1,727 Digital Marketing Strategist Performance Driven jobs in Kenya

Digital Marketing Strategist - Performance Driven

01000 Makongeni KES90000 Annually WhatJobs remove_red_eye View All

Posted 5 days ago

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full-time
Our client is looking for a highly creative and data-driven Digital Marketing Strategist to lead and execute impactful online marketing campaigns. This role is 100% remote, allowing you to shape digital presence from anywhere. You will be responsible for developing and implementing comprehensive digital marketing strategies that align with business objectives, driving brand awareness, lead generation, and customer acquisition. This includes managing SEO/SEM, social media marketing, email marketing, content marketing, and other digital channels. You will analyze campaign performance, identify trends, and optimize strategies to maximize ROI.

The ideal candidate has a deep understanding of the digital marketing landscape, including the latest trends and best practices. You possess strong analytical skills, with the ability to translate data into actionable insights. Excellent written and verbal communication skills are crucial for crafting compelling marketing copy and collaborating with cross-functional teams. Experience with marketing automation tools, analytics platforms (e.g., Google Analytics), and content management systems is a must. You should be comfortable working autonomously in a remote setting, demonstrating initiative, and proactively seeking opportunities for improvement. This position will contribute to our client's digital endeavors, with a focus on reaching audiences effectively, potentially impacting the market around Thika, Kiambu, KE . We value candidates who are innovative, results-oriented, and passionate about digital storytelling and customer engagement.

Key responsibilities:
  • Develop, implement, and manage comprehensive digital marketing campaigns across various channels.
  • Conduct market research and competitor analysis to identify opportunities and threats.
  • Manage and optimize SEO/SEM strategies to improve search engine rankings and drive organic traffic.
  • Oversee social media strategy, content creation, and community engagement.
  • Design and execute email marketing campaigns, including list segmentation and automation.
  • Analyze campaign performance metrics and provide regular reports with actionable recommendations.
  • Collaborate with content creators, designers, and sales teams to ensure cohesive messaging.
  • Stay updated with the latest digital marketing trends, tools, and best practices.
Qualifications:
  • Proven track record in developing and executing successful digital marketing strategies.
  • Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency in Google Analytics, Google Ads, and other relevant marketing platforms.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
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Digital Marketing Strategist (Performance Focused)

01000 Makongeni KES120000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client is seeking a results-driven and innovative Digital Marketing Strategist to join our dynamic, fully remote marketing team. This role is focused on developing and executing cutting-edge digital marketing campaigns designed to drive measurable results, including lead generation, customer acquisition, and revenue growth. You will be responsible for managing and optimizing various digital channels such as SEO, SEM, social media advertising, email marketing, and content marketing. The ideal candidate will have a deep understanding of digital marketing analytics, A/B testing, and conversion rate optimization. This remote-first position requires a strategic thinker with a hands-on approach and a proven ability to translate marketing objectives into actionable plans.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with business goals and target audiences.
  • Manage and optimize paid advertising campaigns (PPC, social media ads) across various platforms to maximize ROI.
  • Oversee SEO strategies, including keyword research, on-page optimization, and link building to improve organic search rankings.
  • Develop and execute engaging email marketing campaigns, including segmentation, automation, and performance analysis.
  • Create and manage social media marketing initiatives to build brand awareness and community engagement.
  • Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics.
  • Conduct A/B testing and conversion rate optimization (CRO) experiments to improve user experience and drive conversions.
  • Develop compelling marketing content, including ad copy, landing pages, and social media posts.
  • Collaborate with content creators, designers, and other marketing team members to ensure cohesive campaign execution.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Prepare regular reports on campaign performance, insights, and recommendations for improvement.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3-5 years of experience in digital marketing, with a strong focus on performance marketing and analytics.
  • Proven experience managing successful SEO, SEM, social media advertising, and email marketing campaigns.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and email marketing platforms.
  • Strong understanding of A/B testing methodologies and CRO principles.
  • Excellent analytical and problem-solving skills.
  • Creative thinking and the ability to develop innovative marketing ideas.
  • Strong written and verbal communication skills.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
  • This is a fully remote role, requiring self-discipline and excellent time management.

