968 Content Optimization jobs in Kenya
Senior Digital Marketing Strategist - Content & SEO
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a highly creative and data-driven Senior Digital Marketing Strategist to lead their content and SEO initiatives. This is a fully remote position, offering the flexibility to work from anywhere while making a substantial impact on our client's online presence. You will be responsible for developing and executing comprehensive digital marketing strategies focused on organic growth, engaging content creation, and maximizing search engine visibility. This role requires a deep understanding of current digital marketing trends, audience segmentation, and performance analytics.
Key Responsibilities:
Key Responsibilities:
- Develop and implement a robust content marketing strategy aligned with business objectives.
- Conduct in-depth keyword research and SEO analysis to identify opportunities for organic growth.
- Oversee the creation of high-quality, engaging, and SEO-optimized content across various platforms (blog posts, articles, social media, website copy).
- Manage and optimize website content for search engine ranking and user experience.
- Monitor and analyze website traffic, engagement, and conversion rates using tools like Google Analytics.
- Develop and execute link-building strategies to improve domain authority.
- Collaborate with design and development teams to ensure website technical SEO best practices are implemented.
- Stay updated on the latest SEO algorithm changes and digital marketing best practices.
- Manage and nurture online communities and social media channels.
- Report on campaign performance and provide actionable insights to stakeholders.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree is a plus.
- 5+ years of experience in digital marketing, with a strong focus on content strategy and SEO.
- Proven success in developing and executing SEO strategies that drive significant organic traffic and conversions.
- Expertise in keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
- Strong understanding of website analytics tools (e.g., Google Analytics, Google Search Console).
- Excellent written and verbal communication skills, with a keen eye for detail.
- Experience with CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge.
- Ability to manage multiple projects simultaneously in a remote setting.
- Demonstrated ability to analyze data and translate insights into effective marketing actions.
This advertiser has chosen not to accept applicants from your region.
0
Remote Digital Marketing Strategist - Content & SEO
Posted 18 days ago
Job Viewed
Job Description
Our client is seeking a creative and data-driven Remote Digital Marketing Strategist with a strong focus on Content and Search Engine Optimization (SEO). This is a fully remote position, enabling you to craft compelling digital strategies from anywhere. You will be responsible for developing and implementing comprehensive digital marketing campaigns to enhance brand visibility, drive traffic, and generate leads. Your duties will include creating engaging content strategies, optimizing website content for search engines, conducting keyword research, and analyzing campaign performance metrics. You will manage social media presence, email marketing initiatives, and paid advertising campaigns. The ideal candidate will have a proven track record in digital marketing, with a deep understanding of SEO best practices, content marketing, and analytics tools (e.g., Google Analytics, SEMrush). Excellent writing, editing, and communication skills are essential. You must be a strategic thinker, capable of working independently, managing multiple projects, and adapting to evolving digital landscapes in a remote work environment. A passion for storytelling and a knack for identifying target audience needs are crucial. You will be expected to stay up-to-date with the latest digital marketing trends and algorithm changes. This role is critical for increasing our client's online presence and driving meaningful engagement with their target markets. This remote role will be instrumental in shaping the digital outreach strategies impacting the **Bungoma, Bungoma, KE** region.
This advertiser has chosen not to accept applicants from your region.
