4 Senior E Commerce Marketing Manager jobs in whatjobs

Senior E-commerce Marketing Manager

80200 Nairobi, Nairobi KES140000 Annually WhatJobs

Posted 13 days ago

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Job Description

full-time
Our client, a rapidly expanding online retail business, is seeking a strategic and creative Senior E-commerce Marketing Manager to spearhead their digital marketing initiatives. This fully remote role will be responsible for developing and executing comprehensive marketing strategies to drive website traffic, customer acquisition, and conversion rates. You will manage all aspects of online marketing, including SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising campaigns. The ideal candidate will possess a deep understanding of the e-commerce landscape, proven experience in digital marketing analytics, and a strong ability to translate data insights into actionable marketing plans. This position offers the flexibility of remote work combined with the opportunity to significantly influence the growth and success of a thriving online brand.

Responsibilities:
  • Develop and implement integrated digital marketing strategies to drive e-commerce sales and brand awareness.
  • Manage and optimize SEO/SEM campaigns to increase organic and paid search visibility.
  • Oversee social media strategy and execution across relevant platforms to engage target audiences.
  • Develop and execute email marketing campaigns, including segmentation, automation, and performance tracking.
  • Create and manage content marketing initiatives, including blog posts, website copy, and promotional materials.
  • Plan and execute paid advertising campaigns across various digital channels (e.g., Google Ads, social media ads).
  • Analyze website traffic, conversion rates, customer behavior, and marketing campaign performance using analytics tools (e.g., Google Analytics).
  • Identify key trends and insights from data to optimize marketing spend and improve ROI.
  • Collaborate with product, sales, and design teams to ensure consistent brand messaging and effective campaign execution.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce.
  • Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
  • Hands-on experience with digital advertising platforms and analytics tools (e.g., Google Analytics, Google Ads, Meta Ads Manager).
  • Strong understanding of e-commerce sales funnels and customer journey optimization.
  • Excellent analytical and data interpretation skills.
  • Creative thinking and strong copywriting abilities.
  • Proficiency in marketing automation tools and CRM systems is a plus.
  • Exceptional communication and project management skills for remote collaboration.
This fully remote role is an excellent opportunity to lead digital marketing efforts for a growing e-commerce enterprise.
This advertiser has chosen not to accept applicants from your region.

Senior E-commerce Marketing Manager

80100 Nairobi, Nairobi KES145000 Annually WhatJobs

Posted 17 days ago

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Job Description

full-time
Our client, a rapidly growing online retailer, is seeking a dynamic and experienced Senior E-commerce Marketing Manager to join their fully remote marketing team. This pivotal role will be responsible for developing and executing comprehensive e-commerce marketing strategies to drive online sales, customer acquisition, and brand loyalty. You will oversee all aspects of digital marketing related to the e-commerce platform, including SEO, SEM, social media marketing, email marketing, affiliate marketing, and content creation. This is a remote-first position, offering the flexibility to work from anywhere. The ideal candidate will possess a deep understanding of e-commerce best practices, consumer behavior online, and performance marketing techniques. You will be adept at analyzing sales data, optimizing conversion rates, and managing marketing budgets effectively. Strong leadership, strategic thinking, and excellent communication skills are essential. Responsibilities include identifying target audiences, crafting compelling campaigns, managing online advertising, and leveraging social media to build brand presence and drive traffic. You will also play a key role in A/B testing, website optimization, and ensuring a seamless customer journey. If you are a results-oriented e-commerce marketer with a proven track record of success and thrive in a remote work environment, we encourage you to apply.

Responsibilities:
  • Develop and implement integrated e-commerce marketing strategies to achieve sales targets.
  • Manage and optimize all paid search (SEM) and social media advertising campaigns.
  • Drive organic traffic through robust SEO strategies.
  • Develop and execute email marketing campaigns for customer retention and promotion.
  • Manage the company's social media presence and engagement strategies.
  • Create compelling product descriptions, website content, and marketing collateral.
  • Analyze e-commerce sales data, website traffic, and customer behavior to identify trends and opportunities.
  • Implement A/B testing and conversion rate optimization (CRO) strategies.
  • Manage relationships with affiliate partners and monitor campaign performance.
  • Collaborate with the web development and design teams to enhance user experience.
Qualifications:
  • Bachelor's degree in Marketing, Business, E-commerce, or a related field.
  • 5+ years of experience in e-commerce marketing, with a focus on online sales growth.
  • Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
  • Demonstrated success in managing and optimizing e-commerce campaigns and budgets.
  • Proficiency in e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
  • Strong analytical, problem-solving, and strategic thinking skills.
  • Excellent communication, collaboration, and project management abilities.
  • Ability to work independently and lead initiatives in a remote setting.
This role is based out of Mombasa, Mombasa, KE , but is entirely remote.
This advertiser has chosen not to accept applicants from your region.