We are looking for a strategic marketer who can drive tangible results. This is an exciting opportunity to impact our brand's digital presence and growth from anywhere, with potential connections to our operations near Thika, Kiambu, KE . If you are passionate about digital marketing and eager to contribute to a growing company, apply now.
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Remote Digital Marketing Strategist - Performance-Driven

00100 Makongeni KES80000 Annually WhatJobs remove_red_eye View All

Posted 21 days ago

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Job Description

full-time
Our client is seeking a results-oriented and data-driven Digital Marketing Strategist to join their dynamic team in a fully remote capacity. This role will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns designed to enhance brand awareness, drive website traffic, and generate qualified leads. You will leverage your expertise across various digital channels, including SEO, SEM, social media marketing, email marketing, and content marketing, to achieve key performance indicators (KPIs). The ideal candidate will possess a deep understanding of current digital marketing trends, analytics tools, and campaign optimization techniques. Responsibilities include conducting market research, identifying target audiences, and crafting compelling marketing messages. You will also be tasked with managing advertising budgets, monitoring campaign performance, and providing regular reports with actionable insights to senior management. This position requires excellent analytical skills, a creative mindset, and the ability to work independently in a remote setting. Strong collaboration and communication skills are essential for working effectively with cross-functional teams. We are looking for a strategic thinker who can translate business objectives into successful digital marketing initiatives. Your role will involve staying abreast of algorithm changes and new platform features to ensure campaigns remain competitive and effective. Experience with A/B testing, conversion rate optimization (CRO), and marketing automation platforms is highly desirable. You will be instrumental in shaping our client's online presence and driving measurable business growth. The successful candidate will demonstrate a passion for digital marketing and a commitment to continuous learning and improvement. This is a significant opportunity to make a tangible impact on our client's marketing efforts in a flexible, remote work environment. You will be responsible for planning and executing paid search campaigns, social media advertising, and organic content strategies. The focus is on driving ROI and achieving sustained growth. The conceptual base for this role is **Thika, Kiambu, KE**, but it is a 100% remote position.
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Remote Digital Marketing Strategist - Performance Focused

60100 Embu, Eastern KES140000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a fast-paced e-commerce leader, is seeking a data-driven and innovative Remote Digital Marketing Strategist to optimize online presence and drive measurable results. This is a fully remote position, allowing you to craft and execute cutting-edge digital campaigns from anywhere within Kenya, with an understanding of burgeoning commercial centers like Embu, Embu, KE . You will be responsible for developing and managing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing, with a strong emphasis on performance metrics and ROI. Your role will involve analyzing campaign performance, identifying trends, and implementing data-backed optimizations to maximize lead generation, customer acquisition, and conversion rates. You will conduct market research, identify target audiences, and develop compelling marketing messages and creative assets. Collaboration with content creators, web developers, and sales teams will be key to ensuring seamless execution and alignment with overall business goals. The ideal candidate will have a proven track record of success in digital marketing, with deep expertise in performance marketing, analytics tools (e.g., Google Analytics, Adobe Analytics), and various advertising platforms (e.g., Google Ads, Facebook Ads). Excellent analytical, strategic thinking, and communication skills are essential. You must be a proactive self-starter, adept at working independently in a remote environment, and capable of managing multiple campaigns and priorities simultaneously. If you are passionate about leveraging digital channels to drive business growth and are looking for a dynamic remote role where you can make a significant impact, this is an excellent opportunity to showcase your strategic marketing prowess.
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Senior Digital Marketing Strategist - Performance Driven

90100 Kisumu KES280000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is seeking a highly analytical and results-oriented Senior Digital Marketing Strategist to lead their performance marketing efforts. This fully remote position is perfect for a seasoned professional who excels at developing and executing data-driven campaigns across multiple digital channels to achieve measurable business objectives. You will be responsible for defining digital marketing strategies, managing paid advertising budgets, optimizing campaigns for ROI, and driving customer acquisition and engagement.

