable.
This advertiser has chosen not to accept applicants from your region.
1
Lead Digital Marketing Strategist, Performance Campaigns
Posted 7 days ago
Job Viewed
Job Description
Our client is a dynamic and rapidly growing digital agency seeking a highly skilled and results-oriented Lead Digital Marketing Strategist to spearhead performance-driven marketing campaigns. This is a fully remote leadership role, perfect for a strategic thinker with a deep understanding of various digital channels and a proven ability to deliver measurable ROI. You will be responsible for developing, executing, and optimizing comprehensive digital marketing strategies across paid search, social media advertising, display, affiliate marketing, and email campaigns. The ideal candidate will possess a strong analytical mindset, exceptional campaign management skills, and a passion for staying ahead of the curve in the ever-evolving digital landscape. You will lead a team of digital marketing specialists in a collaborative remote environment, guiding them to achieve client objectives.
Responsibilities:
Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with client business objectives.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
- Oversee SEO strategy, including keyword research, on-page optimization, and content strategy.
- Develop and execute effective email marketing campaigns, including segmentation, automation, and A/B testing.
- Manage affiliate marketing programs and explore new partnership opportunities.
- Conduct in-depth performance analysis, using data to identify trends, insights, and opportunities for optimization.
- Create detailed performance reports for clients, clearly articulating campaign results and strategic recommendations.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Collaborate with creative and content teams to ensure cohesive campaign messaging and assets.
- Lead and mentor a team of digital marketing professionals in a remote setting.
- Manage client relationships, serving as a trusted advisor for their digital marketing efforts.
- Allocate and manage marketing budgets effectively to maximize ROI.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong emphasis on performance marketing and campaign management.
- Proven track record of developing and executing successful paid search, social media, and display advertising campaigns.
- In-depth knowledge of SEO best practices and tools.
- Experience with email marketing platforms and marketing automation tools.
- Strong analytical skills with proficiency in Google Analytics, data visualization tools, and spreadsheet software.
- Excellent understanding of marketing funnels and customer journey mapping.
- Strong leadership and team management capabilities.
- Exceptional communication and presentation skills, with the ability to clearly articulate complex strategies.
- Ability to work independently and thrive in a fast-paced, remote work environment.
- Experience with A/B testing and conversion rate optimization (CRO).
- Relevant certifications (e.g., Google Ads, Google Analytics) are a plus.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Manager - Performance Marketing
Posted 8 days ago
Job Viewed
Job Description
Our client, a leading e-commerce platform, is seeking an experienced and data-driven Digital Marketing Manager to spearhead their performance marketing efforts. This is a fully remote position, allowing you to leverage your expertise from anywhere in Kenya. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns to drive customer acquisition, engagement, and revenue growth.
Responsibilities:
Responsibilities:
- Develop and execute strategic performance marketing campaigns across various digital channels, including SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing.
- Manage and optimize digital advertising budgets to maximize ROI and achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
- Conduct keyword research, ad copywriting, and audience segmentation to ensure campaign effectiveness.
- Analyze campaign performance data, identify trends, and generate actionable insights to improve results.
- Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
- Collaborate with content creators and designers to develop compelling ad assets and landing page experiences.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Monitor competitor activities and industry benchmarks to identify new opportunities and threats.
- Prepare regular performance reports and present findings and recommendations to senior management.
- Work closely with the broader marketing team to ensure brand consistency and alignment across all channels.
- Manage relationships with third-party advertising platforms and agencies as needed.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully managing and optimizing SEM, social media advertising, and other paid digital channels.
- Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing tools.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions.
- Experience with A/B testing methodologies and landing page optimization.
- Excellent understanding of digital marketing KPIs and reporting metrics.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Must be legally authorized to work in Kenya and able to work remotely from Mombasa, Mombasa, KE or any other location in Kenya.
This advertiser has chosen not to accept applicants from your region.