1
E-commerce Content and SEO Specialist
Posted 4 days ago
Job Viewed
Job Description
Our client, a fast-growing online retailer specializing in unique artisanal products, is seeking a talented and detail-oriented E-commerce Content and SEO Specialist to enhance their online visibility and drive organic traffic. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be responsible for creating high-quality, engaging product descriptions, website copy, blog posts, and other marketing content, all optimized for search engines. A core part of your role will involve conducting keyword research, analyzing search trends, and implementing SEO best practices across the website to improve search engine rankings and drive qualified leads. You will work closely with the marketing and product teams to ensure content is accurate, compelling, and aligns with brand messaging and e-commerce strategies. The ideal candidate will have a proven ability to write persuasive and informative content, coupled with a strong understanding of SEO principles and tools like Google Analytics, SEMrush, or Ahrefs. Experience with e-commerce platforms (e.g., Shopify) is essential. You should be adept at identifying content gaps, optimizing existing content, and developing content strategies that support business goals. This role requires a self-starter with excellent organizational skills, the ability to manage multiple projects simultaneously, and a passion for digital content and search engine optimization. As this is a remote role, exceptional written and verbal communication skills are crucial for effective collaboration. If you are a creative wordsmith with a knack for SEO and a desire to help e-commerce businesses thrive online, we encourage you to apply. This position is conceptually linked to **Meru, Meru, KE**, but operates entirely remotely. We are looking for someone who can craft compelling narratives that not only attract but also convert customers through optimized online content.
Key Responsibilities:
Key Responsibilities:
- Develop and write compelling, SEO-optimized product descriptions, website copy, blog posts, and other marketing content.
- Conduct thorough keyword research and competitive analysis to identify content opportunities.
- Implement on-page and off-page SEO strategies to improve search engine rankings and organic traffic.
- Optimize existing website content for better search engine visibility and user engagement.
- Create and manage content calendars in alignment with marketing campaigns and product launches.
- Monitor SEO performance using tools like Google Analytics and Search Console, providing regular reports.
- Collaborate with designers and developers to ensure content is presented effectively and technically sound.
- Stay updated on the latest SEO trends, algorithm changes, and best practices.
- Identify content gaps and recommend strategies to fill them.
- Ensure all content is accurate, on-brand, and free of grammatical errors.
- Bachelor's degree in Marketing, English, Communications, or a related field.
- Minimum of 3 years of experience in content creation and SEO, preferably in an e-commerce environment.
- Proven ability to write clear, concise, and engaging marketing copy.
- Strong understanding of SEO principles, keyword research, and on-page/off-page optimization techniques.
- Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce).
- Excellent research and analytical skills.
- Ability to work independently, manage priorities, and meet deadlines in a remote setting.
- Strong attention to detail and accuracy.
- Excellent written and verbal communication skills.
This advertiser has chosen not to accept applicants from your region.
2
Senior SEO and Content Marketing Specialist
Posted 14 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and creative Senior SEO and Content Marketing Specialist to enhance their online visibility and drive organic traffic. This is a fully remote position, offering the opportunity to work from anywhere while executing strategic digital initiatives. You will be responsible for developing and implementing comprehensive SEO strategies, including keyword research, on-page optimization, technical SEO audits, and link-building campaigns. Simultaneously, you will lead content marketing efforts, conceptualizing, creating, and promoting engaging, high-quality content that attracts and retains target audiences.
Key responsibilities include conducting in-depth keyword analysis to identify opportunities and guide content creation. You will develop content calendars, oversee the production of blog posts, articles, website copy, infographics, and other digital assets, ensuring they are optimized for search engines and align with brand messaging. Monitoring website performance using tools like Google Analytics, SEMrush, and Ahrefs, and generating detailed reports on SEO progress and content engagement are critical. You will also stay current with the latest SEO trends, algorithm updates, and industry best practices to continuously refine strategies.
The ideal candidate will have a strong understanding of both technical and content-driven SEO. Proven experience in developing successful content marketing strategies that drive organic growth is essential. Excellent written and verbal communication skills are required, along with the ability to craft compelling narratives. Proficiency in SEO tools, CMS platforms (e.g., WordPress), and analytics software is a must. You should possess strong analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies. Experience in competitor analysis and market research will be highly beneficial.
