Digital Marketing Manager (Remote)

80100 Nairobi, Nairobi KES4500000 Annually WhatJobs remove_red_eye View All

Posted 22 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Manager to spearhead our online presence and customer engagement initiatives. This is a fully remote position, offering the flexibility to work from any location. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. Your core objective will be to drive brand awareness, generate qualified leads, and increase customer acquisition and retention. You will analyze market trends, identify target audiences, and craft compelling campaigns that resonate with our customers. Key responsibilities include managing the digital marketing budget, overseeing campaign performance, optimizing website content and user experience, and leveraging analytics tools to measure ROI and identify areas for improvement. This role requires a deep understanding of the digital marketing landscape, including the latest trends, tools, and best practices. You will work closely with the sales, product, and design teams to ensure alignment and maximize marketing impact. The ideal candidate possesses strong analytical skills, exceptional creativity, and a proven track record of success in driving digital growth. You should be adept at managing multiple projects simultaneously and comfortable working in a fast-paced, remote environment. This is an exciting opportunity to shape our digital strategy and make a significant contribution to our company's success.

Key Responsibilities:
  • Develop and execute integrated digital marketing strategies to achieve business goals.
  • Manage and optimize SEO, SEM, social media marketing, email marketing, and content marketing campaigns.
  • Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
  • Identify target audiences and craft engaging marketing messages.
  • Manage the digital marketing budget and track ROI for all campaigns.
  • Oversee the creation of compelling digital content, including website copy, blog posts, social media updates, and email newsletters.
  • Collaborate with cross-functional teams to ensure brand consistency and marketing alignment.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
  • Conduct A/B testing and other experiments to optimize campaign performance.
  • Report on marketing performance and provide insights for future strategies.
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Senior Digital Marketing Manager - Remote

80101 Nairobi, Nairobi KES340000 Annually WhatJobs remove_red_eye View All

Posted 18 days ago

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Job Description

full-time
Our client, a leader in driving brand growth, is seeking an experienced Senior Digital Marketing Manager to spearhead innovative marketing strategies. This role is entirely remote, empowering you to design and execute campaigns that reach audiences worldwide. You will be responsible for developing and implementing comprehensive digital marketing plans to increase brand awareness, drive customer acquisition, and optimize marketing ROI. While supporting clients and projects that may involve **Mombasa, Mombasa, KE**, your influence will extend across various markets. We are looking for a data-driven strategist with a proven ability to manage multiple facets of digital marketing.

Key Responsibilities:
  • Develop and execute integrated digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising.
  • Manage and optimize digital advertising campaigns (PPC, social ads) to maximize reach, engagement, and conversions within budget.
  • Oversee SEO strategies to improve search engine rankings and drive organic traffic.
  • Develop and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
  • Collaborate with content creators to develop compelling marketing materials that resonate with target audiences.
  • Analyze marketing data and campaign performance metrics to identify trends, insights, and opportunities for optimization.
  • Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
  • Stay current with the latest digital marketing trends, tools, and best practices.
  • Conduct market research and competitor analysis to inform strategy development.
  • Manage relationships with external agencies and vendors as needed.
  • Lead and mentor a team of digital marketing specialists.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 6 years of progressive experience in digital marketing, with a strong track record of successful campaign management.
  • Proven expertise in SEO, SEM, PPC advertising, social media marketing, email marketing, and content marketing.
  • Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
  • Strong analytical, strategic thinking, and problem-solving skills.
  • Excellent communication, leadership, and project management abilities.
  • Ability to work independently and manage multiple projects simultaneously in a remote setting.
  • Creative mindset with a data-driven approach to decision-making.
This is an exceptional opportunity to shape impactful marketing initiatives and drive significant business results from a flexible, fully remote work environment. If you are a passionate and results-oriented digital marketer, we encourage you to apply.
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E-commerce Digital Marketing Manager, Remote

