3 Senior Digital Marketing Strategist Performance Marketing jobs in whatjobs
Senior Digital Marketing Strategist - Performance Marketing
Posted 20 days ago
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Job Description
Our client, a progressive digital marketing agency, is seeking a highly analytical and results-driven Senior Digital Marketing Strategist with a specialization in performance marketing to join their fully remote team. This role is pivotal in developing and executing data-driven marketing campaigns that deliver measurable results and maximize ROI for clients. You will be responsible for managing all aspects of paid media, including SEM, social media advertising, and display advertising, across various platforms. The ideal candidate will possess a deep understanding of digital marketing principles, analytics, and campaign optimization techniques. Responsibilities include developing comprehensive digital marketing strategies, managing campaign budgets, conducting A/B testing, analyzing performance data, and providing actionable insights and recommendations. You will work closely with clients to understand their objectives and translate them into successful marketing campaigns. As this is a remote-first position, exceptional self-management, strong communication skills, and the ability to collaborate effectively with a dispersed team using virtual tools are essential. You will be expected to stay ahead of industry trends and algorithm changes to ensure campaign effectiveness. While the original request cited **Mombasa, Mombasa, KE** as a reference point, this position is fully remote, offering flexibility in your work location. You will be responsible for identifying new growth opportunities, optimizing existing campaigns, and reporting on campaign performance to clients. A Bachelor's degree in Marketing, Business, or a related field, along with a minimum of 5 years of hands-on experience in digital marketing, with a strong focus on paid acquisition channels, is required. Proficiency in Google Ads, Facebook Ads Manager, analytics platforms (e.g., Google Analytics), and various marketing automation tools is a must. Certifications in Google Ads and Analytics are highly desirable. This is an excellent opportunity to lead impactful campaigns and drive significant growth for clients in a flexible, remote work environment.
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Senior Digital Marketing Strategist - Performance Marketing
Posted 19 days ago
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Job Description
Our client is looking for a highly analytical and strategic Senior Digital Marketing Strategist specializing in Performance Marketing. This is a fully remote role, offering the opportunity to drive significant marketing impact from anywhere. You will be responsible for developing, implementing, and managing data-driven digital marketing campaigns across multiple channels to achieve key business objectives, including lead generation, customer acquisition, and ROI maximization. Your expertise in paid media, SEO, and analytics will be crucial to optimizing our client's online presence and campaign performance.
Responsibilities:
Qualifications:
This role offers a unique opportunity to shape our client's digital marketing success, driving growth through data-informed strategies in a fully remote and collaborative environment.
Responsibilities:
- Develop and execute comprehensive performance marketing strategies to drive measurable results across paid search, social media advertising, display advertising, and other performance channels.
- Manage and optimize large-scale digital advertising budgets, ensuring efficient spend and maximum ROI.
- Conduct in-depth keyword research, audience segmentation, and campaign targeting to reach the most relevant audiences.
- Implement and oversee A/B testing initiatives for ad copy, landing pages, and campaign parameters to continuously improve performance.
- Analyze campaign data, identify trends, and generate actionable insights to inform strategic decisions and optimize ongoing campaigns.
- Collaborate with content creators, designers, and web developers to ensure campaign assets are compelling and conversion-focused.
- Stay abreast of the latest trends and best practices in digital marketing, emerging technologies, and competitive landscape.
- Develop performance reports and present findings and recommendations to senior management.
- Ensure brand consistency and message accuracy across all digital marketing efforts.
- Contribute to the overall marketing strategy, providing insights based on performance data.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 7 years of experience in digital marketing, with a strong focus on performance marketing and paid media management.
- Proven success in managing significant advertising budgets and delivering measurable results (ROI, CPA, ROAS).
- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major advertising platforms.
- Proficiency in SEO best practices and tools (e.g., SEMrush, Ahrefs).
- Strong analytical skills with extensive experience using web analytics tools like Google Analytics.
- Experience with marketing automation platforms and CRM systems is a plus.
- Excellent written and verbal communication skills, with the ability to present complex data clearly.
- Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
- A strategic mindset with a passion for continuous learning and innovation in digital marketing.
This role offers a unique opportunity to shape our client's digital marketing success, driving growth through data-informed strategies in a fully remote and collaborative environment.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Strategist - Performance Marketing
Posted 6 days ago
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Job Description
Our client is seeking a highly analytical and strategic Senior Digital Marketing Strategist specializing in performance marketing to join their dynamic, fully remote team. This pivotal role will drive measurable business results through the planning, execution, and optimization of paid digital advertising campaigns. You will be responsible for managing significant budgets across various platforms, including Google Ads, social media advertising, and other performance-driven channels. The ideal candidate possesses a deep understanding of data analysis, campaign optimization techniques, and the latest trends in digital advertising to maximize ROI and achieve key performance indicators (KPIs).
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies across multiple digital channels (PPC, social media ads, display, affiliate marketing, etc.).
- Manage and optimize large advertising budgets to achieve specific KPIs such as CPA, ROAS, and lead generation goals.
- Conduct keyword research, audience segmentation, and targeting to ensure campaign effectiveness.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for improvement.
- A/B test ad copy, landing pages, targeting parameters, and bidding strategies to drive continuous optimization.
- Stay up-to-date with the latest trends, technologies, and best practices in digital advertising and performance marketing.
- Collaborate with content, creative, and web development teams to ensure cohesive campaign execution.
- Identify new opportunities for growth and expansion within the digital marketing landscape.
- Manage relationships with advertising platforms and third-party vendors.
- Mentor and guide junior marketing specialists and contribute to the overall marketing strategy.
- Ensure brand consistency and messaging across all performance marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or a related field. Master's degree preferred.
- Minimum of 7 years of experience in digital marketing, with a strong emphasis on performance marketing and paid media management.
- Proven expertise in managing large-scale campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
- In-depth knowledge of analytics tools (e.g., Google Analytics, Adobe Analytics) and bid management platforms.
- Strong analytical, problem-solving, and data interpretation skills.
- Excellent understanding of marketing funnels, customer journeys, and conversion rate optimization (CRO).
- Exceptional communication, presentation, and project management skills.
- Ability to thrive in a fast-paced, results-oriented, and remote work environment.
- Experience in strategizing for diverse markets, including potential considerations for regions like Mombasa, Mombasa, KE .
This advertiser has chosen not to accept applicants from your region.
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