A Bachelor's degree in Marketing, Communications, English, or a related field, coupled with at least 6 years of progressive experience in SEO and content marketing, is preferred. This remote role demands excellent organizational skills, self-discipline, and the ability to manage multiple projects effectively in a virtual environment. If you are a passionate digital marketer dedicated to driving measurable results through organic channels, this is an excellent opportunity to contribute significantly to our client's success in the **Eldoret, Uasin Gishu, KE** market and beyond. Join our dynamic remote team and elevate our digital footprint.
Key responsibilities include conducting in-depth keyword analysis to identify opportunities and guide content creation. You will develop content calendars, oversee the production of blog posts, articles, website copy, infographics, and other digital assets, ensuring they are optimized for search engines and align with brand messaging. Monitoring website performance using tools like Google Analytics, SEMrush, and Ahrefs, and generating detailed reports on SEO progress and content engagement are critical. You will also stay current with the latest SEO trends, algorithm updates, and industry best practices to continuously refine strategies.
The ideal candidate will have a strong understanding of both technical and content-driven SEO. Proven experience in developing successful content marketing strategies that drive organic growth is essential. Excellent written and verbal communication skills are required, along with the ability to craft compelling narratives. Proficiency in SEO tools, CMS platforms (e.g., WordPress), and analytics software is a must. You should possess strong analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies. Experience in competitor analysis and market research will be highly beneficial.
A Bachelor's degree in Marketing, Communications, English, or a related field, coupled with at least 6 years of progressive experience in SEO and content marketing, is preferred. This remote role demands excellent organizational skills, self-discipline, and the ability to manage multiple projects effectively in a virtual environment. If you are a passionate digital marketer dedicated to driving measurable results through organic channels, this is an excellent opportunity to contribute significantly to our client's success in the **Eldoret, Uasin Gishu, KE** market and beyond. Join our dynamic remote team and elevate our digital footprint.
This advertiser has chosen not to accept applicants from your region.
3
Senior SEO and Content Marketing Manager
Posted today
Job Viewed
Job Description
Our client is seeking an experienced Senior SEO and Content Marketing Manager to drive organic growth and enhance online visibility. This hybrid role requires a strategic thinker who can balance remote work for content ideation and analysis with on-site presence in **Naivasha, Nakuru, KE** for team collaboration and strategic planning meetings. You will be responsible for developing and implementing comprehensive SEO strategies, creating engaging and valuable content, and optimizing it for search engines. The ideal candidate will have a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and content performance analysis. You will work closely with design, development, and marketing teams to ensure cohesive brand messaging and successful campaign execution. This role demands strong analytical skills, creative content development capabilities, and the ability to manage multiple projects effectively.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute data-driven SEO strategies to improve search engine rankings and organic traffic.
- Conduct in-depth keyword research, competitor analysis, and market trend analysis.
- Perform technical SEO audits and implement recommendations for website optimization.
- Create, edit, and publish high-quality, engaging content across various platforms (blog posts, articles, website copy, social media updates).
- Develop and manage a content calendar aligned with SEO goals and business objectives.
- Monitor and analyze website traffic, search engine performance, and content engagement metrics.
- Collaborate with web development and design teams to implement on-page optimizations and user experience improvements.
- Build and maintain high-quality backlinks through outreach and relationship building.
- Stay up-to-date with the latest SEO trends, algorithm updates, and content marketing best practices.
- Report on SEO and content marketing performance to key stakeholders, providing actionable insights.
Qualifications:
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- Minimum of 6 years of experience in SEO and content marketing, with a proven track record of driving organic growth.
- Expertise in keyword research tools, SEO platforms (e.g., SEMrush, Ahrefs, Moz), and Google Analytics.
- Strong understanding of on-page, off-page, and technical SEO principles.
- Excellent writing, editing, and proofreading skills with a strong portfolio of published content.
- Experience with content management systems (CMS) such as WordPress.
- Ability to analyze data and translate insights into actionable strategies.
- Strong communication and collaboration skills, with the ability to work effectively in a hybrid team environment.
- Project management skills and the ability to manage multiple priorities.