80100 Nairobi, Nairobi KES160000 Annually WhatJobs

Posted 23 days ago

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Job Description

full-time
Our client is looking for a creative and results-oriented E-commerce Digital Marketing Manager to spearhead their online sales and marketing efforts. This is a fully remote position, offering the flexibility to optimize campaigns from anywhere. The ideal candidate will have a comprehensive understanding of digital marketing channels, e-commerce best practices, and data analytics. You will be responsible for developing and executing integrated digital marketing strategies to drive website traffic, increase conversions, and enhance customer engagement. Key responsibilities include managing SEO/SEM campaigns, social media marketing, email marketing, content marketing, and affiliate programs. You will also analyze website performance data, identify trends, and implement strategies to improve user experience and sales funnels. The successful candidate will be adept at utilizing various digital marketing tools and platforms, such as Google Analytics, SEMrush, and social media management tools. Strong analytical and reporting skills are essential to measure the effectiveness of campaigns and demonstrate ROI. Excellent communication and collaboration skills are required to work with internal teams and external agencies. This role demands a strategic thinker with a keen eye for detail and a passion for driving online business growth. Join our client and shape their e-commerce presence. This is an exciting opportunity for a driven marketing professional to lead impactful campaigns in a fully remote setting and contribute significantly to online revenue.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Manager - Remote Campaigns

80100 Nairobi, Nairobi KES130000 Annually WhatJobs

Posted 14 days ago

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Job Description

full-time
Our client is seeking a strategic and results-driven Senior Digital Marketing Manager to lead and execute comprehensive online marketing campaigns in a fully remote capacity. This role demands a seasoned professional with a proven track record in developing and implementing innovative digital marketing strategies to drive brand awareness, lead generation, and customer engagement. You will be responsible for managing all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. The ideal candidate will possess strong analytical skills, a deep understanding of current digital marketing trends, and the ability to leverage data to optimize campaign performance. You will manage a team of digital marketing specialists and collaborate closely with cross-functional teams, including sales, product development, and creative services, all within a remote setup. Proficiency in marketing automation platforms, CRM systems, and analytics tools is essential. We are looking for a creative leader with excellent communication and project management skills, committed to achieving measurable marketing objectives. This position is advertised for Mombasa, Mombasa, KE , but is a 100% remote position.
Key Responsibilities:
  • Develop and execute integrated digital marketing strategies to achieve business goals.
  • Manage all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
  • Oversee the creation and optimization of engaging marketing content.
  • Conduct market research and competitor analysis to identify opportunities.
  • Analyze campaign performance data and provide actionable insights for improvement.
  • Manage digital marketing budgets and ensure efficient allocation of resources.
  • Lead and mentor the digital marketing team, fostering a collaborative remote environment.
  • Collaborate with sales and product teams to align marketing efforts with business objectives.
  • Stay updated with the latest digital marketing trends and technologies.
  • Manage relationships with external agencies and vendors.
  • Ensure brand consistency across all digital marketing initiatives.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
  • Minimum of 6 years of experience in digital marketing, with at least 2 years in a management role.
  • Proven success in developing and executing data-driven digital marketing campaigns.
  • Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
  • Strong leadership, project management, and communication skills.
  • Ability to manage multiple projects and teams in a remote setting.
  • Creative thinking and problem-solving abilities.
This advertiser has chosen not to accept applicants from your region.

Lead Digital Marketing Campaign Manager (Remote)