The ideal candidate possesses a comprehensive understanding of the digital marketing landscape, including SEO, SEM, social media advertising, email marketing, content marketing, and affiliate marketing. You will leverage your expertise to develop integrated campaigns that attract, convert, and retain customers. Strong analytical skills are crucial, as you will be responsible for tracking, measuring, and reporting on campaign performance, providing actionable insights to optimize strategies. Experience with A/B testing, conversion rate optimization (CRO), and marketing automation tools is essential. You should be adept at identifying target audiences, developing compelling messaging, and selecting the most effective channels to reach them. As this is a remote role, excellent communication, project management, and cross-functional collaboration skills are paramount. You must be a self-starter, capable of working independently and managing complex projects from conception to completion. Join our forward-thinking team and drive impactful digital growth from anywhere.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to achieve business goals.
  • Manage and optimize paid advertising campaigns across search engines, social media, and other platforms.
  • Oversee SEO strategy to improve organic search rankings and traffic.
  • Develop and execute email marketing campaigns to nurture leads and engage customers.
  • Collaborate with content teams to create compelling marketing materials.
  • Analyze campaign performance data, generate reports, and provide actionable insights.
  • Conduct market research and competitor analysis to identify opportunities.
  • Manage marketing budgets and ensure optimal allocation of resources.
  • Stay current with digital marketing trends, tools, and best practices.
  • Drive customer acquisition, retention, and lifetime value.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of progressive experience in digital marketing, with a strong focus on performance marketing.
  • Proven track record of developing and managing successful digital marketing campaigns with measurable results.
  • Expertise in SEO, SEM, social media advertising, email marketing, and content marketing.
  • Proficiency with marketing analytics tools (e.g., Google Analytics) and advertising platforms.
  • Experience with marketing automation and CRM systems.
  • Strong analytical, strategic thinking, and problem-solving skills.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work independently, manage multiple projects, and thrive in a remote work environment.
This exciting opportunity is based in Machakos, Machakos, KE , but the role is fully remote.
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Social Media & E-commerce Content Creator

10100 Makongeni KES70000 Monthly WhatJobs remove_red_eye View All

Posted 11 days ago

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Job Description

contractor
Our client is seeking a highly creative and talented Social Media & E-commerce Content Creator to join their vibrant, fully remote marketing team. This role is ideal for an individual passionate about crafting engaging digital content that drives brand awareness and sales conversions across various social media platforms and e-commerce channels. You will be responsible for developing innovative content strategies, producing high-quality visual and written content, and managing content calendars to ensure consistent brand messaging and engagement. The ideal candidate will have a strong understanding of current social media trends, e-commerce platforms, and digital content best practices. You should be adept at using content creation tools and have a keen eye for aesthetics and brand consistency.

Responsibilities:
  • Develop creative concepts for social media campaigns and e-commerce content.
  • Create engaging written, visual, and video content for platforms such as Instagram, Facebook, TikTok, YouTube, and e-commerce product pages.
  • Write compelling copy for social media posts, product descriptions, and promotional materials.
  • Design graphics and edit short videos using tools like Canva, Adobe Photoshop, and video editing software.
  • Manage and schedule content across all relevant social media platforms using scheduling tools.
  • Monitor social media trends, audience engagement, and competitor activities to inform content strategy.
  • Collaborate with the marketing team to align content with overall brand goals and campaigns.
  • Analyze content performance metrics and provide reports on engagement, reach, and conversions.
  • Optimize content for e-commerce platforms to improve product visibility and sales.
  • Engage with the online community, respond to comments and messages in a timely and on-brand manner.
  • Assist in developing user-generated content campaigns.
  • Stay up-to-date with the latest social media features, tools, and best practices.
  • Ensure all content adheres to brand guidelines and quality standards.

This is a fully remote opportunity, offering the flexibility to work from your preferred location. We are committed to building a strong, collaborative remote culture. You will play a critical role in amplifying our client's brand presence and driving online sales through impactful content. If you have a portfolio showcasing your creativity in social media and e-commerce content creation, excellent copywriting skills, and a passion for digital storytelling, we want to hear from you. Proficiency in content creation software and a solid understanding of social media analytics are essential. This is a fantastic chance to shape the digital narrative for growing brands.
Location: Thika, Kiambu, KE
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Social Media Marketing & Content Creator