3
Senior Digital Marketing Strategist - Performance & Growth
Posted 8 days ago
Job Viewed
Job Description
Our client is seeking a highly motivated and results-oriented Senior Digital Marketing Strategist to join their dynamic, fully remote team. This is a critical role focused on driving measurable growth and optimizing performance across all digital marketing channels. You will be responsible for developing, implementing, and managing innovative marketing campaigns that align with business objectives and target audience engagement. This position offers the flexibility of a remote-first work environment, empowering you to contribute effectively from anywhere. The ideal candidate will possess a deep understanding of the digital marketing landscape, with a proven track record of success in performance marketing, SEO, SEM, social media advertising, email marketing, and content strategy. You will be tasked with analyzing campaign performance data, identifying trends, and translating insights into actionable recommendations to enhance ROI. Collaboration will be key, as you'll work closely with cross-functional teams, including sales, product, and creative, to ensure cohesive messaging and campaign execution. Key responsibilities include defining KPIs, setting campaign budgets, managing A/B testing initiatives, and staying abreast of the latest digital marketing trends and technologies. You will also be instrumental in fostering a data-driven marketing culture within the organization. This role requires strong analytical skills, strategic thinking, and excellent communication abilities, as you will present findings and strategies to stakeholders. A passion for digital innovation and a commitment to achieving outstanding results are essential. The **Mombasa, Mombasa, KE** region is where the company has a strong presence, and while this role is remote, it benefits from proximity to that market understanding. Your expertise will shape our client's online presence and contribute directly to their market leadership.
This advertiser has chosen not to accept applicants from your region.
4
Senior Digital Marketing Manager - Performance Marketing
Posted 11 days ago
Job Viewed
Job Description
Our client, a dynamic leader in the consumer goods sector, is seeking a Senior Digital Marketing Manager with a strong focus on Performance Marketing to join their fully remote marketing team. This pivotal role requires a data-driven and results-oriented professional to lead the strategy and execution of all paid digital advertising campaigns across various platforms. You will be responsible for driving customer acquisition, optimizing campaign performance, and maximizing ROI. Your responsibilities include developing comprehensive performance marketing strategies, managing significant advertising budgets, overseeing A/B testing, analyzing campaign data, and providing actionable insights to optimize performance. Expertise in platforms such as Google Ads, Meta Ads, programmatic advertising, and affiliate marketing is essential. You will also collaborate closely with content creators, designers, and web developers to ensure cohesive and effective campaign execution. As a remote team member, excellent communication, analytical, and project management skills are vital. The ideal candidate has a proven track record of successfully managing and scaling paid media campaigns that deliver measurable business results. This position offers a unique opportunity to lead impactful marketing initiatives from your home office, contributing directly to our client's growth and market presence, with a professional link to the vibrant market of Mombasa, Mombasa, KE . If you are a passionate performance marketer with a strategic mindset and a desire to excel in a remote, collaborative environment, we encourage you to apply. Your ability to translate complex data into effective marketing strategies will be key to our client's success.
This advertiser has chosen not to accept applicants from your region.
5
Senior Digital Marketing Strategist - Performance Marketing
Posted 22 days ago
Job Viewed
Job Description
Our client, a progressive digital marketing agency, is seeking a highly analytical and results-driven Senior Digital Marketing Strategist with a specialization in performance marketing to join their fully remote team. This role is pivotal in developing and executing data-driven marketing campaigns that deliver measurable results and maximize ROI for clients. You will be responsible for managing all aspects of paid media, including SEM, social media advertising, and display advertising, across various platforms. The ideal candidate will possess a deep understanding of digital marketing principles, analytics, and campaign optimization techniques. Responsibilities include developing comprehensive digital marketing strategies, managing campaign budgets, conducting A/B testing, analyzing performance data, and providing actionable insights and recommendations. You will work closely with clients to understand their objectives and translate them into successful marketing campaigns. As this is a remote-first position, exceptional self-management, strong communication skills, and the ability to collaborate effectively with a dispersed team using virtual tools are essential. You will be expected to stay ahead of industry trends and algorithm changes to ensure campaign effectiveness. While the original request cited **Mombasa, Mombasa, KE** as a reference point, this position is fully remote, offering flexibility in your work location. You will be responsible for identifying new growth opportunities, optimizing existing campaigns, and reporting on campaign performance to clients. A Bachelor's degree in Marketing, Business, or a related field, along with a minimum of 5 years of hands-on experience in digital marketing, with a strong focus on paid acquisition channels, is required. Proficiency in Google Ads, Facebook Ads Manager, analytics platforms (e.g., Google Analytics), and various marketing automation tools is a must. Certifications in Google Ads and Analytics are highly desirable. This is an excellent opportunity to lead impactful campaigns and drive significant growth for clients in a flexible, remote work environment.