80100 Nairobi, Nairobi KES180000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client is seeking a highly skilled and results-oriented Lead Digital Marketing Campaign Manager to drive impactful online marketing initiatives. This is a fully remote role, offering the flexibility to work from your preferred location. You will be responsible for the end-to-end planning, execution, and optimization of comprehensive digital marketing campaigns across multiple channels. This includes developing data-driven strategies, setting campaign objectives, managing budgets, and analyzing performance metrics to ensure maximum ROI. Your expertise will span search engine marketing (SEM), social media advertising, email marketing, content marketing, and affiliate marketing. You will collaborate closely with creative teams, content creators, and analytics specialists to develop compelling campaign assets and messaging. The ideal candidate possesses a deep understanding of the digital marketing landscape, a proven track record of successful campaign management, and strong analytical skills. Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, social media ad platforms) is essential. Excellent communication, leadership, and project management skills are required to guide cross-functional teams effectively. A Bachelor's degree in Marketing, Communications, Business, or a related field is required, along with significant professional experience. You will be expected to stay abreast of the latest digital marketing trends and technologies, continuously experimenting with new strategies to drive innovation and achieve superior results. This role demands a strategic thinker with a passion for data and a commitment to delivering measurable business outcomes. The conceptual location for this position is Mombasa, Mombasa, KE , but the role operates entirely remotely.
This advertiser has chosen not to accept applicants from your region.

Remote Digital Marketing Manager

80100 Nairobi, Nairobi KES240000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client, a dynamic and growing entity in the vibrant Mombasa, Mombasa, KE region, is actively seeking an experienced and strategic Remote Digital Marketing Manager to lead their online marketing initiatives. This is a fully remote opportunity, allowing you to leverage your expertise in digital marketing from anywhere, driving brand awareness and lead generation. You will be instrumental in shaping our client's online footprint.

Responsibilities:
  • Develop, implement, and manage comprehensive digital marketing strategies across all online channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Oversee the creation and execution of engaging marketing campaigns to drive website traffic, generate leads, and increase conversions.
  • Manage and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media channels, ensuring maximum ROI.
  • Analyze website traffic and campaign performance using tools like Google Analytics, providing actionable insights and data-driven recommendations for improvement.
  • Develop and maintain a detailed content marketing calendar, overseeing the creation of blog posts, articles, social media updates, and other marketing collateral.
  • Manage the company's social media presence, fostering community engagement and building brand loyalty.
  • Collaborate with internal teams (sales, product development) and external agencies to ensure brand consistency and campaign alignment.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
  • Conduct market research and competitor analysis to identify opportunities and threats.
  • Manage the digital marketing budget effectively, allocating resources for optimal impact.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
  • Minimum of 5-7 years of progressive experience in digital marketing, with a proven track record of success.
  • Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
  • Hands-on experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
  • Strong proficiency in Google Analytics and other web analytics tools.
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data.
  • Exceptional written and verbal communication skills, crucial for remote collaboration.
  • Strong project management and organizational skills, essential for managing multiple priorities remotely.
  • Creative mindset with a passion for storytelling and brand building.
  • Ability to work independently and thrive in a fast-paced, remote environment.

This is a 100% remote position. Candidates must have a reliable internet connection and a dedicated workspace. While the company's operational base is in Mombasa, Mombasa, KE , all work is conducted remotely. Our client offers a competitive salary, comprehensive benefits, and significant opportunities for professional growth and development within the digital marketing field.
This advertiser has chosen not to accept applicants from your region.