- A passion for digital marketing and a proactive approach to learning and problem-solving.
This advertiser has chosen not to accept applicants from your region.
4
Digital Marketing Specialist - SEO & Content Strategy
Posted 6 days ago
Job Viewed
Job Description
Our client is a growing digital agency seeking a talented and proactive Digital Marketing Specialist with a deep understanding of SEO and Content Strategy. This is a fully remote position, enabling you to contribute your expertise from anywhere within Kenya. You will play a key role in enhancing the online visibility and organic search performance for our diverse client base.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive SEO strategies, including on-page optimization, off-page link building, and technical SEO audits.
- Conduct thorough keyword research and analysis to identify opportunities and inform content creation.
- Create and manage content calendars, ensuring alignment with SEO goals and target audience interests.
- Write and edit high-quality, engaging content for websites, blogs, social media, and other digital platforms.
- Monitor and analyze website traffic and SEO performance using tools like Google Analytics, Google Search Console, and SEMrush.
- Identify technical SEO issues and collaborate with web development teams to implement solutions.
- Stay updated on the latest search engine algorithms, SEO best practices, and digital marketing trends.
- Provide clients with regular reports on SEO performance, insights, and recommendations.
- Advise clients on content marketing strategies to drive organic traffic and engagement.
- Collaborate with paid media specialists to ensure integrated digital marketing efforts.
- Assist in developing client proposals and presentations related to SEO and content services.
- Bachelor's degree in Marketing, Communications, English, or a related field.
- Minimum of 3 years of experience in SEO and content marketing, preferably within an agency setting.
- Proven track record of improving organic search rankings and driving qualified traffic through SEO initiatives.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Strong understanding of on-page, off-page, and technical SEO principles.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Experience in developing and executing content marketing strategies.
- Ability to analyze data, identify trends, and make data-driven recommendations.
- Strong communication and interpersonal skills, with the ability to explain complex SEO concepts clearly.
- Highly organized, detail-oriented, and capable of managing multiple projects effectively in a remote work environment.
- Must be based in Kenya and available to work remotely from Kericho, Kericho, KE or any other suitable location.
This advertiser has chosen not to accept applicants from your region.
5
Junior Content Creator - Digital Marketing
Posted 21 days ago
Job Viewed
Job Description
Our client is seeking an enthusiastic and creative Junior Content Creator to join their dynamic, fully remote digital marketing team. This entry-level position is perfect for a recent graduate or budding content specialist eager to gain hands-on experience in creating engaging content for various online platforms. You will work under the guidance of senior marketers to develop compelling written, visual, and multimedia content that supports our client's marketing campaigns and enhances brand presence. This role offers a fantastic opportunity to learn, grow, and contribute to impactful digital strategies in a flexible, remote setting.
Responsibilities:
Qualifications:
This is a 100% remote internship, providing an excellent opportunity to build a professional portfolio and gain practical experience. Our client is committed to fostering talent and offers mentorship and support to help you succeed. If you are a creative individual with a passion for digital content and marketing, we encourage you to apply and kick-start your career with us.
Responsibilities:
- Assist in the creation of engaging written content for blog posts, social media updates, website copy, and email newsletters.
- Develop visually appealing graphics, infographics, and short videos for social media and marketing materials using design tools.
- Research industry-related topics to generate fresh content ideas.
- Edit and proofread content for grammar, spelling, and clarity.
- Collaborate with the marketing team to brainstorm and execute content strategies.
- Schedule and publish content across various social media channels and platforms.
- Monitor social media engagement and respond to comments and messages.
- Assist in tracking content performance metrics and generating reports.
- Learn and apply SEO best practices to content creation to improve visibility.
- Contribute to website updates and content management tasks.
- Stay up-to-date with the latest content marketing trends and digital media tools.
- Support the production of marketing collateral, presentations, and other materials as needed.
