8 Senior Fmcg Brand Manager Remote jobs in whatjobs
Senior FMCG Brand Manager (Remote)
Posted 22 days ago
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Job Description
Our client is searching for a highly motivated and results-oriented Senior FMCG Brand Manager to join their innovative, remote-first marketing team. This role is pivotal in developing and executing brand strategies that drive growth and market share for our fast-moving consumer goods portfolio. As a fully remote position, you will be responsible for overseeing brand planning, product launches, and marketing campaigns, collaborating closely with cross-functional teams across different geographies. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer behavior, and brand development principles. Key responsibilities include conducting market research, analyzing sales data, identifying consumer insights, and translating these into actionable marketing plans. You will manage brand budgets, lead integrated marketing campaigns across various channels (digital, traditional, social media), and work with agencies to ensure brand consistency and impact. Strong analytical skills, creativity, and excellent communication and presentation abilities are essential. A minimum of 6 years of experience in brand management within the FMCG sector is required, with a proven track record of successful brand launches and growth initiatives. Experience in product development and portfolio management is highly desirable. You should be adept at working independently, managing multiple projects, and thriving in a fast-paced, remote environment. A Bachelor's degree in Marketing, Business Administration, or a related field is mandatory; an MBA is a plus. This is an exceptional opportunity to make a significant impact on leading brands from your home office, contributing your strategic vision from **Mombasa, Mombasa, KE**, and shaping the future of our FMCG offerings.
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Senior FMCG Brand Manager - Remote
Posted 14 days ago
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Job Description
Our client is looking for a strategic and results-oriented Senior FMCG Brand Manager to lead brand development and marketing initiatives in a fully remote capacity. This exciting role is central to shaping brand perception, driving market share, and achieving sales objectives within the fast-moving consumer goods sector. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, advertising campaigns, and promotional activities. The ideal candidate will possess a strong understanding of the FMCG market, consumer behavior, and brand management principles. Proven experience in launching new products, managing brand budgets, and leading cross-functional teams virtually is essential. Key responsibilities include conducting market research to identify trends and opportunities, developing compelling brand narratives, collaborating with sales and product development teams, and monitoring brand performance metrics. You will also be tasked with managing agency relationships and ensuring consistent brand messaging across all touchpoints. This position demands exceptional creativity, strong analytical skills, and outstanding communication abilities, especially in a remote work environment. You must be self-motivated, highly organized, and adept at utilizing digital collaboration tools. Your strategic vision will be key to elevating our brands and connecting with consumers effectively. We are seeking a dynamic leader who can inspire teams, drive innovation, and deliver measurable business results. This role offers a unique opportunity to influence brand strategy and growth from **Mombasa, Mombasa, KE**, with the flexibility of a remote setup. Join us to shape the future of leading consumer brands.
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Senior FMCG Brand Manager (Remote)
Posted 16 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a strategic and creative Senior FMCG Brand Manager to lead their brand initiatives. This is a fully remote position, offering a unique opportunity to drive brand growth and market presence from anywhere in Kenya. You will be responsible for developing and executing comprehensive brand strategies, managing product portfolios, and ensuring our client's brands resonate with target consumers. The ideal candidate possesses a deep understanding of consumer behavior, market dynamics, and innovative marketing techniques within the FMCG landscape. You will collaborate closely with sales, product development, and agency partners to achieve ambitious business objectives.
Key Responsibilities:
Key Responsibilities:
- Develop and implement long-term brand strategies and annual marketing plans to drive brand awareness, market share, and profitability.
- Conduct market research and consumer analysis to identify trends, opportunities, and competitive threats.
- Manage the product lifecycle, from concept development and launch to post-launch analysis and optimization.
- Develop and execute integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Oversee brand messaging, positioning, and creative development to ensure consistency and impact.
- Collaborate with product innovation teams to identify new product opportunities and drive the development pipeline.
- Manage brand budgets effectively, allocating resources to maximize ROI.
- Analyze sales data and market performance metrics to track progress against KPIs and make data-driven decisions.
- Build and maintain strong relationships with internal stakeholders, external agencies, and key partners.
- Mentor and guide junior marketing team members, fostering a culture of innovation and collaboration.
- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
- Minimum of 6-8 years of progressive brand management experience in the FMCG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer insights, market analysis, and brand positioning.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing, social media strategy, and content creation.
- Exceptional communication, presentation, and interpersonal skills, crucial for remote team collaboration.
- Experience managing budgets and demonstrating financial acumen.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
- Passion for understanding consumer needs and building strong, enduring brands.
- This role is based in **Mombasa, Mombasa, KE**, but is a fully remote position.
This advertiser has chosen not to accept applicants from your region.