Remote Digital Marketing Manager - Consumer Brands

80100 Nairobi, Nairobi KES120000 Annually WhatJobs

Posted 25 days ago

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Job Description

full-time
Our client is seeking a creative and strategic Remote Digital Marketing Manager to lead their digital marketing initiatives for consumer brands. This fully remote position requires a visionary leader who can develop and execute innovative digital strategies to enhance brand awareness, drive customer engagement, and boost sales. You will oversee all aspects of digital marketing, including social media, content marketing, SEO/SEM, email marketing, and paid advertising. The ideal candidate is a seasoned digital marketer with a proven track record in the consumer goods sector and a deep understanding of current digital trends.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with brand objectives and target audience.
  • Manage and grow social media presence across key platforms, creating engaging content calendars and fostering community interaction.
  • Oversee the creation and execution of content marketing initiatives, including blog posts, articles, videos, and infographics.
  • Drive organic search visibility through SEO best practices and manage paid search campaigns (SEM) to maximize ROI.
  • Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing for optimal engagement.
  • Plan, execute, and optimize digital advertising campaigns across various channels (e.g., Google Ads, social media ads).
  • Analyze campaign performance data, website traffic, and customer behavior, providing regular reports and actionable insights to optimize strategies.
  • Collaborate with internal creative teams and external agencies to ensure brand consistency and high-quality campaign execution.
  • Stay ahead of digital marketing trends, emerging technologies, and competitor activities to identify new opportunities.
  • Manage digital marketing budgets effectively to achieve desired outcomes.
  • Lead and mentor a remote team of digital marketing specialists.
  • Ensure all digital marketing activities adhere to brand guidelines and ethical standards.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
  • Minimum of 7 years of progressive experience in digital marketing, with a significant focus on brand management in the consumer goods or FMCG sector.
  • Proven success in developing and executing integrated digital marketing campaigns that drive measurable results.
  • Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising.
  • Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
  • Strong understanding of consumer behavior and digital trends.
  • Excellent leadership, communication, and project management skills.
  • Ability to think strategically and creatively, with a data-driven approach to decision-making.
  • Demonstrated ability to work effectively and manage a remote team.
  • Experience with e-commerce platforms is advantageous.
This is an exceptional remote opportunity for a strategic marketing leader to shape the digital future of prominent consumer brands. If you are passionate about building brands online and driving growth through innovative digital strategies, we encourage you to apply. The role is associated with **Mombasa, Mombasa, KE**, but is entirely remote.
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Senior Remote Digital Marketing Manager

80300 Nairobi, Nairobi KES95000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client, a dynamic and fast-growing media and entertainment company, is looking for a highly creative and results-driven Senior Remote Digital Marketing Manager to lead their online presence and marketing initiatives. This is a fully remote position, offering the flexibility to work from anywhere. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive audience engagement, and achieve marketing objectives. You will oversee various digital channels, including social media, SEO/SEM, email marketing, content marketing, and paid advertising. This role requires a deep understanding of digital marketing trends, analytics, and campaign optimization, coupled with strong leadership and communication skills. You will work closely with content creators, PR teams, and sales departments to ensure cohesive brand messaging and successful campaign execution. Experience in the media or entertainment sector is a significant advantage.

Key Responsibilities:
  • Develop and implement integrated digital marketing strategies across various channels including social media, email, search engines, and content platforms.
  • Manage and optimize the company's social media presence, creating engaging content and fostering community interaction.
  • Plan and execute SEO and SEM campaigns to improve search engine rankings and drive organic traffic.
  • Develop and manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
  • Oversee content marketing initiatives, working with writers and designers to produce valuable and relevant content.
  • Manage paid advertising campaigns (PPC, social media ads), including budget allocation, targeting, and performance analysis.
  • Analyze website traffic, campaign performance, and audience engagement metrics using tools like Google Analytics.
  • Provide regular reports on digital marketing performance, insights, and recommendations for improvement.
  • Stay current with digital marketing best practices, emerging technologies, and industry trends.
  • Collaborate with PR and communications teams to ensure consistent brand messaging.
  • Manage and mentor junior digital marketing specialists.
  • Identify and evaluate new digital marketing opportunities and channels.
  • Oversee the development and maintenance of marketing databases and CRM systems.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
  • Minimum of 6 years of progressive experience in digital marketing, with a focus on strategy development and execution.
  • Proven experience in managing multiple digital marketing channels (SEO, SEM, Social Media, Email, Content).
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
  • Strong understanding of SEO/SEM principles and best practices.
  • Excellent content creation and copywriting skills.
  • Demonstrated ability to analyze data, derive insights, and make data-driven decisions.
  • Exceptional communication, presentation, and interpersonal skills.
  • Proven leadership abilities and experience managing teams or projects.
  • Ability to work independently, manage time effectively, and thrive in a remote work environment.
  • Experience in the media, entertainment, or publishing industry is highly desirable.
  • Familiarity with CRM platforms is a plus.
This is an outstanding opportunity for a seasoned digital marketer to lead impactful campaigns and drive growth for a prominent media company, all while enjoying the flexibility of a remote work setup.
This advertiser has chosen not to accept applicants from your region.