This advertiser has chosen not to accept applicants from your region.
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6
Remote Digital Marketing Campaign Manager - Performance Focus
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven Remote Digital Marketing Campaign Manager to oversee and optimize their online advertising efforts. This position requires a strategic thinker with a proven track record of developing and executing successful digital marketing campaigns across multiple channels. You will be responsible for managing all aspects of campaign execution, from initial planning and budget allocation to performance tracking and reporting. Your core focus will be on driving measurable results, such as lead generation, customer acquisition, and return on ad spend (ROAS). You will work with various platforms including Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising. This is a fully remote role demanding excellent analytical skills, a deep understanding of digital marketing metrics, and the ability to translate data into actionable strategies. You will collaborate with creative teams, content writers, and sales professionals to ensure campaign alignment and maximum impact.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing campaign strategies across search, social, display, and programmatic channels.
- Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI and achieve KPIs.
- Conduct in-depth keyword research and audience segmentation for targeted campaigns.
- Create, monitor, and optimize ad creatives and landing pages for improved conversion rates.
- Analyze campaign performance data using tools like Google Analytics, platform-specific dashboards, and reporting software.
- Provide regular, detailed reports on campaign performance, insights, and recommendations for improvement.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams including content, design, and sales to ensure cohesive messaging and strategy.
- Conduct A/B testing on various campaign elements to identify and implement improvements.
- Manage relationships with ad platform representatives and third-party vendors as needed.
- Identify new opportunities for growth and optimization within the digital marketing landscape.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing campaign management, with a strong emphasis on performance marketing.
- Proven expertise in managing paid search (Google Ads), paid social (Meta, LinkedIn), and programmatic advertising.
- Proficiency with analytics tools such as Google Analytics and reporting dashboards.
- Strong understanding of SEO principles and their integration with paid campaigns.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Ability to manage multiple campaigns simultaneously and thrive in a fast-paced, remote environment.
- Exceptional communication and collaboration skills.
- Experience with marketing automation platforms and CRM systems is a plus.
- Certification in Google Ads or other relevant digital marketing platforms is highly desirable.
This advertiser has chosen not to accept applicants from your region.
7
Advanced Apprenticeship in Cloud Engineering (Remote)
Posted 22 days ago
Job Viewed
Job Description
Our client is offering an exceptional Advanced Apprenticeship in Cloud Engineering, a fully remote opportunity designed to launch the careers of aspiring tech professionals. This program provides intensive, hands-on training and mentorship in the rapidly evolving field of cloud computing. Apprentices will gain practical experience working with leading cloud platforms (e.g., AWS, Azure, GCP), learning to design, deploy, manage, and optimize cloud infrastructure. The program is structured to develop a strong foundation in cloud architecture, networking, security, and automation.