60100 Embu, Eastern KES90000 Monthly WhatJobs

Posted 15 days ago

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Job Description

part-time
Our client is seeking a creative and dynamic Social Media Marketing & Content Creator to join their fully remote team. This position is ideal for an individual passionate about digital storytelling and community building. You will be responsible for developing engaging content, managing social media platforms, and driving brand awareness and engagement across various channels. Key responsibilities include conceptualizing and creating high-quality content (graphics, videos, written posts), scheduling and publishing posts across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok), monitoring social media trends and competitor activities, and interacting with the online community to foster engagement and build relationships. You will also analyze social media performance metrics and provide regular reports with insights and recommendations for improvement. The ability to work independently, manage multiple social media accounts, and adhere to brand guidelines is essential. This is a remote-first role, requiring excellent communication and organizational skills. A Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience, is preferred. Proven experience in social media management and content creation, with a strong portfolio showcasing successful campaigns and creative output, is required. Proficiency with social media management tools (e.g., Hootsuite, Buffer) and graphic design/video editing software (e.g., Canva, Adobe Creative Suite) is a significant advantage. If you are a creative thinker with a passion for social media and a knack for engaging audiences, and you thrive in a remote work environment, this opportunity near Embu, Kenya , is perfect for you.
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Senior Social Media Content Creator - E-commerce

10100 Nyeri Town KES140000 Annually WhatJobs

Posted 11 days ago

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Job Description

full-time
Our client is seeking a highly creative and strategic Senior Social Media Content Creator with a passion for e-commerce to elevate their brand presence online. This is a fully remote position, allowing you to channel your creativity from anywhere. You will be responsible for developing engaging and compelling content strategies across various social media platforms to drive brand awareness, customer engagement, and ultimately, sales for their e-commerce operations. The ideal candidate will possess a strong portfolio showcasing innovative social media campaigns, excellent storytelling abilities, and a deep understanding of social media trends, analytics, and the e-commerce landscape.

Key Responsibilities:
  • Develop and execute a comprehensive social media content strategy aligned with e-commerce objectives.
  • Create high-quality, original, and engaging content (images, videos, graphics, copy) for platforms like Instagram, Facebook, TikTok, Pinterest, and others.
  • Plan and manage the social media content calendar, ensuring a consistent and timely posting schedule.
  • Monitor social media trends, user-generated content, and competitor activities to identify opportunities.
  • Engage with the online community, respond to comments and messages, and foster a positive brand image.
  • Analyze social media performance metrics and use insights to optimize content and strategy.
  • Collaborate with marketing, design, and e-commerce teams to ensure brand consistency.
  • Stay up-to-date with platform updates, best practices, and emerging social media technologies.
  • Develop creative concepts for social media advertising campaigns.
  • Guide and mentor junior content creators or social media interns.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Fine Arts, Digital Media, or a related field.
  • Minimum of 4 years of experience in social media management and content creation, with a strong focus on e-commerce brands.
  • Demonstrable success in growing social media engagement and driving traffic/sales.
  • Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, video editing software).
  • Excellent copywriting and editing skills with a keen eye for detail.
  • Strong understanding of social media analytics and reporting tools.
  • Experience with social media management platforms (e.g., Buffer, Hootsuite).
  • Creative mindset with the ability to think outside the box.
  • Excellent communication and collaboration skills, essential for remote teamwork.
  • A portfolio showcasing exceptional social media content and campaign results is required.
Join our client's innovative and forward-thinking team, where your creativity will be instrumental in shaping their e-commerce success. The designated job location is Nyeri, Nyeri, KE , however, this position is fully remote.
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Remote Social Media & E-commerce Content Creator

40100 Kisumu KES120000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client, a dynamic online fashion brand, is seeking a creative and skilled Remote Social Media & E-commerce Content Creator to elevate their brand presence and drive online sales. This role is fully remote, allowing you to channel your creativity from anywhere.

As a Content Creator, you will be responsible for developing engaging and visually appealing content across various social media platforms (Instagram, Facebook, TikTok, Pinterest) and for our e-commerce website. Your duties will include conceptualizing, scripting, shooting, and editing short-form videos, creating high-quality product photography, and writing compelling captions and product descriptions that resonate with our target audience. You will manage the content calendar, schedule posts, and actively engage with our online community to foster brand loyalty and drive traffic to our online store.

The ideal candidate will have a keen eye for aesthetics, a strong understanding of current social media trends, and proficiency in content creation tools and software. Experience with photo and video editing software (e.g., Adobe Creative Suite, CapCut, Canva) is essential. You should be adept at understanding brand voice and translating it into effective digital content. This role requires a proactive individual with excellent organizational skills, the ability to manage multiple projects simultaneously, and a passion for fashion and e-commerce. A portfolio showcasing your previous work in social media and content creation is required. This position is perfect for a creative self-starter looking to make a significant impact.

