1,735 Digital Marketing Strategist Seo Sem Specialist jobs in Kenya

• Develop and implement effective SEO and SEM strategies.
• Manage and optimize paid search campaigns (Google Ads, Bing Ads).
• Conduct keyword research and competitive analysis.
• Analyze website traffic and user behavior using tools like Google Analytics.
• Improve website rankings and organic search visibility.
• Create and manage A/B testing for landing pages and ad copy.
• Monitor and report on campaign performance, ROI, and key metrics.
• Collaborate with content teams to ensure content alignment with SEO goals.
• Stay updated with the latest SEO/SEM trends and algorithm updates.
• Manage digital marketing budgets effectively.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital marketing, with a specialization in SEO/SEM.
• Proven experience managing successful Google Ads and other PPC campaigns.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (Google Analytics).
• Strong understanding of website analytics, conversion rate optimization, and user experience.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently, prioritize tasks, and meet deadlines in a remote environment.
• Certification in Google Ads and Google Analytics is a plus.

• Develop and implement data-driven SEO and SEM strategies to increase website traffic and conversions.
• Conduct comprehensive keyword research and analysis to identify new opportunities.
• Perform technical SEO audits and implement recommendations for website optimization.
• Manage and optimize Google Ads, Bing Ads, and other PPC campaigns, ensuring ROI targets are met.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMrush, Ahrefs.
• Develop and execute content marketing strategies aligned with SEO best practices.
• Oversee link-building strategies and manage outreach efforts.
• Stay up-to-date with the latest SEO/SEM trends, algorithm updates, and digital marketing best practices.
• Collaborate with content, design, and development teams to ensure seamless campaign execution.
• A/B test different strategies and landing pages to optimize campaign effectiveness.
• Provide regular performance reports and strategic recommendations to management.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on SEO and SEM.
• Proven success in driving organic traffic and improving search engine rankings.
• Expertise in Google Ads, Bing Ads, Google Analytics, Google Search Console, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Strong understanding of website architecture, UX, and content strategy.
• Excellent analytical, problem-solving, and reporting skills.
• Exceptional written and verbal communication skills.
• Ability to work independently and collaboratively in a remote team environment.
• Strategic thinking and a passion for digital marketing innovation.

Company Description

Reach Digital Marketing Solutions-Kenya is a modern digital marketing agency focused on helping customers create a strong online presence and adapt to the ever-evolving technological business environment. We specialize in tailoring digital strategies to meet unique client needs and promote growth in an increasingly digital world.

Role Description

This is a full-time hybrid role for the NGO Online Marketing Team. The role involves developing and executing online marketing strategies, managing social media platforms, and supporting sales and marketing efforts. The position is located in Nairobi County, Kenya, with some work-from-home flexibility.

Qualifications

• Proficiency in Online Marketing, Digital Marketing, and Social Media Marketing
• Experience in Marketing and Sales
• Strong communication and collaborative skills
• Ability to work both independently and as part of a team
• Familiarity with NGO sector is a plus

Job Title: Online Marketer / Social Media manager

Location: Nairobi, Kenya (Onsite)

Team: Marketing & Brand Communication

About Us

At Bobu Africa Lifestyle, we believe African creativity deserves a global spotlight and we're on the search for someone who knows how to make that spotlight shine. If you're that person who knows how to make content pop, turn followers into fans, and trends into traffic, we're talking to YOU.

Responsibilities

• Plan and manage daily content across Instagram, Facebook, LinkedIn, Rednote and more

• Execute marketing campaigns and product launches with strategy + flair

• Engage with followers, reply to comments & DMs.

• Work with designers and a team of creatives to bring campaigns to life

• Track performance using insights/analytics tools and suggest improvements

• Experiment with reels, trends, stories, giveaways, and influencer collaborations.

• Build and nurture an online community around culture, creativity, and good vibes.

Qualifications

• 1–3 years of experience in social media management or digital marketing

• Bachelor's Degree in Marketing, Communications or any related Field.

• Exceptional Photography, Videography and editing skills.

• You live on Social Media platforms but also think strategically

• Great writing and creativity skills ,witty captions, call-to-actions, storytelling

• Good with Canva, Meta Business Suite, scheduling tools etc.

• Curious, creative, and obsessed with online trends (in a healthy way)

• Nature and Wildlife, African culture enthusiast who is self-driven and ambitious.

What we offer.

• A creative playground for you to test, build, and grow

• A team that respects your ideas.