Qualifications:
- Recent graduate with a degree in Marketing, Communications, English, Journalism, Digital Media, or a related field.
- Strong written and verbal communication skills with excellent grammar and attention to detail.
- Basic understanding of digital marketing principles and social media platforms.
- Proficiency with content creation tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar.
- Familiarity with content management systems (CMS) like WordPress is a plus.
- Creative mindset with an eye for design and visual storytelling.
- Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
- Eagerness to learn and adapt to new technologies and marketing techniques.
- Good organizational skills and the ability to multitask.
- A portfolio showcasing any relevant writing or design work is highly desirable.
This is a 100% remote internship, providing an excellent opportunity to build a professional portfolio and gain practical experience. Our client is committed to fostering talent and offers mentorship and support to help you succeed. If you are a creative individual with a passion for digital content and marketing, we encourage you to apply and kick-start your career with us.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Content optimization Jobs in Kenya !
6
Digital Marketing Manager, Content Strategy
Posted 20 days ago
Job Viewed
Job Description
We are looking for a highly creative and results-driven Digital Marketing Manager to lead our content strategy initiatives in a fully remote capacity. This role is pivotal in shaping our online presence, driving engagement, and generating leads through compelling and strategic content. You will be responsible for developing and executing a comprehensive digital marketing plan focused on content creation, distribution, and optimization across various platforms.
As a remote-first professional, you will conceptualize, produce, and manage engaging content, including blog posts, articles, social media updates, website copy, email newsletters, and multimedia content (videos, infographics). Your focus will be on aligning content with our brand voice, target audience interests, and marketing objectives. You will also oversee the content calendar, ensuring timely and consistent delivery of high-quality materials.
Key responsibilities include SEO optimization of all content to improve search engine rankings and drive organic traffic. You will conduct keyword research, analyze website analytics, and monitor content performance to identify trends and opportunities for improvement. Furthermore, you will manage social media channels, fostering community engagement and expanding our reach. This role involves collaborating with internal teams, including design and sales, as well as external agencies or freelancers, to ensure cohesive brand messaging.
The ideal candidate will possess a strong understanding of digital marketing principles, content marketing best practices, and SEO/SEM strategies. Excellent writing, editing, and storytelling skills are essential, along with a keen eye for detail and a creative mindset. You should be adept at using various digital marketing tools, content management systems (CMS), and social media management platforms. This is a fully remote position, requiring strong self-discipline, excellent communication, and the ability to thrive in a virtual team environment.
Qualifications:
As a remote-first professional, you will conceptualize, produce, and manage engaging content, including blog posts, articles, social media updates, website copy, email newsletters, and multimedia content (videos, infographics). Your focus will be on aligning content with our brand voice, target audience interests, and marketing objectives. You will also oversee the content calendar, ensuring timely and consistent delivery of high-quality materials.
Key responsibilities include SEO optimization of all content to improve search engine rankings and drive organic traffic. You will conduct keyword research, analyze website analytics, and monitor content performance to identify trends and opportunities for improvement. Furthermore, you will manage social media channels, fostering community engagement and expanding our reach. This role involves collaborating with internal teams, including design and sales, as well as external agencies or freelancers, to ensure cohesive brand messaging.
The ideal candidate will possess a strong understanding of digital marketing principles, content marketing best practices, and SEO/SEM strategies. Excellent writing, editing, and storytelling skills are essential, along with a keen eye for detail and a creative mindset. You should be adept at using various digital marketing tools, content management systems (CMS), and social media management platforms. This is a fully remote position, requiring strong self-discipline, excellent communication, and the ability to thrive in a virtual team environment.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 4-6 years of experience in digital marketing, with a significant focus on content strategy and creation.
- Proven success in developing and executing content marketing campaigns that drive engagement and conversions.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Excellent writing, editing, and proofreading skills, with a portfolio showcasing diverse content creation.
- Proficiency with CMS platforms (e.g., WordPress) and marketing automation tools.
