2 Senior Digital Marketing Strategist Content Seo jobs in whatjobs

Senior Digital Marketing Strategist - Content & SEO

80100 Nairobi, Nairobi KES3700000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is seeking a highly creative and analytical Senior Digital Marketing Strategist specializing in Content and SEO to join their dynamic, fully remote marketing team. This role is pivotal in developing and executing comprehensive digital strategies that enhance online visibility, drive qualified traffic, and foster engagement across various platforms. You will be responsible for crafting compelling content strategies, optimizing website content for search engines, and managing all aspects of SEO, including keyword research, on-page and off-page optimization, and technical SEO audits. Your duties will involve analyzing website performance data, identifying trends, and translating insights into actionable strategies to improve search rankings and user experience. You will also play a key role in developing and managing paid search campaigns (SEM) and social media marketing initiatives. Collaboration with graphic designers, copywriters, web developers, and other marketing team members is essential to ensure cohesive campaign execution. This position requires a deep understanding of digital marketing principles, SEO best practices, content marketing, and current industry trends. Strong analytical skills, proficiency in SEO tools (e.g., SEMrush, Ahrefs, Google Analytics), and excellent written and verbal communication skills are paramount. You will be tasked with measuring and reporting on campaign performance, demonstrating ROI, and adapting strategies based on data and market dynamics. This is an exceptional opportunity to shape the digital presence of our client, driving brand awareness and lead generation from a flexible remote setting, with the work impacting campaigns relevant to **Mombasa, Mombasa, KE**.
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Senior Digital Marketing Strategist - Content & SEO

80100 Nairobi, Nairobi KES280000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client, a leading digital media and public relations agency, is seeking a highly strategic and results-oriented Senior Digital Marketing Strategist with a specialization in Content and SEO to join their fully remote team. This role is pivotal in developing and executing comprehensive digital marketing campaigns that enhance online visibility, drive organic traffic, and achieve client objectives. The ideal candidate will possess a deep understanding of search engine algorithms, content marketing best practices, and performance analytics. You will leverage your expertise to create compelling content strategies, optimize website performance, and deliver measurable results for a diverse portfolio of clients. This is a remote-first position, allowing you to lead impactful campaigns from anywhere.

Responsibilities:
  • Develop and implement integrated digital marketing strategies encompassing content marketing, SEO, social media, and email marketing.
  • Conduct in-depth keyword research and competitive analysis to inform content creation and SEO strategies.
  • Create and manage editorial calendars, ensuring timely publication of high-quality, engaging content across various platforms.
  • Optimize website content and structure for search engines (on-page and technical SEO).
  • Develop and execute off-page SEO strategies, including link building and digital PR.
  • Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics, SEMrush), providing regular reports and actionable insights.
  • Collaborate with clients to understand their business goals and translate them into effective digital marketing plans.
  • Stay up-to-date with the latest trends and best practices in digital marketing, SEO, and content creation.
  • Manage and mentor junior marketing team members, fostering a collaborative and performance-driven environment.
  • Identify opportunities for innovation and continuous improvement in digital marketing efforts.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 7 years of experience in digital marketing, with a strong focus on content strategy and SEO.
  • Proven track record of developing and executing successful SEO and content marketing campaigns that drive significant organic growth.
  • Expertise in keyword research tools, SEO audit tools, and web analytics platforms.
  • Strong understanding of on-page, off-page, and technical SEO principles.
  • Excellent writing, editing, and content creation skills.
  • Proficiency in managing social media platforms and email marketing campaigns.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
  • Exceptional communication and presentation skills, with experience in client-facing roles.
  • Ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
This remote role, nominally based in Mombasa, Mombasa, KE , offers a fantastic opportunity for a digital marketing expert to lead innovative campaigns.
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