Senior E-commerce Marketing Manager

80100 Nairobi, Nairobi KES130000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is seeking a strategic and results-driven Senior E-commerce Marketing Manager to elevate their online presence and drive sales growth, serving customers in **Mombasa, Mombasa, KE** and globally. This fully remote position requires a seasoned marketing professional with deep expertise in e-commerce strategies, digital marketing channels, and customer acquisition. You will be responsible for developing and executing comprehensive marketing campaigns to optimize online sales funnels, enhance customer engagement, and build brand loyalty. The ideal candidate possesses a strong analytical mindset, creativity, and a proven track record of achieving significant ROI through digital marketing initiatives. You will collaborate with cross-functional teams, including web development, product management, and sales, to ensure cohesive online strategies.

Key Responsibilities:
  • Develop and implement data-driven e-commerce marketing strategies to drive traffic, conversion rates, and customer lifetime value.
  • Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing.
  • Oversee the creation of engaging and persuasive online content, product descriptions, and promotional materials.
  • Analyze website performance metrics, user behavior, and sales data to identify trends and opportunities for improvement.
  • Conduct market research and competitive analysis to stay ahead of industry trends and customer needs.
  • Manage the e-commerce marketing budget effectively, ensuring optimal allocation of resources and maximum ROI.
  • Develop and execute targeted customer segmentation and personalization strategies.
  • Lead A/B testing and conversion rate optimization (CRO) initiatives across the e-commerce platform.
  • Collaborate with the web development team to ensure a seamless and user-friendly online shopping experience.
  • Build and nurture strong relationships with key partners and affiliates.
  • Stay current with the latest e-commerce technologies, marketing tools, and best practices.
  • Manage and mentor junior marketing team members.
  • Report on campaign performance, key metrics, and insights to senior management.
  • Develop and execute strategies for customer retention and loyalty programs.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
  • Minimum of 7 years of experience in e-commerce marketing, with a strong focus on digital strategy and execution.
  • Proven success in driving online sales growth and managing multi-channel digital marketing campaigns.
  • Expertise in SEO, SEM, Google Analytics, social media advertising, and email marketing platforms.
  • Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and their functionalities.
  • Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Creative thinking and a passion for developing innovative marketing campaigns.
  • Strong project management and organizational skills, with the ability to manage multiple priorities.
  • Excellent communication, presentation, and interpersonal skills.
  • Demonstrated ability to lead and inspire a team in a remote environment.
  • Experience with CRM systems and customer data platforms.
  • Knowledge of UX/UI principles for e-commerce websites is beneficial.
This is a high-impact role for driving online growth and brand visibility. If you are a visionary e-commerce marketer ready to make a significant contribution, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

Senior E-commerce Marketing Manager

80100 Nairobi, Nairobi KES130000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client, a rapidly expanding e-commerce enterprise, is looking for a results-driven Senior E-commerce Marketing Manager to spearhead our digital marketing initiatives. This is a fully remote position, allowing you to contribute your strategic expertise to our online sales growth and brand presence from anywhere. You will be responsible for developing and executing comprehensive marketing strategies across various online channels, including social media, search engines, email marketing, and affiliate programs, to drive traffic, conversions, and customer engagement. This role is critical to maximizing our online revenue and expanding our market reach, impacting our operations that serve customers in and around **Mombasa, Mombasa, KE**. Your responsibilities will include:
  • Developing and implementing innovative e-commerce marketing strategies to achieve sales and growth objectives.
  • Managing and optimizing all digital marketing campaigns, including SEO, SEM, social media advertising, email marketing, and content marketing.
  • Analyzing campaign performance data and providing actionable insights to improve ROI.
  • Overseeing social media strategy, content creation, community management, and paid social campaigns.
  • Managing the e-commerce website's user experience, ensuring a seamless and engaging customer journey.
  • Identifying new marketing opportunities and emerging trends in the e-commerce landscape.
  • Collaborating with product development, sales, and customer service teams to align marketing efforts with business goals.
  • Managing the marketing budget effectively, ensuring optimal allocation of resources.
  • Conducting market research and competitor analysis to identify market opportunities and threats.
  • Building and maintaining relationships with affiliate partners and influencers.

The ideal candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 6 years of progressive experience in e-commerce marketing. Proven success in developing and executing data-driven digital marketing campaigns that have demonstrably increased sales and brand awareness is essential. Strong analytical skills and proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) are required. Expertise in SEO, SEM, social media marketing, and email marketing automation tools is a must. Excellent written and verbal communication skills, coupled with strong presentation abilities, are paramount. You must be a strategic thinker with a creative approach to problem-solving. The ability to manage multiple projects simultaneously, prioritize effectively, and thrive in a fast-paced, remote environment is critical. Experience with A/B testing and conversion rate optimization (CRO) techniques is highly desirable. If you are a passionate digital marketer with a track record of driving e-commerce success, this remote role offers an exciting opportunity to make a significant impact.
This advertiser has chosen not to accept applicants from your region.
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