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Senior FMCG Brand Manager - Remote
Posted 12 days ago
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Job Description
Our client, a dynamic leader in the fast-moving consumer goods (FMCG) sector, is seeking a highly experienced and strategic Senior FMCG Brand Manager to join their fully remote team. This pivotal role will be instrumental in shaping and executing brand strategies that drive market penetration, enhance brand equity, and deliver significant revenue growth across various product lines. As a Senior FMCG Brand Manager, you will be responsible for developing comprehensive brand plans, including market analysis, consumer insights, product positioning, pricing strategies, and promotional activities. You will oversee the entire brand lifecycle, from concept to launch and beyond, ensuring alignment with overarching business objectives.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement innovative brand strategies tailored to the Kenyan market and specific consumer segments.
- Conduct in-depth market research, competitor analysis, and consumer behavior studies to identify opportunities and threats.
- Manage the brand's P&L, ensuring profitability and optimizing marketing spend.
- Collaborate closely with cross-functional teams, including sales, product development, R&D, and supply chain, to ensure seamless execution of brand initiatives.
- Lead the creation of compelling marketing campaigns across various channels (digital, traditional, in-store).
- Monitor brand performance metrics and key performance indicators (KPIs), providing regular reports and actionable insights to senior management.
- Foster strong relationships with external agencies, media partners, and suppliers.
- Mentor and guide junior brand team members, promoting a collaborative and high-performance culture.
- Ensure brand consistency across all touchpoints and communications.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and managing brands, achieving significant growth.
- Strong understanding of consumer insights, market dynamics, and strategic brand planning.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Proficiency in digital marketing tools and analytics platforms.
- Ability to thrive in a fast-paced, remote-first environment, demonstrating self-motivation and accountability.
- Experience with data analysis and reporting tools.
- Creative thinking and a passion for building strong consumer brands.
This advertiser has chosen not to accept applicants from your region.
3
Senior FMCG Brand Manager (Remote)
Posted 13 days ago
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior FMCG Brand Manager to lead their remote brand development initiatives. This exciting role requires a dynamic individual with a deep understanding of consumer behavior, market trends, and brand building in the FMCG space. You will be responsible for developing and executing comprehensive brand strategies, driving product innovation, and managing brand performance across key markets. The ideal candidate will possess exceptional marketing acumen, strong analytical skills, and a proven track record of successfully managing and growing FMCG brands. You will lead a cross-functional team in a remote setting, ensuring seamless collaboration and execution of brand initiatives.
Key Responsibilities:
Key Responsibilities:
- Develop and implement innovative brand strategies to enhance market share and brand equity.
- Conduct market research and consumer analysis to identify opportunities and challenges.
- Manage the product lifecycle, from ideation and development to launch and post-launch analysis.
- Develop and execute integrated marketing campaigns across various channels (digital, ATL, BTL).
- Oversee brand P&L, ensuring profitability and efficient budget management.
- Collaborate with sales, R&D, and supply chain teams to ensure seamless go-to-market execution.
- Monitor brand performance metrics and competitor activities, adjusting strategies as needed.
- Lead and mentor a remote team of marketing professionals, fostering collaboration and high performance.
- Identify and pursue new product development opportunities within the FMCG category.
- Manage agency relationships and ensure effective execution of marketing initiatives.
- Present brand strategies and performance updates to senior management.
- Ensure brand consistency and adherence to brand guidelines across all touchpoints.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in brand management within the FMCG industry.
- Proven success in developing and launching new products and growing existing brands.
- Strong understanding of consumer insights, market dynamics, and marketing analytics.
- Excellent leadership, communication, and project management skills.
- Experience in managing remote teams and fostering virtual collaboration.
- Proficiency in financial analysis and budget management.
- Creative and strategic thinker with a results-oriented approach.
- Experience with digital marketing and e-commerce platforms.
- Ability to work autonomously and thrive in a fast-paced, remote environment.
This advertiser has chosen not to accept applicants from your region.
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Senior FMCG Brand Manager (Remote)
Posted 19 days ago
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Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior Brand Manager to lead their brand initiatives. This is a fully remote role, offering the opportunity to shape and drive the growth of key brands from anywhere. You will be responsible for developing and executing comprehensive brand strategies, managing marketing campaigns, and ensuring brand consistency across all touchpoints. The ideal candidate will possess a deep understanding of consumer behavior, market dynamics, and effective brand building techniques within the FMCG industry. Your responsibilities will include conducting market research, analyzing consumer insights, and identifying opportunities for brand innovation and product development. You will oversee the development of marketing plans, manage advertising and promotional activities, and work closely with sales teams to achieve brand objectives. This role requires strong analytical, strategic thinking, and project management skills. You will be responsible for budget management, performance tracking, and reporting on brand health and marketing ROI. The ability to collaborate effectively with cross-functional teams, including product development, sales, and creative agencies, in a remote environment is crucial. Excellent communication, presentation, and interpersonal skills are essential for presenting strategies and results to senior leadership. We are looking for a creative and results-oriented individual with a proven track record of successfully growing FMCG brands. A Bachelor's degree in Marketing, Business Administration, or a related field is required. An MBA or a Master's degree in a relevant field is highly advantageous. A minimum of 7 years of progressive experience in brand management, preferably within the FMCG sector, is essential. Experience with digital marketing strategies and e-commerce is a significant plus. This fully remote position, conceptually based in **Mombasa, Mombasa, KE**, provides the flexibility to drive brand success while maintaining a healthy work-life balance.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies and marketing plans.
