2 Senior Performance Marketing Manager jobs in whatjobs
Senior Performance Marketing Manager
Posted 13 days ago
Job Viewed
Job Description
Our client is seeking a data-driven and results-obsessed Senior Performance Marketing Manager to lead their fully remote performance marketing initiatives. This role is crucial for driving customer acquisition, optimizing ad spend, and maximizing ROI across all paid media channels. You will be responsible for developing and executing high-impact performance marketing strategies, including SEM, paid social, display advertising, and affiliate marketing. As a remote-first position, you will collaborate extensively with content creators, designers, and data analysts to ensure cohesive and effective campaign execution. Your core duties involve setting campaign objectives, defining target audiences, managing budgets, and meticulously tracking key performance indicators (KPIs) such as CPA, ROAS, and LTV. You will conduct in-depth analysis of campaign data, identifying trends, opportunities for optimization, and providing actionable recommendations to enhance performance. The ideal candidate will possess a profound understanding of the performance marketing ecosystem, advanced proficiency with advertising platforms (e.g., Google Ads, Facebook Ads Manager), and analytics tools (e.g., Google Analytics). A proven track record of successfully managing substantial ad budgets and delivering measurable growth is essential. You should be adept at A/B testing, bid management strategies, and audience segmentation to maximize campaign efficiency. Excellent communication and reporting skills are vital for keeping stakeholders informed and aligned in a remote environment. This role requires a forward-thinking individual who stays ahead of industry changes, continuously experiments with new tactics, and strives to achieve ambitious performance marketing goals for our client.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies across paid channels.
- Manage and optimize paid search (SEM), paid social, display, and affiliate marketing campaigns.
- Define campaign objectives, target audiences, and key performance indicators (KPIs).
- Allocate and manage significant advertising budgets to maximize ROI.
- Conduct thorough analysis of campaign performance data to identify trends and insights.
- Implement A/B testing and other optimization techniques to improve campaign efficiency.
- Monitor ad spend, CPA, ROAS, and other critical metrics.
- Collaborate with creative and analytics teams to develop high-performing ad creatives and landing pages.
- Prepare and present detailed performance reports to senior management.
- Stay updated on the latest trends and technologies in performance marketing.
- Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
- Minimum of 6 years of hands-on experience in performance marketing, with a strong focus on paid channels.
- Proven expertise in managing large-scale SEM and paid social campaigns.
- Deep understanding of key performance metrics and attribution models.
- Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Advanced knowledge of Google Analytics and other web analytics tools.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Excellent communication, presentation, and reporting skills.
- Ability to thrive and collaborate effectively in a remote work environment.
- Experience with affiliate marketing and programmatic advertising is a plus.
This advertiser has chosen not to accept applicants from your region.
0
Senior Performance Marketing Manager
Posted 19 days ago
Job Viewed
Job Description
Our client, a fast-growing direct-to-consumer brand, is seeking an experienced and analytical Senior Performance Marketing Manager to lead their paid acquisition strategies. This is a fully remote role where you will be responsible for driving measurable growth through highly optimized paid media campaigns across various platforms. You will leverage your expertise in paid search (SEM), paid social, display advertising, and programmatic buying to acquire new customers and drive revenue. The ideal candidate will have a deep understanding of key performance indicators (KPIs) such as CPA, ROAS, LTV, and CAC, and a proven track record of exceeding targets. Your responsibilities will include developing comprehensive paid media strategies, managing significant advertising budgets, conducting A/B testing on ad creatives and landing pages, and continuously optimizing campaigns for maximum return on investment. You will work closely with analytics teams to track, analyze, and report on campaign performance, providing actionable insights to inform future strategies. This role demands strong analytical skills, a data-driven mindset, and a creative approach to campaign development. You must be proficient with advertising platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools (Google Analytics, etc.). As this is a remote-first position, excellent communication, collaboration, and self-management skills are essential. You will need to be proactive, highly organized, and capable of working independently within a distributed team environment. We are looking for a strategic thinker with a hands-on approach to campaign execution and optimization. This is an exciting opportunity to significantly impact the growth of a dynamic brand, operating from **Mombasa, Mombasa, KE**, within a fully remote capacity. You will have the autonomy to experiment with new platforms and strategies, contributing directly to the company's success.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies.
- Manage and optimize paid media campaigns across search, social, display, and programmatic channels.
- Oversee and manage significant advertising budgets to maximize ROI.
- Conduct A/B testing and implement data-driven optimizations for ad creatives, targeting, and landing pages.
- Analyze campaign performance data and provide actionable insights and recommendations.
- Track and report on key performance indicators (KPIs) such as CPA, ROAS, and LTV.
- Collaborate with analytics and creative teams to ensure effective campaign execution.
- Stay abreast of the latest trends and best practices in performance marketing.
- Identify new growth opportunities and test emerging platforms.
- Manage relationships with ad tech vendors and agency partners.
- Bachelor's degree in Marketing, Business, Economics, or a related field.
- 5+ years of experience in performance marketing, with a focus on paid acquisition.
- Proven track record of driving significant customer acquisition and revenue growth through paid media.
- Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Strong understanding of analytics tools (Google Analytics, Adobe Analytics, etc.).
- Proficiency in data analysis, reporting, and A/B testing methodologies.
- Excellent strategic thinking, problem-solving, and analytical skills.
- Exceptional communication and interpersonal skills for remote collaboration.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Experience in e-commerce or D2C marketing is highly desirable.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Senior performance marketing manager Jobs in Nairobi !
1