7 Senior Digital Marketing Strategist E Commerce Growth jobs in whatjobs

Senior Digital Marketing Strategist - E-commerce Growth

80100 Nairobi, Nairobi KES650000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client is seeking a highly creative and data-driven Senior Digital Marketing Strategist to lead their e-commerce growth initiatives. This is a fully remote position, offering the flexibility to develop and execute cutting-edge digital marketing campaigns from anywhere. You will be responsible for crafting comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, content marketing, email marketing, and affiliate marketing, with a primary focus on driving online sales and customer acquisition. The ideal candidate will have a deep understanding of the e-commerce landscape, a proven ability to analyze performance data, and a passion for leveraging digital tools to achieve measurable business results.

Responsibilities:
  • Develop and execute integrated digital marketing strategies to drive traffic, conversions, and revenue for e-commerce platforms.
  • Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
  • Implement and oversee SEO strategies to improve organic search rankings and drive qualified traffic.
  • Develop and manage content marketing initiatives, including blog posts, articles, and other engaging content.
  • Oversee social media strategy, community engagement, and paid social campaigns.
  • Develop and execute email marketing campaigns to nurture leads and drive customer retention.
  • Analyze website traffic and campaign performance data using tools like Google Analytics to identify trends and optimize strategies.
  • Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
  • Collaborate with design and development teams to ensure a seamless user experience across all digital touchpoints.
  • Stay up-to-date with the latest digital marketing tools, technologies, and best practices.

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in digital marketing, with a strong emphasis on e-commerce and performance marketing.
  • Proven track record of developing and executing successful digital marketing campaigns that drive measurable results (sales, leads, traffic).
  • In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, and email marketing platforms.
  • Strong analytical skills and ability to interpret complex data to inform strategy.
  • Excellent written and verbal communication skills.
  • Creative thinker with a passion for innovation in digital marketing.
  • Ability to manage multiple projects and meet deadlines in a remote work environment.
  • Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.

This is a prime opportunity for a seasoned digital marketer to lead impactful campaigns and drive significant e-commerce growth. The designated administrative location is Mombasa, Mombasa, KE , however, this is a fully remote position.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Strategist - E-commerce Growth

80100 Nairobi, Nairobi KES260000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking a visionary Senior Digital Marketing Strategist to spearhead e-commerce growth initiatives. This is a fully remote, dynamic position perfect for an experienced marketer ready to make a significant impact. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels to drive online sales, customer acquisition, and brand engagement. Key responsibilities include designing and managing paid search (SEM), social media advertising, SEO, content marketing, email marketing, and affiliate marketing campaigns. You will conduct in-depth market research and competitive analysis to identify opportunities and trends, translating insights into actionable strategies. A crucial aspect of this role involves performance tracking and optimization, utilizing analytics tools to measure campaign effectiveness, ROI, and KPIs, making data-driven recommendations for continuous improvement. You will oversee the creation of compelling marketing content, ensuring brand consistency and alignment with campaign objectives. The ideal candidate will have a deep understanding of the e-commerce landscape, customer journey mapping, and conversion rate optimization (CRO). You will collaborate closely with sales, product development, and creative teams to ensure integrated marketing efforts. This role demands exceptional analytical, strategic, and creative thinking, coupled with strong project management skills. As a remote-first position, you will need to be highly self-motivated, organized, and proficient in utilizing digital collaboration tools. You will lead the digital marketing efforts for our client, driving innovative campaigns that resonate with target audiences and deliver measurable business results. Experience in A/B testing and advanced analytics platforms is essential for success in this role.

Responsibilities:
  • Develop and implement integrated digital marketing strategies for e-commerce.
  • Manage and optimize SEM, social media advertising, and display campaigns.
  • Drive organic traffic through SEO best practices and content marketing.
  • Develop and execute email marketing and CRM strategies.
  • Oversee affiliate marketing programs and partnerships.
  • Analyze campaign performance, identify trends, and provide actionable insights.
  • Conduct market research and competitor analysis.
  • Collaborate with creative teams to produce engaging marketing collateral.
  • Monitor and improve website conversion rates (CRO).
  • Manage digital marketing budgets and allocate resources effectively.
  • Stay updated on the latest digital marketing trends and technologies.
Qualifications:
  • Bachelor's degree in Marketing, Digital Media, Business, or a related field.
  • Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce.
  • Proven track record of developing and executing successful digital marketing campaigns.
  • Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency in Google Analytics, Google Ads, social media advertising platforms, and email marketing tools.
  • Strong understanding of CRO principles and A/B testing.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional communication and project management abilities.
  • Ability to work independently and collaboratively in a remote environment.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Strategist - E-commerce Growth

80100 Nairobi, Nairobi KES160000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client is a rapidly expanding e-commerce enterprise and is seeking an exceptional Senior Digital Marketing Strategist to drive online growth. This role is crucial in developing and executing comprehensive digital marketing campaigns that enhance brand visibility, customer acquisition, and conversion rates. You will be responsible for leveraging a data-driven approach to optimize all facets of our digital presence, from SEO and SEM to social media marketing, content marketing, and email campaigns. This is a remote position, allowing you to work from anywhere while making a significant impact on our client's success.