Throughout the apprenticeship, you will work on real-world projects, collaborate with experienced engineers, and contribute to critical cloud initiatives. Key learning areas include understanding cloud services, implementing Infrastructure as Code (IaC) principles, developing CI/CD pipelines, and ensuring cloud security best practices. The ideal candidate is a highly motivated individual with a strong aptitude for technology, a passion for problem-solving, and excellent learning agility. While prior experience in cloud engineering is not required, a foundational understanding of IT concepts, networking, or programming is beneficial. A degree or diploma in Computer Science, IT, or a related field, or equivalent demonstrated interest and capability, is preferred. Excellent communication skills and the ability to work effectively in a remote, team-oriented environment are essential. This is a fantastic opportunity to gain invaluable skills and experience in a high-demand field, with potential for full-time employment upon successful completion of the apprenticeship. This remote program supports technological development for clients and projects related to **Mombasa, Mombasa, KE**. If you are eager to build a career in cloud technology, apply today.
Throughout the apprenticeship, you will work on real-world projects, collaborate with experienced engineers, and contribute to critical cloud initiatives. Key learning areas include understanding cloud services, implementing Infrastructure as Code (IaC) principles, developing CI/CD pipelines, and ensuring cloud security best practices. The ideal candidate is a highly motivated individual with a strong aptitude for technology, a passion for problem-solving, and excellent learning agility. While prior experience in cloud engineering is not required, a foundational understanding of IT concepts, networking, or programming is beneficial. A degree or diploma in Computer Science, IT, or a related field, or equivalent demonstrated interest and capability, is preferred. Excellent communication skills and the ability to work effectively in a remote, team-oriented environment are essential. This is a fantastic opportunity to gain invaluable skills and experience in a high-demand field, with potential for full-time employment upon successful completion of the apprenticeship. This remote program supports technological development for clients and projects related to **Mombasa, Mombasa, KE**. If you are eager to build a career in cloud technology, apply today.
This advertiser has chosen not to accept applicants from your region.
8
Advanced Apprentice - Software Development & Cloud Engineering
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking an ambitious and highly motivated Advanced Apprentice to join their dynamic team, fully remotely. This is an exceptional opportunity for an aspiring professional to gain hands-on experience in cutting-edge software development and cloud engineering practices. You will be an integral part of a forward-thinking organization, contributing to real-world projects that drive innovation. This apprenticeship is designed to provide comprehensive training and mentorship, covering a wide range of technologies and methodologies.
Key Responsibilities:
Qualifications:
This role offers a unique pathway to becoming a skilled professional in a high-demand field. You will be provided with the tools, resources, and support necessary to succeed. Our client values continuous growth and offers potential for long-term career development for successful apprentices. The ideal candidate will be eager to learn, adaptable, and proactive in their approach to challenges. Join us and kickstart your career in technology from the comfort of your home.
Key Responsibilities:
- Assist senior developers in designing, coding, testing, and debugging software applications.
- Contribute to the development and maintenance of cloud infrastructure on platforms such as AWS, Azure, or Google Cloud.
- Participate in code reviews and contribute to improving code quality and performance.
- Learn and apply principles of agile development and DevOps practices.
- Collaborate with cross-functional teams to understand project requirements and deliver solutions.
- Document technical specifications, designs, and processes.
- Troubleshoot and resolve technical issues under guidance.
- Engage in continuous learning to stay updated with emerging technologies.
- Support the implementation of security best practices in software development and cloud environments.
- Participate in team meetings and provide regular progress updates.
Qualifications:
- A strong passion for technology and a desire to build a career in software development or cloud engineering.
- Basic understanding of programming concepts and one or more programming languages (e.g., Python, Java, JavaScript).
- Familiarity with operating systems (Linux/Windows) is a plus.
- Excellent problem-solving and analytical skills.
- Strong communication and interpersonal abilities for effective remote collaboration.
- Ability to work independently and manage time effectively in a remote setting.
- A keen eye for detail and a commitment to producing high-quality work.
- Must be legally eligible to work remotely in Kenya.
This role offers a unique pathway to becoming a skilled professional in a high-demand field. You will be provided with the tools, resources, and support necessary to succeed. Our client values continuous growth and offers potential for long-term career development for successful apprentices. The ideal candidate will be eager to learn, adaptable, and proactive in their approach to challenges. Join us and kickstart your career in technology from the comfort of your home.
This advertiser has chosen not to accept applicants from your region.
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