- Experience with analytics tools (e.g., Google Analytics) to measure content performance.
- Ability to manage multiple projects and deadlines in a fast-paced, remote environment.
- Strong collaboration and communication skills.
- Experience marketing to audiences in the Garissa, Garissa, KE region or similar demographic is a plus but not required for this remote role.
This advertiser has chosen not to accept applicants from your region.
7
Digital Marketing Content Creator
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking a creative and dynamic Digital Marketing Content Creator to join their fully remote marketing team. This role is central to developing engaging and compelling content across various digital platforms to enhance brand visibility and drive customer engagement. You will be responsible for conceptualizing, writing, editing, and producing a diverse range of content, including website copy, blog posts, social media updates, email newsletters, and video scripts. The ideal candidate will have a flair for storytelling, excellent written and verbal communication skills, and a strong understanding of digital marketing principles and SEO best practices. Proficiency in content management systems (CMS) and social media management tools is essential. As a remote creator, you will collaborate with the marketing department, designers, and product teams using virtual collaboration tools, ensuring content aligns with brand voice and marketing objectives. Key responsibilities include conducting market research to identify content opportunities, optimizing content for search engines, analyzing content performance metrics, and managing the content calendar. You will also stay abreast of emerging digital trends and incorporate innovative approaches into your content strategy. This position offers the flexibility to work from anywhere, supporting campaigns for businesses in the Nakuru, Nakuru, KE area. Our client values creativity, initiative, and a strong work ethic within their remote workforce, seeking individuals who can produce high-impact digital content.
This advertiser has chosen not to accept applicants from your region.
8
Apprentice Digital Marketing & Content Creator
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking an eager and creative Apprentice Digital Marketing & Content Creator to join their team through a structured apprenticeship program. This is an excellent entry-level opportunity for individuals passionate about digital marketing, social media, and content creation, offering hands-on experience and mentorship. As an apprentice, you will learn to develop engaging content, manage social media campaigns, and contribute to various digital marketing initiatives. This role is fully remote, providing a flexible and accessible learning environment. You will gain practical skills in areas such as content strategy, SEO, social media management, and basic analytics.
Responsibilities:
Qualifications:
This apprenticeship is designed to provide a solid foundation in digital marketing and content creation. Our client is committed to nurturing talent and providing a supportive learning experience for aspiring digital marketers.
Responsibilities:
- Assist in creating compelling written, visual, and video content for social media platforms, blogs, and websites.
- Learn to manage and schedule social media posts across different channels.
- Support the marketing team in executing digital marketing campaigns.
- Conduct research on industry trends, competitor activities, and audience insights.
- Help in optimizing content for search engines (SEO).
- Monitor social media engagement and respond to comments and messages.
- Assist in tracking and reporting on the performance of digital marketing initiatives.
- Learn to use digital marketing tools and platforms.
- Participate actively in training sessions and team meetings.
- Contribute creative ideas for new marketing campaigns and content formats.
- Gain exposure to email marketing and other digital outreach strategies.
Qualifications:
- High school diploma or equivalent.
- A strong interest in digital marketing, social media, and content creation.
- Excellent written and verbal communication skills.
- Basic understanding of social media platforms (Facebook, Instagram, TikTok, etc.).
- Creativity and an eye for detail.
- Ability to learn quickly and adapt to new tools and technologies.
- Self-motivated and able to work independently in a remote setting.
- Familiarity with basic computer applications (e.g., Microsoft Office, Google Suite).
- A portfolio of creative work (writing samples, design projects, videos) is a plus.
- This apprenticeship is based in Bungoma, Bungoma, KE , but the role is fully remote.
This apprenticeship is designed to provide a solid foundation in digital marketing and content creation. Our client is committed to nurturing talent and providing a supportive learning experience for aspiring digital marketers.
This advertiser has chosen not to accept applicants from your region.
9