Responsibilities:
  • Develop and implement data-driven digital marketing strategies across various channels.
  • Manage and optimize SEO and SEM campaigns to improve organic and paid search rankings and traffic.
  • Create and execute engaging social media marketing strategies to increase brand awareness and community engagement.
  • Develop and oversee content marketing initiatives, including blog posts, articles, and website copy.
  • Design and manage effective email marketing campaigns for lead nurturing and customer retention.
  • Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
  • Conduct market research and competitor analysis to identify new opportunities and trends.
  • Manage the digital marketing budget and ensure maximum ROI.
  • Collaborate with sales, product, and design teams to ensure cohesive marketing efforts.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Experiment with new channels and strategies to drive innovation and growth.
  • Develop and report on key marketing KPIs to senior management.
  • Optimize website user experience (UX) for better conversion rates.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 6 years of experience in digital marketing, with a focus on e-commerce growth.
  • Proven track record of successfully developing and executing digital marketing campaigns that drive measurable results.
  • Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency with marketing automation tools and CRM systems.
  • Strong analytical skills and experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
  • Excellent understanding of website optimization and conversion rate optimization (CRO) principles.
  • Creative thinking and problem-solving abilities.
  • Strong communication and project management skills.
  • Ability to work independently and manage multiple projects in a remote setting.
If you are a results-oriented digital marketer with a passion for e-commerce, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Strategist - E-commerce Growth

80100 Nairobi, Nairobi KES95000 Annually WhatJobs

Posted 14 days ago

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Job Description

full-time
Our client, a rapidly growing e-commerce enterprise, is seeking a highly strategic and data-driven Senior Digital Marketing Strategist to spearhead their online growth initiatives. This is a fully remote position where you will be responsible for developing and executing comprehensive digital marketing campaigns across multiple channels to drive customer acquisition, engagement, and retention. The ideal candidate will possess a deep understanding of the digital marketing landscape, with proven expertise in SEO, SEM, social media marketing, content marketing, email marketing, and conversion rate optimization (CRO). You will analyze market trends, customer behavior, and campaign performance data to identify opportunities and optimize strategies for maximum ROI. This role demands exceptional analytical skills, a creative mindset, and the ability to translate business objectives into effective digital marketing plans. You will manage marketing budgets, oversee campaign execution, and collaborate closely with design, product, and sales teams to ensure a cohesive brand experience. Experience with e-commerce platforms, marketing automation tools, and analytics platforms (e.g., Google Analytics, Adobe Analytics) is essential. You will be expected to stay ahead of the curve on emerging digital marketing technologies and best practices. This is a fully remote role, requiring a high degree of self-discipline, excellent time management, and the ability to work autonomously while fostering strong collaboration with a distributed team. You will be responsible for reporting on key performance indicators (KPIs) and providing actionable insights to senior leadership. Join us in shaping the digital presence of a dynamic e-commerce brand and driving significant business growth, reaching customers far and wide from hubs like **Mombasa, Mombasa, KE**. This is an exciting opportunity to make a substantial impact in a flexible, remote work environment.
Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to drive e-commerce growth.
  • Manage and optimize campaigns across various channels including SEO, SEM, social media, email, and content marketing.
  • Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
  • Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
  • Develop and manage digital marketing budgets and forecast ROI.
  • Oversee the creation of engaging and compelling marketing content.
  • Implement and refine conversion rate optimization (CRO) strategies for the e-commerce platform.
  • Collaborate with product, sales, and design teams to ensure integrated marketing efforts.
  • Stay abreast of the latest digital marketing trends, tools, and best practices.
  • Report on key performance indicators (KPIs) and present findings to senior management.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
  • Proven expertise in SEO, SEM, social media advertising, email marketing, and content strategy.
  • Hands-on experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
  • Proficiency with marketing analytics tools (Google Analytics, etc.) and marketing automation platforms.
  • Strong understanding of conversion rate optimization (CRO) techniques.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional written and verbal communication skills.
  • Demonstrated ability to manage multiple projects and deadlines in a remote setting.
  • Creative mindset with a data-driven approach to marketing.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Strategist - E-commerce Growth

80100 Nairobi, Nairobi KES250000 Annually WhatJobs

Posted 11 days ago

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Job Description

full-time
Our client is seeking a highly motivated and experienced Senior Digital Marketing Strategist to drive online growth and engagement. This is a fully remote, Mombasa, Mombasa, KE based position, offering the flexibility to work from anywhere. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to enhance brand visibility, attract qualified leads, and increase customer acquisition and retention.