• Your work will directly shape how the world sees an African-born brand

• Cultural projects, and room to grow with us

To Apply:

Share your CV, Portfolio, any links to your Social media Platforms to

Email:

Subject line: Online Marketer +Your Name

Role Overview

The Online Sales Associate is responsible for driving online sales of Sokoxtra's products/services by engaging with customers over digital channels, handling inquiries, managing orders, and ensuring a high level of customer satisfaction. This person works closely with marketing, logistics, and customer service teams to deliver on sales targets and build strong long-term relationships with customers.

Key Responsibilities

• Respond to online customer inquiries via email, live chat, social media, etc., in a timely, friendly and professional manner.
• Educate customers on product features, pricing, promotions, and policies.
• Assist customers through the buying process—guiding them from product selection through checkout and payment.
• Upsell/cross-sell complementary products or services.
• Monitor online orders, follow up on delivery and order issues, and coordinate with fulfillment/logistics to ensure smooth delivery.
• Track sales leads, follow up on abandoned carts, and help recover sales.
• Maintain accurate records of sales, customer contacts, and feedback; prepare periodic reports on sales performance, customer issues, and market insights.
• Stay up to date with Sokoxtra's product catalog, promotions, competitor offerings, industry trends.
• Provide excellent post-sales support including returns, exchanges, refunds, and customer satisfaction checks.

Required Skills & Qualifications

• Proven experience in online sales, e-commerce, or customer service roles.
• Strong communication skills (written & verbal).
• Good organizational skills, ability to multitask (e.g. managing multiple customer conversations, orders, etc.).
• Comfort with digital tools: email, chat, CRM or ticketing systems, social media messaging.
• Target-driven mindset with ability to meet or exceed sales KPIs.
• Problem-solving ability: handle customer complaints / logistical issues with composure.
• Basic knowledge of payment methods, shipping/delivery logistics.
• High school diploma required; tertiary education in business, marketing or related field is a plus.

Preferred

• Experience with eCommerce platforms (Shopify, WooCommerce, etc.).
• Familiarity with digital marketing / promotions.
• Experience with upselling / cross-selling.
• Multilingual (if customers speak different languages) or knowing local dialects.

Working Conditions

• This position may be remote or partly remote (depending on company policy), with occasional office visits or coordination.
• Hours may include evenings or weekends to cover peak customer demand.
• May involve performance-based incentives / commissions.

How to Apply via

Here is a suggested set of instructions & information to submit your application using their website:

1. Go to
   

• Develop and implement the overall e-commerce strategy to drive revenue growth.
• Manage and optimize the company website for a superior user experience and high conversion rates.
• Oversee all digital marketing efforts, including SEO, SEM, social media marketing, and email campaigns.
• Analyze website performance, sales data, and customer insights to identify opportunities for improvement.
• Manage online product catalog, ensuring accuracy and compelling product descriptions.
• Collaborate with internal teams to ensure efficient order fulfillment and customer service.
• Manage the e-commerce budget and track ROI of marketing initiatives.
• Stay updated with e-commerce best practices and emerging technologies.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in e-commerce management or digital marketing.
• Proven track record of successfully growing online sales and managing e-commerce platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent understanding of SEO, SEM, social media marketing, and email marketing.
• Experience with e-commerce platforms (e.g., Shopify, Magento) is required.
• Demonstrated ability to lead and collaborate in a remote team environment.

• Develop and execute a comprehensive e-commerce strategy to maximize sales and profitability.
• Manage and optimize all online sales channels, including the company website, marketplaces, and social commerce platforms.
• Oversee the creation and implementation of digital marketing campaigns across social media, email, and paid advertising.
• Analyze website traffic, sales data, and customer behavior to identify growth opportunities and areas for improvement.
• Manage product listings, pricing, and promotions to ensure competitiveness and maximize conversion rates.
• Develop and implement strategies to enhance customer engagement and loyalty through social media and other digital touchpoints.
• Collaborate with marketing, content, and design teams to create compelling product descriptions, visuals, and marketing materials.
• Stay abreast of emerging e-commerce trends, technologies, and competitor activities.
• Manage the e-commerce budget and track ROI for all digital marketing initiatives.
• Effectively communicate strategies and results to senior leadership in a remote setting.

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Proven experience (5+ years) in e-commerce management, digital marketing, and social media strategy.
• Demonstrated success in driving online sales growth and managing e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Expertise in social media marketing, SEO, SEM, email marketing, and analytics tools (e.g., Google Analytics).
• Strong understanding of customer acquisition and retention strategies in an online environment.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Outstanding communication and collaboration skills, especially in a remote work context.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in the retail sector, particularly in the Mombasa, Mombasa, KE area or similar coastal regions, is an advantage.
• Creative thinker with a passion for e-commerce and digital innovation.