7 Senior Digital Marketing Strategist E Commerce Growth jobs in whatjobs
Senior Digital Marketing Strategist - E-commerce Growth
Posted 21 days ago
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Job Description
Responsibilities:
- Develop and execute integrated digital marketing strategies to drive traffic, conversions, and revenue for e-commerce platforms.
- Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
- Implement and oversee SEO strategies to improve organic search rankings and drive qualified traffic.
- Develop and manage content marketing initiatives, including blog posts, articles, and other engaging content.
- Oversee social media strategy, community engagement, and paid social campaigns.
- Develop and execute email marketing campaigns to nurture leads and drive customer retention.
- Analyze website traffic and campaign performance data using tools like Google Analytics to identify trends and optimize strategies.
- Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
- Collaborate with design and development teams to ensure a seamless user experience across all digital touchpoints.
- Stay up-to-date with the latest digital marketing tools, technologies, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong emphasis on e-commerce and performance marketing.
- Proven track record of developing and executing successful digital marketing campaigns that drive measurable results (sales, leads, traffic).
- In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, and email marketing platforms.
- Strong analytical skills and ability to interpret complex data to inform strategy.
- Excellent written and verbal communication skills.
- Creative thinker with a passion for innovation in digital marketing.
- Ability to manage multiple projects and meet deadlines in a remote work environment.
- Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.
This is a prime opportunity for a seasoned digital marketer to lead impactful campaigns and drive significant e-commerce growth. The designated administrative location is Mombasa, Mombasa, KE , however, this is a fully remote position.
Senior Digital Marketing Strategist - E-commerce Growth
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies for e-commerce.
- Manage and optimize SEM, social media advertising, and display campaigns.
- Drive organic traffic through SEO best practices and content marketing.
- Develop and execute email marketing and CRM strategies.
- Oversee affiliate marketing programs and partnerships.
- Analyze campaign performance, identify trends, and provide actionable insights.
- Conduct market research and competitor analysis.
- Collaborate with creative teams to produce engaging marketing collateral.
- Monitor and improve website conversion rates (CRO).
- Manage digital marketing budgets and allocate resources effectively.
- Stay updated on the latest digital marketing trends and technologies.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of developing and executing successful digital marketing campaigns.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, social media advertising platforms, and email marketing tools.
- Strong understanding of CRO principles and A/B testing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication and project management abilities.
- Ability to work independently and collaboratively in a remote environment.
Senior Digital Marketing Strategist - E-commerce Growth
Posted 21 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement data-driven digital marketing strategies across various channels.
- Manage and optimize SEO and SEM campaigns to improve organic and paid search rankings and traffic.
- Create and execute engaging social media marketing strategies to increase brand awareness and community engagement.
- Develop and oversee content marketing initiatives, including blog posts, articles, and website copy.
- Design and manage effective email marketing campaigns for lead nurturing and customer retention.
- Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Manage the digital marketing budget and ensure maximum ROI.
- Collaborate with sales, product, and design teams to ensure cohesive marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Experiment with new channels and strategies to drive innovation and growth.
- Develop and report on key marketing KPIs to senior management.
- Optimize website user experience (UX) for better conversion rates.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in digital marketing, with a focus on e-commerce growth.
- Proven track record of successfully developing and executing digital marketing campaigns that drive measurable results.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with marketing automation tools and CRM systems.
- Strong analytical skills and experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Excellent understanding of website optimization and conversion rate optimization (CRO) principles.
- Creative thinking and problem-solving abilities.
- Strong communication and project management skills.
- Ability to work independently and manage multiple projects in a remote setting.
Senior Digital Marketing Strategist - E-commerce Growth
Posted 14 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive e-commerce growth.
- Manage and optimize campaigns across various channels including SEO, SEM, social media, email, and content marketing.
- Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
- Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
- Develop and manage digital marketing budgets and forecast ROI.
- Oversee the creation of engaging and compelling marketing content.
- Implement and refine conversion rate optimization (CRO) strategies for the e-commerce platform.
- Collaborate with product, sales, and design teams to ensure integrated marketing efforts.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Report on key performance indicators (KPIs) and present findings to senior management.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven expertise in SEO, SEM, social media advertising, email marketing, and content strategy.
- Hands-on experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Proficiency with marketing analytics tools (Google Analytics, etc.) and marketing automation platforms.
- Strong understanding of conversion rate optimization (CRO) techniques.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication skills.
- Demonstrated ability to manage multiple projects and deadlines in a remote setting.
- Creative mindset with a data-driven approach to marketing.
Senior Digital Marketing Strategist - E-commerce Growth
Posted 11 days ago
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Job Description
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies aligned with business objectives.
- Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns, including keyword research, on-page/off-page optimization, and paid search advertising (PPC).
- Oversee social media marketing efforts, including content creation, community management, and paid social advertising on platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Plan and execute email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
- Collaborate with content creators, graphic designers, and web developers to produce engaging and high-quality marketing collateral.
- Analyze website traffic and user behavior using tools like Google Analytics to identify trends, opportunities, and areas for improvement.
- Monitor campaign performance, generate regular reports, and provide actionable insights to stakeholders.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Manage marketing budgets and ensure efficient allocation of resources to maximize ROI.
- Contribute to the overall marketing strategy and collaborate with cross-functional teams.
Qualifications:
- Proven track record of developing and executing successful digital marketing campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and other relevant marketing platforms.
- Excellent analytical and problem-solving skills, with a strong ability to interpret data and make informed decisions.
- Exceptional communication, collaboration, and project management skills.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing.
Senior Digital Marketing Strategist - E-commerce Growth
Posted 11 days ago
Job Viewed
Job Description
Senior Digital Marketing Strategist, E-commerce Growth
Posted 11 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies to drive customer acquisition and retention for e-commerce channels.
- Manage and optimize paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn, etc.), and other relevant channels.
- Develop and execute SEO strategies to improve organic search rankings and drive qualified traffic.
- Create and manage engaging content marketing initiatives, including blog posts, articles, videos, and infographics.
- Develop and execute email marketing campaigns to nurture leads and drive sales.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations for improvement.
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages.
- Manage the digital marketing budget effectively to maximize ROI.
- Stay up-to-date with the latest digital marketing technologies, tools, and best practices.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong focus on e-commerce growth and performance marketing.
- Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
- In-depth knowledge of SEO, SEM, social media advertising, content marketing, and email marketing best practices.
- Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing platforms.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects simultaneously, and thrive in a fully remote environment.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with marketing automation tools is a plus.
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