Key Responsibilities:
  • Develop and execute data-driven digital marketing strategies aligned with business objectives.
  • Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns, including keyword research, on-page/off-page optimization, and paid search advertising (PPC).
  • Oversee social media marketing efforts, including content creation, community management, and paid social advertising on platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • Plan and execute email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
  • Collaborate with content creators, graphic designers, and web developers to produce engaging and high-quality marketing collateral.
  • Analyze website traffic and user behavior using tools like Google Analytics to identify trends, opportunities, and areas for improvement.
  • Monitor campaign performance, generate regular reports, and provide actionable insights to stakeholders.
  • Stay abreast of the latest digital marketing trends, tools, and best practices.
  • Manage marketing budgets and ensure efficient allocation of resources to maximize ROI.
  • Contribute to the overall marketing strategy and collaborate with cross-functional teams.

Qualifications:
  • Proven track record of developing and executing successful digital marketing campaigns.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency in Google Analytics, Google Ads, and other relevant marketing platforms.
  • Excellent analytical and problem-solving skills, with a strong ability to interpret data and make informed decisions.
  • Exceptional communication, collaboration, and project management skills.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing.
This role requires a proactive individual with a passion for digital innovation and a proven ability to deliver measurable results in a remote setting.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Strategist - E-commerce Growth

80201 Nairobi, Nairobi KES88000 Annually WhatJobs

Posted 11 days ago

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Job Description

full-time
Our client is seeking a visionary Senior Digital Marketing Strategist to drive their e-commerce growth through innovative and data-driven campaigns. This fully remote position allows you to craft and execute comprehensive digital marketing strategies from anywhere. You will be responsible for developing and managing all aspects of our online marketing efforts, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate programs. The primary goal is to increase brand awareness, drive website traffic, generate leads, and ultimately boost online sales. You will conduct market research, analyze campaign performance using analytics tools, and identify new opportunities for growth. This role requires a deep understanding of consumer behavior and digital marketing trends. You will work closely with the sales and product development teams to align marketing strategies with business objectives. The ideal candidate possesses a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce. Proven success in developing and executing successful multi-channel digital marketing campaigns is essential. Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising platforms, email marketing software (e.g., Mailchimp, HubSpot), and web analytics (e.g., Google Analytics) is required. Strong analytical skills and the ability to interpret data to drive actionable insights are critical. Excellent written and verbal communication skills are necessary for creating compelling marketing copy and presenting strategies. As a fully remote role, you must be highly self-motivated, proactive, and adept at managing projects independently. This position is located in Malindi, Kilifi, KE , but the work is performed entirely remotely. Join us to revolutionize our digital presence and achieve unprecedented e-commerce success.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Strategist, E-commerce Growth

80100 Nairobi, Nairobi KES370000 Annually WhatJobs

Posted 11 days ago

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Job Description

full-time
Our client, a fast-growing e-commerce innovator, is seeking a results-driven Senior Digital Marketing Strategist to spearhead their online growth efforts. This is a fully remote role where you will conceptualize, execute, and optimize comprehensive digital marketing campaigns designed to drive traffic, enhance brand awareness, and maximize conversions for our online retail platforms. You will leverage your expertise in SEO, SEM, social media marketing, content marketing, email marketing, and analytics to achieve ambitious growth targets. This is a pivotal opportunity to significantly impact our e-commerce success from your remote workstation.

Key Responsibilities:
  • Develop and implement data-driven digital marketing strategies to drive customer acquisition and retention for e-commerce channels.
  • Manage and optimize paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn, etc.), and other relevant channels.
  • Develop and execute SEO strategies to improve organic search rankings and drive qualified traffic.
  • Create and manage engaging content marketing initiatives, including blog posts, articles, videos, and infographics.
  • Develop and execute email marketing campaigns to nurture leads and drive sales.
  • Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations for improvement.
  • Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
  • Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages.
  • Manage the digital marketing budget effectively to maximize ROI.
  • Stay up-to-date with the latest digital marketing technologies, tools, and best practices.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 6 years of progressive experience in digital marketing, with a strong focus on e-commerce growth and performance marketing.
  • Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
  • In-depth knowledge of SEO, SEM, social media advertising, content marketing, and email marketing best practices.
  • Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing platforms.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Strong written and verbal communication skills.
  • Ability to work independently, manage multiple projects simultaneously, and thrive in a fully remote environment.
  • Experience with A/B testing and conversion rate optimization (CRO).
  • Familiarity with marketing automation tools is a plus.
Join a dynamic and growing company where your contributions will be highly valued. If you are a strategic digital marketer ready to drive e-commerce success from anywhere, apply today!
This advertiser has chosen not to accept applicants from your region.
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