- Conduct market research and analyze consumer insights to identify growth opportunities.
- Manage brand P&L, including budgeting and forecasting.
- Oversee the execution of marketing campaigns across various channels (digital, traditional, etc.).
- Ensure brand consistency in messaging, visual identity, and product positioning.
- Collaborate with product development teams on new product launches and line extensions.
- Work closely with sales teams to drive brand performance in the market.
- Monitor brand health, market share, and competitive landscape.
- Manage relationships with advertising agencies and other external partners.
- Analyze marketing campaign effectiveness and optimize strategies for ROI.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of experience in brand management, preferably in FMCG.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of consumer insights, market analysis, and marketing principles.
- Experience with digital marketing and e-commerce is a strong asset.
- Excellent analytical, strategic thinking, and project management skills.
- Ability to work independently and collaborate effectively in a remote setting.
- Strong communication, presentation, and interpersonal skills.
This advertiser has chosen not to accept applicants from your region.
5
Senior FMCG Brand Manager (Remote)
Posted 17 days ago
Job Viewed
Job Description
Our client is seeking a highly motivated and experienced Senior FMCG Brand Manager to join their dynamic team. This is a fully remote position, offering the flexibility to work from anywhere within Kenya. You will be instrumental in driving brand growth, developing strategic marketing plans, and leading cross-functional teams to achieve brand objectives within the fast-paced Fast-Moving Consumer Goods sector. Your responsibilities will include market analysis, consumer insight generation, product innovation oversight, advertising campaign development and execution, budget management, and performance tracking. You will collaborate closely with sales, R&D, and supply chain departments to ensure seamless product launches and sustained market presence. The ideal candidate will possess a strong understanding of the Kenyan FMCG landscape, demonstrated success in brand building, and exceptional leadership and communication skills. This role requires a strategic thinker with a data-driven approach to decision-making and a passion for creating compelling brand narratives. You will be expected to stay abreast of industry trends, competitor activities, and evolving consumer preferences to identify new opportunities and mitigate risks. A key aspect of this role involves managing external agencies and ensuring alignment with brand strategy and execution excellence. The ability to inspire and guide junior team members will also be crucial. This position offers a unique opportunity to make a significant impact on the trajectory of our client's brands in the FMCG market, with the convenience of a remote work environment. The successful candidate will be expected to contribute to a positive and collaborative remote work culture, fostering innovation and continuous improvement.The primary work location for this role is effectively anywhere in Kenya, facilitated by a remote setup.
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6
Senior FMCG Brand Manager (Remote)
Posted 3 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and dynamic Senior FMCG Brand Manager to join their fully remote marketing team. This role is critical for driving brand growth, market share, and consumer engagement through innovative strategies and data-driven decision-making. You will manage a portfolio of brands, developing and executing comprehensive marketing plans that resonate with target audiences, operating remotely with potential connections to markets near Mombasa, Mombasa, KE .
Responsibilities:
Responsibilities:
- Develop and implement long-term brand strategies to achieve business objectives, including market share growth, revenue targets, and profitability.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, ATL, BTL, social media).
- Conduct market research and consumer insights analysis to identify new opportunities and trends.
- Manage brand budgets, ensuring optimal allocation of resources for maximum ROI.
- Collaborate with internal teams (sales, product development, R&D) and external agencies (advertising, PR, digital) to ensure cohesive brand messaging and execution.
- Monitor brand performance, analyze sales data, and provide regular reports with actionable recommendations.
- Lead product innovation initiatives, from concept development to market launch.
- Develop compelling brand positioning, messaging, and creative assets.
- Manage relationships with key retailers and distributors to support brand visibility and sales initiatives.
- Stay abreast of competitive landscape, industry trends, and emerging marketing technologies.
- Guide and mentor junior marketing staff in a remote team environment.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree or MBA preferred.
- Minimum of 6 years of progressive experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and the FMCG landscape.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills, essential for effective remote collaboration.
- Proficiency in marketing analytics tools and digital marketing platforms.
- Experience in managing budgets and working with cross-functional teams and external agencies.
- Demonstrated ability to lead and inspire teams in a remote work setting.
- Creativity and passion for building strong, consumer-centric brands.
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