Remote Digital Marketing Campaign Manager

80100 Nairobi, Nairobi KES75000 Monthly WhatJobs remove_red_eye View All

Posted 18 days ago

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Job Description

full-time
Our client is searching for a creative and data-driven Remote Digital Marketing Campaign Manager to join their dynamic, fully remote marketing team. This role is responsible for planning, executing, and optimizing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and engagement. The ideal candidate will possess a deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will be adept at analyzing campaign performance data, identifying trends, and making data-backed decisions to maximize ROI. This position requires excellent project management skills, strong communication abilities, and the capacity to manage multiple campaigns simultaneously in a remote environment. Key responsibilities include developing campaign strategies aligned with business objectives, managing campaign budgets, creating compelling marketing collateral, overseeing A/B testing, and reporting on campaign performance to stakeholders. You will also collaborate closely with creative, sales, and product teams to ensure cohesive marketing efforts. A Bachelor's degree in Marketing, Communications, Business, or a related field, along with proven experience in managing successful digital marketing campaigns, is required. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, marketing automation software) is essential. If you are a passionate marketer with a knack for creating impactful campaigns and thrive in a flexible, remote work setting, we encourage you to apply. Our client offers an exciting opportunity to shape their digital presence and drive growth, supporting their outreach from the vibrant coastal city of Mombasa, Mombasa, KE .
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Senior Digital Marketing Strategist - Remote Campaign Management

80100 Nairobi, Nairobi KES140000 Annually WhatJobs

Posted 11 days ago

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Job Description

full-time
Our client is seeking a highly analytical and creative Senior Digital Marketing Strategist to join their dynamic team on a fully remote basis. This role is pivotal in developing, implementing, and optimizing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. You will leverage your expertise across various digital channels, including SEO, SEM, social media, email marketing, and content marketing, to achieve key performance indicators (KPIs). The ideal candidate possesses a deep understanding of digital marketing trends, analytics tools, and a proven track record of delivering successful ROI-driven campaigns. You will collaborate with cross-functional teams, including sales, product, and content creators, in a virtual environment to execute integrated marketing strategies.

Key Responsibilities:
  • Develop and execute data-driven digital marketing strategies across multiple channels to meet business objectives.
  • Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve organic and paid search visibility.
  • Develop and implement engaging social media strategies to build brand presence and drive audience interaction.
  • Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
  • Create and manage content marketing initiatives, ensuring alignment with SEO best practices and target audience needs.
  • Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and reports.
  • Continuously monitor and evaluate digital marketing trends, emerging technologies, and competitor activities.
  • Collaborate with the creative team to develop compelling ad copy, landing pages, and other marketing assets.
  • Manage digital advertising budgets and optimize spend for maximum ROI.
  • Identify new opportunities for digital marketing growth and innovation.
  • Work closely with the sales and product teams to ensure marketing efforts support overall business goals.
  • Conduct A/B testing on various campaign elements to improve performance.
  • Mentor junior marketing team members and contribute to a culture of continuous learning.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 6 years of experience in digital marketing, with a strong focus on strategy development and campaign management.
  • Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
  • Proficiency with digital marketing platforms (e.g., Google Ads, Facebook Ads Manager, Mailchimp) and analytics tools (e.g., Google Analytics).
  • Strong analytical and quantitative skills, with the ability to translate data into actionable insights.
  • Excellent written and verbal communication skills, with strong copywriting and editing abilities.
  • Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
  • Experience with marketing automation tools and CRM systems is a plus.
  • Creative thinking and problem-solving skills.
  • Ability to work independently and collaboratively in a fully remote team environment.
  • Certifications in Google Ads, Google Analytics, or other relevant digital marketing areas are highly desirable.
This is a fully remote role supporting marketing initiatives related to Mombasa, Mombasa, KE . If you are a results-oriented Digital Marketing Strategist eager to drive impactful campaigns from anywhere, we invite you to apply.
This advertiser has chosen not to accept applicants from your region.
 

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