2 Senior Product Marketing Manager Fmcg Remote jobs in whatjobs
Senior Product Marketing Manager (FMCG - Remote)
Posted 20 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced Senior Product Marketing Manager to join their dynamic team on a fully remote basis. This role is crucial for driving the go-to-market strategies, product positioning, and overall commercial success of their key product lines. You will be responsible for deeply understanding consumer needs, market trends, and competitive landscapes to develop and execute impactful marketing plans. The ideal candidate will have a proven track record in product marketing within the FMCG industry, with a strong emphasis on consumer insights, brand building, and campaign management. Responsibilities include developing and executing comprehensive product marketing strategies for new and existing FMCG products; conducting in-depth market research, competitive analysis, and consumer insights gathering to inform product development and marketing initiatives; crafting compelling product positioning and messaging that resonates with target audiences; leading the development and execution of integrated marketing campaigns across various channels (digital, traditional, in-store); collaborating closely with product development, sales, and creative teams to ensure successful product launches and ongoing lifecycle management; managing product launch timelines and budgets; analyzing marketing campaign performance and providing actionable insights for optimization; identifying new market opportunities and growth strategies; acting as a subject matter expert for assigned product categories; and contributing to the overall brand strategy and vision. This is a remote-first opportunity, requiring a highly motivated, strategic, and data-driven marketer with excellent communication and collaboration skills. You must be adept at working independently and leading cross-functional teams in a virtual environment. A passion for consumer brands and a deep understanding of the FMCG market are essential. We are looking for an innovative thinker who can translate consumer needs into successful product marketing strategies. This role offers a significant opportunity to shape the future of our client's brands and drive substantial market growth from your home office.
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Senior Product Marketing Manager - FMCG - Remote
Posted 5 days ago
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Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Senior Product Marketing Manager to lead product strategy and execution from a remote position. This role is critical for driving the growth and success of our product portfolio, from conception through market launch and lifecycle management. The ideal candidate will have a deep understanding of consumer behavior, market trends, and the competitive landscape within the FMCG industry. You will be responsible for developing and implementing comprehensive marketing plans, conducting market research, defining product positioning, and crafting compelling messaging. As a remote team member, you will collaborate closely with cross-functional teams, including R&D, sales, and operations, using virtual collaboration tools to ensure seamless project execution. Key responsibilities include analyzing market data to identify new opportunities, managing product roadmaps, leading new product development initiatives, and overseeing the go-to-market strategy for product launches. You will also be responsible for setting pricing strategies, managing promotional campaigns, and tracking product performance against key metrics. This position requires exceptional strategic thinking, strong leadership abilities, excellent communication and presentation skills, and a proven ability to influence stakeholders across all levels of the organization. A passion for understanding and shaping consumer choices is essential.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive product marketing strategies for FMCG products.
- Conduct in-depth market research and competitive analysis to identify opportunities and threats.
- Define product positioning, value propositions, and messaging.
- Lead new product development initiatives from concept to launch.
- Develop and manage product roadmaps and launch plans.
- Collaborate with R&D, sales, operations, and other teams remotely.
- Oversee pricing strategies and promotional activities.
- Track product performance, market share, and profitability.
- Develop and deliver compelling product presentations to internal and external stakeholders.
- Stay abreast of industry trends, consumer insights, and best practices in FMCG marketing.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of experience in product marketing, specifically within the FMCG sector.
- Proven track record of successful product launches and portfolio growth.
- Strong understanding of consumer behavior and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written, verbal, and presentation communication abilities.
- Experience with market research tools and methodologies.
- Demonstrated ability to lead cross-functional teams remotely.
- Familiarity with the **Mombasa** market and consumer preferences is a significant advantage.
This advertiser has chosen not to accept applicants from your region.
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