Responsibilities:
  • Create engaging and shareable content for social media platforms (Instagram, Facebook, TikTok, Pinterest).
  • Develop and produce high-quality product photography and videography for e-commerce.
  • Write compelling and SEO-friendly product descriptions and social media captions.
  • Manage and execute the social media content calendar, scheduling posts effectively.
  • Engage with the online community, responding to comments and messages promptly.
  • Monitor social media trends and identify opportunities for creative content.
  • Collaborate with the marketing team on campaign ideas and content strategy.
  • Analyze content performance metrics and provide insights for improvement.
  • Maintain brand consistency in all visual and written content.
  • Stay up-to-date with emerging social media platforms and digital marketing techniques.
Qualifications:
  • Proven experience as a Social Media Content Creator, Digital Marketer, or similar role.
  • Strong portfolio showcasing social media content, photography, and videography.
  • Proficiency in photo and video editing software (e.g., Adobe Photoshop, Lightroom, Premiere Pro, Final Cut Pro).
  • Excellent copywriting and communication skills, with an ability to adapt to brand voice.
  • Deep understanding of social media platforms, algorithms, and best practices.
  • Experience with e-commerce platforms and product merchandising.
  • Creative mindset with a strong aesthetic sense.
  • Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
  • Knowledge of SEO principles for content optimization.
This fully remote position will create content for a brand serving the Kisumu, Kisumu, KE market.
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Social Media Content Creator - E-commerce Specialist

01000 Makongeni KES75000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client, a burgeoning e-commerce enterprise, is seeking a creative and strategically-minded Social Media Content Creator to spearhead their online presence. This role is entirely remote, offering the flexibility to work from anywhere while driving engagement and sales for a diverse range of products. The ideal candidate possesses a deep understanding of social media platforms, trends, and analytics, coupled with a flair for crafting compelling visual and written content. You will be responsible for developing and executing a comprehensive social media strategy that aligns with our client's brand identity and marketing objectives. This includes planning, creating, and scheduling engaging posts across platforms such as Instagram, Facebook, TikTok, and Pinterest. Your duties will encompass designing eye-catching graphics, shooting and editing short-form videos, writing persuasive captions, and interacting with our online community. The successful candidate must be adept at identifying target audiences, understanding their preferences, and tailoring content to resonate with them. You will also be tasked with monitoring social media performance, analyzing key metrics, and generating reports to inform future strategies. A proven ability to increase follower growth, engagement rates, and website traffic through social media is essential. This role demands a high degree of creativity, initiative, and an entrepreneurial spirit. You should be comfortable working autonomously, managing multiple projects simultaneously, and meeting deadlines in a fast-paced, remote environment. Familiarity with e-commerce best practices, including conversion optimization and paid social advertising, will be a significant advantage. We are looking for a storyteller who can translate product features into engaging narratives and build a loyal online following. The ability to stay ahead of social media trends and adapt quickly to algorithm changes is crucial. This position offers a fantastic opportunity to make a tangible impact on our client's growth and shape their digital voice. This is a fully remote role, supporting digital marketing efforts for an e-commerce business serving the Thika, Kiambu, KE region, but requires you to be fully remote.

Responsibilities:
  • Develop and implement a social media strategy to drive brand awareness and sales.
  • Create high-quality, engaging content including graphics, videos, and written posts.
  • Schedule and publish content across various social media platforms.
  • Monitor social media trends and identify new content opportunities.
  • Engage with followers, respond to comments and messages, and foster community growth.
  • Analyze social media performance metrics and report on key insights.
  • Collaborate with marketing and sales teams to ensure brand consistency.
  • Stay up-to-date with platform algorithm changes and best practices.
  • Experiment with new content formats and strategies to optimize performance.
  • Manage social media advertising campaigns, if applicable.

Qualifications:
  • Proven experience as a Social Media Content Creator or similar role, preferably in e-commerce.
  • Strong portfolio showcasing creative content across different platforms.
  • Excellent graphic design and video editing skills (e.g., Canva, Adobe Creative Suite, CapCut).
  • Proficient in copywriting and storytelling for social media.
  • In-depth knowledge of major social media platforms and their analytics.
  • Understanding of e-commerce principles and online marketing strategies.
  • Strong analytical skills and ability to interpret data.
  • Self-motivated with excellent time management and organizational skills.
  • Ability to work independently in a remote setting and meet deadlines.
  • Passion for social media, digital marketing, and e-commerce trends.
This advertiser has chosen not to accept applicants from your region.

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